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- 1. Martin J. Garcia 213-477-0646 888 West Knoll Drive martinjrgarcia@gmail.com West Hollywood, CA 90069 Senior Integrated Digital Producer Highly accomplished Senior Digital Producer with true 360 experience in digital, print, radio, Out of Home and video production. Proficient with MS Project, JIRA, ActiveCollab, Basecamp, Smart Sheets and other PM software Lean Agile, Waterfall and other PM Methodologies Proficient with Mac/PC platforms Expert knowledge of MS Office Suite (Word, Excel, PowerPoint) and working knowledge of Adobe Flash, Dreamweaver, Illustrator and more Overview of Produced Work Web Sites: Production of web sites (complete build and refresh), micro-sites, landing pages, wire frames (site and mobile) Mobile Applications: Produced and refreshed mobile applications for both iOS and Android including wire framing, UX design and more. Web Applications: Produced several browser web applications for Internet Explorer, Chrome, Safari and Opera browsers and Mac/PC OS systems. Banner Campaigns: Produced $900k of Standard and Rich Media banner campaigns. This includes production of complex site take-overs for Yahoo!, MSN, Hulu, YouTube and more. Media and Social Media Partners: Hulu, Google, Netflix, Pandora, Yahoo!, MSN, Disney, Nintendo, Univision, YouTube, Instagram, Twitter and more. Professional Work Experience Virtru (internet security site: rapidly growing, highly visible start-up) Freelance Senior Digital Producer/QA Team Lead Washington D.C. 03/2014 09/2014 Senior Digital Producer: Lead Senior Producer for site, mobile (iOS and Android), browser web applications and all Quality Assurance efforts. o Responsibilities: Oversaw completion of site, produced two mobile applications and six browser web mail applications. This included scoping, budgeting, contract writing, developing, documenting and executing new production and QA processes, resource planning/scheduling, QA testing and bug tracking utilizing JIRA. Lead for daily SCRUM meetings for QA efforts. o Partnered closely with Senior Lead Developer, VP of Marketing and CEO to help establish Production and QA department budget/forecasting and performance milestones for 2014 and 2015. QA Team Lead: Supervised the internal and external QA Engineering and Testing teams in Washington D.C. and Monterrey, MX. Scoped $100k annual contract and technical requirements for off and near shore Quality Assurance Testing firms resulting in the successful award and on-boarding of a near shore firm in Monterrey, MX. o Responsibilities: Assigned and tracked work load for both teams, scheduling of deliverables, managing budget/hours, quality checking completed work and provided technical site, web and mobile application expertise. o Created and implemented entire Quality Assurance efforts including process, roles and responsibilities for both internal and external QA teams. Splash That (event planning site) Freelance Senior Digital Producer/UX Consultant & QA Tester Manhattan, NY (short-term, part-time contract) 08/2013 12/2013 Managed site refresh including scheduling, budgeting and internal resource management. Collaborated closely with the Account and Creative Directors; developed and maintained a successful and close rapport project stakeholders ensuring proper visibility of project milestones deliverables and timely mitigation/resolution of any issues. Drove continuing improvement in UX including exploring, prototyping and proposing new features and enhancements. Netflix Freelance Senior Digital Producer (short-term contract) Los Angeles, CA 08/2013 09/2013 Successfully produced over 300 standard and rich media ad units by the utilization of strong project management skills, solid technical expertise and effective oversight and management of internal and external resources. Successfully transitioned Product Manager Team into Digital Production by providing technical expertise, implementing new internal and external production work-flow internal clients and outside vendor 1 of 2
- 2. Saatchi/Saatchi (Conill) T-Mobile Freelance Senior Digital Producer Los Angeles, CA 03/2012 11/2012 Successfully produced $850k of flash/rich media banner campaigns, web and mobile landing pages, micro-sites and flash games. Scoped, estimated and produced, schedules, SOW's and developing and maintaining budget for each project. Bid and awarded projects to outside vendors. Produced unique video assets for rich media units; this involved scoping, awarding and taking the lead role during video shoot to produce high quality video assets (green screen). Partnered with internal stakeholders ensuring visibility into production work process and campaign requirements and clients mandates were followed resulting in the delivery of high quality work product. All campaigns delivered on-time and on/under budget. Summary of Combined Freelance Digital Producer Work Experience 10/2011- 03/2012 Digital, Print and Mobile Applications Clients: Entertainment, Technology and Finance Turbo Tax (Intuit) Disney Nintendo Paramount Studios Showtime HTC Phones Summary of Work Successfully produced large volume of Standard and Rich Media banner campaigns, site take-overs, landing pages, micro-sites and mobile applications of the highest quality and on-time and/or under budget. Resource allocation and scheduling, producing estimates, budgeting, writing SOWs and Change Orders. Utilized JIRA, Basecamp, Harvest and Smart Sheets PM and Issue Tracking software. Developed and maintained a positive rapport with Account and Creative teams requirements/needs were clearly identified, providing clear transparency into work-flow and identifying issues early and developing and proposing necessary mitigation plans. Summary of Corporate Work Experience: Project and Program Management 08/1998 09/2011 CIGNA Gap Inc. (Banana Republic and Old Navy Corporate) Pacific Gas and Electric Microsoft CIGNA Traffic Manager Los Angeles, CA Successfully managed and tracked Request for Proposals (RFPs) for Small and Middle Business Medical Sales Group. This entails the entry of proposals into and tracking them through the various departments and Underwriting group. Primary contact for external brokers and agents to address and resolve estimate and RFP issues. Gap Inc. Corporate (Banana Republic and Old Navy) Project Coordinator for Mens Production/Marketing San Francisco, CA Provide high-level of support for the Senior Marketing Team by successfully tracking teams weekly and monthly deliverables for high profile media campaigns. Pacific Gas and Electric Company (PG&E) Project Manager/Program Manager 10/2002 08/2007 (promoted to Program Manager in 2005) San Francisco, CA Primary Program Manager for the Motor Vehicle Safety Program and Office Safety Health Management System for PG&E. This includes project management, managing resources, developing internal and external relationships, main liaison and point of contact for all program inquiries. Collaborating with internal and external stakeholders in process improvements, develop and communicate reports for executive leadership and development and tracking of budget. Development of project schedules internally and with outside vendors and ensuring all deadlines are met and addressing any issues in a timely manner. Microsoft Marketing Sales Assistant (08/1998), Administrative Office Manager (02/1999 04/2000) San Francisco, CA and Manhattan, NY Marketing Assistant, Sidewalk.com San Francisco, CA o Provided high level clerical support for MSN Sales Department in New York City. Responsibilities included managing and tracking budget spreadsheets for sales team, assisted in the development of sales presentations utilizing PowerPoint and Visio, designed and created marketing materials for local clients utilizing Quark Express design software. Office Manager, MSN Manhattan, NY o Managed office space and facility for Microsoft web site Sidewalk.com. Responsibilities included providing support for the General Manager, addressing web site issues with web producers, inventory control and various other clerical duties. 2 of 2