TAP'd is a reusable and biodegradable bottled water company from Australia that aims to provide a safer alternative to plastic water bottles. Their founders claim in a large advertisement that in blind taste tests, people cannot tell the difference between TAP'd water and Fiji water. They argue it is better for the environment to buy local reusable water rather than single-use plastic bottles from overseas. The advertisement emphasizes how large and impactful it is to raise awareness of TAP'd water.