Intangible assets and human capital

Mar 1, 2015Download as PPTX, PDF2 likes3,833 views

The document discusses different types of intangible assets that are important for companies, including human capital, customer capital, social capital, and intellectual capital. It defines each type of capital and provides examples. The document emphasizes that companies need to identify and develop their human capital in order to cultivate competitive advantages, align their workforce, and remain successful in today's global economy. Managing a company's human capital in an effective manner is important for both small businesses and large corporations to stay competitive.

What is intangible asset?
intangible assets are
Identifiable long-term
assets of a company
having no physical
existence. They include
goodwill, patents,
copyrights, etc.

Intangible Assets
Human capital
Is the Life experiences,
knowledge, inventiveness,
energy and enthusiasm that the
company’s employees invest in
their work

Gary S. Becker - the
term “human capital” he
says that “the basic
resource in any
company is the people”

Customer capital
Refers to the value of
relationship with
persons or other
organizations outside
the company to
achieve the goals of
the company

Social capital
refers to the relationship in the
company

Intellectual capital
It is the codified
knowledge that exist in
a company.

• Today, more and
more companies are
interested in
intangible assets and
human capital.

To Cultivate the company’s
Competitive advantages
They must:
Identify who are the
high-performers and
high-potentials

• Identify low performers
and take effective steps to
address their performance.

• Develop all your employees so
they embody your culture and
values, and possess the
knowledge, skills and
experience your organization
needs.

• Align your workforce so
they are effectively
working together to
achieve the organization's
strategic goals.

• Ensure every employee
clearly understands what
is expected of them and
how they contribute to
the organization's
success.
Know what strategic
knowledge, skills and
experience your
organization needs to
acquire or develop in order
to remain competitive

Recognize and
reward high-
performance and
key contributions.
• Recruit new
employees who have
the knowledge/
skills/experience you
need, and "fit" your
organizational
culture.

• Keep all employees
engaged and productive.

Why is it Important to Know
How to Value Human Capital?
• Human resources, like
other resources, are
finite. What makes them
especially unique,
is that they are intangible.

It contributes to the
company’s advantages
because it is difficult to
duplicate or imitate

• It helps in Developing The
relationship among the
customers

Remember that:
The most successful
companies and the most
successful countries will be
those that manage human
capital in most effective and
efficient manner

• Whether you are a small
business or family owned
business the competition is
so fierce.

• To stay on top in global
economy, they need to
place more and more
emphasis on developing
and retaining their people.

Any expenditure in training, development,
health and support in investment is not just an
expense.

We should just keep
moving forward
To be the best among
the competitors

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Intangible assets and human capital

1. Intangible Assets and Human Capital

2. What is intangible asset? intangible assets are Identifiable long-term assets of a company having no physical existence. They include goodwill, patents, copyrights, etc.

3. Intangible Assets Human capital Is the Life experiences, knowledge, inventiveness, energy and enthusiasm that the company’s employees invest in their work

4. Gary S. Becker - the term “human capital” he says that “the basic resource in any company is the people”

5. Customer capital Refers to the value of relationship with persons or other organizations outside the company to achieve the goals of the company

6. Social capital refers to the relationship in the company

7. Intellectual capital It is the codified knowledge that exist in a company.

8. Human Capital Customer Capital Social Capital Intellectual Capital Tacit Knowledge Customer relationships Corporate culture Patents Education Brands Management practices Copyrights Work- related competence Customer loyalty Management philosophy Trade secrets Distribution channels Intellectual Property

9. • Today, more and more companies are interested in intangible assets and human capital.

10. To Cultivate the company’s Competitive advantages They must: Identify who are the high-performers and high-potentials

11. • Identify low performers and take effective steps to address their performance.

12. • Develop all your employees so they embody your culture and values, and possess the knowledge, skills and experience your organization needs.

13. • Align your workforce so they are effectively working together to achieve the organization's strategic goals.

14. • Ensure every employee clearly understands what is expected of them and how they contribute to the organization's success. Know what strategic knowledge, skills and experience your organization needs to acquire or develop in order to remain competitive

15. Recognize and reward high- performance and key contributions. • Recruit new employees who have the knowledge/ skills/experience you need, and "fit" your organizational culture.

16. • Keep all employees engaged and productive.

17. Why is it Important to Know How to Value Human Capital? • Human resources, like other resources, are finite. What makes them especially unique, is that they are intangible.

18. It contributes to the company’s advantages because it is difficult to duplicate or imitate

19. • It helps in Developing The relationship among the customers

20. • To STAY on top

21. Remember that: The most successful companies and the most successful countries will be those that manage human capital in most effective and efficient manner

22. • Whether you are a small business or family owned business the competition is so fierce.

23. • To stay on top in global economy, they need to place more and more emphasis on developing and retaining their people.

24. Any expenditure in training, development, health and support in investment is not just an expense.

25. We should just keep moving forward To be the best among the competitors

26. Thank YOU! :D

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Intangible assets and human capital

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