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Presented by
Zein Muttaqin
At
ISEFID Weekly Discussion
Venue: PLB of KENMS
30 March 2018
The Nature of Excessive
Behaviour In Islamic Economic
Framework: An Investigation
則 The availability of many conventional theories and models of consumer behavior
were seen inadequate to educate consumers on how to consume ethically,
eventually to overcome the current consumption issues, such as wasteful use of
resources, labour and capital (Adnan, 2011).
則 This trends is asserted by Anup Shah (2008) that
Todays consumption is undermining the environmental resource base. It is
exacerbating inequalities. And the dynamics of the consumption-poverty-
inequality-environment nexus are accelerating. If the trends continue without
change  not redistributing from high-income to low-income consumers, not
shifting from polluting to cleaner goods and production technologies, not
promoting goods that empower poor producers, not shifting priority from
consumption for conspicuous display to meeting basic needs  todays
problems of consumption and human development will worsen.
Introduction
則 The very manner of rational consumer who comes up to decide of
purchasing goods or services defined as consumer behaviour (Cornescu &
Adam, 2015).
則 Most of theory in discussing of consumer behaviour is related how the
consumer made decisions over they preferences on goods also the
ultimate utility values that will be perceived (means maximizing the utility
values).
則 Khan (2013) criticized that the theory of consumer behaviour is ignoring
the role of ethics in consumer's decision making is bound to leave out
such pressing economic problems like alleviation of poverty and
sustainable development outside the mainstream of economics.
Consumer Behavior Revisited
Traditional Consumption Behaviour
High Utilitarian
Reinforcement
Low Utilitarian
Reinforcement
High Informational
Reinforcement
ACCOMPLISHMENT ACCUMULATION
Low Informational
Reinforcement
HEDONISM MAINTENANCE
則 Accomplishment are maintained by high levels of both utilitarian and informational reinforcement and
may include conspicuous consumption behaviors such as buying status cars
則 Hedonism are characterized by high levels of utilitarian reinforcement and are usually reinforced by
entertainmentfor example, watching popular TV programs might be placed in this category.
則 Accumulation are principally reinforced by informational reinforcement and may include collecting
trading stamps or points in a loyalty program (for a supermarket).
則 Maintenance are routine behaviors necessary to sustain ones physiological being (eating, sleeping) and
to function as a member of a social group, or a citizen in society (paying taxes for inescapable
consumption or getting a passport).
則 The Islamic faith values consist of the fundamental concepts and
the Shariah statements that govern a Muslims individual relationship
with the Almighty Allah and determine his belief holding.
則 As for the ethical values, they correspond to the positive attributes
that govern the individual relationship with the people through the
fundamental principles and human law statements.
則 Subsequently, these latter live up the ethical values that could
interact positively with the faith dimension to produce habits and
natures that make the individual fair with his/her community and
inspire the community to be fair with its individuals.
Islam and Muslim Decision Making Relationship
Needs and Maqasidh Al Sharia
Tahsiniyat
Hajiyyat
Dharuriyat
Faith
Intellect
LifeProperty
Posterity
則 Dharuriyat, the level where the
above five elements are barely
protected.
則 Hajiyyat, the level where the
protection of the above five
elements is complemented to
reinforce their protection, and
則 Tahsiniyat, the level where the
above five elements are either
ameliorated or refined
Islamic Core of Consumer Behavior
Tabdzir Israf
Avoidance
of
Excessive
Consumption
Wasteful
Consumption
In terms of definitions, some people equate definitions of israf (excessive) and tabdzir
(wasteful) as extravagance behavior
In conventional framework of analysis of consumer behaviour at micro level, it is not
possible to identify waste because a rational consumer always equates relative
utility to relative prices. However, conventional economic science tends to limit
their attention of the wasteful subject.
Hence, waste should be recognize in manner of,
Wasteful In Economics
Spends more on a commodity than needed
Consumes more of a commodity than needed
Spends on needs of lower order, at the cost of meeting higher
order needs
Spends on non need commodities, commodities that do not
contribute positively to the consumer's wellbeing
則 Islam is a religion of moderation and opposes every form of excess and extremism.
則 A person who is immoderate in his personal and social life is most likely to be either
immoderate or extreme in his religious views.
則 The religious or intellectual perception of an individual is deeply influenced by his
own actions and behavior patterns. This
Islamic Consumption Patterns
Islamic Consumption
Pattern
Miserly Consumption
Moderate
Consumption
Prodigally
Consumption
則 The consumption system in the Islamic economics contains a large
number of consumption spending models between two thresholds.
則 First, a minimum of the spending that does not descend below the avarice
threshold
則 Second, a maximum of the spending that does not exceed the excessiveness
threshold.
則 This multiplicity of spending models will be reflected in the elasticities of the
consumption spending by the disposable income or the budget spending.
則 The diversity of spending will be detailed in the next section to address the
Islamic consumer model. There is an interval of admissible consumption
corresponding to many consumption behaviors according to the layers of
earning as indicated by Shaibani :
Contd
There are many layers of earning, the amount that must be available for each
one i.e. the subsistence level of living allowing to perform the religious duties. It is
supposed that this level is expressed in a real amount, and what is needed to do
the religious duties becomes a duty, if the individual will not earn more of that a
real amount he is in that capacity
則 The layers of earning are arranged from imperative earning, recommended earning
and the permissible earning, respectively.
則 The imperative earning concerns what meet the basic needs of the individual
him/her self, his/her familial dependents and his/her parents through the kindest
expenditure. These needs are related to food, clothing, housing, remedy, education
and transportation means. The necessary earn helps to settle the previous licit debt,
if any, and to make a possible saving effort by deferring a fraction of his/her
consumption spending for the coming days.
Contd
Balancing
(rather than optimizing)
as a key element in
human decision making
in all activities
Need Fulfillment
(rather than satisfaction
of wants) as the main
focus of economic
activities
The Proposed Features of IE
The Garden of Knowledge and
Virtue
12
 The distinction of wants and desires needs
to be established firmly on positive
economic ground
 The maximization of satisfaction is justifiable
as long as within the sharia boundaries
(Yousri, 2013)
 Inconsistency terms of lust that synonymous
over hedonistic behaviour, which is should be
tamed, although it has been discouraged by
Islam.
 There would always be a limit within which
pursuit of lust would not conflict with the
concept of balance required by reason and
by social norms. To that extent conventional
economics will remain valid.
(Yousri, 2013)
Babakus, E., Bettina Cornwell, T., Mitchell, V., & Schlegelmilch, B. (2004). Reactions to unethical consumer
behavior across six countries. Journal of Consumer Marketing, 21(4), 254263.
http://doi.org/10.1108/07363760410542165
Brun, A., & Castelli, C. (2013). The nature of luxury: a consumer perspective. International Journal of Retail &
Distribution Management, 41(11/12), 823847. http://doi.org/10.1108/IJRDM-01-2013-0006
Ehrnrooth, H., & Gronroos, C. (2013). The hybrid consumer: exploring hybrid consumption behaviour.
Management Decision, 51(9), 17931820. http://doi.org/10.1108/MD-12-2012-0867
Emari, H. (2015). Prodigality in Islamic lifestyle: a new scale development. Journal of Islamic Marketing, 6(2), 188
208. http://doi.org/10.1108/JIMA-08-2013-0064
Ghassan, H. B. (2015). Islamic Consumer Model, Fairness Behavior and Asymptotic Utility. Munich Personal RePEc
Archive.
Goldsmith, R. E., Flynn, L. R., & Clark, R. A. (2012). Materialistic, brand engaged and status consuming consumers
and clothing behaviors. Journal of Fashion Marketing and Management, 16(1), 102119.
http://doi.org/10.1108/03090560410539302
Khan, F. (2013). An Alternative Approach to Analysis of Consumer Behaviour : Need for Distinctive Islamic Theory.
Journal of Islamic Business and Management, 3(2), 135. http://doi.org/10.12816/0004996
Romano, R. E. (1991). When Excessive Consumption is Rational. The American Economic Review, 81(1), 553564.
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Isefid presentation (300318)

  • 1. Presented by Zein Muttaqin At ISEFID Weekly Discussion Venue: PLB of KENMS 30 March 2018 The Nature of Excessive Behaviour In Islamic Economic Framework: An Investigation
  • 2. 則 The availability of many conventional theories and models of consumer behavior were seen inadequate to educate consumers on how to consume ethically, eventually to overcome the current consumption issues, such as wasteful use of resources, labour and capital (Adnan, 2011). 則 This trends is asserted by Anup Shah (2008) that Todays consumption is undermining the environmental resource base. It is exacerbating inequalities. And the dynamics of the consumption-poverty- inequality-environment nexus are accelerating. If the trends continue without change not redistributing from high-income to low-income consumers, not shifting from polluting to cleaner goods and production technologies, not promoting goods that empower poor producers, not shifting priority from consumption for conspicuous display to meeting basic needs todays problems of consumption and human development will worsen. Introduction
  • 3. 則 The very manner of rational consumer who comes up to decide of purchasing goods or services defined as consumer behaviour (Cornescu & Adam, 2015). 則 Most of theory in discussing of consumer behaviour is related how the consumer made decisions over they preferences on goods also the ultimate utility values that will be perceived (means maximizing the utility values). 則 Khan (2013) criticized that the theory of consumer behaviour is ignoring the role of ethics in consumer's decision making is bound to leave out such pressing economic problems like alleviation of poverty and sustainable development outside the mainstream of economics. Consumer Behavior Revisited
  • 4. Traditional Consumption Behaviour High Utilitarian Reinforcement Low Utilitarian Reinforcement High Informational Reinforcement ACCOMPLISHMENT ACCUMULATION Low Informational Reinforcement HEDONISM MAINTENANCE 則 Accomplishment are maintained by high levels of both utilitarian and informational reinforcement and may include conspicuous consumption behaviors such as buying status cars 則 Hedonism are characterized by high levels of utilitarian reinforcement and are usually reinforced by entertainmentfor example, watching popular TV programs might be placed in this category. 則 Accumulation are principally reinforced by informational reinforcement and may include collecting trading stamps or points in a loyalty program (for a supermarket). 則 Maintenance are routine behaviors necessary to sustain ones physiological being (eating, sleeping) and to function as a member of a social group, or a citizen in society (paying taxes for inescapable consumption or getting a passport).
  • 5. 則 The Islamic faith values consist of the fundamental concepts and the Shariah statements that govern a Muslims individual relationship with the Almighty Allah and determine his belief holding. 則 As for the ethical values, they correspond to the positive attributes that govern the individual relationship with the people through the fundamental principles and human law statements. 則 Subsequently, these latter live up the ethical values that could interact positively with the faith dimension to produce habits and natures that make the individual fair with his/her community and inspire the community to be fair with its individuals. Islam and Muslim Decision Making Relationship
  • 6. Needs and Maqasidh Al Sharia Tahsiniyat Hajiyyat Dharuriyat Faith Intellect LifeProperty Posterity 則 Dharuriyat, the level where the above five elements are barely protected. 則 Hajiyyat, the level where the protection of the above five elements is complemented to reinforce their protection, and 則 Tahsiniyat, the level where the above five elements are either ameliorated or refined
  • 7. Islamic Core of Consumer Behavior Tabdzir Israf Avoidance of Excessive Consumption Wasteful Consumption In terms of definitions, some people equate definitions of israf (excessive) and tabdzir (wasteful) as extravagance behavior
  • 8. In conventional framework of analysis of consumer behaviour at micro level, it is not possible to identify waste because a rational consumer always equates relative utility to relative prices. However, conventional economic science tends to limit their attention of the wasteful subject. Hence, waste should be recognize in manner of, Wasteful In Economics Spends more on a commodity than needed Consumes more of a commodity than needed Spends on needs of lower order, at the cost of meeting higher order needs Spends on non need commodities, commodities that do not contribute positively to the consumer's wellbeing
  • 9. 則 Islam is a religion of moderation and opposes every form of excess and extremism. 則 A person who is immoderate in his personal and social life is most likely to be either immoderate or extreme in his religious views. 則 The religious or intellectual perception of an individual is deeply influenced by his own actions and behavior patterns. This Islamic Consumption Patterns Islamic Consumption Pattern Miserly Consumption Moderate Consumption Prodigally Consumption
  • 10. 則 The consumption system in the Islamic economics contains a large number of consumption spending models between two thresholds. 則 First, a minimum of the spending that does not descend below the avarice threshold 則 Second, a maximum of the spending that does not exceed the excessiveness threshold. 則 This multiplicity of spending models will be reflected in the elasticities of the consumption spending by the disposable income or the budget spending. 則 The diversity of spending will be detailed in the next section to address the Islamic consumer model. There is an interval of admissible consumption corresponding to many consumption behaviors according to the layers of earning as indicated by Shaibani : Contd
  • 11. There are many layers of earning, the amount that must be available for each one i.e. the subsistence level of living allowing to perform the religious duties. It is supposed that this level is expressed in a real amount, and what is needed to do the religious duties becomes a duty, if the individual will not earn more of that a real amount he is in that capacity 則 The layers of earning are arranged from imperative earning, recommended earning and the permissible earning, respectively. 則 The imperative earning concerns what meet the basic needs of the individual him/her self, his/her familial dependents and his/her parents through the kindest expenditure. These needs are related to food, clothing, housing, remedy, education and transportation means. The necessary earn helps to settle the previous licit debt, if any, and to make a possible saving effort by deferring a fraction of his/her consumption spending for the coming days. Contd
  • 12. Balancing (rather than optimizing) as a key element in human decision making in all activities Need Fulfillment (rather than satisfaction of wants) as the main focus of economic activities The Proposed Features of IE The Garden of Knowledge and Virtue 12 The distinction of wants and desires needs to be established firmly on positive economic ground The maximization of satisfaction is justifiable as long as within the sharia boundaries (Yousri, 2013) Inconsistency terms of lust that synonymous over hedonistic behaviour, which is should be tamed, although it has been discouraged by Islam. There would always be a limit within which pursuit of lust would not conflict with the concept of balance required by reason and by social norms. To that extent conventional economics will remain valid. (Yousri, 2013)
  • 13. Babakus, E., Bettina Cornwell, T., Mitchell, V., & Schlegelmilch, B. (2004). Reactions to unethical consumer behavior across six countries. Journal of Consumer Marketing, 21(4), 254263. http://doi.org/10.1108/07363760410542165 Brun, A., & Castelli, C. (2013). The nature of luxury: a consumer perspective. International Journal of Retail & Distribution Management, 41(11/12), 823847. http://doi.org/10.1108/IJRDM-01-2013-0006 Ehrnrooth, H., & Gronroos, C. (2013). The hybrid consumer: exploring hybrid consumption behaviour. Management Decision, 51(9), 17931820. http://doi.org/10.1108/MD-12-2012-0867 Emari, H. (2015). Prodigality in Islamic lifestyle: a new scale development. Journal of Islamic Marketing, 6(2), 188 208. http://doi.org/10.1108/JIMA-08-2013-0064 Ghassan, H. B. (2015). Islamic Consumer Model, Fairness Behavior and Asymptotic Utility. Munich Personal RePEc Archive. Goldsmith, R. E., Flynn, L. R., & Clark, R. A. (2012). Materialistic, brand engaged and status consuming consumers and clothing behaviors. Journal of Fashion Marketing and Management, 16(1), 102119. http://doi.org/10.1108/03090560410539302 Khan, F. (2013). An Alternative Approach to Analysis of Consumer Behaviour : Need for Distinctive Islamic Theory. Journal of Islamic Business and Management, 3(2), 135. http://doi.org/10.12816/0004996 Romano, R. E. (1991). When Excessive Consumption is Rational. The American Economic Review, 81(1), 553564. Further Reading