Pascale Le Blanc Profile Via Youthopia
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Pascale LeBlanc of YOUTHOPIA Communications provides strategic marketing, promotion, and design concepts focused on today's youth. The company creates bold strategies and new concepts to optimize brands for youth and families. Services include creative concept development, youth environment design, strategic promotional programs, and lifestyle event marketing. YOUTHOPIA aims to integrate youth needs into marketing approaches and build relevant touchpoints through research, design, and campaigns. The goal is to help clients effectively reach and connect with youth audiences.
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Pascale Le Blanc Profile Via Youthopia
- 1. Strategic Marketing, Promotion, and Design Concepts for Todays Youth Prepared and presented by: Pascale LeBlanc YOUTHOPIA Communications 2007
- 2. Making Youth The Focus WHO WE ARE! Creative strategic thinkers Marketing, promotional & PR practitioners driven by business goals Interactive lifestyle project managers Youth environment designers Youth fans
- 3. Making Youth The Focus OUR APPROACH We create bold strategies. We lead with the development of new concepts. We optimize brands. We evaluate concepts and strategies. We conduct feasibility assessments. We identify and evaluate retail best practices.
- 4. Making Youth The Focus OUR SERVICES Creative interactive original concepts Youth relevant concept and execution (Branding, Marketing, Promotion & PR). Youth Environment Design Environmental design for retailers, manufacturers, and consumers including all marketing elements. Strategic grassroots, promotional, and PR program & planning Reinforce and create powerful connections with todays families to optimize marketing spending to establish and develop brand culture, attributes and benefits. Lifestyle event marketing, planning, and coordination from street up Create, design and organize interactive marketing and promotional lifestyle projects and events (on-site and online). Insight into the Canadian and Quebec Youth markets
- 5. Making Youth The Focus WHAT WE DO! We make it easy for you! Integrate the concept of youth marketing and design intelligence to include youth and family needs and meet them. Use a wide-angle gender lens to review all your companys practices and processes such as: Market research methodology Product development Marketing programs, advertising, and customer service training Build relevant training materials for sales, marketing and communications to help your organization create gender intelligent customer touch points your customer service staff. Offer trend and design guerrilla research.
- 6. Making Youth The Focus GROW CUSTOMER RELATIONSHIPS Target Customers Find the elusive target audience on the go Target youth and family Acquisition Convert attraction with relevant offers into sales Direct Mail, Flyers, and POS offers Service Ingrain and enhance customer service philosophy on the store floor Retention Targeted promotions based on customer knowledge, life events and seasons
- 7. Making Youth The Focus YOUTH ENVIRONMENT DESIGN The Chameleon Design Process The translation of youth marketing intelligence into trend-relevant environments. 5 Key Principles Reveal your true colors Remain intuitive Seek an emotional response from your targeted audience Keep your eyes on the bigger picture Develop a symbiotic relationship with your targeted audience
- 8. Making Youth The Focus YOUTH ENVIRONMENT DESIGN Process Assessment Assess the brand identity and the environment in which it will be represented, to create an enduring source of inspiration for the targeted audience (your brand ambassadors). Concept Planning and Design Environment Floor Planning Fixturing and Merchandising In-store Marketing (visual and signing components) We harmonize all related branding elements to achieve a seamless and flawless execution
- 9. Making Youth The Focus RESOURCES Kids, tweens & teens Our team (Canadian & European) Guerrilla Marketing Research Youth Newsletters Youth & Design Trends Market research companies Youth Studies
- 10. Making Youth The Focus HOW Will Help You REACH and CONNECT with Family and Youth? Provide focused creative concepts that prioritize key brand messages for family and youth via one-to-one interactions. Foster and produce profitable store traffic with relevant retail environment designs for your retail stores and consumers to hold. Create targeted messages using interactive media channels and on-site events. Enrich and enhance your reach to target market segments through your customer database. Create relevant lifestyle marketing events to enrich original communication concepts.
- 11. Making Youth The Focus OUR CLIENTS
- 12. Making Youth The Focus YOUTHOPIA Communications Pascale LeBlanc Youth Communication Strategist Cell: 416.669.3030 E: pascale.leblanc@gmail.com