Le Thi Hai Yen_Resume
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Le Thi Hai Yen has over 7 years of experience in marketing and trade marketing at Holcim Vietnam Ltd. She currently holds the position of Brand Activation & Channel Development Superintendent, leading a team that implements weekly trade promotion programs. Previously she has held roles with increasing responsibilities in channel development, brand activation, and strategic projects. She holds an MBA from HCM University of Economics and a bachelor's degree from Foreign Trade University.
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Le Thi Hai Yen_Resume
- 1. LE THI HAI YEN 1/2 H/P : +84 969 246039 Email : haiyen269@gmail.com Career Objective To pursue a career in marketing with an medium-term focus on trade marketing / channel management / branding / market research Education Holcim Supervisor Development Program (for high potential staff) Robenny Corporation HCM University of Economics Master in Business Admistration Foreign Trade University, HCMC Campus (Excellence Scholar) Graduated at excellent rank, GPA 3.45/4, External Economics Major May 15 Dec 15 Oct 13 Dec 15 Aug 08 Jun 12 Work Experience Holcim Vietnam Ltd: Joined as a Management Trainee and have grown to assume various team & team lead positions in Marketing department, with a focus on Trade & Channel Marketing. Key responsibilities included: Brand Activation & Channel Development Superintendent, Marketing Department (current title) Lead a team of 5 full-time staff, covering Holcims 4 core markets (HCMC, East, Mekong North & South) for bag cement, responsible for 75% of the companys revenue Lead development and implementation weekly trade promotion program to support business objectives: planned & executed ~500 trade marketing programs for 4,400 Retailers in 18 provinces every year with annual budget of ~ US$2mil Lead development and implementation Dong Hanh Program a loyalty program for top-tier Official Distributors Lead Retailers Segmentation & Official Distributors Classification Project, which incl consultant for Sales Team in Channel Management Approach Lead development and implementation B2C & B2B Official Distributors Engagement Program Brand Activation (Trade Marketing) Team Leader, Marketing Department Lead a team of 4 full-time staff, covering Holcims 4 core markets (HCMC, East, Mekong North & South) for bag cement Lead development and implementation weekly trade promotion program to support business objectives Worked closely with Market Intelligence and National Sales to conduct provincial analysis and trade evaluation based on market coverage, market chain efficiency and overall ROI Maintained close relationships with 77 Official Distributors and kept frequent communications with 4,400 Retailers on trade programs; organised frequent workshops & recognition events to engage them Ensured timely trade reward payment while maintaining satisfactory Jun 12 present
- 2. LE THI HAI YEN 2/2 internal audit & business compliance requirements Channel Development Executive, Channel Development Team, Marketing Department Part of a team of 5, responsible for planning and executing long-term channel loyalty programs for Holcim bag cement Implemented the industrys first electronic retailer loyalty program in selected key markets in web & mobile app successfully Planned & implement the annual strategic Dong Hanh program a loyalty program for top-tier Official Distributors Brand Activation Executive, Brand Activation Team, Marketing Department Part of a team of 5, responsible for planning and executing trade marketing programs for 1,000 Retailers in HCMC & Long An Planned & organized events to increase engagement with Retailers: Workshop, Tour, Year End Party Worked with vendors to design, deliver and manage all POSM to 4,400 retailers, including shop signages & decor Marketing Control Team, Marketing Department Joined when be Brand Activation & Channel Development Executive Assisted in budget planning, accrual & tracking via SAP for the whole department Worked closely with Procurements to ensure Audit compliance Strategic Project Team, Marketing Department Was handpicked to assist in research and planning for a number of strategic Commercial projects Projects included: Customer Excellence (Profit Optimisation & Sales Drive); Retailer Tier Segmentation; Global Brand Compliance Audit Certificates & Prizes (2009-2011) Scholarship for Excellence by Foreign Trade University (2011) Scholarship & Certificate of participation in the VEPR AERF Summer School 2011 (2010) Certificate of merit by HCMC Students Union for participation in Spring Volunteer Campaign 2010, Summer Volunteer Campaign 2010 (2009) First prize in the Logic contest and Second prize in the FTUer Its me final round, Gala night, held by Foreign Trade University Campus II (2005) First prize in the Mathematical contest, Gia Lai province (2005) First prize in the mathematical problem-solving contest conducted on Casio, Central Vietnam with the maximum score 50 out of 50 Skills Language: TOEIC 925, IELTS 6.5 Computer Skill: SAP, Microsoft Office Referees Mr Stefan Kaufmann Head of Marketing & Innovation Holcim Vietnam Ltd stefan.kaufmann@lafargeholcim.com Mr Ace Le Duc Phuong Global Marketing Communications Manager, APL (current title) Group Marketing Manager, Holcim Vietnam Ltd (2013-2015) ace85le@gmail.com / +65 9127 4437