MarComVersion
- 1. Kristin Moyer Ford 12829 NE 73rd St Kirkland, WA 98033 (425) 214-2971 kmoyerford@gmail.com Summary of Qualifications Experienced leader in marketing, sales and management Creative promoter and coordinator of contests and events Effective communicator that fosters strong relationships Marketing & Customer Relations Work Experience 2013-Current Starbucks Corporation Seattle, WA Shift Supervisor Bridle Trails Store #10766 Kirkland, WA Manage baristas and store operations Manage cash tills and balance safe Manage customer service issues Manage food and beverage inventory with store manager and co-shift supervisors 1998 2005 Ford Motor Company Dearborn, MI Regional Brand Manager (2004) Seattle, WA Developed Tier II dealer advertising campaigns with $25.2 million budget Managed $1.5 million regional marketing and incentive budget Implemented 2004 regional marketing strategy resulting in a 10% increase in regional F-Series sales Launched 6 new Ford vehicles, including the Ford Mustang and Hybrid Escape Developed regional sales contest for 20 dealers to Kauai, HI Assisted Field Managers in creating and executing contests and events in their zones Supervised, trained, and provided performance reviews for marketing specialist and intern Field Manager (1999-2003 & 2005) Seattle, WA Managed multiple Ford/Lincoln Mercury dealer territories in the Seattle and Portland metro markets Performed consistently at or above 110% of wholesale and profitability objectives Out-performed regional car market share performance by .9% and truck performance by 1.7% in 2002 Received highest NADA (National Auto Dealer Assoc.) dealer contact satisfaction rating in Region Developed and implemented two major marketing events in Portland, OR, in 2003 Created first regional womens marketing forum for corporate and dealership female employees Developed zone/territory, incentive based dealer contests (inner-zone and cross-zone) Mentored and trained incoming Field Managers Marketing Communications Analyst (1998) Irvine, CA Operated $250M Marketing Communications budget for Lincoln Mercury Headquarters (LMHQ), in coordination with individual vehicle brand teams and marketing department managers Trained departments in newly launched accounting system Served as liaison between marketing and corporate controllers office for internal control processes Planned and managed LMHQ Brand Communications Advisory Board monthly dealer meetings and events
- 2. Coordinated and transacted all vehicle giveaways and sponsorship vehicle procurements: PGA, LPGA, Directors Guild Awards, GQ Man of the Year Awards, Cirque d Soleil, Mercury Pro Cycling Team, 2000 Lincoln LS VIP/celebrity launch 1997-1998 Kaufman Meeks & Partners Newport Beach, CA Marketing Coordinator Sought, obtained and coordinated meeting efforts for potential clients Oversaw quarterly newsletter and company catalog Coordinated all award entry requirements including photography and collaboration with PR specialist 1995-1997 Creative Design Consultants Costa Mesa, CA Marketing Coordinator Facilitated market research efforts, responsible for competitive and in-house project photography Coordinated all award entry requirements including photography and collaboration with PR specialist Prepared all job contracts for Marketing Manager and President Planned and coordinated annual Pacific Coast Builders Conference party Hired and managed Marketing Assistant 1994-1995 Markland Industries Irvine, CA Dealer Relations Representative Developed new dealer network for concept products and maintained dealer network for privately owned manufacturing company Repaired relationships with estranged dealers, contributing to 15% increase in after-market sales department revenue Other Leadership & Management Experience 2006-2008 Gold Creek Community Church Mill Creek, WA Womens Ministry Director Developed and managed womens weekly event with 200+ women at 2500+ member church Developed and managed womens annual events, community events and weekend retreats Recruited and coordinated large numbers of volunteers for various events Developed and mentored leaders for small groups and various ministries Developed and maintained positive working relationships with other department leaders Personally counseled church members in coordination with Lead Pastor, specifically pre-marital counseling Education Arizona State University, Tempe, AZ Bachelor of Arts, Journalism and Telecommunications, 1993 Honors: Deans List, 1993 Ford Motor Company, Dearborn, MI Field Management Level Training Program, 1999-2003 American Association of Christian Counselors Certificate in Biblical Counseling, 2005
- 3. Honors: 98% average performance across exams Microsoft Office Suite Certification Currently undergoing, certification due June 2015