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Russell Watts has over 10 years of experience in marketing. He has a proven track record of developing innovative strategies, managing diverse teams, and exceeding goals. As Senior Marketing Director at ENTER:MARKETING, he created successful campaigns, grew the agency from 9 to 38 employees, and increased client partnerships by over 1,000%. Previously, he led a top-performing team as a Marketing Associate at CORPORATE EXECUTIVE BOARD.
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![Russeu Werrs
russellswatts@gmalt.com 222East34tn St. Apt 1002. New York, New York 10016. (703) 618-1300
SUllllARY: Always Gets The Job Done: Assess needs and implement solutions effectively
lnnovatlve Thlnker: Continually develop creative strategies to deliver results
Bullde Consultatlve Relatlonshlps: Understand true goals and exceed them
lnsplratlonal Manager: Productively manage diverse people and tasks
EXPERIENCE: ENTER:MARKETING. New York, New York
Full-circle global marketing agency
Senior Marketlng Dlrcctor 2012-Present
Develop strategy for company/client projects, oversee management of daily operations,
:* [[fly:lllT?f#"::ff* "#'fude use or project manasement softrvare
o Created sales motivation website that recorded $278MM in closed deals in a year
o Built gamification system, increasing usage from 46 to 1,014 partners
: ##ifri''"lltr'"Tffiffi[";;:lll$H*#:: hT!s"T,;s:::
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keynotes, demo booths, conference surveys, and a trivia game into one mobile hub
o Brainstormed he creative heme for multiple national campaigns
. lnstrumental in developing organization from 9-person marketing firm specializing in
direct maitto 38-person comprehensive global marketing agency
;
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J u nior Marketins Director sinc e 20 1 2
2011-2012
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doing extemal direct mail campaigns and now trusting the company with year long
internalsystems
Developed mobile app that connected client sales team with partners for joint
meetings that recorded $65MM pipeline in one quarter
Spearheaded first event gamification system, recording attendee activity on
Facebook, Twitter, lnstagram, Foursquare, Blogs, YouTube and QR Codes
:":il::i::::r"
in North America' south America' Europe' Asia' and Austraria
2010-201 1
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which reduced direct mailcosts by 30o/o and average project life-cycle by 2 weeks
CORPORATE EXECUilVE BOARD. Washington, D.C.
Best practices consulting company
Marketing Assoclate ZXlS-2mg
Conducted marketing research and cold called for sales meetings.
o Advised Fortune 500 Chief lnformation Officers (ClOs) daily on strategic initiatives
o Appointed as Captain to lead a 12-person team
o Ranked #1 revenue producing partnership globally, out of 50+ teams
o lnvented, implemented, and gained adoption of unique strategic email marketing
initiative by more than 50 colleagues
EDUCATION: WAKE FOREET UNIVERSITY, Winston-Salem, North Carolina 2(X)'l.2(na
:*L?ffiJ l[""Ltf ili]'tr iona r stud ies & Reris ion
SKILLS/GIVIC: Advanced in MS Office, Various CRMs, Eagle Scout, Captain of Chess Team](https://image.slidesharecdn.com/8hsjd6p4teyxbjnwzlgo-signature-0932a8879071086ac400686a43e0e7363df792ae4fb8781abf63c2ea9c1c5104-poli-141114204146-conversion-gate02/85/Img-20141016-0001-1-320.jpg)
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