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Oslo (fresh hit)
- 2. ? Oslo is working since 1993 in world market. ? Consistent highest quality and production expertise. ? Oslo only manufacturing safety products. ? We manufactured mosquito repellents like mosquito coil, creams, lotions and sprays. ? Now we are introducing our new product Fresh-hit. ? Oslo is working since 1993 in world market. ? Consistent highest quality and production expertise. ? Oslo only manufacturing safety products. ? We manufactured mosquito repellents like mosquito coil, creams, lotions and sprays. ? Now we are introducing our new product Fresh-hit.
- 3. FRESH - HITFRESH - HIT
- 4. Fresh Hit is a mosquito repellent and room freshener which will be produced and marketed by the Oslo Industries Ltd. Fresh Hit will be available in the following fragrance : Rose Rosemary Jasmine Lavender Product
- 7. STRENGTH: ?2 focused on urban and semi urban ?Room Freshener and mosquito repellent ?High differentiation factor fragrances in single pack. ?Good distribution, WEAKNESS: ?Only an urban market phenomenon ?Room Freshener and mosquito repellent market is highly competitive and hence limited scope to increase market share OPPORTUNITY: ?Expand in more varieties to make presence felt ?Eventually tie up with television and Radio. THREATS: ?Only for urban and semi urban. ?Competition from Premium segment Room freshener and mosquito repellent like Air wick, Good knight, All out etc. ?Customer retention difficult
- 9. Oslo has no set Geographic target area. By leveragingOslo has no set Geographic target area. By leveraging the benefits of liberalization and integration of thethe benefits of liberalization and integration of the markets of the world, Fresh-hit will seek to serve bothmarkets of the world, Fresh-hit will seek to serve both domestic and international customers.domestic and international customers. ? Metropolitan Cities, major cities of the states.Metropolitan Cities, major cities of the states. ? Density of Area: Urban, Semi-urban.Density of Area: Urban, Semi-urban. Segmentation
- 10. ? Age ¨C doesn¡¯t matterAge ¨C doesn¡¯t matter ? gender ¨C doesn¡¯t mattergender ¨C doesn¡¯t matter ? family size - doesn¡¯t matterfamily size - doesn¡¯t matter ? Education - doesn¡¯t matterEducation - doesn¡¯t matter ? Income ¨C middle & hi end consumerIncome ¨C middle & hi end consumer ? occupation ¨C Alloccupation ¨C All Demographics Variables
- 11. PSYCHOGRAPHICPSYCHOGRAPHIC Attitude and belief People who prefer to use Room Freshener ,mosquito repellent and those who do not
- 12. Target Customer
- 13. Positioning We offer Room Freshener and Mosquito Repellent which can use in offices, house, cooperates in Urban and semi urban area .
- 14. ? Product ? Place ? Pricing ? Promotion Marketing Objective Strategies
- 15. Type Room Freshener and Mosquito Repellent Features Fresh-hit is Room Freshener and mosquito Repellent which will be produced and marketed by Oslo Industries Ltd. PLC Our product lie in introduction period Identification brand name ¨C Fresh-hit Product
- 16. My product is in introduction period Objective-to create awareness and trial Offer a basic product Price at cost-plus Selective distribution Awareness ¨C dealers and early adopters Induce trial via heavy sales promotion Product Life Cycle
- 17. Distribution Channel Product location availability Modes of transportation Place
- 18. Manufacturer Inside the company Final customer Retail Distributor Wholesale distributor Manufacturer Inside the company Gujarat Mumbai Delhi Chennai Banglore Within Region Distribution Channel
- 19. Oslo has no set geographic target area.Oslo has no set geographic target area. By leveraging the benefits of liberalization and integration of the markets of the world,By leveraging the benefits of liberalization and integration of the markets of the world, Fresh hit will seek to serve both domestic and international customers.Fresh hit will seek to serve both domestic and international customers. Metropolitan Cities, small cities, towns.Metropolitan Cities, small cities, towns. Density of Area: Urban, Semi-urban.Density of Area: Urban, Semi-urban. Product Location Availability
- 21. Price of Room freshener and Mosquito Repellent Price -200 Price -72
- 22. ? PRICE The Fresh-hit would be introduced in the market at a price of Rs200. A margin of 10% would be kept for the wholesalers and a margin of 25% would be kept
- 24. Newspapers Magazine Social networking sites Radio Television Internet ( Social Networking Sites) Broachers' Bill boards Promotional Events Promotion
- 25. Objective To create awareness about are product Target of capturing at least 10 per cent of the market share within a year andTarget of capturing at least 10 per cent of the market share within a year and 20 per cent by 2016-end20 per cent by 2016-end
- 26. Vehicle Television, Radio, newspaper ,social networking Above the line TVs ,Radio ,news paper ,social networking, magazines, Hoarding Below the line Brochure, billboard ,promotional events Appeal Rational Appeal ,Direct marketing
- 27. The time duration of this product will be 2 months Campaign Period Involvement Media Planning Its very low involvement product as its prize is 200 rupees only For media planning we are going to do hoarding advertisement in the cities For one month.
- 28. Clients Brief Product Brand name Price segment Campaign phase Basic info Target group Budget Fresh hit Mosquito repellent and room freshener Fragrance of room freshener and mosquito repellent 200 rupees All age people Overall Budget 1CR 2 phase each of 2 months
- 29. Thank you