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   Changing Times, Emerging Trends:
      A Snapshot of Todays Consumer Landscape.


                   Mark McCrindle
Technology Timeline
       1956             1991
  TV in Australia    WWW launched

 13 years to reach   4 years to reach
    50 million          50 million


      2006                 2011
 Facebook opens       Rebecca Black
                      Friday video
12 months to reach   12 days to reach
    50 million          50 million
Technology Timeline
       1982                   2010
Commodore 64 launched      iPad launched

   1 million sold          1million sold
     in 4 years             In 4 weeks


       1980                   2010
 Pacman launched        Pacman anniversary
                           Google logo:
    Game sells
                         126 million play in
     7 million
                             one day
Population Growth: Today




 7 billion       23 million
Population Growth: 1966




3.5 billion     11.5 million
McCrindle Research Snapshot of Australia's Changing Consumer Landscape
McCrindle Research Snapshot of Australia's Changing Consumer Landscape
Household Shifts

          2012




          2014




Fastest Growing
Disposable household income

                              Highest 20%:
                              $88,608 (40%)



                              5x
                              Lowest 20%:
                              $16,328 (7%)
Household net worth

                      Highest 20%:
                      $2,223,013 (62%)



                      70x
                      Lowest 20%:
                      $31,829 (1%)
Generational Wealth
McCrindle Research Snapshot of Australia's Changing Consumer Landscape
1972
2012
2052
www.mccrindle.com.au | info@mccrindle.com.au

            FREECALL 1800 TRENDS
                (1800 873 637)

               Mark McCrindle:
            mark@mccrindle.com.au

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