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Memory Retention:

iPad
  vs    Print
1     iPads are the fastest growing mobile device in Australia.
      Its predicted that 18% of Australians will own an iPad by the end of 2011
      (Nielsen 2011)



2 Do iPads have a negative impact on learning?
www.socialmediaeducationgroup.com                                Memory Retention: iPad vs Print
4     International research found memory retention was 20% lower when
      reading from an iPad compared to print (Miratech 2011)


5 What does this mean for classroom practice?
www.socialmediaeducationgroup.com                           Memory Retention: iPad vs Print
6     To maximise memory retention, classroom learning needs to combine
      digital and print materials


7 Encouraging memory skills should remain a focus of classroom teaching
www.socialmediaeducationgroup.com                          Memory Retention: iPad vs Print
8     In 5 years the desktop computer will be dead as the majority of people will
      access the internet via a mobile device


9 Tablet devices like the iPad will dominate
www.socialmediaeducationgroup.com                               Memory Retention: iPad vs Print
References
   Miratech (2011), White papers: Readers are more likely to skim over articles
   on an iPad than in a newspaper.
   Available: http://www.miratech.com/blog/eye-tracking-etude-iPad-vs-jour-
   nal.html

   Nielsen (2011), Australian Online Consumer Report.
   Available: http://au.nielsen.com/site/documents/AustralianOnlineConsum-
   ersReportMediaRelease.pdf




www.socialmediaeducationgroup.com                              Memory Retention: iPad vs Print
www.socialmediaeducationgroup.com
                   Call 1300 308 468

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Memory Retention: iPad vs Print

  • 2. 1 iPads are the fastest growing mobile device in Australia. Its predicted that 18% of Australians will own an iPad by the end of 2011 (Nielsen 2011) 2 Do iPads have a negative impact on learning? www.socialmediaeducationgroup.com Memory Retention: iPad vs Print
  • 3. 4 International research found memory retention was 20% lower when reading from an iPad compared to print (Miratech 2011) 5 What does this mean for classroom practice? www.socialmediaeducationgroup.com Memory Retention: iPad vs Print
  • 4. 6 To maximise memory retention, classroom learning needs to combine digital and print materials 7 Encouraging memory skills should remain a focus of classroom teaching www.socialmediaeducationgroup.com Memory Retention: iPad vs Print
  • 5. 8 In 5 years the desktop computer will be dead as the majority of people will access the internet via a mobile device 9 Tablet devices like the iPad will dominate www.socialmediaeducationgroup.com Memory Retention: iPad vs Print
  • 6. References Miratech (2011), White papers: Readers are more likely to skim over articles on an iPad than in a newspaper. Available: http://www.miratech.com/blog/eye-tracking-etude-iPad-vs-jour- nal.html Nielsen (2011), Australian Online Consumer Report. Available: http://au.nielsen.com/site/documents/AustralianOnlineConsum- ersReportMediaRelease.pdf www.socialmediaeducationgroup.com Memory Retention: iPad vs Print
  • 7. www.socialmediaeducationgroup.com Call 1300 308 468 Join our E-newlsetter and follow us on Facebook and Twitter!