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Influencer
TRENDS
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Copyright.2020.EDGERANK.AllRightsReserved.
???????????????,?????????.
2020.05.
?? ¨C ????? ???? ?? ?
Copyright.2020.EDGERANK.AllRightsReserved.
???????????????,?????????.
?? ¨C ????? ???? ?? ?
Influencer
TRENDS
Copyright.2020.EDGERANK.AllRightsReserved.
CONTENTS
???????????????,?????????.
01. ????? ???
- ????? ?? (??, ??)
- ??? ????? ??
- ?? ????? ??
02. ????? in ???
- ??? x ????? ???
- ?????? ???? ???
- ? ??¡¤???
- ??? ???
- ??? ??
03. ????? ??
- ??
- ???
Influencer TRENDS
?? ¨C ????? ???? ?? ?
Copyright.2020.EDGERANK.AllRightsReserved.
????? ?? (??, ??) / ??? ????? ?? / ?? ????? ??
01. ????? ???
???????????????,?????????.
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
01. ????? ??? > ????? ?? (??, ??)
?????????
??,???¡¤BJ?????????????
?????????? ????????? ¡®1? ??? ???? ?? ??¡¯ ???(?)? ??? ?? 3? ???? ??? ????.
????? ???? ¡°1? ??? ???? ?? ??? ?? ??? ??? ??? ??? ??? ??? ???? ????¡±? ???. [???]
?? ??
???? ? ??
*??? ???(4.13)
4.13(?) ~ 5.10(?)
?? ? ??
? 150? ??
(??? 70?, ??? 40?,
??? 40?)
5.15(?)
?? ?? ??
?????? ?
??? ?? ?
5.30(?)
?? ???
?? ? ???
?? ?? ??(10.19??)
* ??(10? ?)
6?~10? ?
????, ???,
???? ??? ??
? 20? ??,
? 7,500?? ??
11.6(?)
??
[ ?? ??: ????????? ]
* ?? ??? ?? ??? ? ??
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
???
??
???
???????
01. ????? ??? > ????? ?? (??, ??)
??????????????¡¤????
?2? ??? ??? ??? ??? ???? ??? ??? ??? ????? ????? ??? ???? ??.
??????
???????
[??? ????]
???
[??? ????]
?? ?? ????? ?????
[??? ????]
????????
[??? ????]
[ ??? ??: ¢Ù ???????, ¢Ú ???, ¢Û ?? ??, ¢Ü ???????? ??? ]
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
??? ???
01. ????? ??? > ????? ?? (??, ??)
?????
????????????,?????????
???? ??? ??? ??? ???, ?? 4? ???, ???, ??(???), ??? ?? ??? ?? ?? ??? ???.
??? ??
??? KIM SA RANG
[??? ????]
????TV
[??? ????]
??PD [HAHA PD]
[??? ????]
????? ???
[??? ????]
[ ??? ??: ¢Ù GRAZIA ???, ¢Ú ??? ??????, ¢Û STAR N, ¢Ü ????? ]
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
?????
?? ??? #?????,#???? ? ????? ??
? ???19 ?? ??? ?? ¡®??? ????¡¯ ???? ????, ??? ?? ? ??? ??? ??? ??? ?? ????? ???? ??? ?? SNS??? #?????, #?????, #?
??? ?? ????? ?? ???? ?? ??. ¡®?????¡¯? ???+????? ??? ???? ??? ??? ?? ???, ¡®????¡¯? ????+????? ???.
? ????? ???? ??? ?? ?? ??? ???. ?? ???? ?? ¡®??? ????¡¯??? ?????? ?? ??? ??? ?? ???, ???? ?? ???? ?? ?? ?? ¡®??
? ??¡¯? ?? ??? ???? ???? ???? ??? 1?, 2049 ?? ??? 1? ? ??? ???.
? ???? ??? ????? ?? ???? ??? ??? ??? ????. ????? ?? ??? ??? ?? ???? 8.7% ????? ?????? ?? ???? ?? ??? 7.7% ???
??, ?? ?? ??? ??? ???? ????? ?? ???? ?? ??? ???? 40% ????.
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ????? ?? (??, ??)
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
???19?????
? ???19? ???? ?? ?? ?????? ??? ?? ???19 ?? ???? ???? ???? ??. ?????? ?? ????? ?? ?? ¡®???? ?? ???¡¯? ??? ????
?, ?????, ????????, ????? ?? ?????, ??? ¡®???? ??? ???¡¯? ¡®????? ???? ???¡¯? ????.
? ??? ??????? ??? ??? ?? ???? ??? ?????(ceo), ??? ??, ?? ?? ????? ?? ?? ¡®?? ???¡¯? ???? ??. ???, ??? ??? ???? ??
? ? ?? ????? ???19 ???????? ???? ???? ???? ??? ???? ?? ??? ?? ? ?? ??? ?? ???.
? ¡®?? ???¡¯? ?? ?? ??? ????? ?? ???? ???? ??? ????? ??, ??, ?? ?? ?? ???? ??? ??, ???, ??? ?? ????. ?? ??? ?? ??
?? ???? ??? ??? ¡®??? ?? ???¡¯? ??? ??? ??, ??? ??? ??, ??? ?????? ??? ?? ??? ??? ???? ??.
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ????? ?? (??, ??)
??? ????! ???19 ?? ??? ??
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
??????
?? ??? ?? ?? ? ???, <? ??? ?? ???>
? ?? ??? ???, ???, ??, ???, ???, ???? ?? ??? ¡®?????¡¯? ?? ?? ? ??? <? ??? ?? ???>? ??? ???? ??? ????. <? ??? ?? ??
?>? ?? ????? ??? ? ?? ??? ???? ???? ?? ????? ?? ??? ??? ???? ????? ?? ??? ?? ??, ?? ??? ???? ??? ??? ??.
? ??? ???? ????? ?? ??? ?? ¡°?? ??? ???? ??? ??¡±? ??? ¡°?? ??¡­¡±??? ?? ??? ????, ???? ??? ?? ??? ????, ???? ??
? ????? ???? ??? ???. ? ???? ¡°??? ??? ???? ???, ???? ???? ?? ??? ??? ???? ?? ?? ??? ??? ? ?? ???¡±?? ???.
? <? ??? ?? ???>? ??? ? ??? ¡®??? ??¡¯?? ?? 6? 3? ?? ???? ?????, ???????, ?????, ??????, ??, ???? ?????, AKG, JBL, ???
? ?? ????. ????? ??? ???, ????? ??? ??? ? ? ??? ??? ????.
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ????? ?? (??, ??)
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
?????
??? ?????? ???, ??? 960? ??
? ??? ¡®?? ????¡¯?? ??? ??? ?? ??? ??? ? ?? ??? ??? ??
??? ???? 60? ?? ??? ??? ????.
? ???? ??? ?? ? ????? ??? ?? ???, ?? ?? ????? ¡°??? ?
? ??? ??? ?? ????? ??? ?? ??? ?????¡±? ??? ???? ??
??? ??.
? 2020? 4? ??, ??? ??? ?? ??? ?? 969? ?? ?????, ??? ??? ?
? ?? ?? 500? ?? ???? ??. ??? VPN ??? ??? ??? ????? ??
? ???? ??? ??? ???? ?? ?? ?? ??? ??? ??.
??? ???? ?
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ??? ????? ??
[ ??? ??: ¢Ù,¢Ú,¢Û,¢Ü Àî×ÓÆâ Liziqi ??? ]
¢Ù ???, ¢Ú,¢Û,¢Ü ???? ???? ???? ?? ??
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
??
???, ??? ???? 78? ?? ???
? ??? ???? ??? ?? ???? ??? ???? 4,500? ??(?? ? 78??)? ?
?? ?? ???(???? ??? ?? ???)? ????.
? ?? ??? ??? ?? ??? ????? ??? ??? ??? ????? ¡°??? ??
? ?????¡±? ????? ??? ?? ?? ??? ?? ????. ?? ???? ¡°??
??? ?? ???? ???? ????, ?? ????? ? ?? ??? ?? ??? ??
??? ???¡±?? ???.
? ? ??? ???19 ??? ??? ???? ???? ??? ???? ?? ?? ??? ?
? ??? ??? ??? ????? ??? ?? ??? ??? ?? ????.
??? ???? ?
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ??? ????? ??
[ ??? ??: ¢Ù ????, ¢Ú Þ±æ« viya ??? ]
¢Ù ?? ??? ?? ???, ¢Ú ????? ??? ?? ?? ???
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
?????
??? ?? ?? ?! ??? ?? ?? ???
? ???19? ?? ??? ??? ?? ???? ?? ?? ??? ???? ?? ???? ?
?. ?? ??? ??? ???? ?? ??? ???? ?? ??? ????? ?? ???
??? ?????.
? ? ???? ?? ?? ???? ??? ?? ??? ??? ??? ?? ??? ? ???
???? ?????(Rick Shiels Golf)? ??? 82.7? ?? ???? ??.
? ??? ??? ??(Brodie Smith Golf), ??? ? ??(UUUM GOLF-¥¦©`¥à ¥´¥ë¥Õ-) ??
?? ???? ??? ?? ??? ????? ???? Golf with Aimee ??? ??? 27.7
? ??? 1?? ???? ??.
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ??? ????? ??
[ ??? ??: ¢Ù Rick Shiels Golf ???, ¢Ú Brodie Smith Golf ???, ¢Û UUUM GOLF ???, ¢Ü Golf with Aimee ??? ]
¢Ù ?? ?? ???, ¢Ú ?? ?? ???, ¢Û ?? ?? ???, ¢Ü ?? ?? ???
??? ???? ?
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
?????????
???? ??? ??? ??? ?? ?? ???
? ??? ?? ?? ?? ??? MNXHD? ¡®???? ?? ?? ???¡¯??? ??? ???
???? ???? ??? ???? ??? ???? ????
? ????? ??????? ????, ¡®???¡¯ ??? ???? MNXHD? ??? ?? ??
?? ? ??? ??? ???? ????. ???? ???19 ??? ?? ???.
? ?? ??? ??? ???? ?? MNXHD? ??? ????, ??? ????? ¡°????
???? ?? ?? ?????? ???? ??¡±, ¡®?? ????? ??? ???¡±? ??
??? ??? ???? ?? ???????? ???? ??.
??? ???? ?
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ??? ????? ??
[ ??? ??: ¢Ù MNXHD ??? ]
¢Ù ??? MNXHD? ???? ??? ???? ????? ?? ???
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
????????
¡®???? ?? ??¡¯ ?????, ???19? ??
? ????? ????? ¡®???? ?? ??¡¯? ??? ??? ?????? ?? ????
??? ?? ????? ??? ???(22)? ???19? ??? ??? ???? ????.
? ??? ???? ???? ?? ?? ??? ??? ?? ??? ? ???? ????? ?
???? ????? ?? ?? ??? ? ? ??? ??? ??? 10? ???? ??? ?
?? ??? ????? ??? ????.
? ???? ???? ???? ???19? ??? ???? ???? ??? ?????, ??
? ??? ? ?? ????? ??? ??? ???? ???19? ???? ???? ??
?? ?? ?? ??? ????? ???.
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ??? ????? ??
[ ??? ??: ¢Ù,¢Ú sahatabar_official ????? ]
¢Ù ??? ???, ¢Ú ??? ???? ?????? ??? ??
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
?????
¡®??? ??¡¯ 1? ?? ???, ¡®?????¡¯?? ??
? ??? ?? ?? ¡®??? ??¡¯? 1? ???? ???? ??? 65? ?, ????? 7? ?
? ???? ???? ??? ??? ? ¡®?????¡¯?? ??? ??? ??? ????.
? ???? ?? ??? ?? ??? ??? ???? ??? ??? ???? ? ??? ??
??? ??? ??? ?? ?????? ?? ??? ???? ??? ?? ???? ??.
? 2?? ??? ¡®?????¡¯? ???? ?? 4?? ? 40? ?? ??? ?????, ???
? ???? ¡°?? ??? ? ?? ??? ???¡±?? ???? ? ?? ???? ????
? ? 50% ?? ???? ???.
??? ???? ?
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ?? ????? ??
[ ??? ??: ¢Ù,¢Ú ????? ??? ]
¢Ù ????? ?? ??, ¢Ú ????? ??? ?? ??
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
???????
?? ?? ??? ??? ??, ?? 100???¡ü
? 4? ????? ??? ?? ??? ???? ¡®??? ??????? ??¡¯? ??? ??
? 3?(????, ????, ??LEEYEON)? ??? ?? ???? ???? ????? ?
??.
? ???? ?? ????? ¡°???19? ???? ??? ?? ?? 100? ?? ???¡±? ?
?? ??? ?? ??? ???? ???. ????? ??? ??? ??? ?? ? 33?
?? ????? ?? ?? 8?? ?? ??? 5? ?? ????.
? ?? ? ???? ¡°???? ??? ??? ???? ?? ??? ? ??? ?? ????
?? ??? ???? ??¡±?? ???.
??? ???? ?
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ?? ????? ??
[ ??? ??: ¢Ù ????? ]
¢Ù ¡®??? ??????? ??¡¯? ??? ???(????,????,??LEEYEON)
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
??????
??? ???, ???? ?? ??? ??? ??? ??
? ?? ???? ??? ??? 132? ??? ???? ??? ??? ???? ???? ??
?? ?????, ???? ????? ??? ?? ?? ??? ???? ???.
? ??? ??? ??? ???? ?? SNS? ????? ?? ??? ??, ???? ???
???? ?? ??? ???? ?? ????? ???? ?? ??? ???? ??? ?
?? ?? ???? ? ??? ??? ?? ??? ?? ?? ??? ????.
? ?? ????? ¡°?? ???? ??? ?? ?? ?? ??? ???¡±, ¡°? ???? ??
?? ???? ?? ? ?? ? ??¡±? ????? ???? ????? ??? ??? ?
? ????? ????.
??? ???? ?
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ?? ????? ??
[ ??? ??: ¢Ù ??? songdaeik ???, ¢Ú songdaeik ????? ]
¢Ù ??? ???, ¢Ú ???? ???
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
?????
??? ? ?? ??¡­??? ??? ?? ??
? ???? ??? ?? ???? ? ?? ?? ?? ???. ??? ?? ?? 3? ? ???
???? ????? ??? ???? ¡®???+???=???(VELYDA)¡¯?? ??????
????.
? ¡®???¡¯? ?????? ?? ??? ????? ???? 2016? ??? ??? ??? ?
??. ?? ?? ??? ??? ?? ????? ???? ???? ?????? ????.
? ??? ??? ??? ?? ???? ??? ????? ??? ?? ?? ?? ???? ?
??? ? ??? ????? ???? ??? ?? ??? ????. ? ??? ?? ???
? ??? ?? ??? ¡°? ?? ??? ?? ?? ? ??? ??¡±??? ????.
????? ???? ?
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ?? ????? ??
[ ??? ??: ¢Ù, ¢Ú imvelymade_staff ????? ]
¢Ù, ¢Ú ??? ?????? ??? ??? ???
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
?????
??? ¡®??? ??¡¯? ??? ???? ??? ??
? ????TV BJ? ?? ?? ???? ?? ? ????? ??? ?? ??? ????, ? ?
??? ????? 181818?? ?? ?? ??? ?? ¡®??? ??¡¯? ???? ?????.
? ?? ? ???? ?? ???? ??? ??? ?????, ?? ? ?? ???? ??? ?
? ? ???? ??? ? ?, ???? ?????? ¡°?? ?? ?? ???. ?? ????
? ??? ??? ?? ????¡±?? ???? ?? ??? ????.
? ???? ?????? ?? ??? ???? ???? ??? ????, ¡°?? ? ?? ??
? ??? ??? ????¡±? ????.
??? ???? ?
¡ù ??? ???? ?? ??? ???? ???? ? ????.
01. ????? ??? > ?? ????? ??
[ ??? ??: ¢Ù ekobi_ ?????, ¢Ú jihyesharp ????? ]
¢Ù BJ ???, ¢Ú ???? ??? ??? ?? ??
Influencer TRENDS
?? ¨C ????? ???? ?? ?
Copyright.2020.EDGERANK.AllRightsReserved.
???????????????,?????????.
??? x ????? ??? / ?????? ???? ??? / ???¡¤??? ??? / ???? ????? / ??? ??
02. ????? in ???
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
???? ¡®????4¡¯
???? 3? ?? ? ????? 1?
??????????¡®????¡¯,????????
02. ????? in ??? > ??? x ????? ???
?? ??? ?? ¡®????¡¯? ??? ? ??? ??? ???. ?????? ?? ??? ?? ??? ??? ??? ???? ???? ????,
????? ?? ????? ?????? ????. ??? ??? ??? ????? ???? ??? ??? ??? ???? ???.
[ ??? ??: ¢Ù ????, ¢Ú,¢Û ???? ]
????X???? ????
??? 1?? ??, ???
?? ¡®???? ? ?? ??¡¯
???? 3? ?? ? ?? ??? 3?
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
SSG??,???X????¡®??????¡¯TVC???
02. ????? in ??? > ??? x ????? ???
??? ???? ??? SSGE??? ??? ?? ???? ???? ??? ??? TVC? ???X??? ??? ????.
???? CG? ???? ???? ??, ??? ??? ??? ??? ??? ??? ¡°????¡±? ??? ??? ????? ??? ???.
[ ??? ??: ??? ??? ]
¡ù ??? ???? ?? ??? ???? ? ????.
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
?????,??????????3????????
02. ????? in ??? > ??? x ????? ???
?????? ?? ? ??? ¡®??? ???¡¯? ?? ???? ??? ???3? ???? ??? ??? ?? ??? ??? ???? ??? ????.
?¡¤??? ??? ?? ?????? ???? ?? ?? ??? ??? ?????? ??? ??? ??? ??? ????.
[ ??? ??: ??? ??? ??? ]
¡ù ??? ???? ?? ??? ???? ? ????.
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
P&G???,#???????
02. ????? in ??? > ?????? ???? ???
P&G ???? 4? 24??? ???? ??? ??? ??? ?? ?? ? ??????? #???????? ????. #???????? ???? ?? ?? ???? ??? ?
? ?? ??? ??? ??? ??? ?? ? ???? ??? ??? ???? ???? ??? ?? ??? ??? ???? ??? ??? ? ???? #???????, #???
???, #???????? ?? ????? ??. ?? ??? ???? ??? ??? ? 13???? ???? ??, ??? ???, ???? ???? ?? ??? ????.
??? ?? ?
???, ???, ??, ????, ??? ?
Influencer
??, ?????
Channel
?? : 4? 24? ~ 5? 7?
?? ? 8.6M ??(4? 28? ??)
Result
[ ??? ??: ?? ]
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
??????X??,#??????
02. ????? in ??? > ?????? ???? ???
[ ??? ??: ?? ]
???? 5? 8? ????? ???? ??????? ??? ???? ??? ??? #??????, #????????? #??? ????? ?? ???? ¡®??????¡¯?
????. #???? ?? ?? ???? ???? ?? ??? ????? ??? ???? ??? ???? ?? ????. ??????? ?? 5? 20??? ??? ???? ?
?? ? 1?~4?? ??? ??? ?????, ???? ????? mini, ??? ???, ???? ???? ?? ????.
??? ?? ?
???, ??, ??Rania, Thiz is Dan
Influencer
??
Channel
?? : 4? 20? ~ 5? 10?
?? ? 4.5M ??(4? 28? ??)
Result
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
???????????,#?????????
02. ????? in ??? > ?????? ???? ???
[ ??? ??: ???????????, ?? ]
?? ?????? ??? ???????????? #????????? ???? ????. #????????? ???? ???????????? ????¡®??? ???¡¯
? ?? ?? ?? ?? ???? ?? ??? ¡®??? ?¡¯? ??? ???? ??? ????? ??? ?? ?? ?? ?? ????, ???????? ?? ??? ????? ?
?? ?? ? ?? ???? ??? ????. ? ?? ??? ??? ? ??? ??? ???? ?? ??? ??? ??? ??? ?? 100??? ??? ? ???? ????.
??? ?? ?
??, ???, ??, ??? ?
Influencer
?????, ??
Channel
?? : 4? 17? ~ 5? 17?
?? ? 11.3M ??(4? 28? ??)
Result
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
??, ??? ??? ?? ??? ???? ??? ???? ?? ? ? ?? ? ?? ?? ?? ?? ??. [???]
??????????¡¤???????
02. ????? in ??? > ? ??¡¤???
??? ???
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KB?????
KB????
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CU???
???? ???
CU???
??? ?? ???
GS25 ???
¡ù ???? ???? ?? ??? ???? ? ????.
[ ??? ??: ??? ]
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
???19? ???? ?? ??? ??? ???? ?? ??? ??. ??? ??? E??? ??? ?????? ?? ?? ??? ???,
???? ??? ???? ???? ???19? ???? ??? ???? ??? ?? ????. [???]
02. ????? in ??? > ??? ???
????????,?????¡¤???????????
???? ?? ¡®????¡¯ ??
¡®???¡¯, ¡®???¡¯ ?
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¡®?????¡¯ ???
????
V4(???)
????? ?? ?????
¡®????¡¯, ¡®???¡¯?
??? ???? ?? ??
??
?????(???)
?? ??? AI ???
??? ???? ??
????
??? ???
??? ???? ?? PGS ??
??? ??? ?? PCS ??,
?? ?? ???
¡®Pick¡¯Em ???¡¯ ?? ??
??
??????
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
?????
??? ?? ?????, ???? ????? ??
? 4? 12? ??? ? ??? ?????? ?? PC ? ???? ??? ????? ? ? ?? ??? ????. ??? ????? ???? ?????? ?????, ???? ? ? ?? ???
PC ? ? ????? ???? ??? ????? ?? ? ?? ??.
? ?? ?????? 10? ? ?????? DM? ?? ? ?? ??? ??? ? ??. DM ?? ???? ??? ?? ???(theverge)? ¡°? DM? ?? ?? ?? DM? ???? ?????? ?
???? ??? ??? ??? ????¡±?? ¡°????? ????? DM? ??? ??? ?? ?? ???? CEO? ?? ??? ??????¡±? ????.
? ?? ???? CEO? 2019? ?????? ????? ??? ??????? 3?? ??? ??? ¡®?? ???? ??, ???¡¯? ???. ?? ??? ??? ????? ???? ?????
? ???? ?????? ??? ???. ?? ???? CEO? ??? ??? ????? ?? ?? ??? ???? ??.
¡ù ??? ???? ?? ??? ???? ???? ? ????.
02. ????? in ??? > ??? ??
Copyright. 2020. EDGERANK. All Rights Reserved.
? ??? ???? ?? ?? ???, ?? ??? ????.
Influencer TRENDS 2020.05.
????
???? ?? ???? ? ??, ??? ??? ??
? ?????? 4? 20?(????) ????? ??? ?? ?? ?? ????? ????. ??? ?? ?? ???? ?? ???? ???? ??? ???? ???? ?? ??? ?????
?? ???? ??? ??? ??? ???. ?????? ?? ????, IOS? ?? ?? ?? ?? ??? ????.
? ???? ?? ????? ??? ??? ??????? ?? ????? ??? ? ? ??, ???? ???? ??? ??? ?? ??. ? ????? ??? ???? ?? ??? ????
? ?? ??? ??? ??? ?? ????. ?? ??? ¡®???¡¯? ¡®?¡¯? ?????? ?? ? ???? ??? ??? ???? ? ??? ???.
? ????(???? ??? ???)? ??????? ????? ¡°???19? ?? ?? ?? ??? ?? ??? ??? ????¡±? ???. ?? ????? ?? ???? ?? ?? ???
? ?? ???? ???? ?? ?? ????? ???? ???? ??? ?? ???? ??? ?? ??? ? ??? ???. ?? ?? ???? ???? ???? 72%? 1?? ??? ??.
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  • 6. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ??? ?? ??? ??????? 01. ????? ??? > ????? ?? (??, ??) ??????????????¡¤???? ?2? ??? ??? ??? ??? ???? ??? ??? ??? ????? ????? ??? ???? ??. ?????? ??????? [??? ????] ??? [??? ????] ?? ?? ????? ????? [??? ????] ???????? [??? ????] [ ??? ??: ¢Ù ???????, ¢Ú ???, ¢Û ?? ??, ¢Ü ???????? ??? ]
  • 7. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ??? ??? 01. ????? ??? > ????? ?? (??, ??) ????? ????????????,????????? ???? ??? ??? ??? ???, ?? 4? ???, ???, ??(???), ??? ?? ??? ?? ?? ??? ???. ??? ?? ??? KIM SA RANG [??? ????] ????TV [??? ????] ??PD [HAHA PD] [??? ????] ????? ??? [??? ????] [ ??? ??: ¢Ù GRAZIA ???, ¢Ú ??? ??????, ¢Û STAR N, ¢Ü ????? ]
  • 8. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ????? ?? ??? #?????,#???? ? ????? ?? ? ???19 ?? ??? ?? ¡®??? ????¡¯ ???? ????, ??? ?? ? ??? ??? ??? ??? ?? ????? ???? ??? ?? SNS??? #?????, #?????, #? ??? ?? ????? ?? ???? ?? ??. ¡®?????¡¯? ???+????? ??? ???? ??? ??? ?? ???, ¡®????¡¯? ????+????? ???. ? ????? ???? ??? ?? ?? ??? ???. ?? ???? ?? ¡®??? ????¡¯??? ?????? ?? ??? ??? ?? ???, ???? ?? ???? ?? ?? ?? ¡®?? ? ??¡¯? ?? ??? ???? ???? ???? ??? 1?, 2049 ?? ??? 1? ? ??? ???. ? ???? ??? ????? ?? ???? ??? ??? ??? ????. ????? ?? ??? ??? ?? ???? 8.7% ????? ?????? ?? ???? ?? ??? 7.7% ??? ??, ?? ?? ??? ??? ???? ????? ?? ???? ?? ??? ???? 40% ????. ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ????? ?? (??, ??)
  • 9. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ???19????? ? ???19? ???? ?? ?? ?????? ??? ?? ???19 ?? ???? ???? ???? ??. ?????? ?? ????? ?? ?? ¡®???? ?? ???¡¯? ??? ???? ?, ?????, ????????, ????? ?? ?????, ??? ¡®???? ??? ???¡¯? ¡®????? ???? ???¡¯? ????. ? ??? ??????? ??? ??? ?? ???? ??? ?????(ceo), ??? ??, ?? ?? ????? ?? ?? ¡®?? ???¡¯? ???? ??. ???, ??? ??? ???? ?? ? ? ?? ????? ???19 ???????? ???? ???? ???? ??? ???? ?? ??? ?? ? ?? ??? ?? ???. ? ¡®?? ???¡¯? ?? ?? ??? ????? ?? ???? ???? ??? ????? ??, ??, ?? ?? ?? ???? ??? ??, ???, ??? ?? ????. ?? ??? ?? ?? ?? ???? ??? ??? ¡®??? ?? ???¡¯? ??? ??? ??, ??? ??? ??, ??? ?????? ??? ?? ??? ??? ???? ??. ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ????? ?? (??, ??) ??? ????! ???19 ?? ??? ??
  • 10. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ?????? ?? ??? ?? ?? ? ???, <? ??? ?? ???> ? ?? ??? ???, ???, ??, ???, ???, ???? ?? ??? ¡®?????¡¯? ?? ?? ? ??? <? ??? ?? ???>? ??? ???? ??? ????. <? ??? ?? ?? ?>? ?? ????? ??? ? ?? ??? ???? ???? ?? ????? ?? ??? ??? ???? ????? ?? ??? ?? ??, ?? ??? ???? ??? ??? ??. ? ??? ???? ????? ?? ??? ?? ¡°?? ??? ???? ??? ??¡±? ??? ¡°?? ??¡­¡±??? ?? ??? ????, ???? ??? ?? ??? ????, ???? ?? ? ????? ???? ??? ???. ? ???? ¡°??? ??? ???? ???, ???? ???? ?? ??? ??? ???? ?? ?? ??? ??? ? ?? ???¡±?? ???. ? <? ??? ?? ???>? ??? ? ??? ¡®??? ??¡¯?? ?? 6? 3? ?? ???? ?????, ???????, ?????, ??????, ??, ???? ?????, AKG, JBL, ??? ? ?? ????. ????? ??? ???, ????? ??? ??? ? ? ??? ??? ????. ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ????? ?? (??, ??)
  • 11. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ????? ??? ?????? ???, ??? 960? ?? ? ??? ¡®?? ????¡¯?? ??? ??? ?? ??? ??? ? ?? ??? ??? ?? ??? ???? 60? ?? ??? ??? ????. ? ???? ??? ?? ? ????? ??? ?? ???, ?? ?? ????? ¡°??? ? ? ??? ??? ?? ????? ??? ?? ??? ?????¡±? ??? ???? ?? ??? ??. ? 2020? 4? ??, ??? ??? ?? ??? ?? 969? ?? ?????, ??? ??? ? ? ?? ?? 500? ?? ???? ??. ??? VPN ??? ??? ??? ????? ?? ? ???? ??? ??? ???? ?? ?? ?? ??? ??? ??. ??? ???? ? ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ??? ????? ?? [ ??? ??: ¢Ù,¢Ú,¢Û,¢Ü Àî×ÓÆâ Liziqi ??? ] ¢Ù ???, ¢Ú,¢Û,¢Ü ???? ???? ???? ?? ??
  • 12. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ?? ???, ??? ???? 78? ?? ??? ? ??? ???? ??? ?? ???? ??? ???? 4,500? ??(?? ? 78??)? ? ?? ?? ???(???? ??? ?? ???)? ????. ? ?? ??? ??? ?? ??? ????? ??? ??? ??? ????? ¡°??? ?? ? ?????¡±? ????? ??? ?? ?? ??? ?? ????. ?? ???? ¡°?? ??? ?? ???? ???? ????, ?? ????? ? ?? ??? ?? ??? ?? ??? ???¡±?? ???. ? ? ??? ???19 ??? ??? ???? ???? ??? ???? ?? ?? ??? ? ? ??? ??? ??? ????? ??? ?? ??? ??? ?? ????. ??? ???? ? ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ??? ????? ?? [ ??? ??: ¢Ù ????, ¢Ú Þ±æ« viya ??? ] ¢Ù ?? ??? ?? ???, ¢Ú ????? ??? ?? ?? ???
  • 13. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ????? ??? ?? ?? ?! ??? ?? ?? ??? ? ???19? ?? ??? ??? ?? ???? ?? ?? ??? ???? ?? ???? ? ?. ?? ??? ??? ???? ?? ??? ???? ?? ??? ????? ?? ??? ??? ?????. ? ? ???? ?? ?? ???? ??? ?? ??? ??? ??? ?? ??? ? ??? ???? ?????(Rick Shiels Golf)? ??? 82.7? ?? ???? ??. ? ??? ??? ??(Brodie Smith Golf), ??? ? ??(UUUM GOLF-¥¦©`¥à ¥´¥ë¥Õ-) ?? ?? ???? ??? ?? ??? ????? ???? Golf with Aimee ??? ??? 27.7 ? ??? 1?? ???? ??. ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ??? ????? ?? [ ??? ??: ¢Ù Rick Shiels Golf ???, ¢Ú Brodie Smith Golf ???, ¢Û UUUM GOLF ???, ¢Ü Golf with Aimee ??? ] ¢Ù ?? ?? ???, ¢Ú ?? ?? ???, ¢Û ?? ?? ???, ¢Ü ?? ?? ??? ??? ???? ?
  • 14. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ????????? ???? ??? ??? ??? ?? ?? ??? ? ??? ?? ?? ?? ??? MNXHD? ¡®???? ?? ?? ???¡¯??? ??? ??? ???? ???? ??? ???? ??? ???? ???? ? ????? ??????? ????, ¡®???¡¯ ??? ???? MNXHD? ??? ?? ?? ?? ? ??? ??? ???? ????. ???? ???19 ??? ?? ???. ? ?? ??? ??? ???? ?? MNXHD? ??? ????, ??? ????? ¡°???? ???? ?? ?? ?????? ???? ??¡±, ¡®?? ????? ??? ???¡±? ?? ??? ??? ???? ?? ???????? ???? ??. ??? ???? ? ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ??? ????? ?? [ ??? ??: ¢Ù MNXHD ??? ] ¢Ù ??? MNXHD? ???? ??? ???? ????? ?? ???
  • 15. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ???????? ¡®???? ?? ??¡¯ ?????, ???19? ?? ? ????? ????? ¡®???? ?? ??¡¯? ??? ??? ?????? ?? ???? ??? ?? ????? ??? ???(22)? ???19? ??? ??? ???? ????. ? ??? ???? ???? ?? ?? ??? ??? ?? ??? ? ???? ????? ? ???? ????? ?? ?? ??? ? ? ??? ??? ??? 10? ???? ??? ? ?? ??? ????? ??? ????. ? ???? ???? ???? ???19? ??? ???? ???? ??? ?????, ?? ? ??? ? ?? ????? ??? ??? ???? ???19? ???? ???? ?? ?? ?? ?? ??? ????? ???. ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ??? ????? ?? [ ??? ??: ¢Ù,¢Ú sahatabar_official ????? ] ¢Ù ??? ???, ¢Ú ??? ???? ?????? ??? ??
  • 16. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ????? ¡®??? ??¡¯ 1? ?? ???, ¡®?????¡¯?? ?? ? ??? ?? ?? ¡®??? ??¡¯? 1? ???? ???? ??? 65? ?, ????? 7? ? ? ???? ???? ??? ??? ? ¡®?????¡¯?? ??? ??? ??? ????. ? ???? ?? ??? ?? ??? ??? ???? ??? ??? ???? ? ??? ?? ??? ??? ??? ?? ?????? ?? ??? ???? ??? ?? ???? ??. ? 2?? ??? ¡®?????¡¯? ???? ?? 4?? ? 40? ?? ??? ?????, ??? ? ???? ¡°?? ??? ? ?? ??? ???¡±?? ???? ? ?? ???? ???? ? ? 50% ?? ???? ???. ??? ???? ? ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ?? ????? ?? [ ??? ??: ¢Ù,¢Ú ????? ??? ] ¢Ù ????? ?? ??, ¢Ú ????? ??? ?? ??
  • 17. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ??????? ?? ?? ??? ??? ??, ?? 100???¡ü ? 4? ????? ??? ?? ??? ???? ¡®??? ??????? ??¡¯? ??? ?? ? 3?(????, ????, ??LEEYEON)? ??? ?? ???? ???? ????? ? ??. ? ???? ?? ????? ¡°???19? ???? ??? ?? ?? 100? ?? ???¡±? ? ?? ??? ?? ??? ???? ???. ????? ??? ??? ??? ?? ? 33? ?? ????? ?? ?? 8?? ?? ??? 5? ?? ????. ? ?? ? ???? ¡°???? ??? ??? ???? ?? ??? ? ??? ?? ???? ?? ??? ???? ??¡±?? ???. ??? ???? ? ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ?? ????? ?? [ ??? ??: ¢Ù ????? ] ¢Ù ¡®??? ??????? ??¡¯? ??? ???(????,????,??LEEYEON)
  • 18. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ?????? ??? ???, ???? ?? ??? ??? ??? ?? ? ?? ???? ??? ??? 132? ??? ???? ??? ??? ???? ???? ?? ?? ?????, ???? ????? ??? ?? ?? ??? ???? ???. ? ??? ??? ??? ???? ?? SNS? ????? ?? ??? ??, ???? ??? ???? ?? ??? ???? ?? ????? ???? ?? ??? ???? ??? ? ?? ?? ???? ? ??? ??? ?? ??? ?? ?? ??? ????. ? ?? ????? ¡°?? ???? ??? ?? ?? ?? ??? ???¡±, ¡°? ???? ?? ?? ???? ?? ? ?? ? ??¡±? ????? ???? ????? ??? ??? ? ? ????? ????. ??? ???? ? ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ?? ????? ?? [ ??? ??: ¢Ù ??? songdaeik ???, ¢Ú songdaeik ????? ] ¢Ù ??? ???, ¢Ú ???? ???
  • 19. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ????? ??? ? ?? ??¡­??? ??? ?? ?? ? ???? ??? ?? ???? ? ?? ?? ?? ???. ??? ?? ?? 3? ? ??? ???? ????? ??? ???? ¡®???+???=???(VELYDA)¡¯?? ?????? ????. ? ¡®???¡¯? ?????? ?? ??? ????? ???? 2016? ??? ??? ??? ? ??. ?? ?? ??? ??? ?? ????? ???? ???? ?????? ????. ? ??? ??? ??? ?? ???? ??? ????? ??? ?? ?? ?? ???? ? ??? ? ??? ????? ???? ??? ?? ??? ????. ? ??? ?? ??? ? ??? ?? ??? ¡°? ?? ??? ?? ?? ? ??? ??¡±??? ????. ????? ???? ? ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ?? ????? ?? [ ??? ??: ¢Ù, ¢Ú imvelymade_staff ????? ] ¢Ù, ¢Ú ??? ?????? ??? ??? ???
  • 20. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ????? ??? ¡®??? ??¡¯? ??? ???? ??? ?? ? ????TV BJ? ?? ?? ???? ?? ? ????? ??? ?? ??? ????, ? ? ??? ????? 181818?? ?? ?? ??? ?? ¡®??? ??¡¯? ???? ?????. ? ?? ? ???? ?? ???? ??? ??? ?????, ?? ? ?? ???? ??? ? ? ? ???? ??? ? ?, ???? ?????? ¡°?? ?? ?? ???. ?? ???? ? ??? ??? ?? ????¡±?? ???? ?? ??? ????. ? ???? ?????? ?? ??? ???? ???? ??? ????, ¡°?? ? ?? ?? ? ??? ??? ????¡±? ????. ??? ???? ? ¡ù ??? ???? ?? ??? ???? ???? ? ????. 01. ????? ??? > ?? ????? ?? [ ??? ??: ¢Ù ekobi_ ?????, ¢Ú jihyesharp ????? ] ¢Ù BJ ???, ¢Ú ???? ??? ??? ?? ??
  • 21. Influencer TRENDS ?? ¨C ????? ???? ?? ? Copyright.2020.EDGERANK.AllRightsReserved. ???????????????,?????????. ??? x ????? ??? / ?????? ???? ??? / ???¡¤??? ??? / ???? ????? / ??? ?? 02. ????? in ???
  • 22. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ???? ¡®????4¡¯ ???? 3? ?? ? ????? 1? ??????????¡®????¡¯,???????? 02. ????? in ??? > ??? x ????? ??? ?? ??? ?? ¡®????¡¯? ??? ? ??? ??? ???. ?????? ?? ??? ?? ??? ??? ??? ???? ???? ????, ????? ?? ????? ?????? ????. ??? ??? ??? ????? ???? ??? ??? ??? ???? ???. [ ??? ??: ¢Ù ????, ¢Ú,¢Û ???? ] ????X???? ???? ??? 1?? ??, ??? ?? ¡®???? ? ?? ??¡¯ ???? 3? ?? ? ?? ??? 3?
  • 23. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. SSG??,???X????¡®??????¡¯TVC??? 02. ????? in ??? > ??? x ????? ??? ??? ???? ??? SSGE??? ??? ?? ???? ???? ??? ??? TVC? ???X??? ??? ????. ???? CG? ???? ???? ??, ??? ??? ??? ??? ??? ??? ¡°????¡±? ??? ??? ????? ??? ???. [ ??? ??: ??? ??? ] ¡ù ??? ???? ?? ??? ???? ? ????.
  • 24. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ?????,??????????3???????? 02. ????? in ??? > ??? x ????? ??? ?????? ?? ? ??? ¡®??? ???¡¯? ?? ???? ??? ???3? ???? ??? ??? ?? ??? ??? ???? ??? ????. ?¡¤??? ??? ?? ?????? ???? ?? ?? ??? ??? ?????? ??? ??? ??? ??? ????. [ ??? ??: ??? ??? ??? ] ¡ù ??? ???? ?? ??? ???? ? ????.
  • 25. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. P&G???,#??????? 02. ????? in ??? > ?????? ???? ??? P&G ???? 4? 24??? ???? ??? ??? ??? ?? ?? ? ??????? #???????? ????. #???????? ???? ?? ?? ???? ??? ? ? ?? ??? ??? ??? ??? ?? ? ???? ??? ??? ???? ???? ??? ?? ??? ??? ???? ??? ??? ? ???? #???????, #??? ???, #???????? ?? ????? ??. ?? ??? ???? ??? ??? ? 13???? ???? ??, ??? ???, ???? ???? ?? ??? ????. ??? ?? ? ???, ???, ??, ????, ??? ? Influencer ??, ????? Channel ?? : 4? 24? ~ 5? 7? ?? ? 8.6M ??(4? 28? ??) Result [ ??? ??: ?? ]
  • 26. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ??????X??,#?????? 02. ????? in ??? > ?????? ???? ??? [ ??? ??: ?? ] ???? 5? 8? ????? ???? ??????? ??? ???? ??? ??? #??????, #????????? #??? ????? ?? ???? ¡®??????¡¯? ????. #???? ?? ?? ???? ???? ?? ??? ????? ??? ???? ??? ???? ?? ????. ??????? ?? 5? 20??? ??? ???? ? ?? ? 1?~4?? ??? ??? ?????, ???? ????? mini, ??? ???, ???? ???? ?? ????. ??? ?? ? ???, ??, ??Rania, Thiz is Dan Influencer ?? Channel ?? : 4? 20? ~ 5? 10? ?? ? 4.5M ??(4? 28? ??) Result
  • 27. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ???????????,#????????? 02. ????? in ??? > ?????? ???? ??? [ ??? ??: ???????????, ?? ] ?? ?????? ??? ???????????? #????????? ???? ????. #????????? ???? ???????????? ????¡®??? ???¡¯ ? ?? ?? ?? ?? ???? ?? ??? ¡®??? ?¡¯? ??? ???? ??? ????? ??? ?? ?? ?? ?? ????, ???????? ?? ??? ????? ? ?? ?? ? ?? ???? ??? ????. ? ?? ??? ??? ? ??? ??? ???? ?? ??? ??? ??? ??? ?? 100??? ??? ? ???? ????. ??? ?? ? ??, ???, ??, ??? ? Influencer ?????, ?? Channel ?? : 4? 17? ~ 5? 17? ?? ? 11.3M ??(4? 28? ??) Result
  • 28. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ??, ??? ??? ?? ??? ???? ??? ???? ?? ? ? ?? ? ?? ?? ?? ?? ??. [???] ??????????¡¤??????? 02. ????? in ??? > ? ??¡¤??? ??? ??? ?????? ?????? ?????? ?? ????? ???? ????? KB????? KB???? ??? ??? ?????? ???? ??? CU??? ???? ??? CU??? ??? ?? ??? GS25 ??? ¡ù ???? ???? ?? ??? ???? ? ????. [ ??? ??: ??? ]
  • 29. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ???19? ???? ?? ??? ??? ???? ?? ??? ??. ??? ??? E??? ??? ?????? ?? ?? ??? ???, ???? ??? ???? ???? ???19? ???? ??? ???? ??? ?? ????. [???] 02. ????? in ??? > ??? ??? ????????,?????¡¤??????????? ???? ?? ¡®????¡¯ ?? ¡®???¡¯, ¡®???¡¯ ? ?????????? ??? ¡®?????¡¯ ??? ???? V4(???) ????? ?? ????? ¡®????¡¯, ¡®???¡¯? ??? ???? ?? ?? ?? ?????(???) ?? ??? AI ??? ??? ???? ?? ???? ??? ??? ??? ???? ?? PGS ?? ??? ??? ?? PCS ??, ?? ?? ??? ¡®Pick¡¯Em ???¡¯ ?? ?? ?? ??????
  • 30. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ????? ??? ?? ?????, ???? ????? ?? ? 4? 12? ??? ? ??? ?????? ?? PC ? ???? ??? ????? ? ? ?? ??? ????. ??? ????? ???? ?????? ?????, ???? ? ? ?? ??? PC ? ? ????? ???? ??? ????? ?? ? ?? ??. ? ?? ?????? 10? ? ?????? DM? ?? ? ?? ??? ??? ? ??. DM ?? ???? ??? ?? ???(theverge)? ¡°? DM? ?? ?? ?? DM? ???? ?????? ? ???? ??? ??? ??? ????¡±?? ¡°????? ????? DM? ??? ??? ?? ?? ???? CEO? ?? ??? ??????¡±? ????. ? ?? ???? CEO? 2019? ?????? ????? ??? ??????? 3?? ??? ??? ¡®?? ???? ??, ???¡¯? ???. ?? ??? ??? ????? ???? ????? ? ???? ?????? ??? ???. ?? ???? CEO? ??? ??? ????? ?? ?? ??? ???? ??. ¡ù ??? ???? ?? ??? ???? ???? ? ????. 02. ????? in ??? > ??? ??
  • 31. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ???? ???? ?? ???? ? ??, ??? ??? ?? ? ?????? 4? 20?(????) ????? ??? ?? ?? ?? ????? ????. ??? ?? ?? ???? ?? ???? ???? ??? ???? ???? ?? ??? ????? ?? ???? ??? ??? ??? ???. ?????? ?? ????, IOS? ?? ?? ?? ?? ??? ????. ? ???? ?? ????? ??? ??? ??????? ?? ????? ??? ? ? ??, ???? ???? ??? ??? ?? ??. ? ????? ??? ???? ?? ??? ???? ? ?? ??? ??? ??? ?? ????. ?? ??? ¡®???¡¯? ¡®?¡¯? ?????? ?? ? ???? ??? ??? ???? ? ??? ???. ? ????(???? ??? ???)? ??????? ????? ¡°???19? ?? ?? ?? ??? ?? ??? ??? ????¡±? ???. ?? ????? ?? ???? ?? ?? ??? ? ?? ???? ???? ?? ?? ????? ???? ???? ??? ?? ???? ??? ?? ??? ? ??? ???. ?? ?? ???? ???? ???? 72%? 1?? ??? ??. ¡ù ??? ???? ?? ??? ???? ???? ? ????. 02. ????? in ??? > ??? ??
  • 32. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ??? ????? ?? ???, ???? ?? ??? ?? ? ???19? ?? ¡®??? ????¡¯? ??? ?? ??? ???? ?? ??? ???? ???TV? ??? ?? ?? ??? ?? ??? 1,000??? 300??? ???. ? ??, ??, ?? ? ?? ??? ??? ??? ??? ????? ??? ?? ???? ???TV ???? ????. ?? ?? ? 4,000?? ??? ?? ??? ??? ?? ??. ? ? ???? ?? 10? ???? ??(Short-form ??? ??? ¡®???¡¯? ????. ¡®???¡¯? 10? ?? ??? ???? ??? ? ??? ???? ??????, ?? ??? ??¡¤?? ? ? ?? ?? ?? ??? ??. ??? ??? ??? ??? ??? ????? ?? 100? ?? ????? ???? ?? ¡®??? ??? ???¡¯? ????. ? ????? ??? ??? ??? ??? ????? ???? ??? ??? ? ?? ???? ¡°?????(??? ?????) ???? ???, ??? ? ?? ???? ???? ??? ?? ? ??? ???? ???? ??? ? ???? ? ??? ?? ?? ??? ??? ???? ??¡±? ¡°????? ???? ???? ??? ??? ?? ?? ???? ??¡±? ????. ¡ù ??? ???? ?? ??? ???? ???? ? ????. 02. ????? in ??? > ??? ??
  • 33. Influencer TRENDS ?? ¨C ????? ???? ?? ? Copyright.2020.EDGERANK.AllRightsReserved. ???????????????,?????????. ?? / ??? 03. ????? ??
  • 34. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. 03. ????? ?? > ?? ??????????????? ?? ??? ?????? ???Influencer ?????Channel ???? ???? ?????, ???????? ???? Object ?? ???? ??? ?? ?? ?? ??? ??? ¡®??? ????¡¯ ??? Concept
  • 35. Copyright. 2020. EDGERANK. All Rights Reserved. ? ??? ???? ?? ?? ???, ?? ??? ????. Influencer TRENDS 2020.05. ??????????????????? 03. ????? ?? > ??? Q1. ?? ???? ?? ?????? ??????? ?????? ??? ???? ???? ???? ??? ??? ???? ?? ¡®???¡¯?? ?????? Q2. ????? ?? ?, ?? ???? ?? ?????? ?? ?? ??? ?? ??? ???? ?? ?? ?????? ??????? ??? ???? ???? ?? ?? ???? ???? ????? ????. Q3. ????? ??? ?? ??? ???? ??, ????? ?? ??? ?? ???? ???? ??? ? ?? ??? ??? ?? ?? ?? ??? ???? ?? ??? ??? ?? ???? ?? ???? ????? ????, ??? ???? ??? ??????. Q4. ?? ???? ????? PPL ???? ???? ???? ??? ???? ??? ??? ? ?? ???? ???? ?? ??? ???? ???? ????. Q5. ?? ????? ?? ???? ??? ??? ????? ???? ???? ?? ???? ???? ????? ?? ????. ?????? ???? ??? ?? ???? ???? ???? ??? ? ?? ?????? ?????, ??? ???? ?? ??? ? ? ?? ????.[ ??? ??: ?????? ] ??? ?? : ???? ??? ???
  • 36. THANK YOU ?? ¨C ????? ???? ?? ? Copyright.2019.EDGERANK.AllRightsReserved. Influence TRENDS 2020.05. ???? ??(InLab)? 010-6337-4734 / hohyun515@edgerank.co.kr ???????????????,?????????.