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- 1. Julie Filippo 914-882-1906 Work Samples: http://juliefilippo.com/ Summary More than 15 years experienced as Associate Creative Director and Senior Copywriter, Social Media Specialist, includes 10+ years of experience in mobile content creation (Apple iOS and Google Android platform) Digital Marketing Content Developer / Editor Digital, Social, E-commerce, Print Advertising, Outdoor, Naming, Newsletters, Online Advertising, TV, Viral Videos, CPG, Radio, Ambient Media, Collateral, Social Media, Websites, Direct Mail, In-store Ads, Brochures, Blogs, Promotions, Videos Create content thats exciting, thoughtful and moves people to action Mentor and lead a group of copywriters and content strategists Capability to work with various content management input systems Inspires others with my enthusiasm and work ethic Executed work across all digital components, Social Media and throughout Consumer-Facing industries for over 10 years. Created inspiring SEO executions on multiple projects and coordinated& controlled the resources between them. Strong experience managing relationships with the stakeholders, the internal client teams, and industry leaders across the Healthcare & the CPG industries. Write and optimize Web pages based on best SEO/SEM practices Planned, executed and managed social media content via (Twitter, Facebook, WordPress, & Pandora) Developed banner ads, creative copy & site content for site-wide publications, representing nationwide markets Provide content direction to team members Professional experience: AMSTERLAND | NewYork (remote) February 2001 - Present Associate Creative Director Clients: Mercy College, Ritz-Carlton, Trump Organization, U.S. Tennis Association, Yonkers Partners in Education, Michigan Continence Center & General Motors Managed social media, copywriters, and inspired SEO campaigns across all media channels: websites and e-commerce channels. Involved in copy writing and creative direction of two famous mobile apps: Deepak Chopras Stress Free and Authentic Yoga with Deepak Chopra. Both apps that we created for Deepak Chopra continue to receive press and numerous accolades. Apple named the apps as Top Grossing iTunes Whats Hot, iTunes New & Noteworthy and an App Store Essential. The apps were featured in The New York Times, ABC News, Oprah Radio and many other publications and blogs. Created a mobile app for Illy coffee with beautiful pictures to enhance the visitors mornings
- 2. The Chicago School Education System | Chicago, IL August 2014 - October 2014 Associate Creative Director Clients: The Chicago School of Professional Psychology & Pacific Oaks College Created, developed and executed social media, print ads, videos & website work for both campuses Executed Pandora ads online to encourage students to take action Worked alongside the marketing team and sales staff to brainstorm additional revenue generating tactics Delivered & developed innovative SEO experiences for the student audiences by executing Pandora radio& TV spots, Bus shelter and Train ads throughout areas that garnered the most traffic & gained the most attention Executed campaigns across e-commerce, digital, social media, content management, print, direct, interactive, promotional, brand identity development and shopper marketing, with an understanding of full integration Discover Financial | Deerfield, IL January 2010 March 2016 Senior Copywriter & Associate Creative Director Created, developed and executed mobile content with the UX teams for digital, social and mobile campaigns for card Developed and oversaw content for banner ads and Direct Mail executions for card members REMEDY | Chicago, IL January 2008 March 2010 Senior Copywriter Clients: Abbott Laboratories, Swedish Covenant Hospital, Physicians Health Plan, Physicianshealthplan.com, Sparrow Hospital, Cardiva Medical & CLOCC, (Consortium to Lower Obesity in Chicago Children) Created online media executions for websites, e-commerce and social media G2 PROMOTIONAL MARKETING | Chicago, IL June 2006 - December 2007 Senior Copywriter Clients: Kraft, Nabisco, Coca-Cola, Target, Target.com & BIC International Executed digital & social campaigns, print, TV & Radio for every client RAZORFISH, ELEMENT 79 | Chicago, IL August 2005 May 2006 Freelance Copywriter Clients: Kraft, Long John Silvers & Johnsonville Meats Executed banner ads, digital, social campaigns, developed online websites, print, TV & Radio for all clients JWT | Chicago, IL June 2002 July 2005 Copywriter Clients: Kraft,Oscar Mayer,Nestle Candy/ Ice Cream, Helene Curtis, Haagen-Dazs, Stouffers, Nabisco, Museum of Contemporary Art & Northwestern Mutual Created digital executions for National and Multinational clients DONER | Detroit, MI March 2000 March 2002
- 3. Copywriter Clients: Mazda, U.S. Cellular, Owens Corning, May Company, Progressive Insurance, Mills Corporation, Cox Communications & DuPont Corp Executed campaigns for National and Multinational clients Education Creative Circus, Atlanta; Copywriting Arizona State University, Tempe; Bachelor of Science - Marketing