My all new presentation (in Dutch) for the Dutch FA and many of the associated clubs in the Netherlands.
Topic is how you should connect as the board of club with your members, focusing on social media and apps
The document discusses the concept of "hyper locality" and creativity in connected cities. It argues that places, facilities, events, and connectors are key drivers of creativity at the local level. Specifically, it states that affordable spaces, community events both large and small, accessible resources and wifi, and people who connect others and ideas foster hyper local creativity by bringing online and offline networks together and allowing people to freely share and collaborate.
City Square Mall Road Show (26 & 27 Oct 2012)Damien_Wang
油
This document provides information about information literacy workshops hosted by the National Library Board of Singapore. It defines information literacy as the ability to articulate information needs, locate, evaluate, and use information effectively which prepares people for lifelong learning and participation in an information society. The workshops aim to empower participants to become information literate citizens through teaching skills like using the Big6 problem-solving process, developing search strategies, evaluating information sources, and citing sources. The workshops are customized for different groups like teachers, parents, students, and office workers.
The UnLibrary: library within a libraryDamien_Wang
油
The document discusses the concept of the 'unlibrary,' a project initiated by the National Library Board of Singapore aimed at transforming traditional library spaces and experiences to engage users more effectively. It highlights the creative processes involved, including participation from volunteers and various artistic collaborations, showcasing installations and events that subvert typical library functions. The project emphasized adaptability, user perceptions, and the integration of cultural activities within a library setting, ultimately concluding with successful visitor engagement metrics and media coverage.
The document discusses the evolution of sports marketing through digital platforms, emphasizing the transition to Sports 2.0, which enhances fan interaction and sponsorship models. It highlights the importance of mobile technology, smart stadiums, and digital signage in creating continuous and engaging experiences for sports communities. The content proposes strategies for broadening community engagement and improving value creation in sports through innovative platforms.
The document invites readers to participate in a puzzle-solving activity for a chance to win $5,000 in prizes. Participants need to solve puzzles, unravel a mystery, and locate 7 seals. For more information, readers can visit the provided website.
This document discusses the transition from early digital technologies to more advanced technologies in the early 2000s. It talks about how technologies like podcasts, videos, and documents changed how information could be shared online. It also discusses the importance of technologies being useful, usable, and used, rather than just novel. The document advocates treating technology as a tool rather than the central focus, so that students see it as integrated into academic practice rather than defining their experience.
The document discusses the influence of digitalization and globalization on the food industry, emphasizing that food has become a cultural connection beyond just sustenance. It highlights trends such as the rise of Instagram in shaping food perceptions and the expected growth of the global food and grocery retail market. Various technological advancements like automation and data analytics are also mentioned as key shifts in food production and consumption.
Kenniscentrum Events op Recreatiecongres - story telling - 6 dec18Gijsbregt Brouwer
油
The document discusses the importance of storytelling in a changing world, particularly for brands and businesses, as highlighted by Gijsbregt from T箪rsday. It emphasizes the role of technology and social media in creating and sharing content, as well as the influence of both mega and micro influencers. The document also includes case studies and practical tips for effective storytelling.
Sneakergala 2018 - story telling - 23 November 2018Gijsbregt Brouwer
油
This document contains notes from a presentation on digital storytelling. It discusses how TyrSday helps brands, people, and businesses tell their story online to generate interest and business. Various topics are listed under headings like "Today's goals", "tell your story", and "learn from the best" which seem to outline the structure and content of the presentation. Partnerships and different types of digital content like blogs, social media, and videos are mentioned as ways to engage audiences and build communities through shared stories.
The document provides 10 tips for storytelling in the digital world, emphasizing the importance of understanding rules, building trust, and reacting to your audience. It includes insights from Gijs Bregt, who helps brands and businesses achieve their goals through effective online storytelling. Key themes include authenticity, listening, and fostering a supportive community.
The document discusses ways that the luxury hospitality industry is being disrupted, with keywords and phrases around "a brave new world", "reclaim your domain", "Who's the boss?", and "Take back control". New technologies like robots and social media are changing customer expectations and the influence of different players. The industry will need to adapt to stay relevant and find ways to engage customers in this new environment.
#DSD16 presentation by Gijsbregt Brouwer on embracing digital energy in sports for athletes, teams, federations, events, activations, brands and clubs.
With examples and takeouts for sports professionals and content marketeers
T箪rsday is a company that combines content and technology to help clients build daily traffic on their online platforms. They provide strategy, publishing and content management services. Some of their clients include a Dutch celebrity, national rowing and equestrian associations, and individual athletes. T箪rsday worked with these clients to develop digital platforms and content strategies. They discussed the importance of starting early, investing in the community, and using technology to facilitate sharing and cross-promotion. The value created can include more fans, engagement, sponsorships and ideas.
Start Swimming, on how Dutch swimming clubs should embrace story telling and engaging their members. With tips and tricks and insights in the world of social media and branded websites / social walls.
The document discusses the significance of storytelling in sports branding, emphasizing the importance of connecting with audiences through impactful narratives. It highlights the shift from traditional media to digital platforms, noting how brands like Nike utilize social media to reach millions quickly. Additionally, it outlines strategies for personal and professional storytelling, encouraging individuals to leverage technology and maintain consistent messaging.
The document discusses the importance of storytelling in sports and how it can enhance brand value through digital platforms. It highlights the role of data in various aspects of sports, including talent management, strategy, training, and economics. Ultimately, it emphasizes the interconnectedness of data, messaging, and storytelling in the digital era.
The document discusses the significance of storytelling in personal branding for athletes, highlighting its role in connecting with fans and creating commercial value. It emphasizes the transition from traditional media to digital platforms and the importance of utilizing technology in building a consistent online presence. Additionally, it provides examples of successful cases and encourages athletes to share their journeys and set clear goals.
T箪rsday is an online sports content and activation company focused on storytelling to build brands and strengthen community connections for sports clubs. The company encourages clubs to engage with members, recruit volunteers, and connect with stakeholders through effective content strategies. Their approach emphasizes goal setting, story sharing, and creating value for clubs.
In 3 sentences:
This document discusses the rise of online video and how it has overtaken traditional TV, with highlights like Google CEO Eric Schmidt saying internet video overtook TV in 2012. It notes that a recent Nike World Cup ad featuring Cristiano Ronaldo reached 78 million people in four days. Finally, it addresses how the proliferation of cameras and video on platforms like YouTube, Vine, Snapchat and live streaming has led to a world where video is ubiquitous and people can live their lives through video and personal brands on these platforms.
1) The document discusses how the sports world has increasingly moved to a digital realm in the 21st century, with internet video overtaking traditional TV and social media growing exponentially worldwide.
2) It notes how tracking of personal athletic performance and health metrics has expanded through devices like smartphones, apps like Runkeeper, and wearables.
3) The text advocates for brands and organizations to develop strategic digital content plans that utilize storytelling and create conceptual events/experiences in order to build their platforms and have greater impact over time.
The Transparent Athlete: on Sports and Story TellingGijsbregt Brouwer
油
The document discusses the evolving landscape of sports branding and marketing through social media, emphasizing the importance of storytelling and personal branding for athletes. It highlights the significant global value of the sports industry and the growing influence of social media in sports engagement. The text advocates for athletes to create their own media channels and share their stories to connect with audiences and maximize value.
Can art learn from sports? 2 business cases to explain!Gijsbregt Brouwer
油
The document discusses the intersection of business, art, and sports, emphasizing the influence of the digital age on traditional models. It highlights trends such as the rise of mobile apps and the importance of personal connections in marketing strategies. It also suggests new approaches for sports businesses to engage audiences and adapt to changing consumer behaviors.
The document discusses the transformative trends in sports and fitness, emphasizing the impact of technology and social media on personal engagement in sports activities. It highlights the shift toward mobile applications and real-time feedback mechanisms, reflecting a move towards more personalized and connected experiences. The presentation also touches on the 'desportification' of sports and the growing significance of mental and robotic elements in fitness culture.
On Sports, Media and the future of the sports consumerGijsbregt Brouwer
油
Presentation I've held for 60 students of the Johan Cruyff University and Hogeschool van Amsterdam on sports & media.
Focus on new ways of communicating, trends in sports & media and trend watching for the sports consumer of 2020
The sports consumer of the future - 3 customer journeys of 2020Gijsbregt Brouwer
油
I follow 3 rabid sports fans in the year 2020:
1) going to a stadium
2) staying home and watching "TV"
3) going out for sports him self
A glimpse into the future of sports consumption with many new apps, technologies, insights and science
Presentation used a few times before the summer has been received really well by the audience, let me know if you need an updated or specialized version.
Tour de Marketing - on the business of the Tour de FranceGijsbregt Brouwer
油
Short presentation on the value of the Tour de France, mostly focused on the teams.
- Why should you sponsor a team?
- How can you sponsor a team?
With some best cases and good numbers on the value of the sponsorships.
The document discusses the influence of digitalization and globalization on the food industry, emphasizing that food has become a cultural connection beyond just sustenance. It highlights trends such as the rise of Instagram in shaping food perceptions and the expected growth of the global food and grocery retail market. Various technological advancements like automation and data analytics are also mentioned as key shifts in food production and consumption.
Kenniscentrum Events op Recreatiecongres - story telling - 6 dec18Gijsbregt Brouwer
油
The document discusses the importance of storytelling in a changing world, particularly for brands and businesses, as highlighted by Gijsbregt from T箪rsday. It emphasizes the role of technology and social media in creating and sharing content, as well as the influence of both mega and micro influencers. The document also includes case studies and practical tips for effective storytelling.
Sneakergala 2018 - story telling - 23 November 2018Gijsbregt Brouwer
油
This document contains notes from a presentation on digital storytelling. It discusses how TyrSday helps brands, people, and businesses tell their story online to generate interest and business. Various topics are listed under headings like "Today's goals", "tell your story", and "learn from the best" which seem to outline the structure and content of the presentation. Partnerships and different types of digital content like blogs, social media, and videos are mentioned as ways to engage audiences and build communities through shared stories.
The document provides 10 tips for storytelling in the digital world, emphasizing the importance of understanding rules, building trust, and reacting to your audience. It includes insights from Gijs Bregt, who helps brands and businesses achieve their goals through effective online storytelling. Key themes include authenticity, listening, and fostering a supportive community.
The document discusses ways that the luxury hospitality industry is being disrupted, with keywords and phrases around "a brave new world", "reclaim your domain", "Who's the boss?", and "Take back control". New technologies like robots and social media are changing customer expectations and the influence of different players. The industry will need to adapt to stay relevant and find ways to engage customers in this new environment.
#DSD16 presentation by Gijsbregt Brouwer on embracing digital energy in sports for athletes, teams, federations, events, activations, brands and clubs.
With examples and takeouts for sports professionals and content marketeers
T箪rsday is a company that combines content and technology to help clients build daily traffic on their online platforms. They provide strategy, publishing and content management services. Some of their clients include a Dutch celebrity, national rowing and equestrian associations, and individual athletes. T箪rsday worked with these clients to develop digital platforms and content strategies. They discussed the importance of starting early, investing in the community, and using technology to facilitate sharing and cross-promotion. The value created can include more fans, engagement, sponsorships and ideas.
Start Swimming, on how Dutch swimming clubs should embrace story telling and engaging their members. With tips and tricks and insights in the world of social media and branded websites / social walls.
The document discusses the significance of storytelling in sports branding, emphasizing the importance of connecting with audiences through impactful narratives. It highlights the shift from traditional media to digital platforms, noting how brands like Nike utilize social media to reach millions quickly. Additionally, it outlines strategies for personal and professional storytelling, encouraging individuals to leverage technology and maintain consistent messaging.
The document discusses the importance of storytelling in sports and how it can enhance brand value through digital platforms. It highlights the role of data in various aspects of sports, including talent management, strategy, training, and economics. Ultimately, it emphasizes the interconnectedness of data, messaging, and storytelling in the digital era.
The document discusses the significance of storytelling in personal branding for athletes, highlighting its role in connecting with fans and creating commercial value. It emphasizes the transition from traditional media to digital platforms and the importance of utilizing technology in building a consistent online presence. Additionally, it provides examples of successful cases and encourages athletes to share their journeys and set clear goals.
T箪rsday is an online sports content and activation company focused on storytelling to build brands and strengthen community connections for sports clubs. The company encourages clubs to engage with members, recruit volunteers, and connect with stakeholders through effective content strategies. Their approach emphasizes goal setting, story sharing, and creating value for clubs.
In 3 sentences:
This document discusses the rise of online video and how it has overtaken traditional TV, with highlights like Google CEO Eric Schmidt saying internet video overtook TV in 2012. It notes that a recent Nike World Cup ad featuring Cristiano Ronaldo reached 78 million people in four days. Finally, it addresses how the proliferation of cameras and video on platforms like YouTube, Vine, Snapchat and live streaming has led to a world where video is ubiquitous and people can live their lives through video and personal brands on these platforms.
1) The document discusses how the sports world has increasingly moved to a digital realm in the 21st century, with internet video overtaking traditional TV and social media growing exponentially worldwide.
2) It notes how tracking of personal athletic performance and health metrics has expanded through devices like smartphones, apps like Runkeeper, and wearables.
3) The text advocates for brands and organizations to develop strategic digital content plans that utilize storytelling and create conceptual events/experiences in order to build their platforms and have greater impact over time.
The Transparent Athlete: on Sports and Story TellingGijsbregt Brouwer
油
The document discusses the evolving landscape of sports branding and marketing through social media, emphasizing the importance of storytelling and personal branding for athletes. It highlights the significant global value of the sports industry and the growing influence of social media in sports engagement. The text advocates for athletes to create their own media channels and share their stories to connect with audiences and maximize value.
Can art learn from sports? 2 business cases to explain!Gijsbregt Brouwer
油
The document discusses the intersection of business, art, and sports, emphasizing the influence of the digital age on traditional models. It highlights trends such as the rise of mobile apps and the importance of personal connections in marketing strategies. It also suggests new approaches for sports businesses to engage audiences and adapt to changing consumer behaviors.
The document discusses the transformative trends in sports and fitness, emphasizing the impact of technology and social media on personal engagement in sports activities. It highlights the shift toward mobile applications and real-time feedback mechanisms, reflecting a move towards more personalized and connected experiences. The presentation also touches on the 'desportification' of sports and the growing significance of mental and robotic elements in fitness culture.
On Sports, Media and the future of the sports consumerGijsbregt Brouwer
油
Presentation I've held for 60 students of the Johan Cruyff University and Hogeschool van Amsterdam on sports & media.
Focus on new ways of communicating, trends in sports & media and trend watching for the sports consumer of 2020
The sports consumer of the future - 3 customer journeys of 2020Gijsbregt Brouwer
油
I follow 3 rabid sports fans in the year 2020:
1) going to a stadium
2) staying home and watching "TV"
3) going out for sports him self
A glimpse into the future of sports consumption with many new apps, technologies, insights and science
Presentation used a few times before the summer has been received really well by the audience, let me know if you need an updated or specialized version.
Tour de Marketing - on the business of the Tour de FranceGijsbregt Brouwer
油
Short presentation on the value of the Tour de France, mostly focused on the teams.
- Why should you sponsor a team?
- How can you sponsor a team?
With some best cases and good numbers on the value of the sponsorships.
29. AAN DE SLAG
Wees:
authentiek
continu
waarde toevoegend
realtime
interactief
KNVB Bestuurderscongres 2012 14 | 11 | 2012
30. AAN DE SLAG
minimaal 2 per elftal
volwaardig beleid
actief bestuur
betrekken en los laten
faciliteren en stimuleren
KNVB Bestuurderscongres 2012 14 | 11 | 2012