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MARTIN LUTHER SILVERI,
BP15020, Douala. Cameroon, West Africa.
Mob: +237-696962272; Mob: +237-653992864 Email: martin.luther.silveri@gmail.com
CAREER SUMMARY
Channel retail sales professional with 12+ years of progressive experience within the consumer durable sales industry and
the skills to drive business growth, capitalize on new revenue potential, and manage all aspects of daily business operations,
especially in business development, sales, marketing, business support and strategic planning of new market penetration,
budgeting and inventory management, with excellent communication and Interpersonal skills
 Proactive leader with refined business acumen and exemplary people skills as a marketing sales/ business development
 Facilitate a team approach to meet organizational goals, increase productivity and enhance employee morale
 Passionate about business results, with strong sense of accountability, metrics and ownership
 Strong communication, negotiation skills and dedicated, innovative and self-motivated team player/builder
 Possess excellent interpersonal, analytical, organizational & presentation / soft skills & problem resolution skills
 Experienced for RFP/RFQ Tenders and Marketing ATL & BTL. Channel & Modern Trade Practices
 Good Understanding of Finance & Budgeting, Operations, Customer service & Redressals
ACADEMIC DETAILS
 MBA in Finance and Marketing Management, Madras University, Chennai, TN, India 2004 – 2006
 PG Diploma in Insurance Management, Pondicherry University, TN, India 2005 – 2006
 BCOM in Computer Applications, Kakatiya University, Warangal, AP, India 1998 – 2001
PROFESSIONAL EXPERIENCE
RKAMAL ELECTRONICS (RKamal Trading LLC Co Dubai), as Sr. Sales Manager Cameroon–West Africa. June’ – Present
Highlights:
 Consistently achieved $ 1 million in monthly sales in the Cameroon marketplace in consumer durable, appliances and
office furniture domain; by developing new departments and restructuring marketing activities
 Sales growth & market gains, Increased TV, Refrigerator & AC sales from zero to $ 1 Million in 3 Years
 Account Development, targeted, penetrated and grew business – new accounts in the Cameroon market
 Proven strengths in directing all aspects of the sales process, establishing multiple distribution channels of CE & HA
division
 Cost-effective sales and marketing strategies, programs, and initiatives that productive business results
 Product Development & Launch of new brand Videocon LED TV s, Refrigerators a d Split AC s from India
Key Responsibilities:
 A high networking capability and Establishing trusted long-term key accounts to help organizational sustainability;
supporting the management in well-informed critical decision-making and future planning
 Preparing all sales planning on CE, HA, DHA and Office Furniture Products imports and business proposals; prioritizing
consistent improvement in quality as a commitment to excellence and customer satisfaction
 Conceptualizing and implementing marketing strategies, promotional campaigns and discount schemes; determining
product pricing to stay competitive and give buyers with best value for money
 Accountable for increasing sales growth Streamlining market research for identification and enforcement of
competitor's benchmarks; organizing training for sales team and maintaining constant dialogue to optimize productivity
 Responsible for account penetration, business expansion, and protecting accounts from competition
 Building and maintaining long-term customer relationships with effective communication & collaboration leading to
rewards for both the parties
 Identify & convert new sales opportunities within existing accounts up-selling and cross-selling
 Manage and solve conflicts with clients, and make sure top-level service delivery to the key accounts
 Engagement in a variety of tasks including project management, co-ordination, strategic planning & negotiation
 Leadership and creative development of opportunities, and keeping record of equipment fleet. Participation in the
solution design and application & work with logistics, after sales support, and marketing team

VIDEOCON INDUSTRIES LTD, as Area Sales Executive (CE & HA) Visakhapatnam – AP, India. July’ 9 – May’
 Managed the complete secondary sales and revenue generation, developing dealer network, leading brand building
initiatives including consumer promotions and channel incentives, ensuring target achievement and team handling
 Established successfully and expanded distributors & dealers network in coastal Andhra region
 Driving sales initiatives to make business. Experience of the Channel, Retail sales process. A high networking capability.
Accountable for increasing sales growth. Analysis of financial data and controlling costs
 Demand forecasting; all branch & business communication; Ensuring trade loyalty; Market visit of 15-20 days
 Reviewed and tracked the distributor/ dealer sales performance
 Sales channel schemes working & credit management; Ensured timely revenue collections & 100% of trade accounts
reconciliation
SAMSUNG INDIA ELECTRONICS PVT LTD, as Sales Executive (CE &HA) Visakhapatnam – AP. July’ 6 – May’ 9
 Consistently achieved MBO (94 - 123%) for consumer electronics and home appliances business in terms of revenue,
market reach, market share, growth and satisfaction
 Channel sales & management - Managed 3 distributors, 20 direct billing point dealers & more than 140
sub dealers through a team of 2 RSO, 10 DSO & 40 ISD
 Actively worked for network expansion, focused on small towns & extractions taking the total figure of Samsung dealers
from 40 to 165 in 3 years
 Planned/ executed LCD launch/campaign in the state; Ensured placement, primary & sec sales of LCD with a thrust on
brand visibility, physical reach, occupancy & turnover share – Visakhapatnam ranked 1st several times in LCD volumes
 Utilized the pro otio al udgets withi the territory ; Lo ated, pla ed & i itiated 4 Sa su g Plaza outlets (Bra d
shop) in Visakhapatnam & upcountry during the year 2006-09; Ensured even billing, high-end sales & desired model mix
of products; Managed multi location network
ONIDA (MIRC) ELECTRONICS PVT LTD, as Sales Representative (CE &HA) Visakhapatnam – AP. July’ – Aug’
 Planning, organizing & managing events/ sales promotional exercises for the consumer electronics/ home appliances
business
 Organised 22 ONIDA fairs/ exhibitions leading to secondary sales, 18 MWO LIVE promotions & 11 KY Thunder -
Hydroshakti – Hydrofall promotions & 2 dealer meets
 Media and creative planning & initiated marketing activities (ATL & BTL); Ensured newspaper advertisements releases &
other media; selected outdoors like hoardings, kiosks, sig age s & eo s
 Marketing communications; Utilized the marketing tools & techniques for the brand building, promotion, positioning &
growth; Coordinated, developed & maintained PR with Channel & media partners
 Managed Marketing Functions like product planning & roadmaps, consultation and business development as well as
handling the pre-analysis data and post analysis of product lunch
PERSONAL DETAILS
 DOB : 16/11/1981
 Marital Status : Married
 Nationality : Indian
 Languages known : English, Hindi, Telugu & French Pursuing
 Passport No : Z2526345 valid till 30/05/2023
 Permanent Add : H.No:- 23-10-29, Viparthi Vari Veedi, Kurpam Mkt, One Town, Visakhapatnam - 530001, AP
Martin Luther Silveri

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