Jay Anthony Moore Digitial Resume Portfolio 2011
- 1. INNOVATE // EDUCATE // EXCEL Building Brands Creating Synergy Award Winning Services and Dallas, TX 75240 Software Highlight Brand Awareness 202 South Lamar Street, Ste. 777 CC: Mr. Cole Andrew Moore Attn: Mr. Blake Anthony Moore and Industry Achievements Two Brothers Sales & Marketing, Inc. FY 2011 // www.focus41.org
- 2. 2011 INNOVATE // EDUCATE // EXCEL The Cover - 4 Professional Experience - 6 A Decade of Stability 8 Getting Green with Lean - 10 Community Affiliations 12 Conclusion & Contact - 13
- 3. Designing and orchestrating marketing campaigns that drive new sales and build brands Bringing immense improvement to high tech service and software companies through traditional and forward thinking marketing plans and sales strategies are among my greatest strengths. Extensive experience managing and tracking large projects with an ability to think quickly and assimilate complex issues and ideas quickly has enabled me to provide strategic leadership critical to company success. Jay Moore, Business Development Director Marketing & Sales
- 4. 4 The Cover As the Business Development Director of Marketing & Sales, I direct and oversee all online and offline marketing efforts to increase market share and profitability of service and software solutions for customer acquisition and retention. My career passion is marketing. I love everything about it. It combines the fun stuff grand visions, plans, and Sales Performance promotions with the hard stuff Decreased sales Tripled revenues keeping those grand cycle timeline by from Fiscal Years visions within a 51%, increased 2000 2007 to budget and lead to customer help position producing conversion by company for measurable return on 24%, and retained acquisition by investment. 62% of customers Fortune 200 on subscription organization. Ive been doing this programs. for over a decade and find that each day brings a new and challenging situation that requires great vision and tenacity to create strategic plans Marketing that ensure timely Reduced annual advertising expenses by 33% while adjustment to meet increasing new website hits by 24% and increasing new changing and lead conversions by 12% using online and offline competitive marketing with a strong emphasis on social media. conditions. Focus41 MARKETING 2011
- 5. Designing and orchestrating marketing campaigns Leadership that drive new sales to reinforce and build brands Energetic, results-driven, accomplished Strong record of domestic and professional with over ten years history of international marketing and sales consistently delivering measurable return leadership achievements. on investment, increased brand presence, Collaborative leader skilled at and new market exposure in both up and managing cross-functional internal down economies. teams and working with industry partners both domestically and globally. Extensive experience with online marketing and tracking. Excellent attention to detail and a commitment to quality work. Over seven years of experience with Salesforce.com CRM software. Focus41 MARKETING 2011
- 6. 6 Professional Experience Ameri-CAD, Inc. An ITW Company 2007-Present Business Development Director Award-winning leader in B2B and B2C services and software solutions for the building industry; acquired by Illinois Tool Works (ITW) in 2007. ITW is a multibillion Fortune 200 company and diversified manufacturer of advanced industrial technology, to increase revenue and reduce time and costs associated with producing manufactured products. Website Development Define the customer experience on the web and effectively interface with company departments to ensure a world class customer web experience is Marketing Management being delivered to the Sales Management market. Establish short and long range Evaluate market reactions planning of marketing plans to to advertising programs Direct and oversee the ensure profit growth and and product packaging to customer web experience expansion of company ensure timely adjustment efforts including interaction products and services to of marketing strategy and design, information include communication with plans to meet changing architecture, usability and outside advertising agencies on market and competitive visual design. active campaigns. conditions. Effectively manage a team that Develop and recommend achieves business objectives pricing strategies for the that includes, but is not limited organization which will to the use of Search Engine result in the greatest Marketing (Paid and Free), potential for market Banner Advertising, Social share. Media, E-Mail Marketing Campaigns, Newsletters and 3rd party partners. Focus41 MARKETING 2011
- 7. Core Competencies Experience Sales & Marketing Management Product Development Channel Management Customer Relationship Management Strategic Planning Implemented Salesforce.com (CRM) Customer Relationship Enterprise Edition to manage and Management report metrics for new leads, accounts, opportunities, marketing Organization Building programs and support case resolution. Cross-Functional Management Brand Management Contract Negotiation Ensure organizational ability to remain effective in down economy and lay the foundations for economic return by GETTING RESULTS negotiating favorable new contracts Decreased sales cycle timeline with publications and tradeshows. by 51%, increased lead to customer conversion by 24%, and retained 62% of customers on annual subscription programs. Reduced annual advertising expenses by 33% while increasing new website hits by 24% and Product Development increasing new lead conversions by Work with writers and artists to 12% using online and offline oversees copyrighting, design, layout marketing. and production of promotional Tripled revenues from FY 2000 materials. 2007 to help position company for acquisition by Fortune 200 Collaborate with software teams to organization. create new product lines. Hiring Cross-functional Team Conduct interviews and hire new Management development staff members including application engineers, support Successfully coordinated new director, and sales consultants. software product marketing, advertising, branding, training, and support initiatives with international industry partners. Focus41 MARKETING 2011
- 8. 8 A Decade of Stability Ameri-CAD, Inc. 2000-2007 Marketing & Sales Manager Hired as companys first dedicated marketing and sales professional; challenged with aggressively driving sales to Top 200 largest homebuilders and supporting organizations (architects, designers, estimators, engineers, and manufacturing) in North and South American markets. Manage reseller communication and reporting with Autodesk, Inc. New Product Launch: Spearheaded market launch, management, and growth of four software lines, five new architectural services, and a web-based SaaS collaboration portal service. Brand Management: Directed trademark activities for multiple product names and slogans Marketing: Identified and capitalized on market opportunities through demographic profiling; created and delivered electronic newsletters and surveys. Search Engine Optimization: Initiated and implemented click-through and white-hat SEO activities. Ecommerce: Directed selection and implementation of online shopping cart, gateway and processor to increase order processing efficiency. Strategic Planning: Developed, presented, and executed marketing, advertising, and sales annual and long-range planning including quarterly, annual, and two-to-five-year goals and budgets. Honors and Awards: Constant Contact All Star E-mail Marketing Award (2010 & 2009) and Autodesk ISV Shooting Star Award (2009); played key role in Ameri- CADs inclusion in Constructechs 50 Hottest Companies and Top Products (2009, 2010, 2011) as well as winning Vision Awards: Technology Bronze (2009 2010). Focus41 MARKETING 2011
- 9. Vision Marketing Collateral: Improved sales and application engineer representatives understanding of complex product features by spearheading development of catalogs, course guides, and training brochures Trade Shows: Capture new clients by participating in annual industry trade shows. Provide management of all aspects from show selection and research to booth design as well as all show marketing and advertising Focus41 MARKETING 2011
- 10. 10 Get Lean with Green Everybody wins when organizations leverage electronic forms of communication for marketing, advertising and sales efforts Articles Newsletters Banner Advertising Facebook Press Releases FOCUS41 Surveys Discussion Groups YouTube LinkedIn Focus41 MARKETING 2011
- 11. Innovation MAKE IT GREEN, MAKE IT LEAN The rapid nature of changes in the world necessitate that organizations leverage many forms of advertising mediums. However, it is possible to spread your message while being responsible stewards of our natural environment Websites, social platforms, collaboration electronic file formats and email should be used as often as possible to reduce dependence on paper and energy resources Focus41 MARKETING 2011
- 12. 12 Community Affiliations "Our lives begin to end the day we become silent about things that matter." - Martin Luther King, Jr. TEAM LEADER CHILD PROTECTIVE CHILDRENS READING COMMUNITY SPEAKER SERVICES BUDDIES PROGRAM ORGANIZATION VOLUNTEER BOARD OF DIRECTORS VOLUNTEER FOUNDER VOLUNTEER COALITION MEMBER GIVE. ADVOCATE. VOLUNTEER Excelling in life is not solely about financial excess. A dedication and passion to the betterment of humanity affords returns many times greater than personal gain. I operate as a volunteer and speaker for the United Way Dallas, City House and with the Rountree Elementary childrens reading program and have recently founded a community organization, focus41. focus41 is founded in the belief that the enormity of need in the world provokes many to inaction. This community promotes the ideal that social needs are best met when individuals focus there efforts on one individual, organization, or cause at time to enact measurable change in our communities and the world as a wholefocus41 Focus41 MARKETING 2011
- 13. Passion We Listen. We Help. We Protect. My Friends House Emergency shelter for children removed from their home due to abuse, neglect & abandonment Accepting children from birth through 17 Provides a warm and safe environment to ensure children in our care have all their needs met. TRIPS Transitional Resources in Preparation for Success Services are provided to pregnant, parenting and /or homeless young adults (18-23) , or those at risk of becoming homeless Dont spend your precious time asking Why isnt the world a better place? It will only be time wasted. The question to ask is How can I make it better? To that there is an answer. ~ Leo F. Buscaglia Focus41 MARKETING 2011
- 14. Professional Contact Information LinkedIn Profile: http://www.linkedin.com/in/moorejay Email: focus41@live.com