際際滷

際際滷Share a Scribd company logo
THNG PH畉M
CMO  Lazada Vietnam
M-COMMERCE
DEMYSTIFYING M-COMMERCE
M-COMMERCE = MOBILE + E-COMMERCE
1,31
i畛n tho畉i/ 畉u ng動畛i
4,07 t畛
USD doanh thu vo nm 2016
Source: Vecita, Nielsen 2017
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
Ngu畛n: Google, Wearesocial Th叩ng 1/ 2017
I畛N THO畉I
PH畛 THNG
I畛N THO畉I
THNG MINH
LAPTOP &
MY VI TNH
MY TNH B畉NG
MUA
S畉N PH畉M/ D畛CH V畛
TR畛C TUY畉N
MUA S畉M
TR畛C TUY畉N QUA
LAPTOP/ MY VI TNH
MUA S畉M
TR畛C TUY畉N QUA
THI畉T B畛 DI 畛NG
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
Ngu畛n: GWI Vietnam Report Th叩ng 3/ 2017
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCEHI畛U V畛 M-COMMERCE
Ngu畛n: GWI Vietnam Report Th叩ng 3/ 2017
DEMYSTIFYING M-COMMERCE
2013
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
Giao di畛n th但n thi畛n
v畛i n畛n t畉ng di 畛ng
Voucher & Deals
畛c quy畛n tr棚n app
K畉t n畛i m畉nh m畉 v畛i kh叩ch hng
(nh畉c nh畛, th担ng b叩o)
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
Th動畛ng xuy棚n c畉p nh畉t v畛i nh畛ng t鱈nh nng th炭 v畛
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
L動畛t t畉i 畛ng d畛ng T畛 l畛 s畛 d畛ng 畛ng d畛ng
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
JA N F E B MA R A P R MA Y JUN JUL A UG S E P OC T NOV DE C
T畛 TR畛NG GIAO D畛CH THEO N畛N T畉NG
App M-site Desktop畛ng
d畛ng
Phi棚n
b畉n di
畛ng
Phi棚n b畉n
desktop
Ngu畛n: n畛i b畛 Lazada
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
Ngu畛n: n畛i b畛 Lazada
Mon Tue Wed Thu Fri Sat Sun
董n hng qua Di 畛ng VS M叩y t鱈nh
 c叩c ngy trong tu畉n
Mobile Desktop
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
董n hng qua Di 畛ng VS M叩y t鱈nh
 c叩c gi畛 trong ngy
Mobile Desktop
Di 畛ng M叩y t鱈nh
Di 畛ng M叩y t鱈nh
Th畛 2 Th畛 3 Th畛 4 Th畛 5 Th畛 6 Th畛 7 Ch畛 nh畉t
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
DI 畛NG VS MY TNH
Ngu畛n: n畛i b畛 Lazada
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCEHI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
Th畛i l動畛ng trung b狸nh/
l動畛t truy c畉p
4.8%
1.5%
7.9
ph炭t/ l動畛t truy c畉p
2.2
ph炭t/ l動畛t truy c畉p
T畛 l畛
mua hng
400K
l動畛t truy c畉p
290K
l動畛t truy c畉p
L動畛t truy c畉p
trung b狸nh/ ngy
Source: internal Lazada
畛NG D畛NG VS. TRANG DI 畛NG
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
Nh畛ng th畛 nghi畛m m畛i
SOCIAL COMMERCE
Its a $40mil girl!
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
C NHN HA NG働畛I DNG
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCEHI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
畛NG D畛NG 畛 B畉T K畛P XU H働畛NG
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCEHI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
2711
ng動畛i s畛 d畛ng/ ngy
5m39s
th畛i l動畛ng/
truy c畉p
10.8
s畛 trang/
truy c畉p
96%
quay l畉i s畛 d畛ng
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
C畉p nh畉t: Seller Center App s畉 c坦 g狸 m畛i?
Phi棚n b畉n m畛i 畛n 畛nh h董n
T畉o v ch畛nh s畛a s畉n ph畉m
tr畛c ti畉p
D畛ch v畛 cho nh b叩n hng
T動董ng t叩c v畛i kh叩ch hang.
ng k箪 ch動董ng tr狸nh khuy畉n m達i
H畛 tr畛 t畛 Lazada
C坦 m畉t tr棚n iOS
COMING SOON
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCEHI畛U V畛 M-COMMERCE
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
S畛 d畛ng n畛n t畉ng
h畛 th畛ng th担ng minh
Ch畛 tr畉 duy nh畉t
M畛T LO畉I PH
Ti畉p c畉n kh叩ch hng
tr棚n ph畉m vi c畉 n動畛c
Truy c畉p th動 vi畛n th担ng tin
a d畉ng v畛 Th動董ng m畉i i畛n t畛
Lazada cung c畉p n畛n t畉ng Seller Center 
h畛 th畛ng gi炭p b畉n v畉n hnh v qu畉n l箪
gian hng m畛t c叩ch ch畛 畛ng t畛 s畉n
ph畉m, 董n hng cho 畉n thanh to叩n.
Kh担ng ph叩t sinh ph鱈 ng k箪 hay ph鱈
th動畛ng ni棚n. Ch畛 叩p d畛ng ph鱈 c畛 畛nh (%)
d畛a tr棚n ngnh hng v h狸nh th畛c b叩n
hng khi 董n hng giao d畛ch thnh c担ng!
Mang s畉n ph畉m 畉n hng tri畛u kh叩ch
hng kh畉p c畉 n動畛c c湛ng h畛 th畛ng
logistic t畛i 動u: b畉n gi畛 hng v giao
hng 畉n Lazada, Lazada giao hng 畉n
kh叩ch hng!
Lazada chia s畉 101 c叩ch t畛i 動u c担ng
vi畛c b叩n hng tr畛c tuy畉n v kinh
nghi畛m t畛 c叩c chuy棚n gia/ nh b叩n
hng ti棚u bi畛u
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
www.lazada.vn/sell-on-lazada/
ng k箪 b叩n hng tr棚n Lazada.vn ngay t畉i:
ng k箪
th担ng tin
Hon t畉t kh坦a h畛c
V畉n hnh gian hng m畛i
ng t畉i s畉n ph畉m
tr棚n Seller Center
Quy tr狸nh ng k箪 ch畛 g畛m 3 b動畛c 董n gi畉n
Ho畉c 畛 l畉i li棚n l畉c t畉i 但y,
Lazada s畉 g畛i th担ng tin ng k箪 畉n b畉n
HI畛U V畛 M-COMMERCE
DEMYSTIFYING M-COMMERCE
Ch炭c nh b叩n hng thnh c担ng
v畛i M-Commerce c湛ng Lazada!
HI畛U V畛 M-COMMERCE

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Lazada vietnam

  • 1. THNG PH畉M CMO Lazada Vietnam M-COMMERCE
  • 2. DEMYSTIFYING M-COMMERCE M-COMMERCE = MOBILE + E-COMMERCE 1,31 i畛n tho畉i/ 畉u ng動畛i 4,07 t畛 USD doanh thu vo nm 2016 Source: Vecita, Nielsen 2017 HI畛U V畛 M-COMMERCE
  • 3. DEMYSTIFYING M-COMMERCE Ngu畛n: Google, Wearesocial Th叩ng 1/ 2017 I畛N THO畉I PH畛 THNG I畛N THO畉I THNG MINH LAPTOP & MY VI TNH MY TNH B畉NG MUA S畉N PH畉M/ D畛CH V畛 TR畛C TUY畉N MUA S畉M TR畛C TUY畉N QUA LAPTOP/ MY VI TNH MUA S畉M TR畛C TUY畉N QUA THI畉T B畛 DI 畛NG HI畛U V畛 M-COMMERCE
  • 4. DEMYSTIFYING M-COMMERCE Ngu畛n: GWI Vietnam Report Th叩ng 3/ 2017 HI畛U V畛 M-COMMERCE
  • 5. DEMYSTIFYING M-COMMERCEHI畛U V畛 M-COMMERCE Ngu畛n: GWI Vietnam Report Th叩ng 3/ 2017
  • 7. DEMYSTIFYING M-COMMERCE Giao di畛n th但n thi畛n v畛i n畛n t畉ng di 畛ng Voucher & Deals 畛c quy畛n tr棚n app K畉t n畛i m畉nh m畉 v畛i kh叩ch hng (nh畉c nh畛, th担ng b叩o) HI畛U V畛 M-COMMERCE
  • 8. DEMYSTIFYING M-COMMERCE Th動畛ng xuy棚n c畉p nh畉t v畛i nh畛ng t鱈nh nng th炭 v畛 HI畛U V畛 M-COMMERCE
  • 9. DEMYSTIFYING M-COMMERCE L動畛t t畉i 畛ng d畛ng T畛 l畛 s畛 d畛ng 畛ng d畛ng HI畛U V畛 M-COMMERCE
  • 10. DEMYSTIFYING M-COMMERCE JA N F E B MA R A P R MA Y JUN JUL A UG S E P OC T NOV DE C T畛 TR畛NG GIAO D畛CH THEO N畛N T畉NG App M-site Desktop畛ng d畛ng Phi棚n b畉n di 畛ng Phi棚n b畉n desktop Ngu畛n: n畛i b畛 Lazada HI畛U V畛 M-COMMERCE
  • 11. DEMYSTIFYING M-COMMERCE Ngu畛n: n畛i b畛 Lazada Mon Tue Wed Thu Fri Sat Sun 董n hng qua Di 畛ng VS M叩y t鱈nh c叩c ngy trong tu畉n Mobile Desktop 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 董n hng qua Di 畛ng VS M叩y t鱈nh c叩c gi畛 trong ngy Mobile Desktop Di 畛ng M叩y t鱈nh Di 畛ng M叩y t鱈nh Th畛 2 Th畛 3 Th畛 4 Th畛 5 Th畛 6 Th畛 7 Ch畛 nh畉t HI畛U V畛 M-COMMERCE
  • 12. DEMYSTIFYING M-COMMERCE DI 畛NG VS MY TNH Ngu畛n: n畛i b畛 Lazada HI畛U V畛 M-COMMERCE
  • 14. DEMYSTIFYING M-COMMERCE Th畛i l動畛ng trung b狸nh/ l動畛t truy c畉p 4.8% 1.5% 7.9 ph炭t/ l動畛t truy c畉p 2.2 ph炭t/ l動畛t truy c畉p T畛 l畛 mua hng 400K l動畛t truy c畉p 290K l動畛t truy c畉p L動畛t truy c畉p trung b狸nh/ ngy Source: internal Lazada 畛NG D畛NG VS. TRANG DI 畛NG HI畛U V畛 M-COMMERCE
  • 15. DEMYSTIFYING M-COMMERCE Nh畛ng th畛 nghi畛m m畛i SOCIAL COMMERCE Its a $40mil girl! HI畛U V畛 M-COMMERCE
  • 16. DEMYSTIFYING M-COMMERCE C NHN HA NG働畛I DNG HI畛U V畛 M-COMMERCE
  • 18. DEMYSTIFYING M-COMMERCE 畛NG D畛NG 畛 B畉T K畛P XU H働畛NG HI畛U V畛 M-COMMERCE
  • 20. DEMYSTIFYING M-COMMERCE 2711 ng動畛i s畛 d畛ng/ ngy 5m39s th畛i l動畛ng/ truy c畉p 10.8 s畛 trang/ truy c畉p 96% quay l畉i s畛 d畛ng HI畛U V畛 M-COMMERCE
  • 21. DEMYSTIFYING M-COMMERCE C畉p nh畉t: Seller Center App s畉 c坦 g狸 m畛i? Phi棚n b畉n m畛i 畛n 畛nh h董n T畉o v ch畛nh s畛a s畉n ph畉m tr畛c ti畉p D畛ch v畛 cho nh b叩n hng T動董ng t叩c v畛i kh叩ch hang. ng k箪 ch動董ng tr狸nh khuy畉n m達i H畛 tr畛 t畛 Lazada C坦 m畉t tr棚n iOS COMING SOON HI畛U V畛 M-COMMERCE
  • 24. DEMYSTIFYING M-COMMERCE S畛 d畛ng n畛n t畉ng h畛 th畛ng th担ng minh Ch畛 tr畉 duy nh畉t M畛T LO畉I PH Ti畉p c畉n kh叩ch hng tr棚n ph畉m vi c畉 n動畛c Truy c畉p th動 vi畛n th担ng tin a d畉ng v畛 Th動董ng m畉i i畛n t畛 Lazada cung c畉p n畛n t畉ng Seller Center h畛 th畛ng gi炭p b畉n v畉n hnh v qu畉n l箪 gian hng m畛t c叩ch ch畛 畛ng t畛 s畉n ph畉m, 董n hng cho 畉n thanh to叩n. Kh担ng ph叩t sinh ph鱈 ng k箪 hay ph鱈 th動畛ng ni棚n. Ch畛 叩p d畛ng ph鱈 c畛 畛nh (%) d畛a tr棚n ngnh hng v h狸nh th畛c b叩n hng khi 董n hng giao d畛ch thnh c担ng! Mang s畉n ph畉m 畉n hng tri畛u kh叩ch hng kh畉p c畉 n動畛c c湛ng h畛 th畛ng logistic t畛i 動u: b畉n gi畛 hng v giao hng 畉n Lazada, Lazada giao hng 畉n kh叩ch hng! Lazada chia s畉 101 c叩ch t畛i 動u c担ng vi畛c b叩n hng tr畛c tuy畉n v kinh nghi畛m t畛 c叩c chuy棚n gia/ nh b叩n hng ti棚u bi畛u HI畛U V畛 M-COMMERCE
  • 25. DEMYSTIFYING M-COMMERCE www.lazada.vn/sell-on-lazada/ ng k箪 b叩n hng tr棚n Lazada.vn ngay t畉i: ng k箪 th担ng tin Hon t畉t kh坦a h畛c V畉n hnh gian hng m畛i ng t畉i s畉n ph畉m tr棚n Seller Center Quy tr狸nh ng k箪 ch畛 g畛m 3 b動畛c 董n gi畉n Ho畉c 畛 l畉i li棚n l畉c t畉i 但y, Lazada s畉 g畛i th担ng tin ng k箪 畉n b畉n HI畛U V畛 M-COMMERCE
  • 26. DEMYSTIFYING M-COMMERCE Ch炭c nh b叩n hng thnh c担ng v畛i M-Commerce c湛ng Lazada! HI畛U V畛 M-COMMERCE