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Managing Manufacturing Complexity
  through Innovative Processes
A Donnelly Custom Manufacturing Case Study




   Sam Wagner, Director of Advanced Manufacturing
      Donnelly Custom Manufacturing Company
          IndustryWeek 09 Best Plants Conference
                      Nashville, TN
                  Tuesday, April 28, 2009           1
The Donnelly story
 Donnelly was founded in 1984 as a custom, plastic
  injection molding company
 A small, one-story building in Alexandria, MN
 Four presses,
  eight people,
  no customers
 One idea: to focus
  on short run,
  close tolerance
  parts


                                                      2
The Donnelly story
 Today, the organization is over 225 people strong
      Best-in-class technologies and quality systems
      24/7 operations, 110,000 square foot facility with 33 presses
      700+ materials used
      2700+ active molds and 3200+ active parts
      Median run time of less than 8 hours
      40 to 50 changeovers per day
      Industry-leading and world-renowned OEM customers
      $29+ million in revenues




                                                                   3
The Donnelly story
30                                                               30

                    Sales Dollars                                                     Orders Shipped
25                                                               25



20                                                               20



15                                                               15



10                                                               10


 5                                                                5


 0                                                                0
     1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008           1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
                              2.0

                                         Sales Dollars/Order Shipped
                              1.5




                              1.0




                              0.5



                                                                                                                        4
                              0.0
                                    1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
The Donnelly story
200                                                                35

                Molding Hours Run                                                # of Presses Available
                                                                   30

150
                                                                   25


                                                                   20
100
                                                                   15


                                                                   10
50

                                                                    5


 0                                                                  0
      1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008            1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
                             7,000.0
                                           Hours Run /Press Available
                             6,000.0


                             5,000.0


                             4,000.0


                             3,000.0


                             2,000.0


                             1,000.0

                                                                                                                        5
                                 0.0
                                       1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
The Donnelly story
 Plastics News Processor of the Year
  Finalist 2007




                                        6
What is short run?
 Short run is not defined by part
  quantities/EAUs
 Short run is defined by the number of hours
  per production run
 Donnellys short run
   Average production run is 11 hours
   Median production run is 7+ hours
   Production runs range from .25 to 240 hours
   Short run is defined as more than one changeover
    per week, per press
   We average 9 changeovers per week, per press

                                                   7
Why short run?
 It is not possible to do short and long run well
    Short run focus is on changeover optimization
    Long run focus is on process optimization
 A need exists for a supplier committed to
  short run expertise
    Pressure to reduce inventory, but continue to meet
     stringent delivery dates
    A supplier with short run expertise allows these
     vital needs to be met economically

                                                      8
9
Donnellys mission and values
 Vision: To be the recognized leader in setting
  the standards in short run molding and
  related services
 Mission: To deliver good products on time
 Core values
     Do your best
     Treat others the way you want to be treated
     Dont be afraid to ask for help
     Always work as a team


                                                    10
Donnellys complexity factor

                                         Complexity factor = active
                                          molds x materials used x
                                          presses
                                         Comparative data
                                           Plante Morans 2004 North
                                            American Study of the
                                            Plastics Molding Industry




                  0
                                            Injection Molding



                                                                Over 25%
                      All participating




                                                                           Automotive



                                                                                        Over $25MM




                                                                                                     Donnelly
                                                                Medical




Bottom quartile                                                            Over 25%
                      companies




                                                                                        in sales
                                            Over 50%




50th percentile
Upper quartile                                                                                                  11
Complexity-driven challenges

 Setting and holding priorities  making
  decisions
 Shooting at a moving target  planning
 Communication, alignment and
  teamwork
 Training and continuous improvement


                                            12
Addressing the complexity factor
   Process orientation with measurements             Peer accountability
     Manufacturing Launch (40 measures)                 Manufacturing War Room
     Critical Success Factors                           Visual Management
             (12 key measures  30 elements)




                                      Complexity


   Constancy of purpose                              Attention to detail
       Short Run                                          Checklists
       Quality Management System (incl. MRT)              Supervisor Audits
       Lean Manufacturing Techniques                      Team Leader audits
       Training & Workforce Development                   Pricing Volatility

                                                                          13
Addressing the complexity factor

 The cosmic Law of
  Nature                                                g
                                             s   s in
                                         e
   Nothing is static             o   gr
                             Pr

                        Re
                             g re
                                    ssi
                                          ng




                                                        14
Process orientation with
        measurements
 Manufacturing launch process
   Developed in 1999
      Hard work & diligence wasnt enough with 250+
       molds/year
   80 % of tooling launches will have no problem, but
    it is the 20 % that a highly defined process allows
    you to succeed at
   Defined, comprehensive and measured so output
    is repeatable, reliable and profitable
   Avoids the finger pointing at hand-offs
      Responsibilities are defined and reviewable


                                                       15
Process orientation with
        measurements
 Manufacturing launch process
   Owned by the people who hold responsibility
   Result is unique 3-pronged engineering model
      Project Engineer on-site at customer location for design
       and mold-build support
      Manufacturing Launch Engineer who oversees sampling,
       measurement and approval process
      Process Engineer for day-to-day production
   Value of a highly defined process is that you can
    evaluate and change it
      Manage, measure and improve it


                                                             16
Donnelly Manufacturing Launch Process
               (2)
Peer accountability
 Daily War Room meetings
   This is a problem identification, not problem solving meeting
   Action items are assigned with peer accountability to resolve
    them within 48 hours




                                                                    18
Peer accountability
 Daily War Room meetings
Review last 24 hours         Look ahead to the next 24 hours
 Safety                      Set priorities
 Changeovers & efficiency    At risk shipments
 Hours run & efficiency      High scrap jobs
 Down time                   Mold issues
 Scrap
 Problem jobs
 Action items




                                                               19
Constancy of purpose

 Donnelly quality system
   Deliver good products on time
   ISO 9001:2000
   ISO 13485:2003
                                     Management Review Team
 Management Review Team
   Corrective action process       Corrective Action Process
                                                      RCA             What other
                                    Why was the                       parts might
                                    defective part                    have this
                                    produced?                         same issue?
                                                     Why was the
                                                     defective part
                                                     shipped?           20
Constancy of purpose
 The Law of
  Prosperity/ Law of
  Compensation
   What we make is in
    direct proportion to
    the quality and
    quantity of the
    services we deliver


                            21
Constancy of purpose
 Results
   Value added per employee




   14 years without increasing press rates

                                              22
Attention to detail
 5S
   Sort: Separate the necessary from the unnecessary
   Set in Order: Put everything in its place, label its place
   Shine: Keep everything clean, helps identify potential
    problems
   Standardize: Defines how a task should be performed, sets
    the performance standard
   Sustain: Most important  requires regular inspections, with
    action items identified, assigned, and addressed


  Good factories develop beginning with the 5Ss.
   Bad factories fall apart beginning with the 5Ss.   Hirouki Hirano




                                                                    23
Attention to detail
 Early 5S process results
   Old Setup Carts      New Setup Carts




                                          24
Attention to detail
 5S event results  set in order
  Aisles before 5S          Aisles after 5S




                                              25
Attention to detail
 5S color coding
              Green           White and blue




Finished goods or inserts     Trash   Mobile Eqpt
                                                    26
Attention to detail
 5S: Middle section:
  Green
   Notice the numbers on
    the wall and on
    equipment (204)
   Numbers on the floor as
    well



                              27
Attention to detail
 5S: Back section: Orange




                             28
Attention to detail
 5S audit process
   Next shift team leader
    audits section with current
    shift team leader
   Record results on current
    shift schedule showing
    assignments
   Highlight in green if OK,
    pink if a problem with
    notes on the bottom
   Hang schedule on current
    shift clip board for
    supervisor to review

                                  29
Attention to detail
 5S process benefits
   Much more than just housekeeping
   Develops the discipline to follow through
   Teaches employees to work in teams
   Creates a safer workplace
   Attacks quality issues
   Attacks waste of searching for things
   Clean workplace is more inviting, making it easier
    to recruit and retain workers (and customers)
   5S is a fundamental to Lean

                                                     30
Attention to detail
          5S: Visual workplace progression
                                                                Visual Guarantees

                                                   Visual Controls


                                       Visual Measures


                        Visual Standards

               Visual Order

                                                                                    31
Ref. Visual Workplace Visual Thinking, Gwendolyn D. Galsworth
Success in short run
 Continuously develop and improve upon its
  leadership position in short run
 Occurs as a result of aligning companys people,
  processes and actions with business strategy
 Donnelly employees ability to improve upon its
  hedgehog concept, help the company to grow and
  thrive
 All actions are tied to processes rather than events,
  ensuring the business output is repeatable, reliable
  and profitable



                                                          32
Thank you

             Questions?




Sam Wagner, Director of Advanced Manufacturing
   Donnelly Custom Manufacturing Company
       IndustryWeek 09 Best Plants Conference
                   Nashville, TN
               Tuesday, April 28, 2009           33

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Managing Complexity

  • 1. Managing Manufacturing Complexity through Innovative Processes A Donnelly Custom Manufacturing Case Study Sam Wagner, Director of Advanced Manufacturing Donnelly Custom Manufacturing Company IndustryWeek 09 Best Plants Conference Nashville, TN Tuesday, April 28, 2009 1
  • 2. The Donnelly story Donnelly was founded in 1984 as a custom, plastic injection molding company A small, one-story building in Alexandria, MN Four presses, eight people, no customers One idea: to focus on short run, close tolerance parts 2
  • 3. The Donnelly story Today, the organization is over 225 people strong Best-in-class technologies and quality systems 24/7 operations, 110,000 square foot facility with 33 presses 700+ materials used 2700+ active molds and 3200+ active parts Median run time of less than 8 hours 40 to 50 changeovers per day Industry-leading and world-renowned OEM customers $29+ million in revenues 3
  • 4. The Donnelly story 30 30 Sales Dollars Orders Shipped 25 25 20 20 15 15 10 10 5 5 0 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2.0 Sales Dollars/Order Shipped 1.5 1.0 0.5 4 0.0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
  • 5. The Donnelly story 200 35 Molding Hours Run # of Presses Available 30 150 25 20 100 15 10 50 5 0 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 7,000.0 Hours Run /Press Available 6,000.0 5,000.0 4,000.0 3,000.0 2,000.0 1,000.0 5 0.0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
  • 6. The Donnelly story Plastics News Processor of the Year Finalist 2007 6
  • 7. What is short run? Short run is not defined by part quantities/EAUs Short run is defined by the number of hours per production run Donnellys short run Average production run is 11 hours Median production run is 7+ hours Production runs range from .25 to 240 hours Short run is defined as more than one changeover per week, per press We average 9 changeovers per week, per press 7
  • 8. Why short run? It is not possible to do short and long run well Short run focus is on changeover optimization Long run focus is on process optimization A need exists for a supplier committed to short run expertise Pressure to reduce inventory, but continue to meet stringent delivery dates A supplier with short run expertise allows these vital needs to be met economically 8
  • 9. 9
  • 10. Donnellys mission and values Vision: To be the recognized leader in setting the standards in short run molding and related services Mission: To deliver good products on time Core values Do your best Treat others the way you want to be treated Dont be afraid to ask for help Always work as a team 10
  • 11. Donnellys complexity factor Complexity factor = active molds x materials used x presses Comparative data Plante Morans 2004 North American Study of the Plastics Molding Industry 0 Injection Molding Over 25% All participating Automotive Over $25MM Donnelly Medical Bottom quartile Over 25% companies in sales Over 50% 50th percentile Upper quartile 11
  • 12. Complexity-driven challenges Setting and holding priorities making decisions Shooting at a moving target planning Communication, alignment and teamwork Training and continuous improvement 12
  • 13. Addressing the complexity factor Process orientation with measurements Peer accountability Manufacturing Launch (40 measures) Manufacturing War Room Critical Success Factors Visual Management (12 key measures 30 elements) Complexity Constancy of purpose Attention to detail Short Run Checklists Quality Management System (incl. MRT) Supervisor Audits Lean Manufacturing Techniques Team Leader audits Training & Workforce Development Pricing Volatility 13
  • 14. Addressing the complexity factor The cosmic Law of Nature g s s in e Nothing is static o gr Pr Re g re ssi ng 14
  • 15. Process orientation with measurements Manufacturing launch process Developed in 1999 Hard work & diligence wasnt enough with 250+ molds/year 80 % of tooling launches will have no problem, but it is the 20 % that a highly defined process allows you to succeed at Defined, comprehensive and measured so output is repeatable, reliable and profitable Avoids the finger pointing at hand-offs Responsibilities are defined and reviewable 15
  • 16. Process orientation with measurements Manufacturing launch process Owned by the people who hold responsibility Result is unique 3-pronged engineering model Project Engineer on-site at customer location for design and mold-build support Manufacturing Launch Engineer who oversees sampling, measurement and approval process Process Engineer for day-to-day production Value of a highly defined process is that you can evaluate and change it Manage, measure and improve it 16
  • 18. Peer accountability Daily War Room meetings This is a problem identification, not problem solving meeting Action items are assigned with peer accountability to resolve them within 48 hours 18
  • 19. Peer accountability Daily War Room meetings Review last 24 hours Look ahead to the next 24 hours Safety Set priorities Changeovers & efficiency At risk shipments Hours run & efficiency High scrap jobs Down time Mold issues Scrap Problem jobs Action items 19
  • 20. Constancy of purpose Donnelly quality system Deliver good products on time ISO 9001:2000 ISO 13485:2003 Management Review Team Management Review Team Corrective action process Corrective Action Process RCA What other Why was the parts might defective part have this produced? same issue? Why was the defective part shipped? 20
  • 21. Constancy of purpose The Law of Prosperity/ Law of Compensation What we make is in direct proportion to the quality and quantity of the services we deliver 21
  • 22. Constancy of purpose Results Value added per employee 14 years without increasing press rates 22
  • 23. Attention to detail 5S Sort: Separate the necessary from the unnecessary Set in Order: Put everything in its place, label its place Shine: Keep everything clean, helps identify potential problems Standardize: Defines how a task should be performed, sets the performance standard Sustain: Most important requires regular inspections, with action items identified, assigned, and addressed Good factories develop beginning with the 5Ss. Bad factories fall apart beginning with the 5Ss. Hirouki Hirano 23
  • 24. Attention to detail Early 5S process results Old Setup Carts New Setup Carts 24
  • 25. Attention to detail 5S event results set in order Aisles before 5S Aisles after 5S 25
  • 26. Attention to detail 5S color coding Green White and blue Finished goods or inserts Trash Mobile Eqpt 26
  • 27. Attention to detail 5S: Middle section: Green Notice the numbers on the wall and on equipment (204) Numbers on the floor as well 27
  • 28. Attention to detail 5S: Back section: Orange 28
  • 29. Attention to detail 5S audit process Next shift team leader audits section with current shift team leader Record results on current shift schedule showing assignments Highlight in green if OK, pink if a problem with notes on the bottom Hang schedule on current shift clip board for supervisor to review 29
  • 30. Attention to detail 5S process benefits Much more than just housekeeping Develops the discipline to follow through Teaches employees to work in teams Creates a safer workplace Attacks quality issues Attacks waste of searching for things Clean workplace is more inviting, making it easier to recruit and retain workers (and customers) 5S is a fundamental to Lean 30
  • 31. Attention to detail 5S: Visual workplace progression Visual Guarantees Visual Controls Visual Measures Visual Standards Visual Order 31 Ref. Visual Workplace Visual Thinking, Gwendolyn D. Galsworth
  • 32. Success in short run Continuously develop and improve upon its leadership position in short run Occurs as a result of aligning companys people, processes and actions with business strategy Donnelly employees ability to improve upon its hedgehog concept, help the company to grow and thrive All actions are tied to processes rather than events, ensuring the business output is repeatable, reliable and profitable 32
  • 33. Thank you Questions? Sam Wagner, Director of Advanced Manufacturing Donnelly Custom Manufacturing Company IndustryWeek 09 Best Plants Conference Nashville, TN Tuesday, April 28, 2009 33