![[Digital Marketers]
TARGET AUDIENCE
Erika Takeuchi
Outreach Plan:
I will first update my LinkedIn profile and make it as
polished as possible. I will research exactly what questions
I might have and what the topic of the conversation is that
Id like. I will look into what exactly her job entails and
try to ask questions specific to that.
I will contact this person directly through LinkedIn
I will follow up through this person through LinkedIn
again but a couple days later.
Marketing Advisor at
Atmosfy
Michael Opera
Outreach Plan:
I will update my LinkedIn account as well as my
professional social media accounts. I will curate a list of
questions I wish to ask him before officially getting into
contact with him.
I will use LinkedIn messaging and ask what are the best ways
to reach her.
I will follow up with him multiple days after the initial
messaging If he has not responded.
Vice President of Marketing
at Power Digital Marketing
Josh Robinson
Outreach Plan:
I will update all of my professional social media accounts and
add to them as much as possible.
I will contact this person directly through LinkedIn as well,
then ask which points of contact work the best for him.
I will contact this person through normal weekday hours, if I
do not receive an answer I will follow up a couple days later.
Owner at TRIWORKS](https://image.slidesharecdn.com/reedkaydendmbspb12023-11-231212004528-c152ebd9/85/Personal-Brand-Exploration-Kayden-Reed-4-320.jpg)
Personal Brand Exploration - Kayden Reed
- 1. Kayden Reed Project & Portfolio I:Week 1 November 21, 2023 PERSONAL BRAND EXPLORATION
- 2. I am originally from a small town located in Southern Pennsylvania called Quarryville. It is a very small town mostly populated by the elderly, meaning new things and modern ideas arent widely accepted there. Growing up in this town was hard as someone who was raised to be who I want and to always remember that I am my own person. I especially realized this when I realized, at the time, that my dream goal was to be a movie director. Everyone doubted me and my dreams, and since then I have made it my goal to make sure everyone knows that they are worthy of their dreams and their abilities. I am now a photographer and digital marketer, my goal is to make the impossible, possible for myself and others who might need it. IDENTITY
- 3. PROFESSION Potential Job Titles: Photographer Graphic Designer Art Director BRAND ARCHETYPE - Creator I am a creator. I embody individuality, imagination and new ideas. I love to make new things come to life. Content Creator for Media Director
- 4. [Digital Marketers] TARGET AUDIENCE Erika Takeuchi Outreach Plan: I will first update my LinkedIn profile and make it as polished as possible. I will research exactly what questions I might have and what the topic of the conversation is that Id like. I will look into what exactly her job entails and try to ask questions specific to that. I will contact this person directly through LinkedIn I will follow up through this person through LinkedIn again but a couple days later. Marketing Advisor at Atmosfy Michael Opera Outreach Plan: I will update my LinkedIn account as well as my professional social media accounts. I will curate a list of questions I wish to ask him before officially getting into contact with him. I will use LinkedIn messaging and ask what are the best ways to reach her. I will follow up with him multiple days after the initial messaging If he has not responded. Vice President of Marketing at Power Digital Marketing Josh Robinson Outreach Plan: I will update all of my professional social media accounts and add to them as much as possible. I will contact this person directly through LinkedIn as well, then ask which points of contact work the best for him. I will contact this person through normal weekday hours, if I do not receive an answer I will follow up a couple days later. Owner at TRIWORKS
- 5. GOALS Short Term: (Immediately After Graduation, 2025) I will grow my social media presence and start to gain a following to my name and my skills. Starting now, I will begin to update and follow up with my LinkedIn account and my other professional social media accounts. Mid Term: (2035) I hope to have at least 1000 LinkedIn connections. With updating my LinkedIn account and other professional social media accounts, I will gain connections and be able to find an entry level job in the next 10 years where I will also gain more experience and endorsements. Long Term: (2040) I plan to be working with a brand or independently as a photographer and/or digital marketer with a large following to my name. I will achieve this goal in the next 15 years by continuing to gain connections and experiences, while also take any courses that I can to receive certifications.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Photo Editing SOFT HARD Novice / Adept / Expert Video Editing Novice / Adept / Expert Photography Novice / Adept / Expert Marketing Novice / Adept / Expert Operations Analysis SOFT HARD Novice / Adept / Expert Management of Personnel Resources Novice / Adept / Expert Judgement and Decision Making Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert
- 7. I help companies and individuals achieve their company goals by increasing their digital presence. PROMISE
- 8. CREDENTIALS Work Experience: Digital Marketing Assistant for the Havelock Chamber of Commerce Public Affairs Specialist with the U.S. Army National Guard Education: Mass Communications Foundation Certification, Defense Information School Digital Marketing, B.S., Full Sail University (Exp. 2025) Volunteer Work: Craven-Pamlico Animal Shelter
- 9. COMPETITION Brian Kurtz Industry Experience: Marketing Coordinator at Marine Fasteners, Inc Digital Marketing & Media Communications Specialist Education: Master of Science, Digital Marketing at Full Sail University Leadership Experience: Retail Sales Manager at T-Mobile T-Mobile Event Representative Skills and Proficiencies: Google Analytics Individual Qualification Ad Serving - 1 Endorsement Adobe Creative Suites Kayden Reed Overall Online Presence: 411 Connections, appears to have a banner image he took, DIY headshot, detailed profile but could include more individual projects he has done, no published articles, cant find other social medias, their profile is somewhat customized. Grade: Average, 40/100 Industry Experience: Digital Marketing Assistant at the Havelock Chamber of Commerce Education: Bachelors Degree, Digital Marketing at Full Sail University Leadership Experience: Content Creator with the HomeGrown Canine Initiative Skills and Proficiencies: Social Media Management Photography Video Production Overall Online Presence: 5 connections, banner image I took, not a very professional headshot, detailed but not a lot, no published articles, I am active, but do not have my social medias linked, LinkedIn URL customized, Grade: Poor 20/100
- 10. COMPETITION Zaneta Padilla Noteworthy Experience: Marketing Manager at the Tryon Palace Multimedia Sales Executive at Camp Lejeune Globe Industry Experience: Photography and Writer at Side Stage Magazine Education: Bachelor of Fine Arts in Digital Film Production at Grand Canyon University Summa Cum Laude Raindance Postgraduate Degree, Film Writing & Directing at Staffordshire University Skills and Proficiencies: Editing - 10 endorsements Social Media - 4 endorsements Video Production - 2 endorsements Overall Online Presence: 500+ connections, no banner image, professional headshot, fairly detailed profile, 2 published photos, no social medias linked, customized URL Grade: Average/Superior 60/100 Kayden Reed Industry Experience: Digital Marketing Assistant at the Havelock Chamber of Commerce Education: Bachelors Degree, Digital Marketing at Full Sail University Leadership Experience: Content Creator with the HomeGrown Canine Initiative Skills and Proficiencies: Social Media Management Photography Video Production Overall Online Presence: 5 connections, banner image I took, not a very professional headshot, detailed but not a lot, no published articles, I am active, but do not have my social medias linked, LinkedIn URL customized, Grade: Poor 20/100
- 11. BRAND POSITION For organizations or individuals who are striving to increase their digital footprint, I provide all media services including photo, video, and social media management because these services are normally obtained all separately, but I am able to preform them all.
- 12. NETWORKING & MARKETING Industry Events & Organizations How to Develop a Business Plan Jan 30, 2024 | Craven Community College How to Start a Small Business Jan 23, 2024 | Craven Community College Basics of Bookkeeping for Your Small Business Feb 13, 2024 | Craven Community College Digital Marketing I will post more pictures from my photoshoot to add to my online portfolio, additionally I will also post all the events happening in my personal career. For instance, when I graduate and get my degree or events I attend. Primary Tools: I will use all the social media platforms that I have, specifically: LinkedIn, Instagram, Facebook, Upward, TikTok and YouTube Website: I will reorganize it and update it as much as possible, also add more information. I will make a new space specifically for experience, schooling, and skills.
- 13. PROFESSIONAL DEVELOPMENT Mentor I hope to find a mentor who is experienced in this career. Their full time job is digital marketing and/or photography and they are able to help me to be better rather than view me as competition. I hope to find this mentor by mid next year. Formal Education Digital Marketing, B.S., Full Sail University (Exp. 2025) Technical Skills Take small local classes and/or online classes for photo editing - Craven Community College (April 2024) Take local/online short classes in video editing - Craven Community College (April 2024) Take local small business classes to understand how to better manage - Craven Community College (January 2024) Soft Skills Watch Instructional videos on photography tips - Youtube (November 2023) Attend small business classes to get a better understanding of Marketing - Craven Community College (January 2023) Practice my public speaking and presentation abilities by gradually increasing the number of people I speak in front of (December 2023)
- 14. Kayden Reed You know social media advertising? Well, what I do is manage and create content for services or products being sold through social media. In fact, I work for the U.S. Army National Guard as a Public Affairs Specialist where I tell the Armys story through a lens.
- 15. REFERENCES (n.d.) Erika Takeuchi. LinkedIn. https://www.linkedin.com/in/erikatakeuchi? utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app (n.d.) Michael Opera. LinkedIn. https://www.linkedin.com/in/michael-opera-677946168? utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app (n.d.) Josh Robinson. LinkedIn. https://www.linkedin.com/in/josh-robinson-30656667? utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app (n.d.) Brian Kurtz. LinkedIn. https://www.linkedin.com/in/briankurtz1? utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app (n.d.) Zaneta Padilla. LinkedIn. https://www.linkedin.com/in/zaneta-padilla? utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app