The marketing campaign for a production of "Anything Goes" included a promotional video. The assistant helped with costumes, hair, makeup, and lighting for the video shoot. The video gained over 1,600 views on Facebook and 663 views on YouTube, successfully promoting the show. Strengths of the video included filming in a professional theater rather than the school stage. It hinted at but did not reveal the show's narrative, intriguing audiences. The video was consistent with the actual costumes used in the production. For future videos, including more extras could provide more atmosphere. The overall campaign sold out performances by advertising the cruise ship setting of the show rather than directly promoting the production itself. Various marketing elements like the program, website, and radio