Marketing 4.0 and Network Marketing

Aug 26, 2016Download as pptx, pdf

3 likes2,471 views

??????????????? ?????????????? ?????????????????????????? ?????????????????? Builk.com ??????????? 26 ??????? 2558 - ????????????? 1 ??????????????? - ????????????? 2 ???????????????????? - ????????????? 3 ?????????????????? ??? ????????????? 4 ??????????????????????????????????????? ???????????????? ????????????? 4 ??????? Thailand4.0 ??? SME 4.0

Business

1
???? ??????????????? ( @oweera )
Head of SME Network Marketing
???????????????????????????????????????????????????
???????????????????????????????????
?????????????????????????????????????????????????????????????????? 10 ??
?????????? ???????????????????????SME… ??????????????? Startup ????????????
??????????????
???(????)????????????????????

4Ps
? Product ??????/??????
? Price ????
? Place ?????????????????
? Promotion ??????????????????
– Advertising
– PR
– Personal selling
– Event
– Sale Promotion

Marketing ?????? 2
4Ps
? Product ??????/??????
? Price ????
? Place ?????????????????
? Promotion ??????????????????
– Advertising
– PR
– Personal selling
– Event
– Sale Promotion
4Cs
? Consumer Wants and Needs
? Consumer’s Cost to satisfy
? Convenience to buy
? Communication that Connects

Facebook.com/oweerablog @oweera
??????????????????????????
Customer
Value Cost
Convenience
Communication

HeartMarketing
Positioning
web e-commerce
CRM Service Excellence
???????
???????2
Recency
????????????????
Frequency
??????????????
Monetary
????????????
?????????????
????????????????
????????????
?????????????
???????????????
???????????????
????????????

https://www.techinasia.com/talk/digital-2016-data-trends-insights

Human SpiritMarketing???????
???????3
Communications
???????
Multi-Channels-> Omni Channels
Content->Context Marketing
Communities
?????
Social Networking
CSR
Commerce
???????
Right time -> Real Time
Lifetime Value
Social Media
Good Governance
Green Marketing
CSV,CEM

Marketing Pipeline
1.?????? ??????
Content Marketing
It is all about Keyword
2.???? ??????? ???
Context Marketing
3.???? ???????
CRM
Online Marketing
Offline
Marketing
WEB
Social
email
Mobile
TV
Print
Physical
Virtual
POS
Location
Based
Event
F2F
E&M
Commerce
Webinar
ESales
Resale
Crosssales
FriendSales
UpSales
?? ?????? ( Awareness )
?? ??????
Engagement
?? ???????????
Relationship
On screen
NW

20
??? 4.0
Marketing Thailand SME
???1.0
???2.0
???3.0
???4.0
????????????
?????????????????
???????????????
???????????????????????????
????????
??????????
??????????????
????????????????????
????/???
???????????
?????????????????
??????????????/?????????

24
??????? ?????????
????????? ??? ??????????????? ????????????????????????????? ????????
????? ????? ?????? ?????? ???????? ????? ??????????????????????????
??????????????? ???????????????????????????? ????????????????????????
???????????? ???????????????????? ?????????????????????????????????
????(hierarchical)????? ??????????????????(networking)

26
????????????????????????????????????????????

27
??????????????????? Connection ???
?????????????????

29
?????????????????? Connection ???
?????????????????? ???????
??????????????? ???????

32
?????????????????? Connection ???
????????????????????

33
?????????????????? Connection ???
????????????????????????? 5 ??????

34
??? 4.0
Marketing Thailand SME
???1.0
???2.0
???3.0
???4.0
????????????
?????????????????
???????????????
???????????????????????????
????????
??????????
??????????????
????????????????????
????/???
???????????
?????????????????
??????????????/?????????

36
?? + ??
??? + ???
??? + ??
??? + ?? + ???????

???????????
?????????????
?????? ????????????
??????? ?????? ?....

38
OWeera Chearanipanit
082-00-444-20
FB.com/oweerablog
@oweera
Line oweera_KSME

???????????? ?????????????? SME 4.0 SME ??????????? ????/???/?????? ????????????????????????????????????????????????????? SME ????????? ???????????????????????????????????????????????????????????????? ??????????????? ????????? SME ????????? ?????????????????? ??????????????????????????????????????????????????????????????????????????? SME ????????? ???????????????????????????? ????????????????????????????????????????????????????????????????????? ?????????????????????????????????? ?????????????????????????????? *** Oweera Chearanaipanit ?????????? ???????????????????????SME ???????????????????????????????????? Twitter @oweera LINE@ http://line.me/ti/p/%40oweera BLOG http://oweera.blogspot.com Fanpage https://facebook.com/SMENetworkingThailand

SME marketing 4.0 khonkaen and Thailand 4.0Weera Chearanaipanit

??????????????? ????????????? SME ?????? 4 ???????????????4.0 ??? SME4.0 ?????????????? ???? ??????????????? ???????3.0 ?????????????????????2016 ??? 4.0 Content Creator? ??????????? ??????????????? ?????????????? ?????????????? Customer Engagement ????????????????????? ????????????????????? Review ??????????????? Refer ?????????????? ???????????????????????????? https://www.facebook.com/SMEnetworkingThailand/

SME marketing 4.0 oweeraWeera Chearanaipanit

Industrial 4.0 For OTOP SME StartupWeera Chearanaipanit

DBD smart trade association ????????????????????????????????????????????Weera Chearanaipanit

???????????????????????????????????????????????????????????? ??????????????????????? Workshop ?????????????????????????????? ??????????????? ??????????????????????????? 10 ????????????????????????????????? ??????????? ????????? ???????????????????????????????????????????????????????????? ?????????????????????? ????? ?????????????????????????????? ????? ?????????????????????????????? ????? ???????????????????????????? ????? ????????????????????????? ????????? ????? ???????????????? ????? ???????????????????????????? ????? ????????????????????????? ????? ???????????????????????? ????? ???????????????? ???? ??????????? ????? ?????????????????????? ????? ???????????????????????? ????? ?????????????????? ????? ???????????????????????????

7 steps for Digital Marketing Plan & StrategyKamolwan Korphaisarn

B2B_Brochure_200914_10.10Natachol Annavadhana

3??????????????????Thamonwan Theerabunchorn

Marketing 4.0Irina Olanescu

The document provides insights into RomSys, a leading system integrator in Romania and a member of the New Frontier Group, emphasizing their extensive experience in implementing over 3,500 successful projects and offering comprehensive IT services. It also discusses the advanced features of the Responsys email marketing platform, including data-driven content, automated email sends, A/B testing capabilities, and superior reporting and analysis tools. Additionally, it highlights the significant revenue growth achieved after transitioning to Responsys, showcasing the platform's effectiveness for email marketing campaigns.

Marketing 4.0henderlabrador

El documento aborda el concepto de marketing 4.0 desde una perspectiva latinoamericana, destacando la importancia de la integración de tecnologías avanzadas como la geolocalización y la realidad aumentada para mejorar la experiencia del consumidor. Se enfatiza la necesidad de las empresas de adaptarse a los nuevos hábitos de los consumidores, quienes valoran la ética, la transparencia y la personalización en las interacciones comerciales. Además, se mencionan tendencias emergentes como el trabajo flexible y la colaboración entre consumidores que están redefiniendo el panorama del marketing en la región.

Digital Marketing 4.0Chad A. Sims, MBA

The document provides a history of digital marketing from the 1980s to present day, outlining major technological developments and how they have shaped the evolution of digital marketing practices over time. It then discusses several important current digital marketing strategies and tactics like inbound marketing, lead generation, email marketing, social media, and analytics. Finally, it emphasizes the importance of taking a customer-centric, data-driven approach to digital marketing going forward.

Philip Kotler Presentation on ASEAN Marketing Summit 2015Andi Bagus Ruhendra

This document summarizes key points from a presentation by Philip Kotler on rethinking marketing strategies towards the ASEAN Economic Community. It discusses several challenges facing modern marketing like globalization, digitalization, and consumer empowerment. It also outlines strategies for organizations to move from traditional to digital marketing, build effective marketing organizations, and adopt marketing practices focused on corporate social responsibility.

The Life and Death of MarketingStephen Dann

The document discusses the evolving definitions of marketing from its early days to the present, illustrating how perceptions of its death and rebirth have shifted over time. It outlines various marketing eras (1.0 to 4.0) and critiques the current state of marketing research, emphasizing the need for marketers to believe in their craft to ensure its survival. Ultimately, the author sees opportunities for regeneration within marketing, suggesting that despite frequent claims of its demise, it continues to adapt and transform.

Industry 4.0Meysam Maleki

The document discusses Industry 4.0, which refers to the combination of digital technologies transforming manufacturing, including robotics, AI, sensors, IoT, analytics, and more. It describes how these technologies are poised to reshape manufacturing through interconnected global value chains and smart factories. The document outlines the main Industry 4.0 principles of interoperability, transparency, assistance, and decentralized decisions. It also discusses the impacts on employees, value chains, investments, and use cases combining Industry 4.0 with lean production. Experts comment that Industry 4.0 has great potential through data-driven applications tailored for customers to automate processes and monitoring.

NUOVO RINASCIMENTO 4.0 | THE ULTIMATE HR R.EVOLUTION - 16 settembre 2016, Mil...ETAss Formazione | Finanziamenti | Social Media

Il documento tratta del workshop 'Nuovo Rinascimento 4.0' tenutosi a Milano il 16 settembre 2016, focalizzandosi su come le aziende affrontano le sfide della digitalizzazione, l'importanza della cultura aziendale e il cambiamento nei modelli di lavoro, inclusi welfare e social recruiting. Esperti del settore discutono temi quali il passaggio generazionale, la formazione continua e l'impatto dei social media sulle organizzazioni. Il workshop esplora anche la necessità di equiparare l'evoluzione tecnologica con valori umani e sostenibili.

Industry 4.0: illusione o un'opportunità concreta?? Enrico L. Barazzoni

Il documento analizza la situazione attuale delle piccole e medie imprese europee riguardo all'implementazione di Industry 4.0, evidenziando che molte aziende non comprendono appieno il concetto e non hanno avviato una pianificazione strategica adeguata. Una parte significativa degli intervistati riconosce l'importanza della digitalizzazione e considera Industry 4.0 come una priorità di investimento, mentre la gestione dei costi emerge come una fonte cruciale di finanziamento. Infine, si sottolinea l'importanza del coinvolgimento del top management nella promozione di processi di digitalizzazione e nell'identificazione di nuove opportunità di business.

Winning through innovation v3rv1709

The document provides examples of how different companies have achieved innovation and success. It discusses Cadbury's innovation in targeting traditional Indian sweets occasions to expand its market. Nespresso succeeded through excellence in product integration with its capsule, machine and club business model. Apple launched the iPod and iTunes store together to synchronize its music service and device. Unilever identified an opportunity in the skincare segment in India by addressing preferences around fairness with Fair & Lovely. The document also discusses innovation examples at 3M, Amazon, Nike, and Unilever's diversity programs. Overall, it outlines strategies like identifying new customer needs, integrating products and services, and collaboration as keys to winning through innovation.

Change management DBD 31 Aug 2016Weera Chearanaipanit

??????????????? ??????????????????????? ?????????????????????????????????????????? ???????????? ?????????????? ?????????????? SME ??????????????????????????? ??????????????????????????? Thailand4.0 ??? 8 ????????????????????? 1.Establishing a greater sense of urgency ??????????????????????????????????????????????? 2.Creating the guiding coalition? ???????????????????????? 3.Developing a vision and strategy ?????????????????????????????????????? 4.Communicating the change vision? ????????????????????????????????????????????????????????????? 5.Empowering others to act ????????????????????????? 6.Creating short-term wins ???????????????????????? 7.Consolidating gains and producing even more change? ????????????????????????????????? 8.Institutionalizing changes in the culture? ???????????????????????????????????????? ?????????????????????????????????????????????????????

Cofindustria Industry 4.0 Napoli febbraio 28 ruolo della supply chainJean-Francois Mathieu

Il documento enfatizza l'importanza dei big data e dell'industria 4.0, evidenziando che solo il 40% delle aziende è a conoscenza dei big data. Inoltre, si analizzano i metodi di acquisto dei beni industriali, con i siti web dei fornitori che risultano i più utilizzati. Infine, viene proposta una soluzione per ottimizzare il magazzino e i servizi di spedizione attraverso il consolidamento e l'uso di località di consegna alternative.

Aplicar lean startupWilhelm Lappe

El documento analiza la aplicación del enfoque Lean Startup para emprendedores, destacando la importancia de validar hipótesis de cliente y utilizar herramientas como el Business Model Canvas y el Lean Canvas. Se enfatiza la necesidad de realizar entrevistas y recopilar datos sobre los problemas y soluciones antes de lanzar un producto mínimo viable (MVP). Además, se abordan estrategias de monetización y la gestión financiera en el ciclo de vida de una startup.

Dall’internet delle cose all'industria 4.0Alvaro Busetti

Il documento discute l'importanza della digital transformation e dell'Industria 4.0, evidenziando come le aziende devono adattarsi ai cambiamenti tecnologici e al contesto economico in evoluzione. Si analizzano concetti chiave come internet delle cose, big data, e le sfide nell'adozione di nuove tecnologie. Inoltre, si sottolinea che il successo di questa trasformazione dipende non solo dalla tecnologia, ma anche dalle competenze e dalla gestione efficace dei processi aziendali.

Industria 4.0 e IoT: Panorama, Leggende e Standarduninfoit

Il documento tratta della progettazione EMC nel contesto di Industria 4.0 e IoT, sottolineando l'importanza delle norme tecniche sviluppate dalle organizzazioni per la standardizzazione. Viene evidenziato il rapporto tra Industria 4.0 e IoT, definendo quest'ultimo come un sistema di oggetti interconnessi che necessitano di standard per comunicare efficacemente. Infine, il documento discute la storia e l'evoluzione delle tecnologie nei processi produttivi verso una maggiore integrazione e automazione.

Branding (gestion de marcas) clase 4. brand identityFranco Capurro Soler

La identidad de marca proporciona dirección y propósito a la marca, al igual que la identidad personal lo hace para una persona. La identidad de marca consiste en asociaciones únicas que representan lo que la marca defiende y la promesa hacia los clientes. Existe una identidad central y otra extendida. La identidad de marca debe considerar cuatro perspectivas: la marca como producto, organización, personalidad y símbolo.

Chapter 13 SubculturesAvinash Kumar

Identidad de marcajpvillegas

La identidad de marca es un conjunto de asociaciones que representan las aspiraciones de una empresa y debe establecer una relación significativa con el cliente, diferenciándose de la competencia. Es crucial para la construcción del capital de marca y debe incluir un análisis estratégico del consumidor, competencia y autoanálisis. La identidad de marca debe resaltar beneficios funcionales, emocionales y de autoexpresión para crear conexiones poderosas y duraderas con los consumidores.

.Marketing 3.0sarveshsoni

This document discusses the evolution of marketing from Marketing 1.0 to Marketing 3.0. Marketing 1.0 was product-centric, Marketing 2.0 was consumer-oriented, and Marketing 3.0 is values-driven. Marketing 3.0 focuses on collaborative, cultural, and spiritual aspects and sees the market as whole humans with mind, heart, and spirit. It involves cocreation, communitization, and building character through addressing consumers' values and desires for positive change.

Marketing 3.0 presentationMihir Pandit

This document discusses the concepts of Marketing 3.0. It begins by introducing the authors who developed the Marketing 3.0 framework. It then explains the evolution from Marketing 1.0 which was product-centric, to Marketing 2.0 which was consumer-centric, to Marketing 3.0 which is values-centric. Marketing 3.0 focuses on meeting consumer's emotional, rational, and social needs by understanding people instead of market segments. The document also discusses how companies can market their mission, vision, and values to stakeholders and implement solutions for global issues.

SME marketing 4.0 khonkaen and Thailand 4.0 Weera Chearanaipanit

Changemanagementdbd310859 160830180440Athomeproperty Athomegroup

????????????????????????????????????????????2024Weera Chearanaipanit

More Related Content

Viewers also liked (19)

Marketing 4.0Irina Olanescu

Marketing 4.0henderlabrador

Digital Marketing 4.0Chad A. Sims, MBA

Philip Kotler Presentation on ASEAN Marketing Summit 2015Andi Bagus Ruhendra

The Life and Death of MarketingStephen Dann

Industry 4.0Meysam Maleki

NUOVO RINASCIMENTO 4.0 | THE ULTIMATE HR R.EVOLUTION - 16 settembre 2016, Mil...ETAss Formazione | Finanziamenti | Social Media

Industry 4.0: illusione o un'opportunità concreta?? Enrico L. Barazzoni

Winning through innovation v3rv1709

Change management DBD 31 Aug 2016Weera Chearanaipanit

Cofindustria Industry 4.0 Napoli febbraio 28 ruolo della supply chainJean-Francois Mathieu

Aplicar lean startupWilhelm Lappe

Dall’internet delle cose all'industria 4.0Alvaro Busetti

Industria 4.0 e IoT: Panorama, Leggende e Standarduninfoit

Branding (gestion de marcas) clase 4. brand identityFranco Capurro Soler

Chapter 13 SubculturesAvinash Kumar

Identidad de marcajpvillegas

.Marketing 3.0sarveshsoni

Marketing 3.0 presentationMihir Pandit

Marketing 4.0Irina Olanescu

Marketing 4.0henderlabrador

Digital Marketing 4.0Chad A. Sims, MBA

Philip Kotler Presentation on ASEAN Marketing Summit 2015Andi Bagus Ruhendra

The Life and Death of MarketingStephen Dann

Industry 4.0Meysam Maleki

NUOVO RINASCIMENTO 4.0 | THE ULTIMATE HR R.EVOLUTION - 16 settembre 2016, Mil...ETAss Formazione | Finanziamenti | Social Media

Industry 4.0: illusione o un'opportunità concreta?? Enrico L. Barazzoni

Winning through innovation v3rv1709

Change management DBD 31 Aug 2016Weera Chearanaipanit

Cofindustria Industry 4.0 Napoli febbraio 28 ruolo della supply chainJean-Francois Mathieu

Aplicar lean startupWilhelm Lappe

Dall’internet delle cose all'industria 4.0Alvaro Busetti

Industria 4.0 e IoT: Panorama, Leggende e Standarduninfoit

Branding (gestion de marcas) clase 4. brand identityFranco Capurro Soler

Chapter 13 SubculturesAvinash Kumar

Identidad de marcajpvillegas

.Marketing 3.0sarveshsoni

Marketing 3.0 presentationMihir Pandit

Similar to Marketing 4.0 and Network Marketing (20)

SME marketing 4.0 khonkaen and Thailand 4.0 Weera Chearanaipanit

Changemanagementdbd310859 160830180440Athomeproperty Athomegroup

????????????????????????????????????????????2024Weera Chearanaipanit

Why we smile by oweeraWeera Chearanaipanit

K Leadership ???????????????? 11 ??? ?????????????? ???????????????????????? ??????????????? ????????? ?????????????????????? ??????????????????? ????????????????????????????? ??????????????????? ??????????????????????????????????? ??????????????????? ?????????????????????? ??????????????????????? ?????????????????????? ??????????????????????? ?????????????????????????????? ??????????????????????????????????????????? ??????????????????????????????????

Digital tranformation in retailWeera Chearanaipanit

Lean startup and innovation 180901 KMITL modern entrepreneurshipDr.Eng.Siripong Jungthawan, PhD, MBA, ACPE, CAP, CSCP, EPPM

marketing for non marketeerKASETSART UNIVERSITY

????????????????????? ??? ?.??????? ????????SME SEMINARD

Moji Maesawing.Powerpointmaesawing

Library and MarketingKai Janghoo

Marketingtltutortutor

Marketinghalato

Digital marketing after covid for YECkk 05092563Weera Chearanaipanit

Online marketingKhonkaen University

Facebook for business???????? ????????

Presentattion slide1suthaising

《2018台湾成长骇客年会》笔补飞辞辞迟：东南亚电商成长模型的成功与失败awoo Bros. Internet, Inc.

4 ?????????? ??? ???????????????Panuwat Beforetwo

??????????????? ??????? ?????????? ??? ???????? Modern Marketing 8Ps ??????? ...?????? ???????????

??????????????? ??????? ?????????? ??? ???????? Modern Marketing ??? ??????? ???????????? ?????? ??????????? ??????????????????? (Marketing Mix) ???? 8Ps ??? ?????????????????????????????????????????????? ????????????????????????????????????????, ????, ???????, ?????????, ???????????, ?????????????, ??????????, ???????? ?????????????????????: Product (?????????): ???????????????????????????????????????????????????????? ???????????????????????, ?????????, ???????, ??????, ???????????????. Price (????): ?????????????????????????????????? ?????????????????????????, ????????????, ??????????????????????. Place (???????): ???????????????????????????? ????????????????????, ???????, ????????????????? ????????????????????????????? ???? ??????????????, ??????????????????. Promotion (?????????): ??????????????????????????????????? ?????????????????????????? ???? ?????, ????????????, ?????????????????. Personal (???????????): ?????????????????????????????????????? ????????????????????????? (Personalized Marketing) ??????????????????????????????????????? (Customer Analytics). Public Relation (?????????????): ??????????????????????????????????, ?????????, ?????????? ??????????????????????????????????????????? ???? ?????????, ????????, ??????????????????????????????. Packaging (??????????): ???????????????????????????????????? ??????????????????????????????????????????? ?????????????????????????. Power (?????): ?????????????????????????????????????? ?????????????????????????? ???? ??????????????????????????????, ?????????????????????????????????????. ????????? 8Ps ???????????????????????????????????????????????????????????????????????. ??????????????? (Modern Marketing) ???????????????????????????????????????????????????????????????????????????????????????????????????????? ????????????????? 4 ??????? ?????????????? (Digital Marketing): ??????????????????????????????????????????????????????????????????????? ???? ????? SEO, ???????????, ???????????????????????????, ?????????????? ?????????????? PPC. ?????????????????? (Data Analytics): ????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????. ??????????????????????????? (Customer Experience): ????????????????????????????????????????????????????? ???? ?????????????????????????????, ??????????????????????????????, ?????????????????????????????????????????????????????????????????. ???????????????????? (Performance Marketing): ????????????????????????????????????????? ???????????????????????????????????????????????????????????????????. ??? ???? ???????? ??? ???? ??? ???? ??? ???? ??? ?????? ???? ???????? ?????? ??? ???? ???????? ??????? ??? ???? ???????? ??? ???? ???????? ??? ?????? ??? ?????? ???? ???????? ??????? ???? ???????? ??? ???? ???????? pdf ????? ??? ???? ???????? ???????? ?????? ??? ???? ???????? modern marketing ??? ???? ???????? modern marketing ??? ???? ??? ???? ???????? ??? ?????? ??? ???? ??? ???? ??? ???? ???????? ppt

SME marketing 4.0 khonkaen and Thailand 4.0 Weera Chearanaipanit

Changemanagementdbd310859 160830180440Athomeproperty Athomegroup

????????????????????????????????????????????2024Weera Chearanaipanit

Why we smile by oweeraWeera Chearanaipanit

Digital tranformation in retailWeera Chearanaipanit

Lean startup and innovation 180901 KMITL modern entrepreneurshipDr.Eng.Siripong Jungthawan, PhD, MBA, ACPE, CAP, CSCP, EPPM

marketing for non marketeerKASETSART UNIVERSITY

????????????????????? ??? ?.??????? ????????SME SEMINARD

Moji Maesawing.Powerpointmaesawing

Library and MarketingKai Janghoo

Marketingtltutortutor

Marketinghalato

Digital marketing after covid for YECkk 05092563Weera Chearanaipanit

Online marketingKhonkaen University

Facebook for business???????? ????????

Presentattion slide1suthaising

《2018台湾成长骇客年会》笔补飞辞辞迟：东南亚电商成长模型的成功与失败awoo Bros. Internet, Inc.

4 ?????????? ??? ???????????????Panuwat Beforetwo

??????????????? ??????? ?????????? ??? ???????? Modern Marketing 8Ps ??????? ...?????? ???????????

Marketing 4.0 and Network Marketing

1. 1 ???? ??????????????? ( @oweera ) Head of SME Network Marketing ??????????????????????????????????????????????????? ??????????????????????????????????? ?????????????????????????????????????????????????????????????????? 10 ?? ?????????? ???????????????????????SME… ??????????????? Startup ???????????? ?????????????? ???(????)????????????????????

2. 2 BBA Business Computer Rangsit University MBA Khonkaen University

3. 3

4. 4@oweera

6. Marketing 4Ps Trade Mark / Logo Branding/Design 4Cs web e-commerce Positioning/CRM Service Excellence Social Media Good Governance Green Marketing CSV,CEM Head Identity Heart Image Human Spirit Integrity

7. 4Ps ? Product ??????/?????? ? Price ???? ? Place ????????????????? ? Promotion ?????????????????? – Advertising – PR – Personal selling – Event – Sale Promotion

8. HeadMarketing 4Ps Trade Mark / Logo Branding/Design ??????? ???????1 Reach 80% ???????????????????? ? ??? Frequency>4 ?????????? ????????? Impact ???????? Creative Own one word “??????????? ?”

9. Marketing ?????? 2 4Ps ? Product ??????/?????? ? Price ???? ? Place ????????????????? ? Promotion ?????????????????? – Advertising – PR – Personal selling – Event – Sale Promotion 4Cs ? Consumer Wants and Needs ? Consumer’s Cost to satisfy ? Convenience to buy ? Communication that Connects

10. Facebook.com/oweerablog @oweera ?????????????????????????? Customer Value Cost Convenience Communication

11. Facebook.com/oweerablog @oweera

12. Facebook.com/oweerablog @oweera

13. Facebook.com/oweerablog @oweera

14. Facebook.com/oweerablog @oweera

15. HeartMarketing Positioning web e-commerce CRM Service Excellence ??????? ???????2 Recency ???????????????? Frequency ?????????????? Monetary ???????????? ????????????? ???????????????? ???????????? ????????????? ??????????????? ??????????????? ????????????

16. https://www.techinasia.com/talk/digital-2016-data-trends-insights

17. Facebook.com/oweerablog @oweera

18. Human SpiritMarketing??????? ???????3 Communications ??????? Multi-Channels-> Omni Channels Content->Context Marketing Communities ????? Social Networking CSR Commerce ??????? Right time -> Real Time Lifetime Value Social Media Good Governance Green Marketing CSV,CEM

19. Marketing Pipeline 1.?????? ?????? Content Marketing It is all about Keyword 2.???? ??????? ??? Context Marketing 3.???? ??????? CRM Online Marketing Offline Marketing WEB Social email Mobile TV Print Physical Virtual POS Location Based Event F2F E&M Commerce Webinar ESales Resale Crosssales FriendSales UpSales ?? ?????? ( Awareness ) ?? ?????? Engagement ?? ??????????? Relationship On screen NW

20. 20 ??? 4.0 Marketing Thailand SME ???1.0 ???2.0 ???3.0 ???4.0 ???????????? ????????????????? ??????????????? ??????????????????????????? ???????? ?????????? ?????????????? ???????????????????? ????/??? ??????????? ????????????????? ??????????????/?????????

23. 23 ??????? ???????????????

24. 24 ??????? ????????? ????????? ??? ??????????????? ????????????????????????????? ???????? ????? ????? ?????? ?????? ???????? ????? ?????????????????????????? ??????????????? ???????????????????????????? ???????????????????????? ???????????? ???????????????????? ????????????????????????????????? ????(hierarchical)????? ??????????????????(networking)

25. 25

26. 26 ????????????????????????????????????????????

27. 27 ??????????????????? Connection ??? ?????????????????

28. 28 #????????????????????

29. 29 ?????????????????? Connection ??? ?????????????????? ??????? ??????????????? ???????

30. 30

31. 31

32. 32 ?????????????????? Connection ??? ????????????????????

33. 33 ?????????????????? Connection ??? ????????????????????????? 5 ??????

34. 34 ??? 4.0 Marketing Thailand SME ???1.0 ???2.0 ???3.0 ???4.0 ???????????? ????????????????? ??????????????? ??????????????????????????? ???????? ?????????? ?????????????? ???????????????????? ????/??? ??????????? ????????????????? ??????????????/?????????

35. 35

36. 36 ?? + ?? ??? + ??? ??? + ?? ??? + ?? + ???????

37. ??????????? ????????????? ?????? ???????????? ??????? ?????? ?....

38. 38 OWeera Chearanipanit 082-00-444-20 FB.com/oweerablog @oweera Line oweera_KSME

39. 39

Editor's Notes

#2: ??????????????????????????? ????????????????????????????? ??????????????????????
#3: ??????????????????????????????????????????????????????????????????? ??????????????????????????????????? ??????????????? ?????????????????????????????????????????????????????????????????????? ???????? ???????????????? ?????????????????????? ??????????????? ?????????????????????????????????????????????????????????? 10 ?? ??????????????????????????????????????????????????? ??????????????? 7 Catalog order ??? ?????????????? B2S ????Supplier???????????? SME ????????????????????????????? ????????????????????????? (????????????) ???????????????????????????????????????????????? ?????????????? ??????????????????????????????? SME ????????????????????????????????????????????????? SME ???? KSME Care ????????????????? SME ??????????9,000?????? ????????????????? ?????????????????????? ???????????????????????????????? SME ????????????? ?????????????????????????????? SME ?????????? ???????????????? ????????????????????????????????????????????????? ???????????????
#4: ?????? ???????????????????????????????????? ??????????????????????????????? ????????????????????????????????????? ?????????????????????? ????????????? ?????????????? ????????????????????????? ?????????????????? B2S ???????????????????????????????? ??? BU ????????????? ?????????????? ?????????? ????????? ??????????????????????????????????????????? ?????????????? ??????????????????????????
#5: FIVE FEST????????????????????????????????????????????????????????? 5 ??????? 5 ?????????? ???????????? 5 ?????????????????????????????????????????????????????????????????????? Top 5??????????????????????? 5 ??????????????????????????????????????????Self-Development?????...???????????????????????????????????????????????????Entrepreneurship?????...???????? ????????????????????????????????????????Tech Startup?????...???????????????????????????????? ???????????????????Creativity?????...?????????????????????????????????????????Investment?????...?????????????????????????????????
#6: ????????????????????????????????????????????????????????????????
#19: Context Marketing 1) the right content; 2) to the right prospect; 3) at just the right momentSocial media ????????????????????????? ????????????????????????? ??? ?????????????????????
#21: “????????????????????????????????????????????????????????????? ?????????????????????? ???????????????????????????????????????????????????????????”????????????? ???????????????????????????????????? ?? ??? ??? ?????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????? ?????????????????????What’s good for business is good for society????????What’s good for society is good for business.
#24: YEC KSME YFTI BNI Lanmerk ???????
#26: ??????????? ??? ???????????
#27: Net ?????? Work ????? ????????????????????????????????????????????????
#28: ??????????????????????????? ????????????????????????????????? ??????????????????? ?????????????????????
#29: FIVE FEST????????????????????????????????????????????????????????? 5 ??????? 5 ?????????? ???????????? 5 ?????????????????????????????????????????????????????????????????????? Top 5??????????????????????? 5 ??????????????????????????????????????????Self-Development?????...???????????????????????????????????????????????????Entrepreneurship?????...???????? ????????????????????????????????????????Tech Startup?????...???????????????????????????????? ???????????????????Creativity?????...?????????????????????????????????????????Investment?????...?????????????????????????????????
#30: ???????????????????????? ????????? ????????????????????????? ?????????????????????????????????????? ????????????????????????????????????????????? ?????????? ????????????????????? ???????????????????? ??????????? ?????????? ????????????????????????? ???????????????????? ?????????????????????????????? SMS ????????????????? Social Media ??????????????????????????????????????? ?????????????????????? ?????????????????????????
#33: ?????????? Connection ????????????? ??????????????????????????????????????????????????????????????????????????????????? ??????????
#34: Net ?????? Work ????? ????????????????????????????????????????????????
#35: “????????????????????????????????????????????????????????????? ?????????????????????? ???????????????????????????????????????????????????????????”????????????? ???????????????????????????????????? ?? ??? ??? ?????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????? ?????????????????????What’s good for business is good for society????????What’s good for society is good for business.
#36: ?????? win win ????????????????????????????? ??????????????? ??????????
#39: ??????????????????????????????????????????????????????????????????? ??????????????????????????????????? ??????????????? ?????????????????????????????????????????????????????????????????????? ???????? ???????????????? ?????????????????????? ??????????????? ?????????????????????????????????????????????????????????? 10 ?? ??????????????????????????????????????????????????? ??????????????? 7 Catalog order ??? ?????????????? B2S ????Supplier???????????? SME ????????????????????????????? ????????????????????????? (????????????) ???????????????????????????????????????????????? ?????????????? ??????????????????????????????? SME ????????????????????????????????????????????????? SME ???? KSME Care ????????????????? SME ??????????9,000?????? ????????????????? ?????????????????????? ???????????????????????????????? SME ????????????? ?????????????????????????????? SME ?????????? ???????????????? ????????????????????????????????????????????????? ???????????????

狠狠撸

Marketing 4.0 and Network Marketing

Recommended

More Related Content

Viewers also liked (19)

Similar to Marketing 4.0 and Network Marketing (20)

Marketing 4.0 and Network Marketing

Editor's Notes