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Persuasion and
                 Attitude Change

Making own IAT


                   Psychology 20092103
                         Kwon So-yeong
IAT: Implicit Association Test

 My own IAT: Domestic products vs.
                Foreign-made articles



Good: romance, precious, fantasy, happy, love

Bad: tragedy, boring, stupid, awful, brutal
Domestic   Foreign-made
products         articles
Domestic   Foreign-made
products         articles
Domestic   Foreign-made
products         articles
Domestic   Foreign-made
products         articles
Domestic   Foreign-made
products         articles
Domestic   Foreign-made
products         articles
Good             Bad




       Romance
Good           Bad




       Happy
Good           Bad




       Awful
Good              Bad




       Precious
Good            Bad




       Stupid
Good            Bad




       Brutal
Good             Bad




       Tragedy
Good             Bad




       Fantasy
Good            Bad




       Boring
Good          Bad




       Love
Domestic                         Foreign-made
products                               articles
Good                                           Bad




    romance, precious, fantasy, happy, love
      tragedy, boring, stupid, awful, brutal
Foreign-   Domestic
made       products
articles
Foreign-                                Domestic
made                                    products
articles                                        Bad
Good




     romance, precious, fantasy, happy, love
       tragedy, boring, stupid, awful, brutal
 IAT designed for inquire, Say you love the
  This
                  seemingly Domestic products,
    but unconsciously tend to automatically prefer
                            Foreign-made article.



My design is over, Thank you ?

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Iat??

  • 1. Persuasion and Attitude Change Making own IAT Psychology 20092103 Kwon So-yeong
  • 2. IAT: Implicit Association Test My own IAT: Domestic products vs. Foreign-made articles Good: romance, precious, fantasy, happy, love Bad: tragedy, boring, stupid, awful, brutal
  • 3. Domestic Foreign-made products articles
  • 4. Domestic Foreign-made products articles
  • 5. Domestic Foreign-made products articles
  • 6. Domestic Foreign-made products articles
  • 7. Domestic Foreign-made products articles
  • 8. Domestic Foreign-made products articles
  • 9. Good Bad Romance
  • 10. Good Bad Happy
  • 11. Good Bad Awful
  • 12. Good Bad Precious
  • 13. Good Bad Stupid
  • 14. Good Bad Brutal
  • 15. Good Bad Tragedy
  • 16. Good Bad Fantasy
  • 17. Good Bad Boring
  • 18. Good Bad Love
  • 19. Domestic Foreign-made products articles Good Bad romance, precious, fantasy, happy, love tragedy, boring, stupid, awful, brutal
  • 20. Foreign- Domestic made products articles
  • 21. Foreign- Domestic made products articles Bad Good romance, precious, fantasy, happy, love tragedy, boring, stupid, awful, brutal
  • 22. IAT designed for inquire, Say you love the This seemingly Domestic products, but unconsciously tend to automatically prefer Foreign-made article. My design is over, Thank you ?