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Editor's Notes

• #4: Несмотря на то, что существует много академических определений пм, Мне не хотелось цитировать г-на Левинсона и других гуру, т.к. моя задача была провести анализ того, как воспринимается пм именно российскими «бойцами».
• #9: We’ll go into each of these in more depth but here’s the “new normal” at a glance It’s no longer companies connecting directly to customers by asserting conclusions about their products/services, but now connecting people to each other THROUGH their brand. web 1.0 content was king, in 2.0 conversation is king . Influence is coming from different people, places and behaviors We are co-creating Content is easily shared – but it’s the people that make it social Social networking is part of every day life for the MySpace generation – but it’s psychographic, not demographic ... built on emotion more than information; emotion is the real information superhighway And mobile doesn’t just refer to a telephone call on your cell phone – we’re finding mobile everything All of this is sociology, not technology – (leads to next slide)