Storytelling in Marketing | IIM Calcutta | MTCI
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Coca-Cola aims to shift from creative excellence to content excellence by 2020. They will develop content that improves the world and people's lives while also achieving business goals. Coca-Cola wants to use stories and content from consumers to increase engagement and brand reach through videos that spark conversations and earn a place in popular culture.
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This poster analyzes a vector poster for Coca-Cola that depicts the shapes of various countries emerging from the recognizable Coke bottle. It interprets this as representing that Coke is sold worldwide. The poster uses warm, earthy colors and the trademark Coke font to positively promote the brand. The large Coke logo ensures viewers easily recognize it as an ad for the iconic brand, tapping into audience association of the bottle shape with Coca-Cola. The poster cleverly incorporates the popular nickname for Coke into its slogan.Closing Keynote: Content 2020: How The Coca-Cola Company is Evolving its Cre...
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Brynn Bardacke gave the closing keynote for "Content 2020" on how the Coca-Cola Company is evolving its creative agenda. The presentation covered Coca-Cola's shift from one-way storytelling in the 1980s-2000s to dynamic storytelling that creates stories meant to be shared across relevant platforms. Examples discussed included Share a Coke, Small World Machines, and campaigns promoting togetherness and inspiration in sports. Bardacke also noted Coca-Cola's focus on generating more content with the same budget and looking to the future with its "70/20/10" creative model.Research an inspirational advertising campaign 
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This advertisement from Coca-Cola features a typical family from the 1960s drinking Coca-Cola to show that it is for people of all ages. The vintage style stands out from other recent ads by evoking how Coca-Cola first started while still appealing to a modern audience. The small logo in the corner effectively communicates the brand is well-established without needing a large logo. White bubbles against a red background with high contrast further associates the ad with Coca-Cola.
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- Coca-Cola is the largest beverage company in the world, valued at $79 billion in 2013, and owns brands like Coca-Cola, Sprite, and Dasani sold in 128 countries.
- In Vietnam, Coca-Cola has the highest market share of the soft drink industry, which has steadily increased since 2011. Coca-Cola targets consumers aged 15-40 across rural and urban areas and uses campaigns like "Share a Coke" to position itself as the youthful, fun brand compared to competitors Pepsi and Big Cola.
- While Coca-Cola has strong brand recognition and marketing, its websites lack detailed campaign information for customers and it faces threats from changing consumer preferences towards healthierWord of Mouth Marketing- Compelling Idea (Coca-Cola)
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The document discusses the history and marketing campaigns of Coca-Cola over decades. It describes how Coca-Cola originated in 1886 in Atlanta, Georgia and has since become a global brand refreshing billions every day. It outlines some of Coca-Cola's iconic ad campaigns in India such as "Jo Chaho Ho Jaaye" featuring celebrities to target youth, and "Thanda Matlab Coca-Cola" to appeal to masses. The document also discusses Coca-Cola's global "Open Happiness" campaign and use of innovative experiential marketing techniques like interactive vending machines.Critical analysis of the strategic and tactical approaches of coca cola
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The Coca-Cola Company, incorporated on September 5th, 1919 is a well known beverage company. The company has a ownership and licensing of brands and markets over 500 non-alcoholic beverages brands which usually consist of sparkling beverages but also a varied number of still beverages like water , enhanced water , juice and juice drinks , ready to drink teas and coffees and also many sports and energy drinks. For every industry who has to spend reasonable time and effort in marketing, Coca Cola serves as a true inspiration (World of Coca-Cola, 2015).When most of the company belongs to mature stage of the product life cycle, and is operating in a competitive market with little product differentiation, the company has been successful to grow in terms of strength as a brand and its marketing techniques. (Cokecce.com, 2015) Coca-cola Company track the customers demand and design the product.
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The document discusses Coca-Cola's strategic goals and how it tracks customer demand and designs its products. Coca-Cola aims to be the market leader in Bangladesh by producing high-quality drinks. It tracks various factors that influence demand, such as prices of substitutes and complements, consumer income, time of year, and advertising. Recently, Coca-Cola has refocused its design efforts under a new direction to simplify branding and improve the user experience.Advertising content
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The "Share a Coke" advertising campaign launched by Coca-Cola in 2014 was an immediate success. It was the first time in 10 years that Coke saw an increase in sales. The campaign encouraged people to find their name or a friend's name on Coke bottles in an effort to promote sharing. It targeted all age groups and saw increased consumption during the summer months. The simple message of sharing a Coke with others tapped into emotions and allowed consumers to feel personally connected to the brand. The campaign continued to be effective in subsequent years and helped Coca-Cola rise from a period of declining marketing success.Advertising content
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The "Share a Coke" advertising campaign launched by Coca-Cola in 2014 was an immediate success. It was the first time in 10 years that Coke saw an increase in sales. The campaign encouraged people to find their name or a friend's name on Coke bottles in an effort to promote sharing. It targeted all age groups and saw increased consumption during the summer months. The simple message of sharing a Coke with others tapped into emotions and allowed consumers to feel personally connected to the brand. The campaign has continued to be successful in subsequent years and helped Coca-Cola rise from a period of declining marketing and sales.Critical analysis of the strategic and tactical approaches of coca cola
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The following essay shall discuss the importance of brand management and brand campaigning. The company chosen for the essay is Coca-Cola. In the first part of the essay we shall see how Coca Cola has retained itself as a top most brand in the beverage industry globally. Also a very important part of this essay is the brand proposal for Coca Cola- launching a new product, per se, snacks and how the company can add to its product lines and product mixes. How important is brand reputation and brand campaigning, has been explained in depth throughout the essay. Marketing Ad
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Coca-Cola has run several large advertising campaigns over the years:
1. The "Love Story" 2017 UK campaign featured recycling-themed commercials to promote Coca-Cola's goal of collecting all its packaging by 2030.
2. The global "Taste the Feeling" campaign from 2016 was an integrated effort across many countries and media to showcase feelings and moments associated with drinking Coke.
3. In celebration of the 2016 Rio Olympics, Coca-Cola Brazil's "That's Gold" campaign featured famous Olympic moments and athletes to celebrate accomplishment.Digital Digest #2.pptx
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The "Share a Coke" marketing campaign personalized Coca-Cola bottles and cans by writing names that people could relate to, like friend or sister, in order to improve sales and customer interactions. They promoted the campaign on social media and encouraged sharing photos using #Shareacoke. This successful campaign boosted Coke sales by using the brand to strengthen relationships and through innovative advertising approaches like customizing bottles at kiosks. Coca-Cola also collaborated with celebrities to further promote the campaign.Marketing Communications of Coca -Cola
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Coca-Cola uses an integrated marketing communications approach to promote its brands. It utilizes various media channels including newspapers, magazines, television, radio, cinema, internet, outdoor advertising, and social media. Coca-Cola also leverages word-of-mouth marketing, point-of-sale materials, sales promotions, public relations, and a network of salespeople to communicate with customers. The company aims to create consistency across its various marketing initiatives and tailor certain campaigns to local cultures to maximize effectiveness on a global scale.Open happiness
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The document announces Coca-Cola's new global marketing campaign called "Open Happiness". The campaign builds on Coca-Cola's previous "Coke Side of Life" campaign and invites people to find moments of simple pleasure and refreshment by opening a Coke. The first ads for "Open Happiness" will air during American Idol in the US and will roll out worldwide over the next few weeks through TV, print, digital and other channels. The campaign aims to create a positive association with Coke at every level from large national ads to store shelves.Coca cola brand positioning 
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Coca-Cola has strategically positioned itself as a global brand while adapting to local markets. It began as a drink invented in 1886 and sold for 5 cents. Over time, Coca-Cola grew to be the largest beverage company in the world, offering over 500 brands across more than 200 countries. To maintain its leading position, Coca-Cola employs a "think global, act local" strategy, keeping its core product consistent while tailoring offerings and marketing to different regions and cultures. The company has established strong brand recognition through iconic packaging, consistent logo and branding, and large sponsorships of popular events.Ogilvy Jay Chiat Winners 2012
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This document summarizes a campaign by Ogilvy Shanghai to help the North Face brand reconnect with urban Chinese consumers who had lost their sense of direction. The campaign conducted cultural analysis to develop an experience that went beyond traditional advertising. Women were invited on outdoor adventures to find their "true north" purpose. This small spark started a prairie fire, with the campaign exceeding expectations by strengthening the brand's connection and growing sales. Coca-Cola Company - Group Coconut.pdf
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This document provides information about Coca-Cola's communication plan in Vietnam. It begins with background research on Coca-Cola, including its history, achievements, corporate identity, reputation, and objectives. The plan is then outlined, identifying target stakeholders, message themes, media strategy, execution, measurement, risks, and budget. The overarching goal is to organize factory tours for 10,000 customers and media to rebuild trust and change perceptions of quality issues. The key target stakeholders are local communities and customers, whose opinions can help improve Coca-Cola's reputation.Branding Decisions of Valuable Brands : PEPSICO & COCACOLA
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This document discusses and compares the branding decisions of Pepsi and Coca-Cola. It outlines the slogans used by each brand over time, how their logos and positioning have evolved, and their marketing strategies. Pepsi has targeted younger consumers and leveraged music and celebrities in its ads and branding. Coca-Cola has strategically positioned itself as a global brand associated with happiness and sharing. Both brands are constantly adapting to changes in consumer preferences while maintaining their iconic status as leading soda competitors.420 final presentation
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Coca-Cola's digital presence is strong but could be improved, especially among millennials. The document proposes increasing Coca-Cola's social media presence through more interactive content. An idea is to develop an app allowing users to make themselves part of a Coca-Cola commercial by accessing their camera and inserting themselves into scenes. Entries would be judged based on representing themes of fun, friends, and enjoyment of the drink. The campaign would run from June to August and success would be measured by site engagement, ad clicks, and return on investment.More Related Content
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Atm坦sferas controladas[1]Hayleen Barrionuevo
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La atm坦sfera controlada es una t辿cnica de conservaci坦n que modifica la composici坦n gaseosa de la atm坦sfera en una c叩mara frigor鱈fica para controlar variables como la temperatura, humedad y circulaci坦n del aire. Esto permite conservar productos hortofrut鱈colas en una atm坦sfera baja en ox鱈geno y rica en di坦xido de carbono, ralentizando su respiraci坦n y maduraci坦n. Existen diferentes tipos de pel鱈culas pl叩sticas para el envasado al vac鱈o que mantienen estaMemoria t辿cnica aire acondicionado corregidaDanilo Rojas
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Este documento describe los sistemas de aire acondicionado y ventilaci坦n mec叩nica que ser叩n instalados en el Centro Quir炭rgico del Hospital Provincial General "Isidro Ayora" en Loja, Ecuador. Se instalar叩n dos sistemas split para los quir坦fanos agrupados de dos en dos, cada uno con una unidad manejadora de aire y una unidad condensadora. Tambi辿n se instalar叩 un extractor de ba単o para ventilar el vestidor de mujeres. El documento proporciona detalles t辿cnicos sobre los equipos y componentes de los sistDiagrama de inst. de aires acondicionadosRaul Jimenez Albores
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El documento explica el funcionamiento de los sistemas de aire acondicionado en veh鱈culos. Estos sistemas usan el principio de refrigeraci坦n por compresi坦n de un refrigerante para enfriar y deshumidificar el aire. El ciclo involucra compresi坦n, condensaci坦n, expansi坦n y evaporaci坦n del refrigerante. Tambi辿n incluye componentes como el compresor, condensador, evaporador, v叩lvulas y termostatos para regular autom叩ticamente la temperatura dentro del veh鱈culo.Gu鱈a de t辿rminosDavid Dur叩n
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Este documento proporciona definiciones de varios t辿rminos relacionados con la detecci坦n y extinci坦n de incendios. Define detectores de incendio, riesgos leves, moderados y altos, tipos de ocupaci坦n, detectores de calor y humo, sistemas fijos de extinci坦n con agua, gabinetes para mangueras contra incendio, medios de escape, distancias de recorrido, salidas de emergencia, tableros centrales de control, se単ales de alarma, zonas, estaciones manuales, y clas1376 1999
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The document contains repetitive text stating "息FONDONORMAPARAUSOEXCLUSIVODE:INPSASEL" without providing any other context or information.Similar to Storytelling in Marketing | IIM Calcutta | MTCI (20)
Coca-cola
Coca-colaMy Khanh Luong Le
油
- Coca-Cola is the largest beverage company in the world, valued at $79 billion in 2013, and owns brands like Coca-Cola, Sprite, and Dasani sold in 128 countries.
- In Vietnam, Coca-Cola has the highest market share of the soft drink industry, which has steadily increased since 2011. Coca-Cola targets consumers aged 15-40 across rural and urban areas and uses campaigns like "Share a Coke" to position itself as the youthful, fun brand compared to competitors Pepsi and Big Cola.
- While Coca-Cola has strong brand recognition and marketing, its websites lack detailed campaign information for customers and it faces threats from changing consumer preferences towards healthierWord of Mouth Marketing- Compelling Idea (Coca-Cola)
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油
The document discusses the history and marketing campaigns of Coca-Cola over decades. It describes how Coca-Cola originated in 1886 in Atlanta, Georgia and has since become a global brand refreshing billions every day. It outlines some of Coca-Cola's iconic ad campaigns in India such as "Jo Chaho Ho Jaaye" featuring celebrities to target youth, and "Thanda Matlab Coca-Cola" to appeal to masses. The document also discusses Coca-Cola's global "Open Happiness" campaign and use of innovative experiential marketing techniques like interactive vending machines.Critical analysis of the strategic and tactical approaches of coca cola
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The Coca-Cola Company, incorporated on September 5th, 1919 is a well known beverage company. The company has a ownership and licensing of brands and markets over 500 non-alcoholic beverages brands which usually consist of sparkling beverages but also a varied number of still beverages like water , enhanced water , juice and juice drinks , ready to drink teas and coffees and also many sports and energy drinks. For every industry who has to spend reasonable time and effort in marketing, Coca Cola serves as a true inspiration (World of Coca-Cola, 2015).When most of the company belongs to mature stage of the product life cycle, and is operating in a competitive market with little product differentiation, the company has been successful to grow in terms of strength as a brand and its marketing techniques. (Cokecce.com, 2015) Coca-cola Company track the customers demand and design the product.
Coca-cola Company track the customers demand and design the product.badhon11-2104
油
The document discusses Coca-Cola's strategic goals and how it tracks customer demand and designs its products. Coca-Cola aims to be the market leader in Bangladesh by producing high-quality drinks. It tracks various factors that influence demand, such as prices of substitutes and complements, consumer income, time of year, and advertising. Recently, Coca-Cola has refocused its design efforts under a new direction to simplify branding and improve the user experience.Advertising content
Advertising contentEricaLJonesMAEd
油
The "Share a Coke" advertising campaign launched by Coca-Cola in 2014 was an immediate success. It was the first time in 10 years that Coke saw an increase in sales. The campaign encouraged people to find their name or a friend's name on Coke bottles in an effort to promote sharing. It targeted all age groups and saw increased consumption during the summer months. The simple message of sharing a Coke with others tapped into emotions and allowed consumers to feel personally connected to the brand. The campaign continued to be effective in subsequent years and helped Coca-Cola rise from a period of declining marketing success.Advertising content
Advertising contentEricaLJonesMAEd
油
The "Share a Coke" advertising campaign launched by Coca-Cola in 2014 was an immediate success. It was the first time in 10 years that Coke saw an increase in sales. The campaign encouraged people to find their name or a friend's name on Coke bottles in an effort to promote sharing. It targeted all age groups and saw increased consumption during the summer months. The simple message of sharing a Coke with others tapped into emotions and allowed consumers to feel personally connected to the brand. The campaign has continued to be successful in subsequent years and helped Coca-Cola rise from a period of declining marketing and sales.Critical analysis of the strategic and tactical approaches of coca cola
Critical analysis of the strategic and tactical approaches of coca colaiWant tutor
油
The following essay shall discuss the importance of brand management and brand campaigning. The company chosen for the essay is Coca-Cola. In the first part of the essay we shall see how Coca Cola has retained itself as a top most brand in the beverage industry globally. Also a very important part of this essay is the brand proposal for Coca Cola- launching a new product, per se, snacks and how the company can add to its product lines and product mixes. How important is brand reputation and brand campaigning, has been explained in depth throughout the essay. Marketing Ad
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油
Coca-Cola has run several large advertising campaigns over the years:
1. The "Love Story" 2017 UK campaign featured recycling-themed commercials to promote Coca-Cola's goal of collecting all its packaging by 2030.
2. The global "Taste the Feeling" campaign from 2016 was an integrated effort across many countries and media to showcase feelings and moments associated with drinking Coke.
3. In celebration of the 2016 Rio Olympics, Coca-Cola Brazil's "That's Gold" campaign featured famous Olympic moments and athletes to celebrate accomplishment.Digital Digest #2.pptx
Digital Digest #2.pptxHarjanpreetSingh
油
The "Share a Coke" marketing campaign personalized Coca-Cola bottles and cans by writing names that people could relate to, like friend or sister, in order to improve sales and customer interactions. They promoted the campaign on social media and encouraged sharing photos using #Shareacoke. This successful campaign boosted Coke sales by using the brand to strengthen relationships and through innovative advertising approaches like customizing bottles at kiosks. Coca-Cola also collaborated with celebrities to further promote the campaign.Marketing Communications of Coca -Cola
Marketing Communications of Coca -ColaSanjeev Sahu
油
Coca-Cola uses an integrated marketing communications approach to promote its brands. It utilizes various media channels including newspapers, magazines, television, radio, cinema, internet, outdoor advertising, and social media. Coca-Cola also leverages word-of-mouth marketing, point-of-sale materials, sales promotions, public relations, and a network of salespeople to communicate with customers. The company aims to create consistency across its various marketing initiatives and tailor certain campaigns to local cultures to maximize effectiveness on a global scale.Open happiness
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油
The document announces Coca-Cola's new global marketing campaign called "Open Happiness". The campaign builds on Coca-Cola's previous "Coke Side of Life" campaign and invites people to find moments of simple pleasure and refreshment by opening a Coke. The first ads for "Open Happiness" will air during American Idol in the US and will roll out worldwide over the next few weeks through TV, print, digital and other channels. The campaign aims to create a positive association with Coke at every level from large national ads to store shelves.Coca cola brand positioning
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油
Coca-Cola has strategically positioned itself as a global brand while adapting to local markets. It began as a drink invented in 1886 and sold for 5 cents. Over time, Coca-Cola grew to be the largest beverage company in the world, offering over 500 brands across more than 200 countries. To maintain its leading position, Coca-Cola employs a "think global, act local" strategy, keeping its core product consistent while tailoring offerings and marketing to different regions and cultures. The company has established strong brand recognition through iconic packaging, consistent logo and branding, and large sponsorships of popular events.Ogilvy Jay Chiat Winners 2012
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油
This document summarizes a campaign by Ogilvy Shanghai to help the North Face brand reconnect with urban Chinese consumers who had lost their sense of direction. The campaign conducted cultural analysis to develop an experience that went beyond traditional advertising. Women were invited on outdoor adventures to find their "true north" purpose. This small spark started a prairie fire, with the campaign exceeding expectations by strengthening the brand's connection and growing sales. Coca-Cola Company - Group Coconut.pdf
Coca-Cola Company - Group Coconut.pdfVThanhTho1
油
This document provides information about Coca-Cola's communication plan in Vietnam. It begins with background research on Coca-Cola, including its history, achievements, corporate identity, reputation, and objectives. The plan is then outlined, identifying target stakeholders, message themes, media strategy, execution, measurement, risks, and budget. The overarching goal is to organize factory tours for 10,000 customers and media to rebuild trust and change perceptions of quality issues. The key target stakeholders are local communities and customers, whose opinions can help improve Coca-Cola's reputation.Branding Decisions of Valuable Brands : PEPSICO & COCACOLA
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This document discusses and compares the branding decisions of Pepsi and Coca-Cola. It outlines the slogans used by each brand over time, how their logos and positioning have evolved, and their marketing strategies. Pepsi has targeted younger consumers and leveraged music and celebrities in its ads and branding. Coca-Cola has strategically positioned itself as a global brand associated with happiness and sharing. Both brands are constantly adapting to changes in consumer preferences while maintaining their iconic status as leading soda competitors.420 final presentation
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Coca-Cola's digital presence is strong but could be improved, especially among millennials. The document proposes increasing Coca-Cola's social media presence through more interactive content. An idea is to develop an app allowing users to make themselves part of a Coca-Cola commercial by accessing their camera and inserting themselves into scenes. Entries would be judged based on representing themes of fun, friends, and enjoyment of the drink. The campaign would run from June to August and success would be measured by site engagement, ad clicks, and return on investment.Coca cola presentation
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Coca-Cola markets and sells its products worldwide through a variety of strategies. It offers nearly 500 brands across over 200 countries. Coca-Cola owns over half the world's beverages and focuses on availability, visibility, cooling, and range. The company uses product marketing, celebrity endorsements, sponsorships, reasonable pricing, advertisements, and availability in local markets. Coca-Cola segments the market geographically, demographically, and psychographically. It has conducted brand building activities like contests and personalized campaigns on social media.NOT FOR SALEThe Coca-Cola Company Struggles with Eth.docx
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Coca-Cola has struggled with a number of ethical crises over the last ten years that have hurt its financial performance and reputation. Issues have included a product contamination scare in Europe, allegations of racial discrimination by employees, and accusations of manipulating a market test conducted for Burger King. Leadership turnover and the resignation of a major investor were partly attributed to the company's failures to overcome these challenges.Coca Sustainability
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The document summarizes a case study about allegations against Coca-Cola in India in 2003. The Centre for Science and Environment issued a report claiming that 12 major drink brands sold in Delhi, including Coca-Cola drinks, contained pesticide residues. The report also alleged that Coca-Cola caused water shortages by extracting groundwater and polluted local water sources with wastewater discharge. Coca-Cola denied the allegations.Marketing plan by amdad and annie 
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This document provides an overview and marketing plan for Coca Cola presented by students at Baluchistan University of Information Technology and Management Sciences. It includes an introduction to Coca Cola as the world's largest beverage company with over 500 brands. The marketing plan examines Coca Cola's situation, industry analysis, SWOT analysis, objectives, and strategies. It aims to create strong brand awareness for Coca Cola and expand its global market share of nonalcoholic drinks.More from Induchoodan R (20)
Notion: Product Anecdotes
Notion: Product AnecdotesInduchoodan R
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Notion:
a singular tool that handles all your work outside email and Slack
Google Docs, Google Sheets, Confluence, Evernote, Trello , Todoist - all in one.
Lego Block structure with endless possibilities
Free Personal Use (similar to Ever Note) or Premium features at a price
Est. at over $2 Bn with 1M users
Emotional Product Design
Emotional Product DesignInduchoodan R
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Strengthening the emotional impact of product experiences through visceral, behavioral, and reflective design.Reviving Kerala Toddy | IIMC | MTCI
Reviving Kerala Toddy | IIMC | MTCIInduchoodan R
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India has a large and growing liquor market, valued at $35 billion annually. The market includes Indian Made Foreign Liquor (IMFL) such as whiskey, rum, and brandy as well as beer and country liquor. IMFL and beer have seen high growth rates of over 10% and 15% respectively, while country liquor growth is slower. Kerala has a tradition of consuming toddy, or palm wine extracted from coconut trees, and has the highest per capita consumption of alcohol in India. However, the toddy industry is declining due to fewer tappers and changing consumer preferences. Revitalizing toddy production and marketing it as the traditional Neera beverage or developing premium brands could help boost the industry.ZARA | IIMC | MIS
ZARA | IIMC | MISInduchoodan R
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The document discusses Zara's business model and use of technology. Some key points:
1. Zara links customer demand directly to manufacturing and distribution through vertical integration. Designers gather customer data from stores to quickly design and produce new products.
2. Products move from design to stores in just 3 weeks, much faster than competitors. Information technology helps share designs and gather sales data from stores twice weekly.
3. By producing locally and frequently updating stock based on sales, Zara can respond rapidly to fashion trends and consumer demands. This keeps customers returning to stores regularly.Apollo Tyres | IIMC | Sales & Distribution
Apollo Tyres | IIMC | Sales & DistributionInduchoodan R
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This document provides an overview of the tyre industry in India and Apollo Tyres' position within it. It summarizes insights from primary research interviews with Apollo sales managers, tyre dealers, and truck fleet owners. Key findings include: Apollo follows a fixed discount structure, while competitors offer increasing discounts based on volume; dealers prefer Apollo's structure as it benefits small and large dealers equally. Fleet owners prioritize durability, credit terms, and timely delivery when choosing tyres. The document also outlines motivators and barriers for dealers and fleet owners in selling or purchasing Apollo Tyres. It proposes strategies like expanding the dealer network and conceptualizing a fleet management system to increase Apollo's market share.
Lakme Fashion Week | IIMC | MIP
Lakme Fashion Week | IIMC | MIPInduchoodan R
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Lakme Fashion Week aims to take fashion and beauty trends to India in a cost-effective way. The document proposes conducting secondary Lakme Fashion Week events in cities across India to increase awareness and engagement. These events would include competitions like ramp walks and designing contests. Winners would receive passes to the primary Lakme Fashion Week in Mumbai. Digital strategies are also suggested, like a mobile app for live streaming, contests and discounts. TV ads are proposed to showcase models' journeys and bust myths about modeling. The goal is to leverage Lakme Fashion Week to promote Lakme's brand and products nationwide.Shopping Groups | IIMC | Consumer Behaviour
Shopping Groups | IIMC | Consumer BehaviourInduchoodan R
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This document discusses reference groups and their influence on consumer product choice decisions. It defines reference groups as groups that people refer to when evaluating themselves, and notes that reference groups can influence behavior through informational, normative, and identification influences. The document then examines different types of reference groups (membership vs non-membership, positive vs negative influence) and how marketers can approach reference groups through advertising, product trials, and point-of-sale strategies to influence consumer shopping groups.Vivel: Integrated Marketing Communication Report | IIMC | IMC
Vivel: Integrated Marketing Communication Report | IIMC | IMCInduchoodan R
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Vivel is ITC's personal care brand that targets the popular middle segment of the Indian soap and shampoo market. It offers multiple variants of soap and shampoo. Vivel Di Wills targets the upper middle class with slightly premium soaps, while regular Vivel offers affordable products to the middle class. ITC leverages its strong distribution network to ensure wide availability of Vivel. Bollywood actress Kareena Kapoor promotes the brand. The brand focuses on nourishment, protection and hydration to position itself against market leaders HUL and P&G.
Stereotypes in Brand Communication | IIM Calcutta | MTCI
Stereotypes in Brand Communication | IIM Calcutta | MTCIInduchoodan R
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The document discusses several advertisements and their portrayal of gender and sexuality. It analyzes ads from Coca-Cola, Google, Starbucks, Motorola, Pantene, and Barbie. The Coca-Cola and Google ads received positive ratings for depicting LGBT characters in realistic ways without stereotypes. However, the Google ad was also criticized for reinforcing the stereotype that masculinity is defined by physical strength. The Starbucks ad used drag queens but was criticized for portraying them as clowns. The Motorola Super Bowl ad received negative attention for using sex and gay stereotypes to sell its product. The Pantene and Barbie ads tackled gender stereotypes and encouraged women's empowerment.Disruptive Content Business Models | IIM Calcutta | SEMM
Disruptive Content Business Models | IIM Calcutta | SEMMInduchoodan R
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This document provides a link to a PDF file stored on Google Drive. Clicking the link allows downloading a higher quality version of some content currently being discussed or shared. The link suggests that a PDF format would provide better visual quality than other formats for whatever information is being conveyed.Marketing through Sports | IIM Calcutta | SEMM
Marketing through Sports | IIM Calcutta | SEMMInduchoodan R
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SEMM Assignment on 'Marketing through Sports'
Carpe Diem 2016 Brochure Design
Carpe Diem 2016 Brochure DesignInduchoodan R
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http://iimc-carpediem.com/
Carpe Diem 2016 - IIM Calcutta's Annual Cultural Festival.
IIM Calcutta | ManCom Presentation
IIM Calcutta | ManCom PresentationInduchoodan R
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Modi proposed a statue to stand for the ideals of Vallabhai Patel. Its to represent the oneness of Indians despite the long standing socio-cultural diversity that exist in India and commemorate the man behind this unity and oneness of the nation. It would be the world's tallest statue. Mr Modi said: The world will be forced to look at India when this statue stands tall.Khadims | IIM Calcutta | Marketing Management
Khadims | IIM Calcutta | Marketing ManagementInduchoodan R
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The document analyzes the distribution strategy of Khadim's, a leading footwear retailer in India. It finds that Khadim's key strength is its distribution network, which includes over 650 retail outlets across India. The analysis is based on interviews with Khadim's senior marketing, sales, and store managers. Key findings relate to Khadim's formal feedback systems, distribution architecture, branding and marketing strategies, online retail distribution plans, target segments, and relationships with distributors and dealers. Recent fundraising and board changes are bringing new perspectives to help Khadim's prepare for further expansion nationwide.Recently uploaded (20)
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Sports Trainer Level 1 Course by Sports Medicine Australia A gateway to professional development, career opportunities, and working in Australia.
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If you are a sports professional looking to enhance your clinical skills and open doors to global opportunities, this presentation is for you.ASP.NET Web API Interview Questions By Scholarhat
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Storytelling in Marketing | IIM Calcutta | MTCI
- 8. Johnnie Walker - The Man Who Walked Around The World
- 12. Hamara BAJAJ (1989) DD old advertisement
- 14. A few more examples Dodge Brothers -| Ahead of Their TimeP&G - Thank You, Mom Tide速 - Labor DayApple - The Song
- 19. Example : Coca-Cola : Content 2020 Coca-Cola moves from creative excellence to content excellence as a part of their vision for 2020., They need to develop content that makes a commitment to making the world a better place and to develop value and significance in peoples liveswhile at the same time driving business objectives for Coca-Cola, and Through the stories they tell, to provoke conversations and earn a disproportionate share of popular culture. The above videos capture how they are planning to tap into the stories and content from consumers to increase engagement and brand reach. Engagement Word of Mouth