Organizational culture refers to a shared set of symbols, language, beliefs, values, and norms that are learned and shape how people interact within an organization. An organization's culture helps it cope with external and internal challenges through integration and adaptation. Culture permeates the organization through knowledge acquisition, symbols, stories, and rituals. Traditionally, national culture shaped business culture, but influences now come from multiple sources like professional groups, families, subgroups, international subsidiaries, and global business activities. This can create culture clashes within organizations. Business also influences broader culture through global media, travel, language, and business behaviors.