This 3-page document provides an analysis and overview of the European telecom services industry. It discusses trends such as revenue decoupling from GDP, the impact of smartphones inflating service revenues but also increasing competition, and the potential threat from mobile data MVNOs. Key points made include that smartphone adoption is outpacing revenue growth, competition has increased but concentration does not perfectly correlate with profitability, and the economics of data are still unproven but will be important for the structure and dynamics of the industry. The document provides commentary and perspectives from an equity research analyst at Barclays.