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This document summarizes observations from a creativity class assignment comparing Peet's Coffee and Starbucks locations. It notes that the Peet's location had trees, shade, and open space which created a more inviting environment, while the Starbucks was on a busy street and nearly empty. It also discusses lighting, floor layout, product selection, employee engagement, and security differences between the locations.
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1. Security and user experience (UX) are often seen as competing priorities, but they should be considered together from the beginning of the design process. A system is both secure and usable when it behaves as the user expects whether facing human errors, technical issues, or malicious attacks.
2. Passwords are a common source of security and usability issues. Users often choose weak, predictable passwords because strong passwords are difficult to remember and enter.
3. Even small design flaws can undermine security if they create unexpected behaviors that are exploited by attackers. Designing with both security and usability in mind from the start is important to avoid vulnerabilities.§°§ä§Ó§Ö§ä§ã§ä§Ó§Ö§ß§ß§à§ã§ä§î §â§Ö§Ü§Ý§Ñ§Þ§à§â§Ñ§ã§á§â§à§ã§ä§â§Ñ§ß§Ú§ä§Ö§Ý§ñ §à§Ò§ë§Ñ§ñ 2013
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§®§Ñ§ä§Ö§â§Ú§Ñ§Ý§í §ã InternetExpo2015 §Ó §¦§Ü§Ñ§ä§Ö§â§Ú§ß§Ò§å§â§Ô§Ö §à §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Þ §Ù§Ñ§Ü§à§ß§à§Õ§Ñ§ä§Ö§Ý§î§ã§ä§Ó§Ö §Ó §Ú§ß§ä§Ö§â§ß§Ö§ä§Ö. Axiom: Ensure Trouble-Free Supercapacitor Operation with Proper Component Sel...
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Observation lab ¨C furniture storesCarla Tanaka
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The document summarizes observations from a furniture store. It notes that the store had a modern floor with carpets, cozy music playing, and a salesperson who promptly greeted customers. However, the store was quite cluttered without separated rooms. Key insights included that decorated rooms help customers envision how furniture would look, bigger stores can provide a home-like feel, and stores should consider distinctive smells to create memorable experiences for customers.Creative city
Creative citysunilkishore
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The document discusses observations from a store visit and highlights the importance of creating a positive in-store experience for customers. It notes that products can be presented to attract customers, people respond well to feeling good, and stores have potential to make people feel better. Further, it emphasizes that exterior features like the storefront and windows can draw people in, while interior elements such as smiling staff, easy checkouts, and lighting can impact sales and encourage customers to spend and return.Are you paying attention
Are you paying attentionYash Guitarman
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1. The document summarizes observations from visits to 6 different store locations, analyzing elements like store appearance, environment, personnel, products, and customers.
2. For each store, insights and new opportunities for improvement are identified based on things like disorganized product layout, lack of signage, unattractive interior elements, and opportunities to better cater to customer needs.
3. In conclusion, the document emphasizes that close observation of store operations can help identify weaknesses to convert into strengths and new opportunities for growth.Assignment 2 Version 3
Assignment 2 Version 3Mala Chandra
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The document provides an overview of creativity from a lecture by Professor Tina Seelig at Stanford Venture Labs. It discusses that creativity involves coming up with new ideas, solutions, and ways of thinking. Creativity can be learned and improved through practice. The lecture also explored techniques for enhancing creativity like challenging assumptions, making connections between unrelated ideas, and embracing failure and mistakes as learning opportunities.Observation Lab
Observation LabAlexander Pounds
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Alexander Pounds observed 6 different stores - Whole Foods, Walmart, Kroger, Home Depot, Moe's Southwest Grill, and Yeah! Burger - and analyzed aspects of each store that contribute to the customer experience. Some key factors that came up across multiple stores were automatic doors and organized entryways, pleasant smells and aesthetics, cleanliness, intuitive layouts, signage, music, and engaged, helpful staff. Pounds concluded that developing a positive atmosphere through lighting, temperature, and security, as well as making customers feel welcome, are important for a good shopping experience.INZIGHTS
INZIGHTSJames Wilkes
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The document provides insights from surveying six different stores. The major insights are that businesses don't recognize the need for insights, and that immediate low-cost improvements could benefit customers and profits. Additionally, creativity and innovation are seen as mystical rather than mainstream.
Individual store insights found opportunities like improving branding, staff engagement, signage, layout and customer experience. The largest store was critiqued for prioritizing profits over community impact. The airport was called out for its poor design, service and experience. Overall, the document identifies hidden opportunities for all businesses to better serve customers through insights, innovation and putting people first.Insights doc
Insights docJames Wilkes
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The document summarizes insights from surveying six different businesses. The major insight was that businesses don't recognize the need for insights and are missing opportunities for inexpensive improvements. Creativity and innovation are seen as mystical rather than mainstream. Each business summary identifies disconnects and hidden opportunities for the businesses to improve their customer experience and sales.INZSIGHTS
INZSIGHTSJames Wilkes
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The document provides insights from surveying six different stores. The major insights are that businesses don't recognize the need for insights, and that immediate low-cost improvements could benefit customers and profits. Additionally, creativity and innovation are seen as mystical rather than mainstream.
Individual store insights found opportunities like improving branding, staff engagement, and connecting to local producers. A large retailer was critiqued for prioritizing profits over community impact. The airport was called out for its poor customer experience, high prices, and clinical environment. Overall, the document identifies hidden opportunities for innovation and putting people first across many businesses.Being Observant
Being Observantzschro
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The document observes several local businesses and notes things like store organization, customer traffic patterns, lighting, and opportunities for improvement. The convenient store allows customers to play their own music and hang out, attracting many patrons despite higher prices. The cafe boutique could better integrate its gift shop into the cafe to provide more seating and browsing opportunities. Overall the document makes observations about store environments and customer experiences that could inform business strategies.Week2 observationlab tcvandegrift
Week2 observationlab tcvandegriftTCvandeGrift
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The document summarizes observations from store visits and insights generated for 6 different stores in Amsterdam:
1) A supermarket with a sterile, clean environment and engaged customers focused on purchasing items on their list.
2) A soup shop with a welcoming environment matching its product and two types of customers.
3) A deli with an artisanal atmosphere encouraging browsing but could inform customers more.
4) A coffee bar using cross-selling, features, and loyalty programs to increase revenues from various customer types.
5) A department store positioning itself as fresh, light, and young through its minimalist design and products.
6) An organic supermarket encouraging spending time, trying samples, and engaging with specialized staff.Observations aw
- 1. Observations Assign #2 - Creativity Class Alex Woo
- 2. Location and Environment An inviting store is more than location - trees and shade near Peet's Coffee - versus busy street near Starbucks (nearly empty)
- 3. Lighting Aids Presentation = Quality - Overhead Ceiling Fluorescent Lights convey utilitarian cheapness (i.e. lower quality products) - Direct Spot Lights convey higher quality
- 4. Flow Matters - Peet's: Baristas & Counter against wall Result: Open Space and Direct flow to order - Starbucks: Counter juts into center Result: Forces customers to walk in a U to order Fewer tables, less open space
- 5. Selection => Higher Quality More selection of better items conveys overall better quality
- 6. Employees Make the Vibe Engaged Employees Who Use the Products Upsell More
- 7. Chain Stores Have More Security Independent of price of products, chain stores have more security cameras - $500- $96K guitars with in this store - no cameras