Media Planner Worksheet 2012
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This document contains information about a customer, their media usage, website and social media analytics. It includes key metrics like average transaction amount, purchases per year, new customers per month, and costs per lead. It also lists the customer's website and social media channels, number of followers/subscribers, and frequency of updates. Marketing tactics are outlined like use of deals, newsletters, and capturing leads from digital properties. Analytics and tracking of various online and offline activities are mentioned.
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Media Planner Worksheet 2012
- 1. Customer ______________________________________ Info ______________________________________ Log Sales Rep ______________________________________ Name Here ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________ WEBSITE ______________________________ MOBILE SITE ______________________________ BLOG Media Satisfied Y/N? Page Handle_____________________ _______________________________________ Name_______________________ #updates/Month_____________ _______________________________________ #updates/Month_____________ _______________________________________ # of followers_____________ # of likes___________________ ______________________________________ Channel _____________________________________ Brand Page?_______________ Name_________________________ _____________________________________ #updates/Month_____________ #Subscribers___________________ Company Page?_________________ Average Transaction Amount $_____________________ # Circled_______________ # of Videos____________________ Groups?_______________________ Purchases/year/customer#_________________________ Average # New Customers/month # _________________ Job Postings?___________________ Participates in Deals: Average Cost per lead: $___________________________ Groupon Living Social UT Deals Sending a Monthly Newsletter?_____________ Other: ________________________ # of Member List?_______________________ _______ _____________ __________ ____________ Lead capture from website/social?__________ _______ _____________ __________ ____________ Average CPC: $_______________________ Log Date Completed Here
- 2. Theme: Colors: Website Visit 駕 Redemption/download Email Open 駕 Survey Offer: View 駕 Maps/Directions Click 駕 Embed Calls to Action: Impression 駕 Copy Comment 駕 Print Rating 駕 Time Spent Review 駕 Share of Voice Facebook Like 駕 Post to blog Branding Twitter Follower 駕 Post discussion board Tracking & Measurement Direct Response Newsletter Sign-Up 駕 Seek additional information Both Audio Listen 駕 Download Video View 駕 Involvement with ad Theme: Easy access to website analytics? Increase 駕 Forward to a friend Call tracking & recording phone number? Colors: Ranking/Visibility 駕 Provide feedback Data capture form with source analytics? Marketing Mobile Tap 駕 Provide suggestion Offer: Who takes care of website Focus Entry /Contest 駕 Referrals analytics?______________________________ Entry sweepstakes 駕 Page Views Calls to Action: Lead Capture Form 駕 QR Code Interaction Phone Call 駕 SMS Text Message Share 駕 Purchase Build Email Database 駕 Coupon In Store Visit 駕 Other (check currently doing and circle proposed) High Impact Banner Ads Pandora Geography Events Internet Radio Sponsorships Radio Websites Contests TV Behavioral UTSanDiego.com Email Social Demographic DiscoverSD.com Video Facebook Deals Promotion Twitter SanDiegoRed.com Print Search Age Ethnicity Other:___________ Magazine Paid Gender iPad Organic M F Both Income Other Apps Maps Advertorial/Blogs Mobile Day Part ____________ Frequency # ____/week/month Phone Ad Networks