![[Human Resources Managers at the YES Network, ESPN, FOX and CBS
Sports]
TARGET AUDIENCE
Kristin Ruck
Outreach Plan:
• Look for networking opportunities in New York that
involve the company.
• Message Kristin on her LinkedIn page.
• Keep up with her LinkedIn page, where she posts new
job offerings within the company.
PROFILE
PICTURE
Human Resources Manager at
YES Network
Keiko Noda
Outreach Plan:
• Attend FOX Sports Seminars in Miami to try and
connect.
• Connect with Keiko’s team on LinkedIn.
• Afterwards, try and contact Keiko herself.
PROFILE
PICTURE
Human Resources Manager at
FOX Sports
Jason Williams Outreach Plan:
• Make further connections with Full Sail professors who
worked at ESPN.
• Message Jason’s LinkedIn profile.
• Try and obtain a follow up call with him.
PROFILE
PICTURE
Human Resources Manager at
ESPN](https://image.slidesharecdn.com/baestleinrobertspopb12022-july-220729235135-508bd220/85/Personal-Brand-Exploration-4-320.jpg)
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Personal Brand Exploration
- 1. PERSONAL BRAND EXPLORATION Robert Baestlein Project & Portfolio I: Week 1 June 28, 2022
- 2. Robert Baestlein has been amply listening to sports and radio announcers since a very young age. It has given him a yearning passion for becoming a sportscaster. His early work as an announcer for a collegiate baseball team has taught him some of the skills necessary to be successful out in the field. He strives for perfection, works hard, and always keeps a positive attitude. He is also striving to learn at every step of the way in order to become the best that he can possibly be. . IDENTITY
- 3. PROFESSION Potential Job Titles: • Announcer • Play-by-Play Commentator • Reporter Caregiver Archetype – Putting out your work with stability and control. Working to use your media platform to make the industry better for consumers. Sports Broadcasting Picture Relevant to Your Industry Goes Here
- 4. [Human Resources Managers at the YES Network, ESPN, FOX and CBS Sports] TARGET AUDIENCE Kristin Ruck Outreach Plan: • Look for networking opportunities in New York that involve the company. • Message Kristin on her LinkedIn page. • Keep up with her LinkedIn page, where she posts new job offerings within the company. PROFILE PICTURE Human Resources Manager at YES Network Keiko Noda Outreach Plan: • Attend FOX Sports Seminars in Miami to try and connect. • Connect with Keiko’s team on LinkedIn. • Afterwards, try and contact Keiko herself. PROFILE PICTURE Human Resources Manager at FOX Sports Jason Williams Outreach Plan: • Make further connections with Full Sail professors who worked at ESPN. • Message Jason’s LinkedIn profile. • Try and obtain a follow up call with him. PROFILE PICTURE Human Resources Manager at ESPN
- 5. GOALS Short Term: (Immediately After Graduation, 2023) • Get a starter job with a local news station. ‣ Network with at least 50 different local news stations on LinkedIn. Mid Term: (2028) • Get a play-by-play job with a minor league baseball team. ‣ Personally meet with at least 10 Human Resources managers from professional minor league baseball teams. Long Term: (2038) • Become the play-by-play announcer for a major league baseball team. ‣ Have at least 5 prominent networks garner interest in you.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Adobe Creative Suite SOFT HARD Novice / Adept / Expert Media Creation Novice / Adept / Expert Public Speaking Novice / Adept / Expert Persistence Novice / Adept / Expert Adobe Creative Suite SOFT HARD Novice / Adept / Expert Database Software Novice / Adept / Expert Speaking Novice / Adept / Expert Writing Novice / Adept / Expert
- 7. I help sports media companies create a connection with their fans by using my personable style and sports expertise to make relatable and entertaining content. PROMISE
- 8. CREDENTIALS Work Experience: • Public Announcer in Summer 2018 with Albany Dutchmen • Courier work with Meals On Wheels Education: • Sportscasting, B.S., Full Sail University (Exp. 2023) Volunteer Work: • Habitat for Humanity Volunteer, helped build new property in Downtown Albany • Served food at Food Bank of Albany Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Hanky Q. Hazelton Industry Experience: • Camera Operator/Sideline Reporter for VETER Media • News Reporter for Lancaster PBS Education: • Sportscasting, B.S., Full Sail University Notable Experience: • Play by play announcing with Rollins College • Helped film for Central Florida College Training Camp Skills and Proficiencies: • Public Speaking- 3 endorsements • Writing- 1 endorsements • Preparing- 0 endorsements Robert Baestlein Overall Online Presence: • Almost 400 connections, banner image is customized, super professional headshot, profile could use more detailing, • Grade: Average, 65 out of 100 HEADSHOT Industry Experience: • Public announcer for Albany Dutchmen at Siena College Education: • Sportscasting, B.S., Full Sail University (Exp. 2023) Notable Experience: • Learned how to properly announce sporting events with Albany Dutchmen • Worked Hall of Fame 12 at Full Sail behind the camera and helped in production room Skills and Proficiencies: • Public Speaking- 0 endorsements • Writing- 0 endorsements • Communication- 0 endorsements Overall Online Presence: • Only 20 connections, banner image not customized, headshot is professional, profile not detailed at all, active on twitter, Instagram, LinkedIn URL is customized • Grade: Poor, 20 out of 100
- 10. COMPETITION Justin Shackil Noteworthy Experience: • Blow-by-blow announcer for Matchroom Boxing • Podcast host for Toeing the Slab with David Cone Robert Baestlein Industry Experience: • Reporter for YES Network • Scoreboard Host/Digital Host for Yankees Productions Education: • Journalism, B.S., Fordham University Skills and Proficiencies: • Radio Broadcasting- 83 endorsements • Television Broadcasting- 45 endorsements • Public Relations- 23 endorsements Overall Online Presence: • 500 connections, no custom banner or headshot, could use more detail, lots of activity and posts • Grade: Average, 75 out of 100 Industry Experience: • Public announcer for Albany Dutchmen at Siena College Education: • Sportscasting, B.S., Full Sail University (Exp. 2023 Notable Experience: • Learned how to properly announce sporting events with Albany Dutchmen • Worked Hall of Fame 12 at Full Sail behind the camera and helped in production room Skills and Proficiencies: • Public Speaking- 0 endorsements • Writing- 0 endorsements • Communication- 0 endorsements Overall Online Presence: • Only 20 connections, banner image not customized, headshot is professional, profile not detailed at all, active on twitter, Instagram, LinkedIn URL is customized • Grade: Poor, 20 out of 100
- 11. BRAND POSITION I use my sports expertise along with my personable content and style to create an emotional connection with my audience. ROBERT BAESTLEIN
- 12. NETWORKING & MARKETING Industry Events & Organizations • Speed Networking Event: NetworkNite ‣ August 4th | The Twisted Handle, Orlando, FL • Windermere Lunch Business Networking Event ‣ August 10th | Piesanos Windermere, Windermere, FL • CONNECT 2022 ‣ September 15th | JW Marriott, Orlando, FL Digital Marketing • Primary Content: Keep building up my reputation and experience by using the opportunities given to me by Full Sail’s sportscasting program. • Primary Tools: I will post content on my Instagram with appropriate tags to gain more viewers. • Website: My portfolio website will be a hub for all of my schoolwork and projects for people to be able to find in one place. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • I would try and pick someone who knows all of the different aspects of the business. • They should know how to be in front of the camera and behind it. Establish partnership by 2024. Formal Education • I will complete my sportscasting degree by September 2023. Technical Skills • Become more technically apt with the production equipment in the control room- Full Sail University, Sept 2023. • Perfect my Adobe Suite skills – Full Sail, Sept 2023. Soft Skills • Strengthen my writing skills to be able to write professionally, Sept 2023 • Become more entertaining on camera, Sept 2023
- 14. Robert Baestlein You know how some sportscasters can be too non relatable?Well, what I do is combine sports expertise with personable aspects of sports to create an emotional connection with my viewers. In fact, the professors that I have already done work for have been able to identify those connections and give positive feedback on that statement.
- 15. REFERENCES 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved July 27, 2022, from https://www.onetonline.org/link/summary/27- 3011.00 Shackil, J. (n.d.). Justin Shackil - scoreboard host/Digital Host & Reporter ... - linkedin. LinkedIn. Retrieved July 27, 2022, from https://www.linkedin.com/in/justin-shackil- 3a82466 Noda, K. (n.d.). Keiko Noda - manager, Human Resources - Fox Sports | Linkedin. LinkedIn. Retrieved July 27, 2022, from https://www.linkedin.com/in/keiko-noda- b221191a Williams, J. (n.d.). Jason Williams - Director - ESPN | linkedin. LinkedIn. Retrieved July 27, 2022, from https://www.linkedin.com/in/jason- williams-1263aa4 Hazelton, H. Q. (n.d.). Hanky hazelton. Lakeland PBS. Retrieved July 27, 2022, from https://lptv.org/author/hhazelton/page/2/ Rodero, E. (2021, July 16). Using data to innovate and transform in sports and Media. Red Bee Media. Retrieved July 27, 2022, from https://www.redbeemedia.com/blog/using-data- to-innovate-and-transform-in-sports-and-media/
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.