The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
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India has a large and growing liquor market, valued at $35 billion annually. The market includes Indian Made Foreign Liquor (IMFL) such as whiskey, rum, and brandy as well as beer and country liquor. IMFL and beer have seen high growth rates of over 10% and 15% respectively, while country liquor growth is slower. Kerala has a tradition of consuming toddy, or palm wine extracted from coconut trees, and has the highest per capita consumption of alcohol in India. However, the toddy industry is declining due to fewer tappers and changing consumer preferences. Revitalizing toddy production and marketing it as the traditional Neera beverage or developing premium brands could help boost the industry.
The document discusses Zara's business model and use of technology. Some key points:
1. Zara links customer demand directly to manufacturing and distribution through vertical integration. Designers gather customer data from stores to quickly design and produce new products.
2. Products move from design to stores in just 3 weeks, much faster than competitors. Information technology helps share designs and gather sales data from stores twice weekly.
3. By producing locally and frequently updating stock based on sales, Zara can respond rapidly to fashion trends and consumer demands. This keeps customers returning to stores regularly.
Apollo Tyres | IIMC | Sales & DistributionInduchoodan R
油
This document provides an overview of the tyre industry in India and Apollo Tyres' position within it. It summarizes insights from primary research interviews with Apollo sales managers, tyre dealers, and truck fleet owners. Key findings include: Apollo follows a fixed discount structure, while competitors offer increasing discounts based on volume; dealers prefer Apollo's structure as it benefits small and large dealers equally. Fleet owners prioritize durability, credit terms, and timely delivery when choosing tyres. The document also outlines motivators and barriers for dealers and fleet owners in selling or purchasing Apollo Tyres. It proposes strategies like expanding the dealer network and conceptualizing a fleet management system to increase Apollo's market share.
Lakme Fashion Week aims to take fashion and beauty trends to India in a cost-effective way. The document proposes conducting secondary Lakme Fashion Week events in cities across India to increase awareness and engagement. These events would include competitions like ramp walks and designing contests. Winners would receive passes to the primary Lakme Fashion Week in Mumbai. Digital strategies are also suggested, like a mobile app for live streaming, contests and discounts. TV ads are proposed to showcase models' journeys and bust myths about modeling. The goal is to leverage Lakme Fashion Week to promote Lakme's brand and products nationwide.
Shopping Groups | IIMC | Consumer BehaviourInduchoodan R
油
This document discusses reference groups and their influence on consumer product choice decisions. It defines reference groups as groups that people refer to when evaluating themselves, and notes that reference groups can influence behavior through informational, normative, and identification influences. The document then examines different types of reference groups (membership vs non-membership, positive vs negative influence) and how marketers can approach reference groups through advertising, product trials, and point-of-sale strategies to influence consumer shopping groups.
Vivel: Integrated Marketing Communication Report | IIMC | IMCInduchoodan R
油
Vivel is ITC's personal care brand that targets the popular middle segment of the Indian soap and shampoo market. It offers multiple variants of soap and shampoo. Vivel Di Wills targets the upper middle class with slightly premium soaps, while regular Vivel offers affordable products to the middle class. ITC leverages its strong distribution network to ensure wide availability of Vivel. Bollywood actress Kareena Kapoor promotes the brand. The brand focuses on nourishment, protection and hydration to position itself against market leaders HUL and P&G.
Stereotypes in Brand Communication | IIM Calcutta | MTCIInduchoodan R
油
The document discusses several advertisements and their portrayal of gender and sexuality. It analyzes ads from Coca-Cola, Google, Starbucks, Motorola, Pantene, and Barbie. The Coca-Cola and Google ads received positive ratings for depicting LGBT characters in realistic ways without stereotypes. However, the Google ad was also criticized for reinforcing the stereotype that masculinity is defined by physical strength. The Starbucks ad used drag queens but was criticized for portraying them as clowns. The Motorola Super Bowl ad received negative attention for using sex and gay stereotypes to sell its product. The Pantene and Barbie ads tackled gender stereotypes and encouraged women's empowerment.
Storytelling in Marketing | IIM Calcutta | MTCIInduchoodan R
油
Coca-Cola aims to shift from creative excellence to content excellence by 2020. They will develop content that improves the world and people's lives while also achieving business goals. Coca-Cola wants to use stories and content from consumers to increase engagement and brand reach through videos that spark conversations and earn a place in popular culture.
Disruptive Content Business Models | IIM Calcutta | SEMMInduchoodan R
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This document provides a link to a PDF file stored on Google Drive. Clicking the link allows downloading a higher quality version of some content currently being discussed or shared. The link suggests that a PDF format would provide better visual quality than other formats for whatever information is being conveyed.
Modi proposed a statue to stand for the ideals of Vallabhai Patel. Its to represent the oneness of Indians despite the long standing socio-cultural diversity that exist in India and commemorate the man behind this unity and oneness of the nation. It would be the world's tallest statue. Mr Modi said: The world will be forced to look at India when this statue stands tall.
Khadims | IIM Calcutta | Marketing ManagementInduchoodan R
油
The document analyzes the distribution strategy of Khadim's, a leading footwear retailer in India. It finds that Khadim's key strength is its distribution network, which includes over 650 retail outlets across India. The analysis is based on interviews with Khadim's senior marketing, sales, and store managers. Key findings relate to Khadim's formal feedback systems, distribution architecture, branding and marketing strategies, online retail distribution plans, target segments, and relationships with distributors and dealers. Recent fundraising and board changes are bringing new perspectives to help Khadim's prepare for further expansion nationwide.
Real-time Behavior Prediction: The Missing Link in UX ExperimentationVWO
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You run A/B tests to optimize your site, tweaking layouts, CTAs, and offers to see what works best. But what happens between test cycles? Visitors behave differently in every sessionsome hesitate, some browse quickly, and some are ready to buy. Thats where the powerful combination of VWO and Quin AI comes in. While VWOs A/B testing helps you make data-backed decisions, Quin AIs real-time behavioral intelligence adapts to each visitor in the moment, ensuring no opportunity is missed.
Join Gonca G端lser, CTO & Co-founder at Quin AI, as she dives into how A/B testing and real-time AI work together to drive higher conversions, better engagement, and smarter optimizations. Learn how Quin AI detects real-time signalslike exit intent, hesitation, or product interestand delivers personalized interventions without disrupting structured tests. With VWO + Quin AI, you dont have to wait for test results to take actionyou can experiment, learn, and optimize at the same time. Dont miss this opportunity to discover how this integration turns every visit into a conversion opportunity!
How to make engaging explainer videos by B2Wmarketingb2wtv
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In todays digital landscape, animated explainer video production are incredibly effective for simplifying complex ideas and engaging audiences online. As businesses continue to work in hybrid or fully virtual setups, using video has become critical for reaching and resonating with both customers and employees. From lead generation to
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"Explore the best pediatrician digital marketing strategies to grow your pediatrics practice. Learn SEO for pediatricians and other proven marketing techniques.
"
Your business is growing, but your marketing strategy isn't keeping up. You know you need expert guidance to scale, but hiring a full-time Chief Marketing Officer (CMO) or marketing executive feels like a leapone that comes with a hefty price tag and long-term commitment.
Maybe it's time to consider hiring a fractional CMO. A great CMO understands the nuance of building a growth machine. They see the whole chess board and make opportunistic moves that change the trajectory of a business. They think about strategic marketing as a way to make everyone in the company's job easier. Imagine where your organization could go with that level of expertise in your corner, guiding marketing strategy.
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Lakme Fashion Week aims to take fashion and beauty trends to India in a cost-effective way. The document proposes conducting secondary Lakme Fashion Week events in cities across India to increase awareness and engagement. These events would include competitions like ramp walks and designing contests. Winners would receive passes to the primary Lakme Fashion Week in Mumbai. Digital strategies are also suggested, like a mobile app for live streaming, contests and discounts. TV ads are proposed to showcase models' journeys and bust myths about modeling. The goal is to leverage Lakme Fashion Week to promote Lakme's brand and products nationwide.
Shopping Groups | IIMC | Consumer BehaviourInduchoodan R
油
This document discusses reference groups and their influence on consumer product choice decisions. It defines reference groups as groups that people refer to when evaluating themselves, and notes that reference groups can influence behavior through informational, normative, and identification influences. The document then examines different types of reference groups (membership vs non-membership, positive vs negative influence) and how marketers can approach reference groups through advertising, product trials, and point-of-sale strategies to influence consumer shopping groups.
Vivel: Integrated Marketing Communication Report | IIMC | IMCInduchoodan R
油
Vivel is ITC's personal care brand that targets the popular middle segment of the Indian soap and shampoo market. It offers multiple variants of soap and shampoo. Vivel Di Wills targets the upper middle class with slightly premium soaps, while regular Vivel offers affordable products to the middle class. ITC leverages its strong distribution network to ensure wide availability of Vivel. Bollywood actress Kareena Kapoor promotes the brand. The brand focuses on nourishment, protection and hydration to position itself against market leaders HUL and P&G.
Stereotypes in Brand Communication | IIM Calcutta | MTCIInduchoodan R
油
The document discusses several advertisements and their portrayal of gender and sexuality. It analyzes ads from Coca-Cola, Google, Starbucks, Motorola, Pantene, and Barbie. The Coca-Cola and Google ads received positive ratings for depicting LGBT characters in realistic ways without stereotypes. However, the Google ad was also criticized for reinforcing the stereotype that masculinity is defined by physical strength. The Starbucks ad used drag queens but was criticized for portraying them as clowns. The Motorola Super Bowl ad received negative attention for using sex and gay stereotypes to sell its product. The Pantene and Barbie ads tackled gender stereotypes and encouraged women's empowerment.
Storytelling in Marketing | IIM Calcutta | MTCIInduchoodan R
油
Coca-Cola aims to shift from creative excellence to content excellence by 2020. They will develop content that improves the world and people's lives while also achieving business goals. Coca-Cola wants to use stories and content from consumers to increase engagement and brand reach through videos that spark conversations and earn a place in popular culture.
Disruptive Content Business Models | IIM Calcutta | SEMMInduchoodan R
油
This document provides a link to a PDF file stored on Google Drive. Clicking the link allows downloading a higher quality version of some content currently being discussed or shared. The link suggests that a PDF format would provide better visual quality than other formats for whatever information is being conveyed.
Modi proposed a statue to stand for the ideals of Vallabhai Patel. Its to represent the oneness of Indians despite the long standing socio-cultural diversity that exist in India and commemorate the man behind this unity and oneness of the nation. It would be the world's tallest statue. Mr Modi said: The world will be forced to look at India when this statue stands tall.
Khadims | IIM Calcutta | Marketing ManagementInduchoodan R
油
The document analyzes the distribution strategy of Khadim's, a leading footwear retailer in India. It finds that Khadim's key strength is its distribution network, which includes over 650 retail outlets across India. The analysis is based on interviews with Khadim's senior marketing, sales, and store managers. Key findings relate to Khadim's formal feedback systems, distribution architecture, branding and marketing strategies, online retail distribution plans, target segments, and relationships with distributors and dealers. Recent fundraising and board changes are bringing new perspectives to help Khadim's prepare for further expansion nationwide.
Real-time Behavior Prediction: The Missing Link in UX ExperimentationVWO
油
You run A/B tests to optimize your site, tweaking layouts, CTAs, and offers to see what works best. But what happens between test cycles? Visitors behave differently in every sessionsome hesitate, some browse quickly, and some are ready to buy. Thats where the powerful combination of VWO and Quin AI comes in. While VWOs A/B testing helps you make data-backed decisions, Quin AIs real-time behavioral intelligence adapts to each visitor in the moment, ensuring no opportunity is missed.
Join Gonca G端lser, CTO & Co-founder at Quin AI, as she dives into how A/B testing and real-time AI work together to drive higher conversions, better engagement, and smarter optimizations. Learn how Quin AI detects real-time signalslike exit intent, hesitation, or product interestand delivers personalized interventions without disrupting structured tests. With VWO + Quin AI, you dont have to wait for test results to take actionyou can experiment, learn, and optimize at the same time. Dont miss this opportunity to discover how this integration turns every visit into a conversion opportunity!
How to make engaging explainer videos by B2Wmarketingb2wtv
油
In todays digital landscape, animated explainer video production are incredibly effective for simplifying complex ideas and engaging audiences online. As businesses continue to work in hybrid or fully virtual setups, using video has become critical for reaching and resonating with both customers and employees. From lead generation to
enhancing internal communications, lets explore the primary ways explainer videos can elevate your business strategy in this comprehensive video.
https://www.b2w.tv/
#AnimatedExplainerVideos #ExplainerVideo #ExplainerVideoProduction
Purchase an Old GitHub Account-100% Secure GuaranteeGitHub
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You are at the ideal spot if you are quickly searching for former GitHub accounts. Our global professional Old GitHub account sales service is based on We provide reasonably priced, 100% safe Urgent Old GitHub accounts with complete verified credentials. Order on USAITSell if you like a secure, steady, completely confirmed GitHub account. We are 100% trustworthy; hence, losing your money is not likely. If you purchase a GitHub account from us, we will do our best to make you pleased with our service. Buy our service, and we believe it will be excellent for you. With our high-caliber offerings, we aim to please our clients.
24 Hours Reply/Contact
Telegram: @usaitsell
WhatsApp: +60138519726
Skype: usaitsell
Email: usaitsell@gmail.com
"Explore the best pediatrician digital marketing strategies to grow your pediatrics practice. Learn SEO for pediatricians and other proven marketing techniques.
"
Your business is growing, but your marketing strategy isn't keeping up. You know you need expert guidance to scale, but hiring a full-time Chief Marketing Officer (CMO) or marketing executive feels like a leapone that comes with a hefty price tag and long-term commitment.
Maybe it's time to consider hiring a fractional CMO. A great CMO understands the nuance of building a growth machine. They see the whole chess board and make opportunistic moves that change the trajectory of a business. They think about strategic marketing as a way to make everyone in the company's job easier. Imagine where your organization could go with that level of expertise in your corner, guiding marketing strategy.
Wheels Up Collectives Fractional CMO offering is designed to offer the expert leadership you're craving, but at a level your business can confidently support.
Stop wondering if your marketing could be better. Schedule a call with Wheels Up's fractional CMO team to see if we're a good fit for you.
Santamonica Study Abroad Client pitching.pdfaammee8577
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Pitching to Clients: Unlocking Success with Tailored Solutions
In todays fast-paced business environment, a compelling pitch is crucial to stand out and build lasting client relationships. This presentation is designed to showcase how businesses can effectively pitch their products or services to clients, ensuring a seamless alignment of needs, solutions, and value.
The PDF outlines the strategic approach to crafting persuasive pitches, highlighting essential components such as understanding client needs, defining the unique selling proposition (USP), and presenting the value proposition in a clear, concise manner. It also delves into the importance of storytelling, using data-driven insights, and employing engaging visuals that resonate with the target audience.
Through carefully structured slides, this presentation provides actionable steps to:
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This PDF aims to help businesses and professionals refine their pitching strategies to deliver impactful presentations that resonate with clients, leading to successful collaborations and growth. Whether you're a seasoned professional or just starting, this guide offers practical insights for refining your pitching skills.
In an increasingly competitive marketplace, an effective client pitch can make all the difference in securing new business and nurturing lasting relationships. This comprehensive PDF presentation is crafted to guide businesses and professionals in mastering the art of pitching, offering insights on how to engage potential clients, address their unique needs, and ultimately close deals successfully.
Through a combination of proven strategies, real-world examples, and expert advice, this guide breaks down the key elements of an impactful pitch, from the initial introduction to post-pitch follow-up. It empowers businesses to not just present their solutions, but to do so in a way that resonates with clients on both a rational and emotional level.
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This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.
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I want to showcase my ability to use Google Analytics 4 to gain valuable insights and make informed marketing decisions. As a certified user, I will demonstrate a strong understanding of Google Analytics, including setting up and structuring a property and effectively using various reporting tools and features.
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Campaigns that Click: Practical Personalization Strategies to Boost ROIAggregage
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Join Jennifer Hodroge in this new webinar where she'll explore how to improve campaign alignment and deliver exceptional buyer experiences by tailoring your efforts to meet customer needs. From journey mapping to personalization at scale, youll learn how to build smarter marketing strategies that drive better results and maximize ROI!
The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07
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In todays fast-paced digital era, businesses must adapt to the ever-evolving online landscape to remain competitive. Digital marketing has become an essential tool for reaching potential customers, increasing brand awareness, and driving sales. Whether youre a small business owner or an entrepreneur, leveraging digital marketing strategies can significantly enhance your online presence and growth.
How to make your explainer videos memorable and persuasivemarketingb2wtv
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In todays digital landscape, animated explainer video production are incredibly effective for simplifying complex ideas and engaging audiences online. As businesses continue to work in hybrid or fully virtual setups, using video has become critical for reaching and resonating with both customers and employees. From lead generation to
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How to Increase Online Sales with a Well-Designed E-commerce Site: A Strategi...AceOneMaster
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In today's digital marketplace, a well-designed e-commerce site can significantly impact your online sales success. As experts in digital marketing in Jonesboro AR, we've helped numerous businesses transform their online presence into powerful sales engines. Let's explore how strategic e-commerce design can boost your sales and customer engagement.
In today's digital age, having a website is crucial for businesses, individuals, and organizations alike. This presentation highlights the key reasons why having a website is essential, including enhancing visibility, building credibility, improving customer engagement, and offering 24/7 accessibility.
We explore how a website serves as a powerful marketing tool, boosts SEO efforts, and fosters trust with potential clients or customers. Whether youre looking to establish an online presence, showcase your products and services, or connect with your audience, a website is the cornerstone of your digital success.
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptxsuminkt7
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In today's digital age, mastering online visibility is crucial for business success. This presentation provides a comprehensive overview of the core components of digital marketing, designed to empower you with the knowledge needed to thrive in the online landscape. We'll explore essential strategies, from Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to content and social media marketing, and the foundational importance of effective web development.
Whether you're a business owner seeking to enhance your online presence, a marketing professional looking to expand your skill set, or simply interested in understanding the dynamics of digital marketing, this presentation offers valuable insights. For businesses seeking to optimize their search engine presence, particularly those in the Toronto area, we'll touch upon the importance of effective SEO strategies, and how working with a skilled professional, like a freelance SEO consultant in Toronto, can significantly impact your online growth. We'll demystify key concepts and provide practical examples to help you navigate the digital marketing world with confidence.
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Meta AI Leading the Charge in AI Advancements.docxAmbest Brandcom
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Artificial Intelligence (AI) has rapidly evolved over the last few years, becoming a key driver of innovation across industries. Among the major players in this revolution, Meta (formerly Facebook) has taken center stage with its bold and pioneering AI advancements. From enhancing user experiences on social platforms to revolutionizing content moderation, Meta AI has consistently pushed the boundaries of what AI can achieve.
In 2024, Meta AI is poised to lead the charge in AI advancements with its extensive research and cutting-edge technologies. This article delves into the most impactful AI breakthroughs spearheaded by Meta and how they are transforming the digital landscape. Businesses looking to harness these advancements must adapt their strategies to remain competitive. Partnering with the best digital marketing company in Mumbai can ensure you stay ahead in this AI-driven world.
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