This document provides important notes about changes to data sources and calculations in the Digital 2021 Vietnam report. Specifically, it notes that internet user numbers no longer include data from social media platforms, social media user numbers may not represent unique individuals, and various figures are not comparable to previous reports due to changes in sources and calculations. Readers are directed to the end of the report for a full list of data sources and advised that social media user numbers can exceed internet users, which may seem counterintuitive but is not incorrect.
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
Vietnam's social media usage was surveyed by Asia Plus Inc. The key findings were:
- Facebook and Zalo were the most used social media platforms in Vietnam.
- Vietnamese used social media primarily for keeping up with friends/networks and receiving news.
- Most Vietnamese accessed the internet via smartphones.
- Brand pages were "liked" mainly to receive product/event info and discounts. Videos ads under 30 seconds received the most engagement.
- Friends and family were considered the most trusted sources of information over advertising. However, 41% had purchased products after seeing online ads.
The survey provided insights into Vietnamese social media behaviors and attitudes toward digital advertising.
Aodai is the traditional Vietnamese clothes and one of the most well-known Vietnamese culture.
This survey was designed in order to find out the current usage of aodai and Vietnamese opinions about this traditional culture
The survey was conducted to 500 Vietnamese in HCM and Hanoi aged 16-39 yeas old.
Stay Home due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Vietnamese came to enjoy the trips more often as their income get higher. This survey was made to understand the trip destination, motivation and the method of reservation.
The survey was conducted to 569 respondents from 20-49 in Vietnam
The document discusses the results of a market research survey conducted in Vietnam. 400 respondents in Ho Chi Minh City and Hanoi were surveyed about their spending on fashion, recognition of fast fashion brands like Zara, H&M, Uniqlo, and perceptions of Uniqlo. Key findings include: Zara and H&M have the highest brand recognition; the average monthly spending on fashion in Vietnam is 350,000 VND; Uniqlo is recognized by 55% overall with higher recognition among females; and Uniqlo has a strong image of good quality compared to Zara and H&M which are seen as more fashionable.
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
Vietnam's social media usage was surveyed by Asia Plus Inc. The key findings were:
- Facebook and Zalo were the most used social media platforms in Vietnam.
- Vietnamese used social media primarily for keeping up with friends/networks and receiving news.
- Most Vietnamese accessed the internet via smartphones.
- Brand pages were "liked" mainly to receive product/event info and discounts. Videos ads under 30 seconds received the most engagement.
- Friends and family were considered the most trusted sources of information over advertising. However, 41% had purchased products after seeing online ads.
The survey provided insights into Vietnamese social media behaviors and attitudes toward digital advertising.
Aodai is the traditional Vietnamese clothes and one of the most well-known Vietnamese culture.
This survey was designed in order to find out the current usage of aodai and Vietnamese opinions about this traditional culture
The survey was conducted to 500 Vietnamese in HCM and Hanoi aged 16-39 yeas old.
Stay Home due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Vietnamese came to enjoy the trips more often as their income get higher. This survey was made to understand the trip destination, motivation and the method of reservation.
The survey was conducted to 569 respondents from 20-49 in Vietnam
The document discusses the results of a market research survey conducted in Vietnam. 400 respondents in Ho Chi Minh City and Hanoi were surveyed about their spending on fashion, recognition of fast fashion brands like Zara, H&M, Uniqlo, and perceptions of Uniqlo. Key findings include: Zara and H&M have the highest brand recognition; the average monthly spending on fashion in Vietnam is 350,000 VND; Uniqlo is recognized by 55% overall with higher recognition among females; and Uniqlo has a strong image of good quality compared to Zara and H&M which are seen as more fashionable.
Tiki Mobile saw that 99.3% of visitors left their site without taking any action, with a mobile web ecommerce conversion rate of only 0.7%. To address this, they developed a mobile app with features like app indexing, universal links, and deep linking to improve the conversion rate to over 3%. However, app traffic remained low. They then invested in improving the mobile web experience through speed optimizations, mobile email capture, push notifications, and redesigning the user experience. These efforts increased the mobile web conversion rate by 70% to 1.2%, reduced the bounce rate by 32.36%, and increased retention rates by 30%.
How to creat Content Marketing Plan using Powerpoint TemplatesGetfly CRM
油
The document provides guidance on creating a content marketing plan using PowerPoint templates. It discusses performing a SWOT analysis to analyze strengths, weaknesses, opportunities, and threats of current content marketing efforts. An example SWOT analysis for a stock photo business is given. The document then discusses defining objectives and key performance indicators (KPIs) for content marketing, and brainstorming content ideas aligned with the customer buying lifecycle funnel. It recommends creating a timeline plan template in PowerPoint to layout tasks, resources, and duration.
This document appears to be a business presentation that introduces an organization and its products or services. The summary includes sections on company leadership and team members, key trends in the industry, the company's value proposition and backstory, goals and objectives, product demonstrations, competitive analysis, business model, progress updates, roadmap, fundraising status, and contact information. The overall purpose is to provide an overview of the company and gain support or investment for its continued operations and growth.
10. DEMYSTIFYING M-COMMERCE
JA N F E B MA R A P R MA Y JUN JUL A UG S E P OC T NOV DE C
T畛 TR畛NG GIAO D畛CH THEO N畛N T畉NG
App M-site Desktop畛ng
d畛ng
Phi棚n
b畉n di
畛ng
Phi棚n b畉n
desktop
Ngu畛n: n畛i b畛 Lazada
HI畛U V畛 M-COMMERCE
11. DEMYSTIFYING M-COMMERCE
Ngu畛n: n畛i b畛 Lazada
Mon Tue Wed Thu Fri Sat Sun
董n hng qua Di 畛ng VS M叩y t鱈nh
c叩c ngy trong tu畉n
Mobile Desktop
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
董n hng qua Di 畛ng VS M叩y t鱈nh
c叩c gi畛 trong ngy
Mobile Desktop
Di 畛ng M叩y t鱈nh
Di 畛ng M叩y t鱈nh
Th畛 2 Th畛 3 Th畛 4 Th畛 5 Th畛 6 Th畛 7 Ch畛 nh畉t
HI畛U V畛 M-COMMERCE