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Kerrang! media pack-2011
- 1. the worlds LARGEST UK weekly music magazine The UKs most influential brands
- 2. AWARD WINNING JOURNALISM l PPA Specialist Mag of The Year twice in last Decade l MediaWeek Brand Of the year WHY ADVERTISE? l Kerrang! has 29 years of heritage and is the biggest music weekly in the world. l Kerrang! is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages. l Kerrang! is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour, and K! podcasts. l Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a commentator. l Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over 贈200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig. The UKs most influential brands Circulation 42,967* Readership 404,000** abc1 profile 52%** MeAn Age 22** 70%*** SOLUS READERSHIP 87% OF K! READERS BUY EVERY ISUE *ABC Jul - Dec 2010 **NRS Jan - Dec 2010 *** NRS Jan - Dec 2010 - vs. Mojo, Q & NME
- 3. The mission Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scenes heritage bands. Each issue will include a balance of bands and scenes to guarantee that were providing for our readers need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator. Nichola Browne Editor The UKs most influential brands
- 4. The READER Jim, 22, lives and breathes rock music: it informs hischoice of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle. Above all he is fanatical about THEIR music. He engages with music 24/7, from the minute he wakes up til the minute he falls asleep: when he is not listening to music or watching music TV, he is talking to his friends about music, attending gigs or playing instruments and dreaming about rock stardom. He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical icons and scenes. Like the bands he supports he is extremely loyal to the brands he trusts. The way he looks and the clothes he wears is integral to communicating his identity to the world. The UKs most influential brands
- 5. influence Black xs Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in the final 4 bands fighting it out at a live gig at the O2. Kerrang! scores 69% for Influence vs Bauer ACT tracker:15-40. Which is made up of the following statements: l Talks to me in my language. l Is the authority in its market. l Has stuff I talk about with my friend. l Makes me feel more knowledgeable. l Like to be seen with this magazine. l Believe what I read in this magazine. Notable comsumer brands that have used Kerrang! in the last 12 months include: The UKs most influential brands
- 6. Case studies Promotion dont be part of the silent generation! YOU CANT VOTE IF YOURE NOT REGISTERED. MAKE SURE YOU MAKE YOUR VOICE HEARD. The UKs most influential brands WANT TO MAKE YOUR VOICE HEARD? THEN MAKE SURE NOTHING STOpS YOU VOTING... IF SOMEONE told you to shut up, you wouldnt be impressed. Neither would you be stoked if someone told you your opinion didnt count so you should keep it to yourself. Would you feel the same if someone stopped you from voting in the next general election in XX, 2010? If youre 18 or over, dont give away your right to voice your opinion on whats happening in the country you live in make sure you make your voice heard by registering to vote. Yeah, we know, when it comes to stuff like politics, things seem complicated. Perhaps things have stopped you registering and voting before or are putting you off from registering this time; thoughts like its difficult, its a hassle, itll take too much time to fill in a complicated form, or I dont know how to register. But, honestly, registering to vote couldnt be simpler. And itll only take you three minutes! All you need to do is fill in a simple and short registration form its as easy as filling in your name, address, and a few other details. Fill one in online by visiting www.aboutmyvote.co.uk or you can get one sent to you in the post by calling 0800 3280 280. Straightforward, right? And if youre worrying that registering to vote isnt cool because none of your mates are bothered about doing it, or perhaps that your vote wont make any difference, then dont. Voting gives you a say on important issues that affect you from roads and recycling in your area, to education and climate change. You might think you dont want to vote now, but if an issue comes up that you want to have your say on, if youre on the register you can then vote on it. Remember, registering to vote doesnt mean you have to, it just means you can if you want to. In the United States, stars like Green Days Billie Joe Armstrong and Fall Out Boy have encouraged young people to seize the power of the youth vote, so why not follow their lead and inspire your mates to get involved too, because their vote just like yours really does count. If you have an opinion and have a voice, remember the only way for you to have your say is by registering to vote! Visit www.aboutmyvote.co.uk right now! Optional extra: Free your music with powerful stereo sound. It Only takes 3 MInutes! Therere not many things that you can do in three minutes let alone worthwhile things but voting is one of them! Seriously, its really, really easy to register to vote you can be well on your way to being registered to vote in less time than it takes to read this page! Or in less time than it takes to listen to Paramores new single The Only Exception (which, fact fans, would take you four minutes and 27 seconds!) Or in less time than it takes to beat the World Record for competitive eating 37 hotdogs in 12 minutes... So what are you waiting for? All you need to do is fill in a simple and short registration form that includes your name, address, and a few other details. Fill one in online by visiting www. aboutmyvote.co.uk. Then you just need to print the form, sign it, and send it to your local electoral registration office (you can get their address on this site too). Or you can get a form sent to you in the post by calling 0800 3280 280. How easy is that? Very easy! www.abOutMyvOte.cO.uk Have your say by registering online The Approach Kerrang as part of a cross media campaign were briefed to deliver a creative execution designed to encourage young people to register to vote and communicate the ease of the voting registration process in the run up to the 2010 generalelection. The Idea A 5 week multi media campaign that identifies with the core 17-24 audience and encourage them to register to vote. It will demonstrate that their voice counts and that if they dont register they wont be able to have their say. Ultimately we will drive potential voters to register their vote at www.aboutmyvote.co.uk or by calling. Bauer's range of brands offered a great opportunity to reach our target audiences - particularly young people - with a tailored and relevant message in the right environment. We were really impressed with the team's creativity, flexibility and excellent project management. I have no doubt that the campaign will help many young people register to vote. Clinton Proud, Head of Campaigns and Public Information at the Electoral Commission,
- 7. Case studies BIFY CLYRO EP Kerrang! negotiated a free exclusive Biffy Clyro EP download covermount with all 12,000 downloads being redeemed on the first day. MY CHEMICAL ROMANCE BREAKOUT AD Warner Music wanted to do an ad with standout and that would appeal to their fans. We worked with the Kerrang! editorial team to produce this fantastic breakout ad. The UKs most influential brands
- 8. brand extensions Kerrang! radio 1.3 million listeners the biggest commercial radio station outside London and double the audience of XFM Kerrang! tv 2009 saw 13% of all viewers with MCH TV tune into Kerrang! this equates to 7.1million viewers The UKs most influential brands 1 72,600 unique users 504,912 page impressions 55,589 twitter followers 12,208 Facebook fans Download and K! Awards micro sites all drive PIs through reader interaction and voting Download festival Kerrang! is the official media partner with Download Festival. With all the exclusive media coverage. Kerrang! awards This has got to be just about the best awards ceremony in the world Kelly Jones, Stereophonics kerrang.com
- 9. business The UKs most influential brands Ad Schedule JANUARY 2011 5th January 12th January 19th January 26th January FEBRUARY 2011 2nd February 9th February 16th February 23th February MARCH 2011 2nd March 9th March 16th March 23rd March 30th March APRIL 2011 6th April 13th April 20th April 27th April MAY 2011 4th May 11th May 18th May 25th May JUNE 2011 1st June 8th June 15th June 22nd June 29th June JULY 2011 6th July 13th July 20th July 27th July AUGUST 2011 3rd August 10th August 17th August 24th August SEPTEMBER 2011 31st August 7th September 14th September 21st September 28th September OCTOBER 2011 5th October 12th October 19th October 26th October NOVEMBER 2011 2nd November 9th November 16th November 23rd November DECEMBER 2011 30th November 7th December 14th December 21st December 5th January 2012 21st December 3rd January 10th January 17th January 24th January 31st January 7th February 14th February 21st February 28th February 7th March 14th March 21st March 28th March 5th April 11th April 18th April 25th April 2nd May 9th May 16th May 23rd May 30th May 6th June 13th June 20th June 27th June 4th July 11th July 18th July 25th July 1st August 8th August 15th August 22nd August 29th August 5th September 12th September 19th September 26th September 3rd October 10th October 17th October 24th October 31st October 7th November 14th November 21st November 28th November 5th December 12th December 20th December on sale copy deadline on sale copy deadline
- 10. The UKs most influential brands Ad Specs Trim 285 x 220 Bleed 291 x 226 Type 265 x 200 Trim 285 x 108 Bleed 291 x 114 Type 265 x 93 Trim 142 x 220 Bleed 148 x 226 Type 132 x 200 Full PAGE HALF PAGE VERTICAL Half page horizontal Advertising rates DISPLAY Full page fh 贈3,025 Full page rop 贈2,750 half page 贈1,512 ibc/ obc 贈3,575 dps fh 贈5,748 dps ROP 贈5,225 advertorials full page 贈5,005 dps 贈9,510 half page 贈2,752 PRODUCTION supplied images 贈2,000 net photoshoot 贈3,000 net INSERTS Bound-in 贈65 CPT tip-on 贈65 CPT loose insert 贈45 CPT
- 11. contact The UKs most influential brands editor Nichola Browne news EDITOR Simon Young deputy Editor Daniel J. Lane Editorial Assistant Bobbie Lane 0207 182 8406 reviews editor Nick Ruskell editorial team advertising HEAD OF MAGAZINES Abby Carvosso BRAND DIRECTOR Andrew Turner 0207 295 8597 FILM Account Manager Ethan Hall 0207 208 3702 Games Account ManageR Irfan Khan 0207 295 8560 ASOCIATE MEDIA DIRECTOR Fiona Senior Music Account Manager Martin Bojtos 0207 295 5427 Senior Sales Executive Stefanie Feldman 0207 295 5483 CREATIVE SOLUTIONS DIRECTOR Mark Stephens 0207 295 8589 CREATIVE SOLUTIONS EXECUTIVE Lauren Shrigley 0207 295 6721 PRODUCTION Bob Soper 0207 182 8068 REGIONAL SALES OFFICE MEDIA SALES NETWORK Graham Roby 0161 874 5757 CLASIFIED Karen Gardiner 01733 468539 LOSE INSERTS Howard Foster 0161 877 7455