Market and Social Research Solutions

Feb 12, 20151 like469 views

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. For us research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known. The best research clarifies the complex and reveals insights in a way that can be seen and not just read. Only when the findings are visually displayed, engagingly presented and strategically workshopped can they have maximum impact – and be implemented effectively.

This document discusses generational changes in the workforce and provides guidance for employers to engage new generations. It outlines that populations are growing and becoming more mobile globally and between jobs. The current workforce consists mainly of Baby Boomers, Gen X, and Gen Y, with Gen Y soon becoming the largest group. Each generation has different traits regarding how they view work, leadership, and training. The document recommends that employers focus on work-life balance, workplace culture, management style, job content and training to attract and retain younger generations. It also suggests moving from command-and-control to collaborative leadership and from classroom to cafe-style training.

Market and Social Research SolutionsMcCrindleResearch

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Market and Social Research SolutionsMcCrindleResearch

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Research your communityMcCrindleResearch

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This document provides guidance on conducting community research through surveys, focus groups, and community engagement forums. It outlines best practices such as being ethical, having a clear purpose, keeping questions short, ensuring a cross-section of respondents, and maintaining neutrality. Examples are given for opening remarks in a moderator's guide, sign-in sheets, and the structure of a community engagement forum with sections for communication, consultation, and connection. The overall message is that community research requires proper preparation, facilitation, and obtaining meaningful feedback to benefit the community.

Public Speaking for New Leaders [session 2]McCrindleResearch

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This presentation discusses effective presentation techniques. It covers establishing credibility and connection with the audience, delivering engaging content through instruction, illustration and interaction, using creativity such as different thinking styles, challenging the audience through various learning types, and facilitating change and influence. The presenter provides models for circles of influence and control, handling questions, aspects of content delivery, thinking hats, learning types, and the four Rs of change. The presentation advises reading the audience and avoiding ridicule, force, neglect of needs, and risky content.

Public Speaking for New Leaders [session 1]McCrindleResearch

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Australians and the church in changing times McCrindleResearch

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The document summarizes survey data about Australians' religious beliefs and attitudes towards Christianity. It finds that 61.1% of Australians identify as Christian, though fewer regularly attend church services. Younger generations are less religiously affiliated. While many Australians describe themselves as "spiritual", they define spirituality as self-awareness rather than religious obligations. Some of the top barriers to Christianity are its exclusivity, perceptions of hypocrisy, and being outdated. However, most Australians believe Jesus was a real historical figure and reasonably accept the possibility of miracles.