Iab presentation-bwa-2010-2
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Janet Naidenova presenting on behalf of IAB Bulgaria at Bulgarian Web Awards 2010
![仂仆舒从亳: 舒仆亠 舒亶亟亠仆仂于舒 亠亟亠亟舒亠仍 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 GSM: 0888 616 498 E-mail: [email_address] http://www.iabulgaria.bg](https://image.slidesharecdn.com/iab-presentation-bwa-2010-2-110812074619-phpapp02/85/Iab-presentation-bwa-2010-2-18-320.jpg)
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Iab presentation-bwa-2010-2
- 1. 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 (IAB) 亰仄仂亢仆仂亳亠 亳 仗亠亟亳亰于亳从舒亠仍于舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 舒仆亠 舒亶亟亠仆仂于舒 亠亟亠亟舒亠仍 仆舒 丕仗舒于亳亠仍仆亳 弌于亠 仆舒 IAB 弌仂亳 , 22 ﾐ出 2010 仍亞舒从亳 舒亞舒亟亳 亰舒 丕亠弍, 弌亠仄亳仆舒
- 2. 舒从于仂 亠 于亳亟亳亠 亳 亠亠 亠亞舒? 1. 亟亠 e 仍亞舒亳 仆舒 于仂仗亠亶从舒舒 从舒舒 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞? 2. 亰仄仂亢仆仂亳亠 亳 仗亠亟亳亰于亳从舒亠仍于舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 亠亟亳亰于亳从舒亠仍于仂 仍亳 亠 从仍亳从? 舒从 亠 亳亰仄亠于舒 亠亠从亳于仆仂舒 仆舒 仂仆仍舒亶仆 弍亠仆亟亳仆亞 从舒仄仗舒仆亳亳亠? 仍ﾑ仂于仂仂 于仍亳礌亳亠 仆舒 仂仆仍舒亶仆 弍亠仆亟亳仆亞 从舒仄仗舒仆亳亳亠 仗亳 从仂仆于亠亳舒仆亠仂 从仄 仗仂从仗从舒 亠于仍礌亠 仆舒 弍ﾐ莞勤却亳 仂 舒亟亳亳仂仆仆亳 从仄 亟亳亞亳舒仍仆亳 仄舒从亠亳仆亞 亠从亳于仆仂仂 仂仆仂亠仆亳亠 仆舒 仂仆仍舒亶仆 弍ﾐ莞勤却亳亠 从仄 亠仍亳 亠从仍舒仄亠仆 弍ﾐ莞勤却 3. 仂 亠 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 ( IAB)
- 3. 亟亠 亠 仍亞舒亳? 亰仂仆亳从: IAB Europe, Gemius: Interactive Overview of CEE Markets 2009
- 4. 亟亠 亠 仍亞舒亳? 亰仂仆亳从: IAB Europe, Gemius: Interactive Overview of CEE Markets 2009
- 5. 亟亠 亠 仍亞舒亳? 亰仂仆亳从: IAB Europe, Gemius: Interactive Overview of CEE Markets 2009
- 6. 亟亠 亠 仍亞舒亳? 亰仂仆亳从: IAB Europe, Gemius: Interactive Overview of CEE Markets 2009
- 7. 亟亠 亠 仍亞舒亳? 2009 Online Ads spent (end client's budgets) in Euro: 20 million (without Google) % Online spent to total Ad Budgets: 3,2% Growth 2009/2008 - only 4%. 5,71 Euro/user 亰仂仆亳从: IAB Europe 2010 AdEx Europe Benchmark.
- 8. 亰仄仂亢仆仂亳亠 亳 仗亠亟亳亰于亳从舒亠仍于舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 亠亟亳亰于亳从舒亠仍于仂 仍亳 亠 从仍亳从? 30% 于亳亠仗亠亰亳亟亠仆亳亠 仗仂 仄舒从亠亳仆亞 于亠 仂亠 于于舒, 亠 从仍亳从 e 仆舒亶-亟仂弍舒舒 亳亰仄亠亳仄仂 亰舒 仂仆仍舒亶仆 弍亠仆亟亳仆亞 从舒仄仗舒仆亳亳亠 亰仂仆亳从: Forrester Study 64% 仂 亠从仍舒仄仂亟舒亠仍亳亠 亳 舒亞亠仆亳亳亠 亳舒, 亠 从仍亳从 亠 仆舒亶-于舒亢仆舒舒 仄亠亳从舒, 从仂仂 磡于舒 亟舒 亳亰仗仂仍亰于舒 亰舒 仂亠仆从舒 仆舒 亠亠从亳于仆仂舒 仆舒 从舒仄仗舒仆亳亳亠 2010 Collective Study 仂仍亠亟仆仂仂 仗仂于舒仆亠 仆舒 comScore 仗仂从舒亰于舒, 亠 84% 仂 仗仂亠弍亳亠仍亳亠 仆舒 仆亠仆亠 亳亰仂弍仂 仆亠 舒 从仍亳从仆舒仍亳 仆舒 仆亳仂 亠亟仆舒 亠从仍舒仄舒 亰舒 仗仂仍亠亟仆亳 仄亠亠. CTR 亰舒 亳仆亟亳于亳亟舒仍仆亳亠 从舒仄仗舒仆亳亳 亠 仗 a 亟仆舒仍 仗仂亟 仆亳于舒舒 仆舒 0,1% comScore
- 9. 亰仄仂亢仆仂亳亠 亳 仗亠亟亳亰于亳从舒亠仍于舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 Hits, CTR 于亠亠 仆亠 舒 亳仆亟亳从舒仂亳 亰舒 亠亠从亳于仆仂舒 仆舒 从舒仄仗舒仆亳亳亠- 亠 弍舒 仄亠亳从亳 亰舒 1999 亞. 亰仂仆亳从: comScore: How Online Advertising Works: Whither the Click in Europe?
- 10. 亰仄仂亢仆仂亳亠 亳 仗亠亟亳亰于亳从舒亠仍于舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 亳仗仍亠亶 仂仄舒亳亠 仆亠 亠 亳亰仄亠于舒 CTR! 亠从亳于仆仂舒 仆舒 仂仆仍舒亶仆 弍亠仆亟 从舒仄仗舒仆亳亳亠 亠 亳亰仄亠于舒 : 舒亰仗仂亰仆舒于舒亠仄仂舒 仆舒 仄舒从舒舒 ( Brand awareness ) 亠亟仗仂亳舒亠仄仂舒 从仄 仄舒从舒舒 ( Favourability ) 亠仍舒仆亳亠仂 亰舒 仗亠仗仂从舒 仆舒 仄舒从舒舒 ( Likelihood to recommend ) 舒仄亠亠仆亳亠仂 亰舒 仗仂从仗从舒 ( Purchase intent ) 亰仂仆亳从: IAB Europe. IAB White Paper 2010 Brand advertising and digital
- 11. 亰仄仂亢仆仂亳亠 亳 仗亠亟亳亰于亳从舒亠仍于舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 仆仍舒亶仆 亟亳仗仍亠亶 亠从仍舒仄舒舒 仂从舒亰于舒 从仍ﾑ仂于仂 于仍亳礌亳亠 仗亳 从仂仆于亠亳舒仆亠仂 从仄 仗仂从仗从舒: 仆舒仍亳亰亳亠 仆舒 亳仍磲亳 仂仆仍舒亶仆 从舒仄仗舒仆亳亳 仗仂从舒亰于舒, 亠 于 72% 仂 仍舒亳亠 亟亳仗仍亠亶 亠从仍舒仄舒舒 亳仆亳亳亳舒 从仂仆于亠亳舒仆亠 从仄 仗仂从仗从舒. 弌舒仄仂 23% 仂 从仂仆于亠亳亳亠 舒 亟亳亠从亠仆 亠亰仍舒 仂 亠仆亠 仆舒 仗仂亠弍亳亠仍亳亠 于 仆亠仆亠. 亰仂仆亳从: IAB Europe. IAB White Paper 2010 Brand advertising and digital
- 12. 亰仄仂亢仆仂亳亠 亳 仗亠亟亳亰于亳从舒亠仍于舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 仆仍舒亶仆 亟亳仗仍亠亶 亠从仍舒仄舒舒 于 亰舒于亳亳仄仂 仂 从舒亠亞仂亳舒 仆舒 亠弍 舒亶舒, 亟仂于亠亢亟舒 亟仂 从仂仆于亠亳舒仆亠 仆舒 仗仂亠弍亳亠仍亳亠 于 从仍亳亠仆亳 亰舒 舒亰仍亳仆仂 于亠仄亠: 亰仂仆亳从: IAB Europe. IAB White Paper 2010 Brand advertising and digital
- 13. 亰仄仂亢仆仂亳亠 亳 仗亠亟亳亰于亳从舒亠仍于舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 亠于仍礌亠 仆舒 弍ﾐ莞勤却亳 仂 舒亟亳亳仂仆仆亳 从仄 亟亳亞亳舒仍仆亳 仄舒从亠亳仆亞 7 0 % 仂 仄亠亟亳舒 仗仂亠亳仂仆舒仍亳亳亠 于 于亠舒 仂舒从于舒 亟舒 仗亠于仍 仆舒亟 村 仂 亠从仍舒仄仆亳亠 亳 弍ﾐ莞勤却亳 仂 舒亟亳亳仂仆仆亳亠 从仄 亟亳亞亳舒仍仆亳亠 仄亠亟亳亳 于 仍亠亟于舒亳亠 5 亞仂亟亳仆亳!
- 14. 亰仄仂亢仆仂亳亠 亳 仗亠亟亳亰于亳从舒亠仍于舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 弌仂仆仂亠仆亳亠 仆舒 仂仆仍舒亶仆 从仄 亠仍亳 亠从仍舒仄亠仆 弍ﾐ莞勤却 亟亠舒仍仆仂仂 仂仆仂亠仆亳亠 亰舒 2010 亞仂亟亳仆舒 于 于仂仗舒 仆舒 仂仆仍舒亶仆 弍ﾐ莞勤却亳亠 从仄 仂弍亳亠 亠从仍舒仄仆亳 弍ﾐ莞勤却亳 于 亳仆亠亞亳舒仆亳 从舒仄仗舒仆亳亳 亠 15% ! 亰仂仆亳从: IAB Europe. IAB White Paper 2010 Brand advertising and digital
- 15. 仂 亠 IAB ? 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 ( IAB) 亠 亠亟亠仆舒 仆舒 05.08.2009 亞. 亠亰 仂弍亠亟亳仆亠仆亳亠 仆舒 仆舒亶-亞仂仍亠仄亳亠 从仂仆从亠仆亳 亳 于仂亟亠亳亠 仆亠仆亠 仄亠亟亳亳: 舒亳从 ﾐ撃 , 亳. , 从仂仆仂仄亠亟亳舒 , 仆于亠仂. 亳 亠仆仂. . 仄 仄仂仄亠仆舒 仗亳亠亟亳仍亳亠 亠 仆仂于亳 仍亠仆仂于亠 舒: Mail.bg 亳 ABC Design & Communications. 丕亠亟亳亠仍亳亠 仗仂从亳于舒 仆舒亟 90% 仂 仆亠仆亠 舒亟亳仂亳舒 于 仍亞舒亳 亳 舒从仄仍亳舒 仆舒亟 80% 仂 仂仆仍舒亶仆 亠从仍舒仄舒舒 于 舒仆舒舒 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 ( IAB ) 亠 舒仂亳亳舒仆 仍亠仆 仆舒 IAB Europe
- 16. 舒从于舒 亠 仄亳亳舒 ? 亳亳舒 仆舒 IAB 亠 亟舒 仗仂仗仍亳亰亳舒 仗亠亳仄亠于舒舒 亳 于亰仄仂亢仆仂亳亠 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 从舒仂 舒亞亠亳舒仆亠, 亳亰仄亠亳仄仂 于 亠舒仍仆仂 于亠仄亠, 于亳仂从舒 亠亠从亳于仆仂, 舒亰仆仂仂弍舒亰亳亠 仆舒 仂仄舒亳亠 亳 仗仂亟仂亟亳亠 亳 亟舒 于亟亳 仆亠仆亠, 从舒仂 亠亟亳仆 仂 仂仆仂于仆亳亠 从舒仆舒仍亳 亰舒 从仂仄仆亳从舒亳 于 仍亞舒亳! 弌仍仂亞舒仆: 仂于亠舒于舒仄亠 亠 仆舒 从仂磦舒仆亠 舒亰于亳亳亠仂 亳 舒 仆舒 亳仆亠舒从亳于仆舒舒 亳仆亟亳 于 仍亞舒亳 仆舒 弍亳亰仆亠舒 亰舒 仆舒亳亠 仍亠仆仂于亠 仆舒 弍亳亰仆亠舒 亰舒 仆舒亳亠 从仍亳亠仆亳 仆舒 弍亳亰仆亠舒 亰舒 仆舒亳亠 仗舒仆仂亳 仆舒 亳仆亠舒从亳于仆亳 仗舒亰舒 于 仍亞舒亳
- 17. 舒从于亳 舒 亠仍亳亠? 舒 仗仂亟仗仂仄舒亞舒仄亠 舒亠亢舒 亳 舒亰于亳亳亠仂 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亳 亠从仍舒仄舒 于 仍亞舒亳 舒 仗仂仄舒亞舒仄亠 亰舒 于亠仍亳舒于舒仆亠 亟亠仍舒 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亳 亠从仍舒仄舒 于 仂弍亳亠 仄舒从亠亳仆亞 弍ﾐ莞勤却亳 舒 亞亠仆亠亳舒仄亠 弍亳亰仆亠 亰舒 仆舒亳亠 仍亠仆仂于亠 亳 亟舒 仍仂弍亳舒仄亠 亰舒 亠仆亳亠 亳仆亠亠亳 IAB 亠 仂于仂亠仆舒 亰舒 仍亠仆于仂 仆舒 仆亠仆亠 仄亠亟亳亳亠, 亠仆仂仍仂亞亳仆亳亠 从仂仄仗舒仆亳亳, 仄亠亟亳舒 仂仗仂于亠亠, 亠从仍舒仄仆亳亠 舒亞亠仆亳亳 亳 亠从仍舒仄仂亟舒亠仍亳亠 于 仍亞舒亳, 从仂亳仂 舒从亳于仆仂 亰亟舒于舒 亳 舒亰于亳于舒 仗舒亰舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒. 亳亠亟亳仆亠亠 亠 从仄 仆舒! www.iabulgaria.bg
- 18. 仂仆舒从亳: 舒仆亠 舒亶亟亠仆仂于舒 亠亟亠亟舒亠仍 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 GSM: 0888 616 498 E-mail: [email_address] http://www.iabulgaria.bg
- 19. 仍舒亞仂亟舒 亳 !