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Isaac_Hailey_DM_PB1_2023-July2.pptx
- 1. PERSONAL BRAND EXPLORATION Hailey Isaac Project & Portfolio I: Week 1 June 29, 2023
- 2. I am an independent woman who does not like to ask for help. Instead in life, I want to help others with creativity. I have yet to accomplish this but my time here at Full Sail would help me in that. I have spent my whole life in some kind of artistic way and I plan on keeping it like that in the future. IDENTITY
- 3. PROFESSION Potential Job Titles: ? Market Specialist ? Market Strategist ? Advertising Manager Creator - As my creator archetype, I would give my creative insight into things. Always wanting positive feedback. Digital Marketer for Sony
- 4. Hiring recruiters and employers TARGET AUDIENCE Employers Outreach Plan: ? Before reaching out I will prepare my resume and portfolio. ? I would primarily use email to communicate with them. ? I will follow up with them through email within a week or two. Recruiter at Universal Music Group Employers Outreach Plan: ? Before reaching out I will prepare my resume and portfolio. ? I would mainly use email or Linkedin to communicate with the employer ? I would follow up with them within a week or two. Hiring manager at Samrtz Employers Outreach Plan: ? Before reaching out I will prepare my resume and portfolio. ? At first, I will use LinkedIn as our primary form of communication, but then switch over to emailing. ? I will follow up with them within a week or two to give them time to decide. Hiring manager at Sony
- 5. GOALS Short Term: (Immediately After Graduation, 2025) ? Land an advertising job. ? I will improve my resume and how I am seen online by 10%. Mid Term: 2033 ? Have exceptional experience and training in the things I enjoy. ? My brand development will improve by 15% now. Long Term: 2045 ? Living in Tokyo working with Sony ? All of my skills will be improved by 20% showing I am capable of a lot.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Bookkeeping SOFT HARD Novice / Adept / Expert Financial Management Novice / Adept / Expert Communication Novice / Adept / Expert Time Mangement Novice / Adept / Expert Information Retrieval SOFT HARD Novice / Adept / Expert Business intelligence Novice / Adept / Expert Judgment & Decision making Novice / Adept / Expert Computer Skills Novice / Adept / Expert
- 7. I help clients do improvements by creating engaging content. PROMISE
- 8. CREDENTIALS Work Experience: ? Worked with creating content for Tokyo Customz ? Currently working as a medical receptionist Education: ? High School Diploma, Grassfield High School 2022 Volunteer Work: ? Volunteered at an animal adoption agency in North Carolina Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Jodi Opall Education: ? Full Sail University Bachelors in Digital Marketing ? HubSpot Academy Certificate in Content Marketing Leadership Experience: ? None listed Skills and Proficiencies: ? Copywriting at Nature World Wildlife Sanctuary inc ? Social Media Content Creation at Teeth Merch ? Digital Marketing at Teeth Merch Hailey Isaac Overall Online Presence: ? She has 9 connections. The same banner as mine. Her headshot is professional. The profile is basic but informative. Not as active on social media Her URL is not customizable. ? Grade: Superior, 88 out of 100 Industry Experience: ? None Education: ? High School Diploma from Grassfield High School ? Bachelor in Digital Marketing Full Sail Univeristy Leadership Experience: ? None Skills and Proficiencies: ? Communication ? Bookkeeping ? Computer Skills Overall Online Presence: ? I have no connections. My banner image is a pre made one. There is no professionalism in my headshot. Not much detail is in the profile. I am active on Facebook and instagram. ? Grade: Poor, 15 out of 100 Industry Experience: ? Social Media Manager ? Digital marketer ? Content Creatortor
- 10. COMPETITION Laura Peterford Noteworthy Experience: ? Marketing Coordinator with Steamroller Animation ? NXT Marketing Coordinator with WWE Hailey Isaac Industry Experience: ? Marketing Associate Education: ? Masters in Entertainment Business from Full Sail University ? Bachelor in Creative Writing from Pennsylvania State ? Bachelor in Communications from Pennsylvania State ? Bachelors in English from Pennsylvania State Skills and Proficiencies: ? Marketing- Peter Watkins, Eric Peterford, Lacey Kennedy ? Communication- Peter Watkins, Eric Peterford, Lacey Kennedy ? Interpersonal Relationships- Eric Peterford, Lacey Kennedy Overall Online Presence: ? She has 182 connections with a customized banner. She has a very professional headshot and her profile is very detailed. I can’t see If she is active on any other social media. ? Grade: Superior, 100 out of 100 Industry Experience: ? None Education: ? High School Diploma from Grassfield High School ? Bachelors in Digital Marketing from Full Sail Univerity Leadership Experience: ? None Skills and Proficiencies: ? Communication ? Bookkeeping ? Computer Skills Overall Online Presence: ? I have no connections. My banner image is a pre-made one. There is no professionalism in my headshot. Not much detail is in the profile. I am active on Facebook and Instagram. ? Grade: Poor, 15 out of 100
- 11. BRAND POSITION For hiring recruiters who want a reliable and quick-thinking marketer, I provide reliance and strong skills that can be moved for improvement because I care about my clients and that there opinions matters. “WHY I MATTER”
- 12. NETWORKING & MARKETING Industry Events & Organizations ? Content Marketing World 2023 ? September 26-28 | Washington D.C ? The Social Media Association ? New York | June 2025 ? AMA Digital Marketing Copywriting ? April 15 | Online Digital Marketing ? Primary Content: I would create posts of the local happenings in the area while I'm at these events. I would also post about me going to these events. ? Primary Tools: I would use Instagram as my main source in promoting my content. It would be once every week. ? Website: I can use it for more convenient ways to better know myself and show what I can do.
- 13. PROFESSIONAL DEVELOPMENT Mentor ? I would like to find a mentor who has worked in marketing for a good few years. I would like for them to have a laid-back but productive lifestyle. May 2025 Formal Education ? Bachelors in Digital Marketing from Full Sail University in April of 2025 ? Salesforce Sales Development representative professional certificate in November of 2024 Technical Skills ? Salesforce Software-Coursera, November 2024 ? Google Analytics-Google, November 2024 ? Adobe Systems Adobe photoshop- Adobe, February 2025 Soft Skills ? Critical Thinking-Full Sail University, September 2023 ? Writing-Full Sail University, September 2023 ? Speaking-Full Sail University, November 2023
- 14. Hailey Isaac You know how most content being shown is almost the exact same? Well, what I do is build your content into a new light, something you wouldn’t see from others. In fact, I’ve completely remodeled my past clients’ content on their instagram to something more pleasing to the eyes.
- 15. REFERENCES Content Marketing World 2023. Accessed on July 1, 2023 from https://www.contentmarketingworld.com/program-overview/. Simple Sweet Sites. The Social Media Association. Accessed on July 1, 2023 from https://www.thesocialmediaassociation.com/. Linkedin. Accessed on June 30, 2023 from https://www.linkedin.com/in/jodi-opall-9a3875228/. (May 23, 2023). Onetonline. Accessed on June 28, 2023, from https://www.onetonline.org/link/summary/11-2011.00. (May 23, 2023). Onetonline. Accessed on June 28, 2023, from https://www.onetonline.org/link/summary/13-1161.01. (May 23, 2023) Onetonline. Accessed on June 28, 2023, from https://www.onetonline.org/link/summary/13-1161.00. American Marketing Association. Accessed on July 1, 2023, from https://www.ama.org/events/?event_year=2024&event_mont h=0&event_type=all. Linkedin. Accessed on June 30, 2023 from https://www.linkedin.com/in/laura-peterford/. Linkedin. Accessed on July 2, 2023 from https://www.linkedin.com/company/sony/. Universal Music Group. Accessed on July 2, 2023 from https://www.universalmusic.com/careers/.
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.