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Mobilegeddon

Frank Jones
Frank Jones

Google's Mobile-Friendly update, more commonly known as Mobilegeddon, rolled out on April 21st, 2015. There was a lot of hype about the devastation this update could have on businesses that were not prepared. Now, looking back, I've presented a review of the news headlines and quotes leading up to, during, and after mobilegeddon. It seems this update has had a minimal immediate impact on search results. However, there is a growing disparity between Google's mobile and desktop search results. This suggests that mobile-friendliness will become increasingly important in the future, and is already significant now. Knowing this, I provide a few suggestions for monitoring and improving mobile-friendliness on your website.

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Mobilegeddon The beginning of the end April 21st, 2015
45,600 News Results Day 36
More Impact Than Panda & Penguin Googles Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich this morning that the upcoming mobile- friendly ranking algorithm that will launch on April 21st will have more of an impact on Googles search results than the Google Panda update and the Google Penguin update did. Search Engine Land 3/17/15 Day 26
>50% Mobile Search In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Based on Google internal data. Inside AdWords 3/5/15 Day -47
Big Sites Are Not Ready 10% of the worlds most visited websites fail Googles mobile-friendly test TFM&A Insights 4/23/15 Wikipedia Reddit BBC MOZ Day 2
Fortune 500 Not Ready 44% of Fortune 500 web sites failed the test and another 4% of sites did not produce a response. Tech Crunch 4/12/15 Day -9
Not Much Changed I posted a poll on the Search Engine Roundtable and currently 70% of those who took it said they do not see the mobile friendly update live yet. Marketing Land 4/28/15 Googles Mobile Friendly Algorithm A Week Later: Was It Really Mobilegeddon? Search Engine Land 4/28/15 Day 6
Indexing Takes Time Google said the mobile-friendly algorithm is fully rolled out, but there are still some mobile friendly pages that do not see the score since indexing still takes time. Search Engine Land 5/1/15 Day 10
Mobilegeddon Anti Mobile-Friendly not only was there just a 2% difference in performance between the groups, the non- mobile friendly group actually outperformed the mobile friendly group! Search Engine Land 5/20/15 More than half of those seeing a drop 27 percent of the total respondents reported they had actually optimized for mobile. Venture Beat 5/22/15
2 More Updates And while weve all been waiting for the mobile effect to take place, Google has quietly introduced two other updates that seem to be having a bigger impact on search results: Brafton 5/27/15 1. Rising local search results 2. Quality Signals boosts social signals Day 36
Mobile vs Desktop SERPs Then I started to notice differences in the desktop rankings versus smartphone rankings across a number of sites Im tracking. Google did say it could take a week to roll out, so Im sure this is just the beginning. GSQi 4/23/15 Day 2
Beginning of Mobilegeddon Mobile Rankings Have Never Been More Different From Desktop Rankings Than They Are Right Now It Will Only Get Worse For Those Not Optimized For Multiple Screens Search Engine Land 5/7/15 Day 16
Why Did Google Do This The Mobilegeddon That Wasnt. What Happened? Marketing Land 5/20/15 Mobile users see ads, not apps The algorithm tested poorly Mobile web is here to stay Day 29
Mobile Is Here To Stay As Matt Hoff points out, There are still over 200 other ranking factors in Googles algorithm, and this new mobile signal is just one piece of the puzzle, Translation: if the rest of your site is well optimized, mobile issues may not be an immediate death sentence, since the mobile update is just one part of Googles larger algorithm. Small Business Trends 5/6/15 Day 15
Mobile-Friendly Design 1. User-friendly 2. Tap area and space between links 3. Easy to type in forms and search Test your site Why is mobile-friendly design important
FrankCJones.com @FrankCJones FrankCJones.com/mobilegeddon

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Mobilegeddon

  • 1. Mobilegeddon The beginning of the end April 21st, 2015
  • 3. More Impact Than Panda & Penguin Googles Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich this morning that the upcoming mobile- friendly ranking algorithm that will launch on April 21st will have more of an impact on Googles search results than the Google Panda update and the Google Penguin update did. Search Engine Land 3/17/15 Day 26
  • 4. >50% Mobile Search In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Based on Google internal data. Inside AdWords 3/5/15 Day -47
  • 5. Big Sites Are Not Ready 10% of the worlds most visited websites fail Googles mobile-friendly test TFM&A Insights 4/23/15 Wikipedia Reddit BBC MOZ Day 2
  • 6. Fortune 500 Not Ready 44% of Fortune 500 web sites failed the test and another 4% of sites did not produce a response. Tech Crunch 4/12/15 Day -9
  • 7. Not Much Changed I posted a poll on the Search Engine Roundtable and currently 70% of those who took it said they do not see the mobile friendly update live yet. Marketing Land 4/28/15 Googles Mobile Friendly Algorithm A Week Later: Was It Really Mobilegeddon? Search Engine Land 4/28/15 Day 6
  • 8. Indexing Takes Time Google said the mobile-friendly algorithm is fully rolled out, but there are still some mobile friendly pages that do not see the score since indexing still takes time. Search Engine Land 5/1/15 Day 10
  • 9. Mobilegeddon Anti Mobile-Friendly not only was there just a 2% difference in performance between the groups, the non- mobile friendly group actually outperformed the mobile friendly group! Search Engine Land 5/20/15 More than half of those seeing a drop 27 percent of the total respondents reported they had actually optimized for mobile. Venture Beat 5/22/15
  • 10. 2 More Updates And while weve all been waiting for the mobile effect to take place, Google has quietly introduced two other updates that seem to be having a bigger impact on search results: Brafton 5/27/15 1. Rising local search results 2. Quality Signals boosts social signals Day 36
  • 11. Mobile vs Desktop SERPs Then I started to notice differences in the desktop rankings versus smartphone rankings across a number of sites Im tracking. Google did say it could take a week to roll out, so Im sure this is just the beginning. GSQi 4/23/15 Day 2
  • 12. Beginning of Mobilegeddon Mobile Rankings Have Never Been More Different From Desktop Rankings Than They Are Right Now It Will Only Get Worse For Those Not Optimized For Multiple Screens Search Engine Land 5/7/15 Day 16
  • 13. Why Did Google Do This The Mobilegeddon That Wasnt. What Happened? Marketing Land 5/20/15 Mobile users see ads, not apps The algorithm tested poorly Mobile web is here to stay Day 29
  • 14. Mobile Is Here To Stay As Matt Hoff points out, There are still over 200 other ranking factors in Googles algorithm, and this new mobile signal is just one piece of the puzzle, Translation: if the rest of your site is well optimized, mobile issues may not be an immediate death sentence, since the mobile update is just one part of Googles larger algorithm. Small Business Trends 5/6/15 Day 15
  • 15. Mobile-Friendly Design 1. User-friendly 2. Tap area and space between links 3. Easy to type in forms and search Test your site Why is mobile-friendly design important