Els estats del món i la seva organització políticacintacidcid4Tracta sobre l'organització política dels estats i el poder polític que exerceix sobre la seva població.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine JournalThe future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara AliottaIn this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampSpeaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescuhttps://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowMental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHubFrom their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark BoydEveryone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCStop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data ScienceChristy Abraham JoyA brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara AliottaIn this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampSpeaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescuhttps://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowMental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHubFrom their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark BoydEveryone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCStop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data ScienceChristy Abraham JoyA brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
2. LOCALITZACIÓ: Tota Europa
occidental, des dels territoris
imperials alemanys fins els
regnes cristians de la península
Ibèrica, amb importants
diferències regionals.
El territori comprenia la meitat
septentrional d’Itàlia, tot
l’actual França i el territori de
l’Imperi Germànic, com el
nucli central del nou art, que
té manifestacions importants a
les Illes Britàniques i a l’illa de
Sicília.
CONTEXT HISTÒRIC: INTRODUCCIÓ
4. CONTEXT HISTÒRIC: INTRODUCCIÓ
Cronologia i evolució: del s. X al s. XIII.
PRIMER ROMÀNIC: segle
X i principis segle XI.
ROMÀNIC PLE: segle XI i
segle XII.
ROMÀNIC TARDÀ: finals
segle XII i principis XIII.
* Definició característiques de
l’estil i tipologia edificis més
significatius (esglésies i
monestirs). L’inici de la
construcció de la tercera abadia
de Cluny (1088) és la data
simbòlica que marca la maduresa.
* Arquitectura: Alt grau de
monumentalitat i generalització
cobertes de pedra.
* L’escultura s’apodera de les
façanes i dels claustres.
* Nova reforma de l’ordre
benedictí (la reforma de Císter),
impulsa canvis substancials en
l’arquitectura religiosa.
* I introdueix als monestirs
noves solucions constructives.
- Darrer quart segle XIII, ja
pareixen a França les primeres
obres gòtiques, mentre en altres
indrets el romànic perviu fins a
mitjans segle XIII, i com a art
popular o en regions més
allunyades o rurals es dilata en el
temps.
5. CONTEXT HISTÒRIC: INTRODUCCIÓ
1a DEFINICIÓ(relacionada en el context i en el canvi de conjuntura que es produeix en el
segle XI):
L’art romànic s’ha d’entendre com a expressió d’un període de creixement
econòmic, d’una economia rural, de la societat feudal, de l’expansió del
cristianisme i del pelegrinatge.
- Entre els segles VIII i X, l’Europa
cristiana occidental viu un període de
greus dificultats: invasions de
musulmans, normands o víkings i
magiars, empobriment econòmic i
fragmentació política (i artística),
donant com a resultat l’aparició del
feudalisme clàssic.
6. CONTEXT HISTÒRIC: INTRODUCCIÓ
“ Luego vi a un Ángel que bajaba del cielo y
tenía en su mano la llave del Abismo y una
gran cadena. Dominó a la Serpiente, la
Serpiente antigua –que es el Diablo y
Satanás- y la encadenó por mil años. La
arrojó al Abismo, la encerró y puso encima
los sellos, para que no sedujera más a las
naciones hasta que se cumplieran los mil
años. Después tiene que ser soltada por
poco tiempo.”
APOCALIPSIS 20, 1-3.
Entre l’any 1000 i el 1033, el mil·lenarisme o creença en la vinguda de l’Apocalipsi (tal
com deia Sant Joan al Nou Testament), és aprofitat per l’església per a aconseguir més
poder i influència sobre la població.
“ El demonio] era de corta estatura, tenía el
cuello picado de viruela, rostro demacrado,
ojos muy negros, frente rugosa y crispada,
mentón escaso y muy estrecho, barba de
macho cabrío, orejas peludas y afiladas,
cabello rizado y enmarañado, dientes de
perro, cráneo puntiagudo, pecho
abombado, jorobado y nalgas
temblequeantes...”
Raoul GLABER, 1044.
7. CONTEXT HISTÒRIC: INTRODUCCIÓ
En el segle XI (data simbòlica de canvi de conjuntura), la fi de les invasions i del
mil·lenarisme, la descomposició del Califat de Còrdova i el restabliment d’una relativa pau
a Europa Occidental afavoreixen el creixement econòmic i cert renaixement de l’artesania
i el comerç.
De la inseguretat i de la feblesa de les
estructures polítiques i socials anteriors, es passa
ara a:
* Unes fronteres més estables, més segures i
consolidades.
* A la rompuda de terres i ampliació de la
superfície conreada, amb augment de la
productivitat per canvis del sistema de conreu.
* A l’augment de la població i el ressorgiment
de les ciutats.
* El cristianisme, la ideologia o les creences
cristianes com a impuls d’expansió militar
d’Europa (Croades).
8. CONTEXT HISTÒRIC: INTRODUCCIÓ
De la recuperació de la crisi sortiran reforçats els senyors feudals i l’església, nous
privilegiats.
9. CONTEXT HISTÒRIC: ECONOMIA RURAL I SOCIETAT FEUDAL
L’economia de l’època és quasi absolutament rural i de subsistència: més del 95% de la
població vivia als pobles i es dedicava a l’agricultura i la ramaderia, amb tècniques
arcaiques i rendiments molt baixos que feien que tingueren dificultats per a sobreviure.
Per aquesta raó l’art romànic serà un art fonamentalment rural.
10. CONTEXT HISTÒRIC: ECONOMIA RURAL I SOCIETAT FEUDAL
Societat
feudal
Dividida en 2
GRUPS
SOCIALS
PRIVILEGIATS
La noblesa i el clergat (alt clergat).
Es queden amb la propietat eminent de
la terra a canvi de protegir físicament
(nobles) i espiritualment (clergat) a la
població.
Viuen del treball dels no privilegiats.
Camperols (sobretot), artesans,
comerciants i classes populars
urbanes.
NO PRIVILEGIATS Cultiven la terra, però pagant una
part important de la collita al
senyor feudal i l’església.
Molt males condicions de vida.
Art romànic és
expressió de la
societat feudal.
12. CONTEXT HISTÒRIC: ECONOMIA RURAL I SOCIETAT FEUDAL
CONCLUSIÓ: L’art romànic és, sobretot, expressió de la societat feudal, del poder
dels senyors (castells) i de l’església (esglésies, monestirs).
13. CONTEXT HISTÒRIC:PODER DE L’ESGLÉSIA I ELS PELEGRINATGES
L’església no sols té un poder polític, econòmic i social important, sinó que sortirà del
mil·lenarisme com la salvadora espiritual: la que ha evitat l’Apocalipsi amb les seves
pregàries i procura la pujada al cel dels seus fidels.
En acabar el mil·lenarisme un sentiment de pietat s’estén per tot l’Occident cristià:
construcció d’esglésies i veritable expansió del cristianisme.
14. CONTEXT HISTÒRIC:PODER DE L’ESGLÉSIA I ELS PELEGRINATGES
Aquesta pietat es
manifestarà en els
pelegrinatges cap als llocs
on es conservaven
relíquies de sants, apòstols
o el propi Crist.
15. CONTEXT HISTÒRIC:PODER DE L’ESGLÉSIA I ELS PELEGRINATGES
Els pelegrinatges, com el camí de Santiago, seran la forma d’expansió de les idees i l’art per
tot l’Occident (unitat artística, amb diferències regionals).
16. CONTEXT HISTÒRIC:PODER DE L’ESGLÉSIA I ELS PELEGRINATGES
Els responsables d’aquesta expansió seran els monjos, especialment els cluniacencs
(benedictins), que construiran monestirs per tota Europa Occidental, unificant la seva
cultura d’elit (eren pràcticament els únics que sabien llegir i escriure).
17. CONTEXT HISTÒRIC:PODER DE L’ESGLÉSIA I ELS PELEGRINATGES
El papa de Roma és la figura que surt més enfortida de la crisi mil·lenarista: de no tindre a
penes poder passa a ser la persona més poderosa d’Occident, per damunt de
l’emperador, fins al punt de predicar croades per a reconquerir territoris (com Terra Santa
o la península Ibèrica).
18. CONTEXT HISTÒRIC:PODER DE L’ESGLÉSIA I ELS PELEGRINATGES
L’art romànic és un art al servei de l’església, que el fa servir per a demostrar el
seu poder i per a adoctrinar a una població analfabeta a través de les
representacions artístiques (didactisme).
19. CONTEXT HISTÒRIC:PODER DE L’ESGLÉSIA I ELS PELEGRINATGES
DEFINICIÓ ART ROMÀNIC. Estil artístic propi d’Europa occidental (segles X-XIII), que
defineix els trets culturals d’Occident:
* L’Imperi cristià com a forma d’organització política.
* El feudalisme com a forma d’organització social.
* El cristianisme d’obediència romana com a ideologia.
* I l’art romànic com a expressió cultural.
21. 1) Es va desenvolupar a EUROPA OCCIDENTAL entre els segles X i XIII.
CARACTERÍSTIQUES GENERALS
22. 1) El terme “romànic” es va
inventar al segle XIX per a
referir-se a aquest art que
utilitzava elements de l’art romà
(arcs de mig punts i voltes de
canó) i per desenvolupar-se al
mateix temps que les LLENGÜES
ROMÀNIQUES (derivades del
llatí vulgar).
CARACTERÍSTIQUES GENERALS
23. 2) És el PRIMER ESTIL artístic internacional COMÚ a tota Europa Occidental, que
comparteix una sèrie de trets comuns: utilització d’un mateix repertori general de
tècniques i formes, religió comuna (el cristianisme) i els pelegrinatges, i els monjos
cluniacencs (monestirs) com a formes d’expansió.
2) Encara que hi ha certa unitat d’estil, existeixen MOLTES ESCOLES o variants regionals
del romànic, segons les influències culturals i les condicions econòmiques, socials i
polítiques de cada lloc.
CARACTERÍSTIQUES GENERALS
24. 3) Rep moltes INFLUÈNCIES, destacant la romana (elements arquitectònics com la pedra,
l’arc de mig punt i la volta de canó i l’art figuratiu).
CARACTERÍSTIQUES GENERALS
25. 3) A part de la romana, INFLUÈNCIES com la germànica o bàrbara (art més abstracte i
expressionista, orfebreria).
CARACTERÍSTIQUES GENERALS
26. 3) I també INFLUÈNCIES orientals (bizantí) i musulmanes (el romànic mudèjar).
CARACTERÍSTIQUES GENERALS
27. 4) Reflexa els valors guerrers i cristians de la societat feudal i del PODER de la NOBLESA i
l’ESGLÉSIA.
CARACTERÍSTIQUES GENERALS
28. 5) És un art essencialment RURAL.
CARACTERÍSTIQUES GENERALS
29. 6) És un art fonamentalment
ARQUITECTÒNIC, l’escultura i la pintura
es subordina a l’arquitectura, com a
elements decoratius d’esglésies,
monestirs i castells.
CARACTERÍSTIQUES GENERALS
30. 7) És un art predominantment RELIGIÓS I ESPIRITUAL, expressió d’una fe “popular”, però
elaborada i gestionada pel poder de l’església, els reis i els senyors: major importància de
l’art religiós (ESGLÉSIES, CATEDRALS I MONESTIRS) que el civil (castells i fortaleses, s’han
conservat poc perquè han sofert transformacions).
CARACTERÍSTIQUES GENERALS
31. 8) Té un caràcter DIDÀCTIC, una finalitat educativa, especialment la pintura i l’escultura.
CARACTERÍSTIQUES GENERALS
32. 9) És un art ANTINATURALISTA, no respecta
ni les proporcions reals ni la perspectiva.
Les figures es representen de manera rígida
i frontal.
CARACTERÍSTIQUES GENERALS
33. 10) Té un caràcter simbòlic.
10) Adopta la tradició ICONOGRAFIA PALEOCRISTIANA, però desenvolupa un imaginari
nou, una iconologia pròpia.
CARACTERÍSTIQUES GENERALS
34. 11) L’artista és ANÒNIM, amb algunes excepcions, i l’obra d’art és més representativa
del poder que la paga que no de l’artista que la fa (de vegades deixaran la seva empremta
com mestre artesà, o els bisbes i/o els abats que impulsaren i promocionaren l’obra).
CARACTERÍSTIQUES GENERALS
35. CARACTERÍSTIQUES GENERALS: RESUM
Es va desenvolupar en Europa Occidental entre els segles X i XIII.
El terme “romànic” es va inventar al segle XIX per a referir-se a aquest art que utilitzava
elements de l’art romà (arcs de mig punts i voltes de canó) i per desenvolupar-se
al mateix temps que les llengües romàniques (derivades del llatí vulgar).
És el primer estil artístic internacional comú a tota Europa Occidental,
que comparteix una sèrie de trets comuns: utilització d’un mateix repertori
general de tècniques i formes, religió comuna (el cristianisme) i els pelegrinatges
i els monjos cluniacencs (monestirs) com a formes d’expansió.
Encara que hi ha certa unitat d’estil, existeixen moltes escoles o variants regionals del romànic
segons les influències culturals i les condicions econòmiques, socials i polítiques de cada lloc .
Rep moltes influències, destacant la romana (elements arquitectònics com la pedra, l’arc de
mig punt i la volta de canó i art figuratiu), la germànica o bàrbara (art més abstracte i
expressionista, orfebreria) i influències orientals (bizantí) i musulmanes (el romànic mudèjar).
Reflexa els valors guerrers i cristians de la societat feudal i del poder de la noblesa i l’església.
És un art essencialment rural.
És un art fonamentalment arquitectònic, subordinant-se l’escultura i la pintura
a l’arquitectura, com a elements decoratius d’esglésies, monestirs i castells.
36. CARACTERÍSTIQUES GENERALS
És un art predominantment religiós i espiritual, expressió d’una fe “popular”, però elaborada
i gestionada pel poder de l’església, els reis i els senyors: major importància de
l’art religiós (esglésies, catedrals i monestirs) que el civil (castells i fortaleses).
Té un caràcter didàctic, una finalitat educativa, especialment la pintura i l’escultura.
És un art antinaturalista: no respecta ni les proporcions reals ni la perspectiva.
Les figures es representen de manera rígida i frontal.
Té un caràcter simbòlic.
Adopta la tradició paleocristiana, però desenvolupa un imaginari nou, una iconologia pròpia.
L’artista és anònim, amb algunes excepcions, i l’obra d’art és
més representativa del poder que la paga que no de l’artista que la fa.