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MEASURING THE
PATIENT
EXPERIENCE
For油hospitals油and油health油systems,油patient油satisfaction油is油likely油to油become油an油increasingly
important油source油of油competitive油advantage.油Yet油many油providers油cannot油measure油the
patient油experience油comprehensively,油an油important油first油step油in油improving油it.油
Health油systems油that油want油to油use油patient油satisfaction油as油a油way油to油improve油business
performance油need油additional油feedback油and油data油to油identify油the油factors油that油matter油most油to
the油patients油they油serve.油Armed油with油the油combined油information,油the油health油systems油can油then
determine油which油investments油in油improving油the油patient油experience油can油best油help油them油meet
their油business油objectives.
Satisfaction油surveys油now油impact油the油bottom油line油and油the油growing油proliferation油of油high足deductible
health油plans油and油narrow油networks油are油also油forcing油patients油to油treat油their油health油care油like油any油other
business,油shopping油around油for油the油highest足quality,油most足affordable油experience.
G A P I N G V O I D H E A L T H C A R E A N D L I F E S C I E N C E
G A P I N G V O I D H E A L T H C A R E A N D L I F E S C I E N C E
STEPS TO MORE
ROBUST PATIENT
EXPERIENCE:
1. Determine which business outcomes the organization wants to target, such as increased
patient volume or customer retention.
2. Conduct research with patients, whether through surveys or focus groups, to figure out what
questions gauge satisfaction tied to those objectives.
3. Gather additional information on the factors that most strongly influence how patients
respond to those questions, and metrics that enable the hospital to gauge performance in.
4. Use the data to develop a robust measurement system to uncover operational insights and
translate those insights into visual tools that connect desired state to emotion and action.
5. And finally, install an internal marketing campaign that turns change into a movement, by
connecting people in a scalable way around ideas.
MORE INFO ON
METHODOLOGY HERE:
http://healthcare.mckinsey.com/measuring-patient-experience-lessons-other-industries
G A P I N G V O I D H E A L T H C A R E A N D L I F E S C I E N C E
http://www.hhnmag.com/articles/6017-improving-the-patient-experience
Gapingvoid has created a comprehensive approach health systems can use to deepen their
understanding of the patient experience and care provider's culture to identify the most effective
ways to increase patient satisfaction through surveys and analysis. Using the collected data, we
create immersive visual spaces that improve staff morale, boost productivity and improve the
patient experience helping health systems achieve their business objectives as well as increase
their revenue, improve medical outcomes and HCAHPS scores.

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methodology 2