Marketing campaign evaluation
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The document summarizes a marketing campaign for a school production of "Anything Goes." Key activities included producing a promotional video showing a lead character entering the theater, arranging costumes and hair/makeup to match the production. The video gained over 1,600 views on Facebook and 663 on YouTube, successfully promoting the show. Strengths included filming in a professional theater rather than the school stage. The overall campaign was successful in selling out performances through linked elements promoting the cruise theme, including a program, website, radio interviews. Improvements could include better coordination between teams and earlier direction for the program design.
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The marketing campaign for a production of "Anything Goes" included a promotional video. The assistant helped with costumes, hair, makeup, and lighting for the video shoot. The video gained over 1,600 views on Facebook and 663 views on YouTube, successfully promoting the show. Strengths of the video included filming in a professional theater rather than the school stage. It hinted at but did not reveal the show's narrative, intriguing audiences. The video was consistent with the actual costumes used in the production. For future videos, including more extras could provide more atmosphere. The overall campaign sold out performances by advertising the cruise ship setting of the show rather than directly promoting the production itself. Various marketing elements like the program, website, and radioAdvertising production review tom
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The document summarizes the roles and experiences of a group in producing various advertisements. It discusses their roles in filming an advertisement for Lucozade Sport, including planning, filming, and post-production. It also describes individual group members' roles in creating a print ad using Photoshop featuring Steven Gerrard, and a radio ad for Burger King created using the Reaper software. The techniques used included props, celebrity endorsement, and symbolic advertising. Overall the group worked well together and learned about different advertising methods and techniques through the project.Evaluation 7
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Since creating their preliminary task, the document's author feels they have improved in three key areas for their full opening sequence project. They went from basic filming and editing skills to becoming more experienced with techniques like clever camera work, editing effects, and purposeful mise-en-scene. Specifically, they planned locations and costumes more carefully to set the right atmosphere, used more complex shots like high angles to build tension, and incorporated editing techniques from popular thriller films to keep the audience engaged. Through further practice and studying other films, the author and their partner enhanced their skills and created a stronger final product than their original preliminary task.Sam a8
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This document reviews and analyzes the music video "Fire Meet Gasoline" by Sia. It discusses the strong performance, varied shots that elicit emotion, and exploration of sexuality as a universal theme. Planning is evident from the locations, outfits, props, and large party scene used. The editing frequently cuts between reactions and uses color correction to seem realistic. The universal theme, casual costumes, and party scene allow the video to relate to a wide audience commercially.Unit 18 evaluation
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The student is happy with the work their group produced, but believes their print and TV adverts could have been improved with more experience using Photoshop and Premier Pro. Their research showed blue creates trust, so they used a blue color scheme. Their adverts targeted active teens by featuring silhouettes of teens exercising. They tried to make their TV advert humorous to appeal to teens. Overall, they felt their adverts reasonably promoted their product but more skills training could have improved quality and earned more marks.Preliminary task evaluation
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The planning helped the student and Curtis in the production stages as most of their ideas from planning were used. The storyboard gave them guidance on actor and prop placement. Planning helped them gain a broader understanding of what was needed. The shot list provided guidance on camera usage.
The student created the shot list and Curtis wrote the script. The student operated the camera while Curtis directed. They both came up with the idea to use certain lights. Post-production was led by Curtis for editing and the student added audio.
Camerawork like close-ups and panning added intensity suited for the genre. Editing removed unusable clips to look more professional. Background music and gunshot sounds added tension and danger. CostumingProposal
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The document outlines a proposal to create promotional materials for a school production of the musical "Grease." It will include designing a ticket and flyer using photography and graphics to advertise the date, location, and attract an audience. Peers will provide ideas and photos to incorporate. The materials will be displayed on school screens and in flyers to promote the show and raise awareness in hopes of increasing attendance. The target audience is 15-24 year olds who may enjoy the nostalgia of the 1970s setting. Adobe Photoshop and Illustrator will be used to design and print the final materials, with experiments conducted to finalize the design.Introduction
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The music video uses, develops, and challenges conventions of real music videos in the following ways:
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3. It challenges conventions through minimal costumes that don't reveal character personalities like Ed Sheeran's "Thinking Out Loud."
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The document provides details of a radio group's marketing efforts for a school production. It discusses:
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The document discusses what the author has learned between their preliminary task and main thriller task. Specifically:
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2) For the thriller task, the author included sound effects and background music to create atmosphere and add depth, whereas the preliminary task lacked these elements. They learned how to add and edit sound/music.
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This document discusses planning and production techniques used for a preliminary media project and how they were improved upon for the final production. For the prelim, little planning was done and it relied heavily on the script. However, for the final production more planning methods like storyboards and shot lists were utilized. Camera angles were improved to focus viewers on important elements. Additional locations and props were incorporated to enhance the story and characters. Match cuts and adherence to the 180 degree rule created continuity. Greater emphasis was placed on teamwork and shared decision making for the final production.Final question
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The document summarizes the progression from the author's preliminary film task to their full final product. For the preliminary task, the author struggled with using camera equipment and editing software as it was their first time. Their final product showed significant improvements in planning, research, camera skills, editing, and understanding of mise-en-scene to create an effective horror genre film, such as adding titles, slowing clips, and filming in a gloomy style. The author also learned they prefer working in pairs over groups to have more input and found planning methods like animatics and mood boards helped realize their vision for the final film.Final question
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The document summarizes the progression from the author's preliminary media task done in a group to their final individual media product. For the preliminary task, the group struggled with using equipment and organizing roles. For the final task, the author conducted research on genres and conventions to plan a horror film. They storyboarded, created a mood board, and developed editing skills to produce a film that clearly established genre through mise-en-scene and camerawork, showing progression from the preliminary task.Filming evidence 
Filming evidence amymeida
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I am setting up equipment and using my pre-production materials like storyboards and a shooting script to direct actors, showing them where I want them positioned in the room for the production.Evidence log
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The document provides evidence that the author edited a film by color correcting scenes to make them brighter, adding transitions between clips to smooth the flow, and adjusting music levels over footage. It also notes that titles were added to the beginning and end with the film name and credits, and that the completed film was exported for uploading to YouTube by rendering it and adjusting the export settings.More Related Content
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Jamaal sesay discusses their media product which was an action thriller film. They incorporated conventions of the genre such as fast-paced editing and music to maintain intensity during a chase scene. They represented their characters as grown men to seem more serious and athletic. The target audience was identified as teenagers who enjoy action and violence. Technologies learned include using a tripod, storyboarding software, challenges of equipment batteries, and editing software to craft fluid shots and sound editing. Overall the progression from preliminary to full product provided experience in shot-taking, planning, and editing to engage audiences.Evaluation
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The music video uses, develops, and challenges conventions of real music videos in the following ways:
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- They created a jingle that was featured in the show to brand their radio spots.
- Feedback suggests the interviews were informative and increased audience awareness and excitement for the show.
- Other groups effectively created a trailer, social media presence, and program to further promote the production.Media practical production EVALUATION Cousin Kate
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The document discusses what the author learned from creating a film opening sequence for a period drama. They used various technologies like a camera, microphone, memory cards, tripod, and editing software they had never used before. While challenging at first, the author learned how to operate the equipment and edit the footage. They reflect on how their opening sequence represents the target audience of middle-aged women and develops conventions of period drama films through certain shots and scenes. Overall, the author feels they gained valuable experience and insight into film production through completing this project.Question 7
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2) For the thriller task, the author included sound effects and background music to create atmosphere and add depth, whereas the preliminary task lacked these elements. They learned how to add and edit sound/music.
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The document summarizes the progression from the author's preliminary film task to their full final product. For the preliminary task, the author struggled with using camera equipment and editing software as it was their first time. Their final product showed significant improvements in planning, research, camera skills, editing, and understanding of mise-en-scene to create an effective horror genre film, such as adding titles, slowing clips, and filming in a gloomy style. The author also learned they prefer working in pairs over groups to have more input and found planning methods like animatics and mood boards helped realize their vision for the final film.Final question
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The document summarizes the progression from the author's preliminary media task done in a group to their final individual media product. For the preliminary task, the group struggled with using equipment and organizing roles. For the final task, the author conducted research on genres and conventions to plan a horror film. They storyboarded, created a mood board, and developed editing skills to produce a film that clearly established genre through mise-en-scene and camerawork, showing progression from the preliminary task.More from amymeida (20)
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I am setting up equipment and using my pre-production materials like storyboards and a shooting script to direct actors, showing them where I want them positioned in the room for the production.Evidence log
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Copyright refers to the exclusive legal right given to creators to control the reproduction, publication, performance, or sale of their creative works. The filmmaker will own the copyright to their own footage and any music added from copyright-free sources.
Permission is needed from the owners of the two private homes where filming will take place. Actors must also provide consent for their images to be posted online due to data protection laws.
Careful consideration will need to be given to any indirectly implied behaviors around drinking or violence to avoid causing offense, as the film has a PG rating. The filmmaker's ideas are protected as their own intellectual property. As the film is completely fictional, it will not harm anyone's reputation with slWhat we need for shoot
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Harper is an 18-year-old girl who feels like she is missing out by not being more adventurous or social. Her friends Grace and Ella agree to take her out for the weekend to make some memories. They go to the forest and take photos. Later, they attend a house party where Harper is initially hesitant but eventually has fun. The next day, Harper fills the scrapbook she had started with photos from her eventful weekend with her friends, feeling like she gained valuable experiences and memories before starting university.04. rushes log
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Blog wordamymeida
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The aim of releasing interviews on the school radio station is to promote the upcoming school musical show and engage students. It hopes to generate interest among students who may want to be involved in future productions or who are curious about aspects of preparation they are not aware of. The interviews will feature conversations with 6 people involved in the musical in various roles both on and off stage. Questions will focus on their experiences and responsibilities in the show as well as comparisons to previous productions. The goal is to appeal to a wide audience and provide insight that may encourage students to join theatre departments or audition in the future.Anything goes promo call sheet v2
Anything goes promo call sheet v2amymeida
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This document provides production details for a promotional video being shot at the NST City Theatre in Southampton for the Ringwood School production of Anything Goes. It outlines the producer, director, crew roles and contact details. It describes the location, parking, and entrance details. It provides details on the video concept, costumes needed, props, equipment being used, and the filming schedule for December 12th which includes travel, setup, filming, and wrap details. Transportation arrangements are also outlined.Ethical unit 16
Ethical unit 16amymeida
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The document discusses the legal impacts and rating considerations for a short film. It seeks a PG rating from the British Board of Film Classification to reach the widest possible audience. To obtain this, it cannot include discriminatory or dangerous behavior, drugs, or glamorize weapons. Mild language and sexual references are acceptable if not intense or long scenes of violence. It also addresses showing drinking at a party legally by clarifying in dialogue that characters are over 18. Any copyrighted music used in the online film could potentially be taken down, but the filmmaker plans to use copyright-free music to avoid this issue.Legal report
Legal reportamymeida
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This document discusses legal and ownership issues regarding different elements of a film production. It notes that the filmmaker will own the filmed footage and plans to copyright it, requiring permission from others to use it in the future. The filmmaker will obtain consent from all actors, including parental consent for minors, and make them aware of filming details. A custom studio title logo will be created and copyrighted by the filmmaker to own and protect it from unauthorized use by others. Original sound effects and royalty-free music will be used where possible, but permission will be obtained for any copyrighted music. With all elements being either self-created or used with permission, no legal impacts are expected for the film.Draft script 3
Draft script 3amymeida
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Harper is an 18-year-old girl who feels like she has missed out on adventures and making memories before going to university. She asks her more outgoing friends Grace and Ella to take her out for a fun weekend to fill her scrapbook of memories. The friends take Harper to explore the New Forest and have a fun night in watching movies. The next day, Ella convinces Harper to attend a party with them, though Harper is hesitant since she was not invited. At the party, Harper begins to socialize and have fun, taking many photos. The next day, Harper fills her now completed scrapbook with the photos and memories from her adventurous weekend with Grace and Ella.Draft script 1
Draft script 1amymeida
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Harper is an 18-year-old girl who feels like she hasn't had enough fun or made memories before going to university. She decides she wants her friends Grace and Ella to take her out for a fun weekend. They take her to explore the forest, have a movie night, and convince her to go to a party even though she is hesitant. At the party, Grace and Ella encourage Harper to relax and enjoy herself. The next day, Harper fills the scrapbook she had started with photos from her adventurous weekend, feeling like she now has memories to take with her to university.Game script annoations
Game script annoationsamymeida
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The document analyzes different elements of the Max Payne video game, including its style, content, genre, narrative, and target audience. It notes that the script style differs from TV and film by including character names on the dialogue lines. The content discusses the story of a detective attempting to solve his family's murder connected to a drug case. The genre is described as action/mystery due to the main character's journey to find his family's killer amid drugs and conspiracy. The narrative follows the character's beginning, middle, and end, though player choice impacts length. The target audience is rated 15+ with likely demographics of younger, lower-grade workers seeking exploration through gameplay.Recently uploaded (20)
Mate, a short story by Kate Grenvile.pptx
Mate, a short story by Kate Grenvile.pptxLiny Jenifer
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A powerpoint presentation on the short story Mate by Kate Greenville. This presentation provides information on Kate Greenville, a character list, plot summary and critical analysis of the short story.
How to Configure Restaurants in Odoo 17 Point of Sale
How to Configure Restaurants in Odoo 17 Point of SaleCeline George
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Odoo, a versatile and integrated business management software, excels with its robust Point of Sale (POS) module. This guide delves into the intricacies of configuring restaurants in Odoo 17 POS, unlocking numerous possibilities for streamlined operations and enhanced customer experiences.Essentials of a Good PMO, presented by Aalok Sonawala
Essentials of a Good PMO, presented by Aalok SonawalaAssociation for Project Management
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APM event hosted by the South Wales and West of England Network (SWWE Network)
Speaker: Aalok Sonawala
The SWWE Regional Network were very pleased to welcome Aalok Sonawala, Head of PMO, National Programmes, Rider Levett Bucknall on 26 February, to BAWA for our first face to face event of 2025. Aalok is a member of APMs Thames Valley Regional Network and also speaks to members of APMs PMO Interest Network, which aims to facilitate collaboration and learning, offer unbiased advice and guidance.
Tonight, Aalok planned to discuss the importance of a PMO within project-based organisations, the different types of PMO and their key elements, PMO governance and centres of excellence.
PMOs within an organisation can be centralised, hub and spoke with a central PMO with satellite PMOs globally, or embedded within projects. The appropriate structure will be determined by the specific business needs of the organisation. The PMO sits above PM delivery and the supply chain delivery teams.
For further information about the event please click here.How to use Init Hooks in Odoo 18 - Odoo 際際滷s
How to use Init Hooks in Odoo 18 - Odoo 際際滷sCeline George
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In this slide, well discuss on how to use Init Hooks in Odoo 18. In Odoo, Init Hooks are essential functions specified as strings in the __init__ file of a module.Rass MELAI : an Internet MELA Quiz Finals - El Dorado 2025
Rass MELAI : an Internet MELA Quiz Finals - El Dorado 2025Conquiztadors- the Quiz Society of Sri Venkateswara College
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Finals of Rass MELAI : a Music, Entertainment, Literature, Arts and Internet Culture Quiz organized by Conquiztadors, the Quiz society of Sri Venkateswara College under their annual quizzing fest El Dorado 2025. APM People Interest Network Conference - Oliver Randall & David Bovis - Own Y...
APM People Interest Network Conference - Oliver Randall & David Bovis - Own Y...Association for Project Management
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APM People Interest Network Conference 2025
- Autonomy, Teams and Tension
- Oliver Randall & David Bovis
- Own Your Autonomy
Oliver Randall
Consultant, Tribe365
Oliver is a career project professional since 2011 and started volunteering with APM in 2016 and has since chaired the People Interest Network and the North East Regional Network. Oliver has been consulting in culture, leadership and behaviours since 2019 and co-developed HPTM速an off the shelf high performance framework for teams and organisations and is currently working with SAS (Stellenbosch Academy for Sport) developing the culture, leadership and behaviours framework for future elite sportspeople whilst also holding down work as a project manager in the NHS at North Tees and Hartlepool Foundation Trust.
David Bovis
Consultant, Duxinaroe
A Leadership and Culture Change expert, David is the originator of BTFA and The Dux Model.
With a Masters in Applied Neuroscience from the Institute of Organisational Neuroscience, he is widely regarded as the Go-To expert in the field, recognised as an inspiring keynote speaker and change strategist.
He has an industrial engineering background, majoring in TPS / Lean. David worked his way up from his apprenticeship to earn his seat at the C-suite table. His career spans several industries, including Automotive, Aerospace, Defence, Space, Heavy Industries and Elec-Mech / polymer contract manufacture.
Published in Londons Evening Standard quarterly business supplement, James Caans Your business Magazine, Quality World, the Lean Management Journal and Cambridge Universities PMA, he works as comfortably with leaders from FTSE and Fortune 100 companies as he does owner-managers in SMEs. He is passionate about helping leaders understand the neurological root cause of a high-performance culture and sustainable change, in business.
Session | Own Your Autonomy The Importance of Autonomy in Project Management
#OwnYourAutonomy is aiming to be a global APM initiative to position everyone to take a more conscious role in their decision making process leading to increased outcomes for everyone and contribute to a world in which all projects succeed.
We want everyone to join the journey.
#OwnYourAutonomy is the culmination of 3 years of collaborative exploration within the Leadership Focus Group which is part of the APM People Interest Network. The work has been pulled together using the 5 HPTM速 Systems and the BTFA neuroscience leadership programme.
https://www.linkedin.com/showcase/apm-people-network/about/Kaun TALHA quiz Prelims - El Dorado 2025
Kaun TALHA quiz Prelims - El Dorado 2025Conquiztadors- the Quiz Society of Sri Venkateswara College
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Prelims of Kaun TALHA : a Travel, Architecture, Lifestyle, Heritage and Activism quiz, organized by Conquiztadors, the Quiz society of Sri Venkateswara College under their annual quizzing fest El Dorado 2025. How to Configure Flexible Working Schedule in Odoo 18 Employee
How to Configure Flexible Working Schedule in Odoo 18 EmployeeCeline George
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In this slide, well discuss on how to configure flexible working schedule in Odoo 18 Employee module. In Odoo 18, the Employee module offers powerful tools to configure and manage flexible working schedules tailored to your organization's needs.EDL 290F Week 3 - Mountaintop Views (2025).pdf
EDL 290F Week 3 - Mountaintop Views (2025).pdfLiz Walsh-Trevino
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EDL 290F Week 3 - Mountaintop Views (2025).pdfLesson Plan M1 2024 Lesson Plan M1 2024 Lesson Plan M1 2024 Lesson Plan M1...
Lesson Plan M1 2024 Lesson Plan M1 2024 Lesson Plan M1 2024 Lesson Plan M1...pinkdvil200
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Lesson Plan M1 2024 Lesson Plan M1 2024 Lesson Plan M1 2024 
The Constitution, Government and Law making bodies .
The Constitution, Government and Law making bodies .saanidhyapatel09
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This PowerPoint presentation provides an insightful overview of the Constitution, covering its key principles, features, and significance. It explains the fundamental rights, duties, structure of government, and the importance of constitutional law in governance. Ideal for students, educators, and anyone interested in understanding the foundation of a nations legal framework.
Computer Application in Business (commerce)
Computer Application in Business (commerce)Sudar Sudar
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The main objectives
1. To introduce the concept of computer and its various parts. 2. To explain the concept of data base management system and Management information system.
3. To provide insight about networking and basics of internet
Recall various terms of computer and its part
Understand the meaning of software, operating system, programming language and its features
Comparing Data Vs Information and its management system Understanding about various concepts of management information system
Explain about networking and elements based on internet
1. Recall the various concepts relating to computer and its various parts
2 Understand the meaning of softwares, operating system etc
3 Understanding the meaning and utility of database management system
4 Evaluate the various aspects of management information system
5 Generating more ideas regarding the use of internet for business purpose 
A PPT Presentation on The Princess and the God: A tale of ancient India by A...
A PPT Presentation on The Princess and the God: A tale of ancient India by A...Beena E S
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A PPT Presentation on The Princess and the God: A tale of ancient India by Aaron ShepardRass MELAI : an Internet MELA Quiz Finals - El Dorado 2025
Rass MELAI : an Internet MELA Quiz Finals - El Dorado 2025Conquiztadors- the Quiz Society of Sri Venkateswara College
油
APM People Interest Network Conference - Oliver Randall & David Bovis - Own Y...
APM People Interest Network Conference - Oliver Randall & David Bovis - Own Y...Association for Project Management
油
Kaun TALHA quiz Prelims - El Dorado 2025
Kaun TALHA quiz Prelims - El Dorado 2025Conquiztadors- the Quiz Society of Sri Venkateswara College
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Marketing campaign evaluation
- 1. Marketing campaign evaluation As a partof the marketing campaign for Anything Goes I helped to producea promotional video for the show. I particularly helped to arrangecostumes as I was already in chargeof sourcing and organising costumes for the show therefore knew whatwe needed for the shootto make it match the video and what wehad at schoolthat we could use that was going to eventually be given to cast for the show in February. I also sorted hair and makeup for the shoot which meant I spoketo the hair and makeup team for the actual show to find out their designs and made surethe actors on the shoot had whatwas planned for them. As well as this I was helping with lighting when the filming actually began, this entailed me moving with a lighting from one location to another to meet the camera to be in a position to light the end shotas there wasnt enough lights to have one set up there already. As a resultof the video being released it has gained 1.6k views on Facebook and 663 on YouTube, reaching a massiveonline audience so it can be said that the video was successfulin informing people about the show, resulting in them wanting to get tickets. The video teams part of the campaign was successfuland I believe that strengths of it would be that we managed to get a professionaltheatre to film in rather than using the limited backstagethat is available on the schoolstage. Also the video didnt give anything away about the narrativeof the show meaning audiences would be intrigued, therefore come and watch it as the video was based around one of the lead characters in the show entering the theatre beforeshe goes onstage for a performance, with the performance being a scene in the show. Even though the video was shot 3 months before the show I was also able to get the costumethat the actress in the video would be wearing in the actual show, this allowed for continuity between the video and the show. If the video shootwas done again I think an improvement that could have been made would be to have more extras in the video acting as castand crew backstageto give more atmospheresuch as Renos 6 angels at perform with her could havefollowed her onto stage or been in place already waiting for her. I also think that had there been more time for me to preparethe costumes we could haveordered a new dress for the actor playing Reno as it was too shorthowever a new one would not have come in time and we wanted to use the same costumeshe would be wearing in the actual show.
- 2. As a marketing campaign as a whole I think that it was successfulas the show was performed to a sold out audience each night. Each aspect of the campaign linked together with the idea wewere advertising the cruisethat the show is set on rather than the show itself. The programmewas completed like a brochurethat you would get on a boat to go with the video promoting the show happening on the boat. I think another strength of the campaign is the website posting pictures and videos and the radio team interviewing actors and crew as this gave the audience an exclusive point of view aboutwhat it is like in the run up to the show and the work thathappens behind the scenes, something they wouldntalways see. However I think to improveon the marketing campaign as a whole we could have had small meetings with all 4 teams to discuss whatwe wereall doing and how we could havemade all our products link even more. Also I think that the programmecould have been organised better in terms of the director and producer of the show knowing that they wanted it to look like, making it an easier job for the print team.