![DG Course [Autosaved].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/dgcourseautosaved-230829123529-242c6510-thumbnail.jpg?width=560&fit=bounds)
More Related Content
Similar to Introduction of Digital Marketing.pdf (20)
Recently uploaded (20)
Introduction of Digital Marketing.pdf
- 3. DICS Innovatives DICS Computer Education is a well esteem organisation in the field of IT Training which provides preliminaries in PHP, Java, NET, DOEACC Courses, Digital Marketing, Website Designing, Graphics Designing, Computer Course Training, MCSE, CCNA, Computerised Financial Accounting courses. For more information visit -- https://www.dicsinnovatives.com/
- 4. Content Introduction of Digital Marketing Importance of Digital Marketing Benefits of Digital Marketing How to create a Digital Marketing strategy? Types of Digital Marketing Search Engine Optimization Affiliate or Influencer Marketing Mobile Marketing Content Marketing Email Marketing Social Media Marketing Pay Per Click Video Marketing
- 5. Introduction of Digital Marketing Digital marketing is the component of marketing that uses the internet and online based digital technologies such as desktop computers, mobile phones and other digital media platforms to promote products and services. Digital marketing is important because it connects brands with consumers when they're most receptive. Digital marketing strategies increase awareness, leads, and revenue in a scalable yet cost-effective way. It's more cost- effective than outbound marketing methods.
- 6. Importance of Digital Marketing You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outbound marketing methods. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands. Digital marketing is measurable. Its easier to adapt and change a digital marketing strategy. Digital marketing can improve your conversion rate and the quality of your leads. You can engage audiences at every stage with digital marketing
- 7. Benefits of Digital Marketing A broad geographic reach Cost efficiency Quantifiable results Easier personalization More connection with customers Easy and convenient conversions
- 8. How to create a Digital Marketing strategy? Setting specific, measurable, achievable, relevant, and timely (SMART) goals is crucial for any marketing strategy. While there are many goals you may want to achieve, try to focus on the ones that will propel your strategy forward instead of causing it to remain stagnant. Make sure to analyze your campaign's data to identify what was done well and areas for improvement once the campaign is over. This allows you to create even better campaigns in the future. Set smart goals Refine your marketing efforts
- 9. A budget ensures youre spending your money effectively towards your goals instead of overspending on digital marketing channels that may not provide the desired results. Consider your SMART goals and the digital channel youre planning to use to create a budget. Before starting any marketing campaign, its best to identify your target audience. Your target audience is the group of people you want your campaign to reach based on similar attributes, such as age, gender, demographic, or purchasing behavior. Create a Budget Identify your audience
- 10. Types of Digital Marketing Search Engine Optimization Affiliate or Influencer Marketing Mobile Marketing Content Marketing Email Marketing Social Media Marketing Pay Per Click Video Marketing
- 11. Mobile Marketing Mobile marketing is any advertising activity that promotes products and services. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location. This can be via SMS and MMS messages, social media notifications, mobile app alerts, and etc. Mobile marketing is a way in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network.
- 12. Search Engine Optimization Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic traffic your website receives. Search engines recommend SEO efforts that benefit both the user search experience and pages ranking, by featuring content that fulfills user search needs.
- 13. Affiliate Marketing Working with an affiliate or influencer with a large following, such as a celebrity, industry expert, or content creators . This is a type of performance-based advertising where you receive a commission for promoting someone else's products or services on your website This is part of the relatively new wave of influencer marketing. Creating a campaign using influencers can be a highly effective form of affiliate marketing.
- 14. Content Marketing Content marketing uses storytelling and information sharing to increase brand awareness Content can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action
- 15. Email Marketing Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques The concept of email marketing is simpleyou send a promotional message and hope that your prospect clicks on it. Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website.
- 16. Social Media Marketing This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. This includes everything a business does via social media channels. The most popular digital platforms for social media marketing are Facebook, Twitter with LinkedIn and YouTube not far behind.
- 17. Pay Per Click Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically.
- 18. Video Marketing In today's fast-paced scenario, short and quick videos are quicker than texts in attracting customers. Be it educational or entertaining, live or pre-recorded video content is a reliable digital marketing option. Today, over 2 billion people look for something or the other per month on YouTube. It is a promising opportunity to reach new customers, and video marketing strategies drive results throughout the marketing funnel.
- 19. Submitted by Tanishka Submitted to DICS Innovatives (https://www.dicsinnovatives.com/)