Murtaza CV
- 1. - 1 - BRAND M: Passionate about advertising and marketing
- 2. - 2 - BRANDNAME: MURTAZA SAIFF DEEN As a firm believer in the power of communication, I am motivated not only by the tremendous high of winning advertising business but also by brand- building and the enormous potential that it holds for boosting business and creating wealth. Born in 1978 in Bahrain, I can communicate fluently in English, Arabic, Hindi, Urdu and Gujarati. I possess a valid Bahraini driving license. I reside at villa 1713, Block 711, road 3122, Tubli, Bahrain. Contact me on +973 17 813515, +973 36818081 or:murtazadeen@gmail.com BRAND PROPOSITION: To build a trust-based relationship with clients and represent the agency professionally and proactively. BRIEFHISTORY Account Director - Gulf Marcom (previously Gulf Saatchi & Saatchi) from July 2008 till date. 15 years in the running, I have been a motivated, ambitious professional who has grown from an Account Manager to an Account Director in a short span of time. I am almost deemed a Tamkeen specialist at Gulf Marcom due to my long stint with the account right from being involved with the launch and new identity for Tamkeen, to ABL and BTL campaigns, road shows, exhibitions etc. I also worked closely on concept development and organising of the Tamkeen Expo 2013, as well as in the current restructuring phase that Tamkeen is going through. I have worked on 2 editions of the BIAS and the rebranding of Ministry of Transport and Telecommunication. Other clients include Bahrain Duty free (F1 campaign), Bahrain Airport Services and Bahrain Airport Company, and the Kalaam Telecom relaunch campaign to announce its tie up with Lightspeed. I have been spearheading the Seef Mall account for over two years and oversaw the successful launch of Seef Mall Muharraq. I have led and managed some of Seef Mall’s most successful events and activations to include Seef Junior Supertstars, Deep Blue Seef and Seefari to name a few.
- 3. - 3 - Account Director-Mediagenic, since January 2006 till July 2008. Working with new breed ICT provider, Etisalcom, I worked on the launch of telecom products such as MyMore calling service. Besides planning and developing marketing promotions, my focus was also on building awareness and branding potential for Etisalcom-Corporate. Also handled automotive brands such as Suzuki, Peugeot & Jaguar for Mohammed Jalal & sons, also actively involved in the real estate scene handling investment portfolios for major investment banks in Bahrain such as UGB, Sitra Mall a part of DTZ property management, Arig, Reef real estate,Tamdeen real estate in Kuwait. Account Manager with Lowe Contexture from April 2002toDecember 2005. Representing clients such as the Ahli United Bank, Venture Capital Bank (O.B.U), International Investment Bank, Al Amin Bank, Al Baraka Islamic Bank, my scope of work extended beyond conventional advertising into events and PPM. Client Servicing Executive with Miracle Design FromJanuary 1999 till March 2002 Major clients included Kuwait Finance House, Bahrain Islamic Bank, First Islamic Bank, GBM Bahrain, Bahrain Technology Park, Zen-do Bahrain, ABC Islamic Bank, ABC Corporation and Durrat Al Bahrain.
- 4. - 4 - BRANDVALUES: I believe communication and marketing should not Only be target relevant, but brand relevant, too. My strength is to understand the precise needs of a client and deliver professionally through extensive experience and knowledge of the market and industry. An Administration in Business - Executive Certificate Course & Bachelors in Marketing offered by the London Chamber of Commerce and Industry, has established my fundamentals and sharpened my marketing instincts. BRAND M POSITIONING: Poised to make a valuable difference to any organization that inspires me with a challenge. Prepared to add a fresh perspective at all levels. Positive about life, work and relationships. Recommendations: Hala Sulaiman – Corporate Communications Manager - Tamkeen Amal Sorani – Marketing Specialist – Tamkeen Maysoon Sabkar – Corporate Communications Manager – Ministry of Transport and Telecommunication Husain Rasool – Corporate Communications Manager - Bahrain Airport Company Nada Shiban – Assistant Marketing Manager – Seef Properties