MPI Aloha Chapter Social Web 090915
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The document 'Getting Started on the Social Web' by Roxanne Darling emphasizes the importance of engaging with customers through social media, highlighting that while businesses operate, conversations about them continue online. It advises using social networks for event promotion and encourages active participation and listening to build a brand's presence. The text serves as a guide for businesses to harness the power of social media for growth and engagement.
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El documento describe un evento astron坦mico que ocurrir叩 el 27 de agosto de 2009 a medianoche, cuando Marte se ver叩 tan brillante en el cielo como la luna llena debido a su cercan鱈a a la Tierra. Este fen坦meno fue predicho en un c坦dice maya encontrado en Palenque, M辿xico, lo que demuestra las habilidades astron坦micas de los mayas. El evento no se repetir叩 hasta el a単o 2287.How to use social media to drive attendance to your event
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2. PRIORITIZE PLATFORMS BASED ON GOAL
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5. MEASURE EFFECTIVENESS REGULARLY
6. ADJUST STRATEGY BASED ON METRICS
7. REMEMBER: IT'S A MARATHON, NOT A SPRINT
8. HAVE FUN WITH IT!
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2) The document also discusses measuring social media efforts, being transparent on social platforms, identifying influencers to support causes, and finding an organization's unique media voice to engage followers.
3) Overall, the presentation provides a comprehensive overview of utilizing Facebook, Twitter, and volunteers effectively to spread social causes and non-profit missions online.Social Media & Tourism
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Engagement, Response or Passive?
2. PRIORITIZE PLATFORMS BASED ON GOAL
3. USE TOOLS TO AUTOMATE MONITORING
4. DELEGATE RESPONDING WHEN POSSIBLE
5. MEASURE EFFECTIVENESS REGULARLY
6. ADJUST STRATEGY BASED ON METRICS
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Wondering if its a fit?
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A demo where we guide you through the possibilities step-by-step
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- A special note from the EAPJ Founder, Steve Else.
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MPI Aloha Chapter Social Web 090915
- 1. Getting Started on the Social Web 1 MPI-Aloha Chapter 15 Sept 2009 by Roxanne Darling @roxannedarling BareFeetStudios.com KnowHowCafe.com SocializeYourEvent.com cc 3.0 share-alike/non-commercial/attribution You may redistribute and re-use this document so long as it is for non-commercial use and you credit the original author.
- 2. 2 The Social Web Web 2.0: Conversation, Interactive, Sharing No gate-keeper! Transparency rules. Easy to start, harder to stay.
- 3. Customers hold the keys to your brand. 3
- 4. While you are busy in your business... 4 others are talking about you.
- 5. Shouting is so last century. 5
- 6. Take time to listen. 6
- 7. Sharing is the 7 Secret Sauce Post your event on numerous social networks Use socialized event registration services Having sharing tools on your event website Tag your event on social networks
- 8. Focus your message. 8 Build your list.
- 9. Get out and participate. 9
- 10. 10 Whats New?
- 11. Is your website too pretty? 11
- 12. Search is the new Home Page. 12
- 13. 13 Social Media Revolution www.youtube.com/watch?v=sIFYPQjYhv8
- 14. Let's Get Started! Roxanne Darling roxanne@barefeetstudios.com @roxannedarling Visit our websites: 14 SocializeYourEvent.com BareFeetStudios.com KnowHowCafe.com BeachWalks.tv
Editor's Notes
- #4: They are making their own media (“social media”) that incorporates the things they love and hate. Seth Godin’s Blog Direct From Consumer. They are telling their friends on “social networks.” The best way to control the brand is to be part of the conversation. The Cluetrain Manifesto from 10 years ago at how the web would change marketing.
- #5: First: Find out what others are saying. Google yourself and your brand. Set up Google Alerts to stay informed. Use search.twitter.com. Create tags and track them across social sites. #pch08 twitter and flickr.
- #6: Second: Stop shouting. Interruption marketing and shouting, via banner ads, pre-roll video ads, popup ads, etc. create negative associations with you and your company.
- #7: Third: Listen How and where do you listen? Have a blog, allow comments, respond to them. Participate on Twitter, Facebook, LinkedIn, etc.
- #9: Fourth: Build a community by focusing. Tech makes it possible! Your power comes from the community. Build a network like The Reef. Jason VanOrden Podcast Build your email list. Give people a way to interact with you.
- #10: Blog. Podcast. Use internet video (post messages and specials via viddler, etc.) Tag your stuff. Ask for feedback. Dell: IdeaStorm.com = build the site then let users post suggestions, discuss them, then vote up or down. Free marketing R&D.
- #11: How do users find your new web content? Can they see the forest for all the trees, or do you rarely plant new trees? Blogs automatically feature the newest content on the home page. And then categorize it for archiving and easy retrieval later. Multiple categories
- #12: 100% Flash sites are dead. Too hard to update. Not search-friendly. Goes stale very quickly. Does not encourage organic exploration of your content. Does not allow users to share your content with others. Messy & Lively are More Important than pretty. Function is much more important than form. People are in a hurry and want to be in control.
- #13: External search via Google for deep inbound links; better page titles, categories, tags, specialized content. twitter 25% of organic Google; 10X more than Facebook. unique, shortened URLs Search engine built-in to your site for users. (Included with blog software.)