The short version of the IAB Bulgaria online advertising report for 2016 carried out by IPSOS. You can find detailed information regarding the split between mobile and desktop ads, video and social ads in the detailed report. For a copy please contact IAB Bulgaria.
The short version of the IAB Bulgaria online advertising report for 2016 carried out by IPSOS. You can find detailed information regarding the split between mobile and desktop ads, video and social ads in the detailed report. For a copy please contact IAB Bulgaria.
Technology environment, programmatic strategies where we are and where are ...IAB Bulgaria
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Technology environment, programmatic strategies where we are and where are we heading? Best worlwide practices and how to apply them in Bulgarian market, Tomasz Musial, General Manager CEE Region and Nikodem Sarna, Business Development Manager-Demand CEE , SmartAdServer
Data Privacy Program a customized solution for the new EU General Regulatio...IAB Bulgaria
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Data Privacy Program a customized solution for the new EU General Regulation on Data Protection, Maria Maxim, Senior Manager Fraud Investigation & Dispute Service, Ernst&Young
Digital trends and habits of the people 2016IAB Bulgaria
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Marketing is becoming a technical discipline driven by data and automation. As people's habits change constantly across multiple channels, the focus is shifting from traditional advertising to personalized messaging delivered at the right time and place. Programmatic media buying using data and technology allows targeting the right message to the right person in a scalable way.
The future of shopping is happening now! Digital PaymentsIAB Bulgaria
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This document discusses the future of digital payments and shopping trends. It notes that digital payments are becoming integrated across both in-store and online shopping channels. It also summarizes that MasterPass aims to simplify the checkout process for consumers through speed, security, and simplicity. Biometric authentication is highlighted as a new method being tested to verify customer identity for digital payments.