Russell watts resume (10 11-14)
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Russell Watts has over 10 years of experience in marketing and management. He is currently a Senior Marketing Director at a global marketing agency where he develops strategies, oversees operations, and mentors employees. Previously, he held other marketing roles where he created successful campaigns, mobile apps, and gamification systems that increased revenue and engagement.
Russell watts resume (10 11-14)
- 1. RUSSELL WATTS russellswatts@gmail.com 222 East 34 th St. Apt 1002 New York, New York 10016 (703) 618-1300 SUMMARY: Always Gets The Job Done: Assess needs and implement solutions effectively Innovative Thinker: Continually develop creative strategies to deliver results Builds Consultative Relationships: Understand true goals and exceed them Inspirational Manager: Productively manage diverse people and tasks EXPERIENCE: ENTER:MARKETING, New York, New York Full-circle global marketing agency Senior Marketing Director 2012-Present Develop strategy for company/client projects, oversee management of daily operations, and hire/train/mentor new employees. Reinvented process for company-wide use of project management software Created sales motivation website that recorded $278MM in closed deals in a year Built gamification system, increasing usage from 46 to 1,014 partners Led structural creation of an interactive live online game show Produced an augmented reality superhero photo booth at 15K attendee conference Led development of mobile app for 20K attendee conference, tying social media, keynotes, demo booths, conference surveys, and a trivia game into one mobile hub Brainstormed the creative theme for multiple national campaigns Instrumental in developing organization from 9-person marketing firm specializing in direct mail to 38-person comprehensive global marketing agency Sole manager of a Junior Marketing Director since 2012 Marketing Director 2011-2012 Project managed campaigns and provided long/short-term consulting. Constructed the two largest revenue clients in the company, each starting with only doing external direct mail campaigns and now trusting the company with year long internal systems Developed mobile app that connected client sales team with partners for joint meetings that recorded $65MM pipeline in one quarter Spearheaded first event gamification system, recording attendee activity on Facebook, Twitter, Instagram, Foursquare, Blogs, YouTube and QR Codes Managed campaigns in North America, South America, Europe, Asia, and Australia Consultant Liaison 2010-2011 Managed CRM and supported sales reps. Extended beyond role to imagine and execute first promotional emails for the agency which reduced direct mail costs by 30% and average project life-cycle by 2 weeks CORPORATE EXECUTIVE BOARD, Washington, D.C. Best practices consulting company Marketing Associate 2008-2009 Conducted marketing research and cold called for sales meetings. Advised Fortune 500 Chief Information Officers (CIOs) daily on strategic initiatives Appointed as Captain to lead a 12-person team Ranked #1 revenue producing partnership globally, out of 50+ teams Invented, implemented, and gained adoption of unique strategic email marketing initiative by more than 50 colleagues EDUCATION: WAKE FOREST UNIVERSITY, Winston-Salem, North Carolina 2004-2008 Bachelor of Arts in Economics Double minored in International Studies & Religion SKILLS/CIVIC: Advanced in MS Office, Various CRMs, Eagle Scout, Captain of Chess Team