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Justin Sanger
Founder I CEO
SupportLocal



                Circle Justin Sanger on Google+
2004                            2010
              2007

       2005                                    2011
                     2009

                            Circle Justin Sanger on Google+
“Google+ is Google itself. We’re extending
it across all that we do –
search, ads, Chrome, Android, Maps, YouTube – so
     What’s different this time?
that each of these services contributes to our
understanding of who you are.”
Bradley Horowitz – VP Products for Google+
September 27, 2011 (Wired Magazine)




                                             Circle Justin Sanger on Google+
Google+
in one word is
 TRUST

           Circle Justin Sanger on Google+
So what does this mean to
YOU, the internet marketer and
  the BUSINESSES you serve?



                   Circle Justin Sanger on Google+
Our job no
longer ends
  with the
 delivery of
   a lead.


               Circle Justin Sanger on Google+
The search
   marketing
funnel reopens
 at the point of
  interaction.

                   Circle Justin Sanger on Google+
Google’s
positioning itself
post transaction.




                     Circle Justin Sanger on Google+
Focus on the point of interaction


                      Circle Justin Sanger on Google+
People are links


 Circle Justin Sanger on Google+
review
    follow +1
re-tweet
     post
           Like     Checkin
           friend
           recommend
  connect
           Social signals have variable weight


                                  Circle Justin Sanger on Google+
Customers are connections


           Circle Justin Sanger on Google+
Engagement means
  understanding
  your customer


                   Circle Justin Sanger on Google+
Circle Justin Sanger on Google+
Circle Justin Sanger on Google+
Circle Justin Sanger on Google+
Circle Justin Sanger on Google+
Thank You.


     Justin Sanger




                     Circle Justin Sanger on Google+
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J sanger pub-con2012-google+

Editor's Notes

  • #3: 2004 – Google launches Orkut (1 month later Facebook was born)2005 – Google acquires Dodgeball2007 – Google acquires Jaiku2009 – Google introduces Wave2010 – Google introduces Buzz2011 – Google introduces G+