MealTics is a crowdfunding platform that allows users to purchase "MealTics" for $3 each to fund meals for homeless people from local restaurants. When the target number of meals is reached, MealTics purchases the meals from partner restaurants and a soup kitchen picks them up. Users can share their purchase on social media and have a chance to win monthly prizes. The founders aim to partner with restaurants, food banks, and organizations to fight hunger while providing marketing benefits to businesses. Their financial projections estimate $200k in revenue for 2013 from 5 cities with 200 partner restaurants and 50 organizations. Keys to success include engaging marketing, easy partnerships, and touching people's hearts to help fellow Americans in