LEGO "Back to the bricks" (조직학습)

Nov 9, 20151 like802 views

2015학년도 2학기 조직학습(이무원 교수님) Fall, 2015 Organizational Learning 레고: Back to the Bricks (YSB-OL20) 분석 자료 - 김강원, 김세현, 양혜인, 이형민, 정길재 관련한 문의가 있을 경우 rewhel@yonsei.ac.kr로 연락주세요.

Business

The team recommends that LEGO differentiate its products and expand into alternative markets through global expansion and innovation. They analyze LEGO's strong financial position and competitive advantages over Mattel and Hasbro. Opportunities include developing more original LEGO brands, experiential features, integrating LEGO characters into other platforms, and expanding markets in Asia, Australia, and South America. The team suggests leveraging social media and user communities, as well as exploring video games and a LEGO museum.

1st Ignite Seoul 8. 이장Jinho Jung

��

��국게임의역사영욱 오

��

MKTG 6226: Lego & Social Mediasand1580

��

Lego has successfully engaged fans through social media by listening to feedback and encouraging fan creativity. After losing touch with fans who were sharing content online, Lego learned to embrace these communities by crowdsourcing ideas and promoting fan-created content. By understanding fans better and addressing issues like a lack of female characters, Lego rebuilt relationships and motivated fans to interact through platforms like Facebook, YouTube, and their Cuusoo idea platform.

Lego caseBảo Bảo

��

The document analyzes Lego's strategies and challenges since its establishment in 1949, focusing on cost reduction and supply chain management. Key issues include the need for an agile supply chain, effective coordination, and outsourcing production to lower-cost countries. The document also discusses the importance of choosing the right partners and reshaping operational policies to improve profitability and customer value.

시나리오 씽킹하라(1): 역사와 개념Myungho (Mark) Lee

��

시나리오 씽킹하라 (1) 예측 안돼 불안한 경영환경, 시나리오로 대처하라 좀처럼 해결 기미가 보이지 않는 세계적 경제위기가 우리 기업에 어떤영향을 미칠까? 예측 불가한 경영 환경에 기업은 불안하기 그지 없다. 이럴 때 주목 받는 것이 시나리오 플래닝(Scenario Planning). 시나리오라는 것이 불확실한 상황을 점쳐보는 유용한 도구이다 보니 금융위기 이후 불확실한 경영환경에 대응하기 위한 전략적 기법으로 시나리오 플래닝이 인기를 끌고 있다. 4회에 걸쳐 시나리오 플래닝의 역사와 개념, 대표 성공 사례인 로열 더치 셸(Rowell Dutch Shell)과 남아프리카의 몽플레(Mont Fleur) 프로젝트, 조직학습 방법론 등 시나리오 플래닝에 대한 A to Z를 제시한다.

Lego pptRobin Sargent

��

C&dlabShin Woong Park

��

Inner game 요약Hans Kim

��

Etpptkhjuneee

��

사회연결망 분석과 혁신연구 권기석Hanbat National Univerisity

��

Ux Camp Seoul 2014 - 레고에서 발견하는 좋은 제품의 사소함Woo Sanghun

��

액션러닝을 이용한 중소기업 학습조직 구축에 대한 사례연구Sanghyeok Park

��

소통하는 학습조직 만들기 breakthrough leader courseKOO Facilitation Group

��

04 팀 빌딩humana12

��

혁신가의 질문 Youngjune Park

��

질문디자인하기 문제를 질문으로 만들기 Simple_play_book02_박영준_2...Youngjune Park

��

문제를 질문으로 디자인하기! ‪#‎질문책‬ From Problem to Question 문제를 질문으로 디자인하는 짧은 실습용 Q-Play Book입니다. 작은 포스트잇을 붙여가며 작업하도록 디자인했습니다. 코치님들이 코칭에서 쓰시거나, 질문술사님들이 짧은 워크숍에서 활용할 수 있도록 만들어 보았습니다. 간단한 진행 매뉴얼 작업까지 정리되면 추가 공유하겠습니다.

[5분스피치] 일과 함께 성장하는 방법_성재민Jae-min Sung

��

Lego: Strategy Analysis & Business ModelEvgenii Gvozdev

��

This document provides an overview of Lego's business including its mission, values, history, and various strategic analyses. It includes 10 slides covering different strategic models like PESTLE, Porter's Five Forces, market life cycle, value chain and more. The document analyzes Lego's strengths, weaknesses and provides a SWOT analysis. It also includes confrontation matrices comparing Lego to opportunities like Asia, logistics partners, and threats like trends and competition. The document proposes an international strategy and includes Ansoff's strategic diagnosis model. It concludes with strategic recommendations like expanding into emerging markets and product lines.

AUG 리더에 지원해 보세요!!!Atlassian 대한민국

��

The Lego case study, the great turnaround 2003 - 2013John Ashcroft

��

The Lego case study outlines the company’s remarkable turnaround from a significant loss in 2003 to achieving record profits by 2014, thanks to strategic focus on core products and improved market responsiveness. Key initiatives included reducing operational costs, successful launch of new product lines, and enhanced brand visibility through strategic retail efforts. Despite facing challenges in the traditional toy market and shifts in consumer preferences, Lego established itself as a leading global toy company, significantly increasing its revenues and market share during the decade.

GAME ON! Integrating Games and Simulations in the Classroom Brian Housand

��

The document discusses the integration of games and simulations in education, emphasizing their benefits for fostering creativity, self-regulation, and problem-solving among students. It references Vygotsky's theories on play and learning, highlighting how games provide a safe environment for experimentation and learning from failure. Additionally, the document explores gamification strategies, such as points, badges, and leaderboards, to enhance the learning experience.