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10 soruda 	marka ve ilaç sektörü
MARKATM
Diyelim ki bir patronsunuz. Sihirli bir lambanız ve sadece bir tek dileğinizi gerçekleştirecek bir de cininiz var. Dileğinizi de işiniz için kullanmak zorundasınız. Ne yaparsınız? A) Şirketimin hissesi borsada tavan yapsın	B) Muhteşem bir marka yaratayım	C) Rakiplerim iflas etsin	D) Benden sonra çocuklarım şirketi batırmasın					Hangisini seçersiniz?
MARKA				MARKA NEDİR?Herhangi bir işletme tarafından üretilerek, bir ya da birden fazla aracı kurum tarafından piyasaya sunulmakta olan mal ve hizmetlere kimlik kazandıran, ilgili ürünü rakiplerinden farklı kılan terim,sembol veya şekil,isim veya bunların kombinasyonudur.bir
”İyi ki O’na rastladım””CONNECTING PEOPLE”
Marka değeri
Marka bir vaattir, kâr sağlayacak bir şekilde benzersiz bir yarar beyanında bulunan veya buna yönelen, salt rekabetten daha iyi bir şekilde tüketicileri hedefleyen bir tekliftir. Kısaca, marka bir değere sahiptir ve bu nedenle soyut bir kurumsal aktiftir(Ar, 2007: 7).
Markanın Değeri (ınterbrand)
MARKAMarka Olmanın Yararları Nelerdir?FARK YARATIRGÜVEN KAZANDIRIRRAKİP FİRMA FAALİYETLERİNDE İTİBAR SAĞLARSADIK MÜŞTERİLER OLUŞTURURKRİZLERDEN KOLAY ÇIKILMASINI SAĞLARSTRATEJİLERE YARDIMCI OLURYENİ ÜRÜNLER İÇİN PLATFORM SAĞLARiki
MARKAüçNasıl Marka Olunur?
MARKAdörtMarka Sadakati ve Marka Sadakatinin Yararları?
MARKAbeşMarka Konumlandırma?
MARKAaltıMarka Memnuniyeti?
Marka değeri
MARKAyediTanıtım ve Pazarlama Faaliyetlerinin Marka Memnuniyetine Etkisi?
Marka değeri
İlaç sektörü açısından marka
MARKAsekizİlaç sektöründe Marka Olmanın Önemi?
MARKAdokuzHekimler açısından Marka?
MARKAonİlaç Sektöründe Marka Algısının Marka Tercihine etkisi?
				NELERİ SORMUŞTUK?Marka NedirNasıl Marka OlunurMarka Sadakati ve YararlarıMarka KonumlandırmaMarka MemnuniyetiTanıtım ve Pazarlama Faaliyetlerinin Marka memnuniyetine Etkisiİlaç sektöründe Marka Olmanın ÖnemiHekimler açısından Markaİlaç Sektöründe Marka Algısının Marka Tercihine etkisi
Marka değeri

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Marka değeri