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MEALTICS
Crowdfunding Meals From Restaurants to the Homeless
PROBLEM
                               Food pantries,
  49 million Americans
                           homeless shelters and
   suffer from hunger,
                            other organizations
   including 16 million
                            always need food to
         children.
                               help the needy.




    Restaurants throw      Homeless Americans
    away tons of food       are still Americans
  every day but want to    and want to feel that
  show they are socially   way. Eating good food
       responsible.              is a start!
SOLUTION: MEALTICS
                             1. Local
                       restaurants partner
   6. Help the            with MealTics
 homeless enjoy                                 2. Users can
 the same meals                              purchase a MealTic
that we can every                              online for $3.
       day!.




     5. After                                    3. Once the
purchasing a meal                             target amount of
earn a virtual ¡®tic¡¯                          meals is reached
 to win monthly                               we purchase the
     prizes!                  4. The                meals.
                        designated soup
                        kitchen can then
                           pick up the
                              meals.
MARKET SIZE


        80 percent of philanthropic dollars are donated by individuals
                                                                                v


Americans gave more than 298 billion to their favorite causes despite economy




       Social or human services charities raised over 35 billion in 2011
VALUE PROPOSITION

 Restaurants/Supermarkets                                 MealTic Users
                                                1. Easy and great way to help ?ght hunger in
1. Market as a socially responsible business.
                                                          America. Meals cost $3.

                                                  2. Can have a chance to win one of our
  2. Every time a MealTic user shares via
                                                              monthly prizes.
    social media he or she markets the
              restaurant too.
                                                   3. Share your MealTic experience on
                                                facebook and twitter and let your friends
   3. Increase in sales as well as attract
                                                know you want to end hunger in America.
                 customers.
                                                 4. See pictures of the kids and adults you
                                                               helped to feed.
4. Deepens brand in local communities, way
              to give back.
                                                5.You are purchasing a meal ON THE SPOT
                                                to help a hungry child or adult.You see the
5. Quick and seamless process signing up!
                                                       direct effect of your purchase.
USER ACQUISITION

    Launch                               Growth                               Maturity
              Sharing via social media, Kickstarter & viral campaign, word of mouth



Partnering with local food         PR: Grassroots marketing
 pantries and restaurants,       campaign, blogging, advertising     Crowdfunding meals globally.
 promotional materials in            and partnering with
     establishments.              organizations to spread the
                                             word.


 Partnering with major             Internet advertising, social      Celebrity reps, television ads,
 organizations such as               media marketing, viral        prizes including hanging out with
   Feeding America.                        marketing                           celebrities.




                      Recently featured on
BUSINESS MODEL
                                                 We
                                           take 50 cents
                                        off of each MealTic
                    Advertising fees         purchased.
                   for businesses and
                        particular
                     organizations.

     Social
 enterprise huh?

How do you make
    money?
FOUNDER TEAM
            Princeton                             USC
   Hustler. Princeton Grad.            Hacker. Worked at Af?nity
    Experience in founding          Solutions and Thrillist. Launched
   startup a startup out of         his own venture Social Rescue.
  college. The guy you would                   Dog Lover.
     want in your foxhole.



Ko? Frimpong: Business Guy               Rob Kumar: Tech Guy
FINANCIAL PROJECTIONS
                              Financial Projections (millions)
 Yearly Revenue (millions)




                               3                                 Summary/Background
                             2.25
                                                                          200K in Revenue for 2013
                              1.5                                   Over 200 featured restaurants in 2013
                                                                              5 cities in the U.S.
                             0.75                                Around 50 partnering food banks/organizations

                               0
                                     2013 2014 2015              Expenses include: Marketing and advertising.

                                     Expenses (millions)
                                                                 Food pantries and other organizations already
                                                                  have volunteers who collect food. They will
Expenses (millions)




                               0.5                                   easily be able to partner with us and
                                                                   recommend the businesses they want to
                             0.375                                               partner with.
                              0.25
                             0.125                                After being live for four months with our ?rst
                                                                 restaurant partner (in store Ipad purchases) we
                                0                                  are on pace to make them an extra $1,000.
                                     2013 2014 2015
KEYS TO SUCCESS

                             We have to touch people¡¯s hearts. Similar to how people
                              pay a lot of money for Tom¡¯s shoes to help children in
                             Africa, people should want to help their fellow Americans
                Branding                 in need. HEALTHY MEALS ONLY!                     Marketing



                                                                                                       Have to sell to
   Our monthly                                                                                         restaurants the
prizes have to be                                                                                     incredible social
     cool and                                                                                               media
engaging. People                                                                                          marketing,
  must see who                                                                                           publicity and
 they are helping                                                                                       how MealTics
  as well. Photos,                                                                                        will attract
  hosting events,                                                                                         customers.
       etc.

                              Has to be easy for organizations to reach us, restaurants
                             to sign up and users to download the app and share their
                                        MealTic experience via social media.
            Partnerships                                                                    Ease

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Meal ticsdeck

  • 1. MEALTICS Crowdfunding Meals From Restaurants to the Homeless
  • 2. PROBLEM Food pantries, 49 million Americans homeless shelters and suffer from hunger, other organizations including 16 million always need food to children. help the needy. Restaurants throw Homeless Americans away tons of food are still Americans every day but want to and want to feel that show they are socially way. Eating good food responsible. is a start!
  • 3. SOLUTION: MEALTICS 1. Local restaurants partner 6. Help the with MealTics homeless enjoy 2. Users can the same meals purchase a MealTic that we can every online for $3. day!. 5. After 3. Once the purchasing a meal target amount of earn a virtual ¡®tic¡¯ meals is reached to win monthly we purchase the prizes! 4. The meals. designated soup kitchen can then pick up the meals.
  • 4. MARKET SIZE 80 percent of philanthropic dollars are donated by individuals v Americans gave more than 298 billion to their favorite causes despite economy Social or human services charities raised over 35 billion in 2011
  • 5. VALUE PROPOSITION Restaurants/Supermarkets MealTic Users 1. Easy and great way to help ?ght hunger in 1. Market as a socially responsible business. America. Meals cost $3. 2. Can have a chance to win one of our 2. Every time a MealTic user shares via monthly prizes. social media he or she markets the restaurant too. 3. Share your MealTic experience on facebook and twitter and let your friends 3. Increase in sales as well as attract know you want to end hunger in America. customers. 4. See pictures of the kids and adults you helped to feed. 4. Deepens brand in local communities, way to give back. 5.You are purchasing a meal ON THE SPOT to help a hungry child or adult.You see the 5. Quick and seamless process signing up! direct effect of your purchase.
  • 6. USER ACQUISITION Launch Growth Maturity Sharing via social media, Kickstarter & viral campaign, word of mouth Partnering with local food PR: Grassroots marketing pantries and restaurants, campaign, blogging, advertising Crowdfunding meals globally. promotional materials in and partnering with establishments. organizations to spread the word. Partnering with major Internet advertising, social Celebrity reps, television ads, organizations such as media marketing, viral prizes including hanging out with Feeding America. marketing celebrities. Recently featured on
  • 7. BUSINESS MODEL We take 50 cents off of each MealTic Advertising fees purchased. for businesses and particular organizations. Social enterprise huh? How do you make money?
  • 8. FOUNDER TEAM Princeton USC Hustler. Princeton Grad. Hacker. Worked at Af?nity Experience in founding Solutions and Thrillist. Launched startup a startup out of his own venture Social Rescue. college. The guy you would Dog Lover. want in your foxhole. Ko? Frimpong: Business Guy Rob Kumar: Tech Guy
  • 9. FINANCIAL PROJECTIONS Financial Projections (millions) Yearly Revenue (millions) 3 Summary/Background 2.25 200K in Revenue for 2013 1.5 Over 200 featured restaurants in 2013 5 cities in the U.S. 0.75 Around 50 partnering food banks/organizations 0 2013 2014 2015 Expenses include: Marketing and advertising. Expenses (millions) Food pantries and other organizations already have volunteers who collect food. They will Expenses (millions) 0.5 easily be able to partner with us and recommend the businesses they want to 0.375 partner with. 0.25 0.125 After being live for four months with our ?rst restaurant partner (in store Ipad purchases) we 0 are on pace to make them an extra $1,000. 2013 2014 2015
  • 10. KEYS TO SUCCESS We have to touch people¡¯s hearts. Similar to how people pay a lot of money for Tom¡¯s shoes to help children in Africa, people should want to help their fellow Americans Branding in need. HEALTHY MEALS ONLY! Marketing Have to sell to Our monthly restaurants the prizes have to be incredible social cool and media engaging. People marketing, must see who publicity and they are helping how MealTics as well. Photos, will attract hosting events, customers. etc. Has to be easy for organizations to reach us, restaurants to sign up and users to download the app and share their MealTic experience via social media. Partnerships Ease