Knorr UX Features Review2014_140303.pptx
Download as pptx, pdf0 likes12 views
The document outlines a meeting agenda for Knorr's site revamp, discussing enhancements based on a workshop with Unilever and agency partners. Key priorities for the website improvements include advanced search features, an editable shopping list, and better integration of interactive brand content (IBC). The document also includes feedback on homepage design, recipe pages, and next steps related to mobile and sustainability initiatives.
Knorr UX Features Review2014_140303.pptx
- 1. hugeinc.com info@hugeinc.com 60 Sloane Avenue, London SW3 3XB Knorr March 4th Hello.
- 2. Agenda: 1. The Brief 2. Site revamp 3. IBC Integration 4. Whats Next 5. Timing Plan 6. Appendix
- 3. The brief.
- 4. In November, Unilever global and agency partners conducted a workshop to discuss enhancements for 2014. Local market requirements were considered as part of the process. From this, a list of possible new features with three key priorities defined as: 1. Site revamp 1. Carousel dimensions 2. Advanced Search/filter ingredients 3. YouTube integration 4. Customer reviews 5. Recipe lists (top, featured, popular, chef featured) 6. Editable shopping list 7. Meal Planner - mobile 2. IBC Integration 1. Consider how IBCs can be brought to life better on Knorr.com. 2. Sampling Request Form 3. Couponing 3. Sustainability - to be defined at end of March following Sustainability Workshop 2 Background.
- 5. Site revamp.
- 7. Global Master homepage Feedback. Would like to see the latest Facebook post widget Meal Planner CTA should appear on the homepage Would like understand how content requirements for new template, example to use Germany Would like to understand the average screen-size and their cut-off points
- 9. Homepage German example
- 10. Global Master homepage Feedback to be covered in Visual Design. Would like to see how this can be very visual like Apples website H1 tag retain on font size for SEO Full-bleed carousel should be 16:9 Popular recipe list, should these include images Show example of Homepage with video in carousel Carousel dimension shouldnt be too large that spotlights below fall below the fold entirely
- 12. Advanced Search Feedback. Add annotations on how this should work
- 15. Recipe Page Feedback. Ratings should have lower prominence (not actively used) Meal Planner CTA should be included Demonstrate example of new Recipe page without IBC
- 17. IBC Integration.
- 19. IBC Landing Page Should demonstrate an example of text-led and visual-led Bring together the IBC, include Offer (In-store), YouTube (TVC) and Recipe (Digital) Include Facebook Conversation widget (Facebook Like box) Include a product, chef and video/tip spotlight Create three versions of IBCs based on examples Karolin to share (Quiz, Coupon, Contest, Recipe summary)
- 20. Version 1
- 21. Version 2
- 22. Version 3
- 23. Next Steps.
- 24. - Mobile - Sustainability Next steps:
- 25. Timing Plan.
- 27. hugeinc.com info@hugeinc.com 60 Sloane Avenue, London SW3 3XB
- 28. Appendix.
Editor's Notes
- #1: Same people who are going to work on project usually attend capability presentations so that relationships can start between us and the client. Our goal is that the majority of our people at client meetings are recurring.
- #3: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #5: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #6: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #7: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #8: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #9: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #10: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #11: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #12: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #13: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #14: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #15: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #16: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #17: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #18: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #19: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #20: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #21: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #22: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #23: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store
- #25: We use this because a lot of clients, while successful in their own right, didnt respond well to focusing simply on improving the online business. - Digital is not as important to certain ecommerce brands because many have stronger revenue in-store