Introduction to Zuberance

Mar 16, 2011Download as PPTX, PDF1 like491 views

This document discusses Zuberance, a brand advocacy platform that helps companies identify passionate customers, engage and mobilize them as brand advocates, and then monitor the results. It identifies advocates through various online and offline sources, mobilizes them by having them write reviews, stories, answers and offers that can be shared on social media. Companies can track the advocacy results and impacts on clicks, conversions, impressions and more through the Zuberance dashboard. Case studies show how companies in different industries have used Zuberance to generate positive word-of-mouth, increase sales and drive revenue through their brand advocates.

Monitorandtrackthe results in real-timeZuberance Background

10Advocate ID1. Engage customers2. Identify AdvocatesWebsite bannersFacebook postsTwitter monitoringEmails

Activate AdvocatesAdvocate Ratings & ReviewsAdvocate StoriesAdvocate AnswersAdvocate Offers12

14Advocate StoriesAdvocate writes their story.Advocate shares their story via social media or email.

15Advocate OffersKey FeaturesIntegrated social sharingIntegrated tracking & analyticsA/B testingFlexible CustomizableKey BenefitsReach qualified buyers via trusted Advocates

Cut sales cycles16Advocate Answers1. Prospect clicks on banner 3. Opted-in Advocates get questions2. Prospect asks question5. Prospect places order4. Answers sent to Prospect with offers

18Zuberance DashboardReal-time dataFlexible, configurableView and share results instantly

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The document introduces Zuberance, a company that provides a word-of-mouth marketing platform to help brands identify, engage, and track their most passionate customers known as brand advocates. It discusses how brand advocates are 5 times more valuable than loyal customers and have massive social media reach. The Zuberance platform allows brands to identify advocates through surveys, engage them through sharing reviews and stories, and track the impact on clicks, sales, and impressions. Case studies on Chili's, Club One, and Norton show increased sales and revenue through the Zuberance solution. The document promotes Zuberance as an end-to-end solution for developing advocate strategies and powering word-of-mouth marketing through their technology platform and support

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Sean Corcoran discussed how earned media through word-of-mouth and social sharing now accounts for a massive number of online impressions. He argued that paid media can act as a catalyst to drive people to owned media platforms where they become engaged and generate earned media impressions through sharing and advocacy. David Armano mapped out how owned, paid, and earned media now overlap across various digital properties and platforms. He stressed the importance of identifying influential users and forming meaningful engagements. Rob Fuggetta discussed how brands can leverage their brand advocates to generate earned media impressions through advocacy-based marketing programs that identify, energize, and track brand advocates.

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Introduction to Zuberance

1. 1Alicia Molnar, Sales Director, EastMarch 16th, 2011Energizing Brand AdvocatesZuberanceIntroduction

2. 2The leading Brand Advocacy Platform company providing the first Word of Mouth Marketing solution delivering measurable ROI by energizing Brand Advocates across email, social media and influential 3rd Party Sites.Turnkey solution helping dozens of world-class brands:Identifytheir most passionate customers (aka Brand Advocates)

3. Engageandmobilizetheir Advocates

4. Monitorandtrackthe results in real-timeZuberance Background

5. 3Powering Advocacy for Top Brands

6. Benefits of Energizing Advocates4

7. 5Zuberance

8. 6Our ApproachThe Zuberance Advocate Platform is a hosted Word of Mouth marketing solution and fully integrated brand advocacy systemIdentifyAdvocate ResponsesAdvocate ActionsPaid MediaMobilizeRatings & ReviewsStories & TestimonialsOffersAnswersTrackClicks, ConversionsImpressionsReview & comment moderationZ Score, NPS®Advocate Profile Data

9. 7Identify Advocates…

10. 8Sample Brand Advocate FlowBrand Opt-In Email DatabaseBrand WebsiteSocial MediaSourcesOtherCall Center, Paid media, Offline venue, etc.IdentifyAdvocate ID7-89-100-6Tracking on Zuberance PlatformMobilizeFollow UpOffersReviewsShare

11. 9Advocates are 9s & 10s“Ultimate Question” for Customer LoyaltyHow likely are you to recommend our brand or products to your friends?

12. 10Advocate ID1. Engage customers2. Identify AdvocatesWebsite bannersFacebook postsTwitter monitoringEmails

13. 11…Mobilize Advocates…

14. Activate AdvocatesAdvocate Ratings & ReviewsAdvocate StoriesAdvocate AnswersAdvocate Offers12

15. 13Advocate Reviews1. Immediately after customer self-identifies as Advocate, brand invites Advocate to write review.2. Advocate writes review.3. Advocate clicks to publish review using convenient links in review form4. Advocate publishes review to 3rd party site. (Advocate can also share on Facebook, Twitter, etc.)

16. 14Advocate StoriesAdvocate writes their story.Advocate shares their story via social media or email.

17. 15Advocate OffersKey FeaturesIntegrated social sharingIntegrated tracking & analyticsA/B testingFlexible CustomizableKey BenefitsReach qualified buyers via trusted Advocates

18. Generate qualified leads

19. Increase conversion rates & sales

20. Cut sales cycles16Advocate Answers1. Prospect clicks on banner 3. Opted-in Advocates get questions2. Prospect asks question5. Prospect places order4. Answers sent to Prospect with offers

21. 17…Track Advocacy Results

22. 18Zuberance DashboardReal-time dataFlexible, configurableView and share results instantly

23. 19Tracking on Zuberance Dashboard

24. 20Case Studies

25. Chili’s Peppers WOM, Sales via Advocates21

26. Motel 6 Leaves Light On for Advocates22

27. HomeAway Finds Answers 23

28. Intuit Payroll Energizes Advocates24

29. Blackberry Energizes Advocates25

30. TiVo Records Positive WOM, Sales26

31. 27Getting Started

32. 28Sample Work PlanWeek 1Week 2Week 1Step 1: Conduct Kickoff MeetingStep 2: Finalize Advocate Program PlanStep 3: Configure Zuberance AppsLaunch

33. 29Case Study: NortonZuberance is an End-to-End SolutionWhat end-to-end really means…Advocate Strategy Development

34. Use of Zuberance Social Marketing Technology Platform

35. On Demand, Advocate Analytics Dashboard

36. Creative services, Customer Success Team

37. Weekly planning meetings

38. 24x7 technical support…why it mattersKnow your Advocates by name & email

39. Enable positive WOM in the marketplace

40. Drive sales and revenue via Advocates30Unique, compelling advocacy solutionMeasurable results fastWe make it easy for youWhy Zuberance?

41. Contact InformationAlicia Molnar, Sales Director, East908-334-7918alicia.molnar@zuberance.comwww.zuberance.com

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Introduction to Zuberance

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