More Related Content
What's hot (20)
Similar to Pattraradanai2017 (20)
Pattraradanai2017
- 1. Pattraradanai Inpongnuwat 1 Pattraradanai Inpongnuwat 1588/77 Villa Asoke New Petchburi Road Rajthevee Bangkok Mobile : 092-264-0833 Pattraradanai@hotmail.com Education Master of Arts in Communications Chulalongkorn University, March 2000 and Advertising (M.A.) 3.89 GPA. Bachelor of Science in Human and Ohio University USA, June 1995 Consumer Sciences (B.S.) Graduated with Honor within 3 years Major: Interior Design Minor: Art High School Diploma Singapore American School, Singapore June 1992 Work Experiences Siam City Cement Sep 2013 ¨C Present Public Company Limited Head of Corporate Communications (Public Relation & Corporate Social Responsibility & Internal Communications) ? Develop Corporate Communication strategy to maintain company¡¯s reputation through Public Relation, CSR, Internal Communications activities and other social implications. Strengthen company reputation with Government, NGOs and the Media through collaboration & partnership & communications approach. ? Lead the team to execute the strategies with optimized efficiency level in order reinforce corporate vision & mission & commitment for all stakeholders. ? Build engagement of staff through internal communication activities and channels. Manage internal staff portal & communication. ? Strengthen company reputation & brand image with all Corporate Social Responsibility projects both community & national levels in order to achieve the best value and a sustainable future for all our stakeholders. ? Change Management for Brand migration and brand communication campaign, employee¡¯s culture & communication, community relation & CSR & for new business acquired in oversea market. (Bangladesh, Sri Lanka, Cambodia, etc) ? Campaign with Influencer targets such as design competition program among university student, seminar with architecture, educational program & activity with Vocational Education Commission, Department of Skill Development, National Convention on Civil Engineering.
- 2. Pattraradanai Inpongnuwat 2 Branding Department Manager (Communications & Event Head) Cooperate w ith all Line of businesses: Cement, Concrete, Mortar, Superblock, Ecocycle) ? Develop country branding strategy & supervise all IMC of marketing campaigns for all products ? Manage & develop strategic direction for all integrated marketing communication campaigns ? Develop corporate campaign to strengthen brand equity ? Brand Corporate Identity & Brand Guideline ? Digital & online strategy and campaign ? Media planning & buying development ? Manage & supervise development of own lifestyle content publication as bimonthly magazine distributed to public ? Manage development and production of own weekly television program to educate influencer & industry on product knowledge & professional coaching development ? Develop strategy & planning for Customer Event nationwide to ensure customer¡¯s satisfaction & enhance long term relationship (such as Architect Fair, tour program, sport activity, seminar, festival, roadshow, launching activity, MOU ceremony, annual dealer event, etc) True Corporation Sep 2007 ¨C Aug 2013 Public Company Limited Deputy Director: Brand Management & Marketing Communication Key Achievements: ? Launching iPhone in Thai market ? Reposition & develop new retail design & experience ? Set up Branding & Lifestyle Communication PR Unit A.) Brand & Campaign Management: Smart Phone Devices (iPhone & iPad & BlackBerry & Samsung & HTC), TrueVisions, Multimedia Contents (True Music, True Sport, True Movie),TrueCoffee, Retail Experience, Convergence, ? Develop brand strategy & brand positioning & for brand architecture both Motherbrand & individual marketing campaign ? Develop launching plan & IMC plan for new product campaign ? Event & activation plan to generate brand awareness as well as launching new campaign. (such as iPhone launching, network launching, etc) ? Budget controlling & Media Direction ? Synchronically develop efficient marketing communication campaign with maximized impact to strengthen brand equity & business growth B.) Retail Management & Channel Communications: Retail and Customer Experience, Retail Concept & Decoration, Merchandising Management ? Develop brand repositioning concept & develop new customer engagement experiences for True Retail shops.
- 3. Pattraradanai Inpongnuwat 3 C.) Branding Lifestyle Communications: Lifestyle PR Management ? Reinforce True¡¯s Lifestyle Enable positioning through diverse PR activities by securing impact lifestyle publicity for True within relevant broad spectrum of media ? PR strategic planning & implementation & activity for; o Smartphone & Gadget (iPhone, iPad, Blackberry, Samsung, HTC, etc) o 3G & Network o Corporate & Branding o CSR o Convergence Product & Campaign o TrueCoffee & Retail Citibank N.A. May 2005 ¨C Aug 2007 Assistant Vice President: Marketing Communication Unit Head Cooperate w ith all Line of businesses: Bankcard (Acquisition, Usage, Platinum Card, Gold Card, Core Card, Clear Card, Cash Back Card, ROP Card, PayLite) , Personal Loan, Ready Credit, Liability, Citigold, Citiloan, Channel Management, Diners Club Key Achievement: Be 1st staff who joined & successfully set up the Marketing Communication Unit for Citibank Thailand ? Develop country marketing strategy & supervise on all marketing campaigns for all products to incorporate with global brand guidance ? Manage and develop strategic direction for all communication disciplines with advertising agency, media, PR, and Event organizer to increase brand value & awareness ? Reinforce consistent communication with motivating content to enhance customer preference & loyalty to strengthen SOV of brand awareness Ogilvy & Mather Advertising June 2003 ¨C April 2005 Senior Communication Director: Singha Soda, Singha Drinking Water, IO Mineral Water, Kloster Beer, Singha Beer, Singha 70 Beer, IO Flavored Water, Electricity Generating Authority of Thailand (EGAT) Corporatization and Privatization Leo Burnett Ltd. March 15,1999 ¨C March 19, 2003 Account Director: Heineken, Philip Morris ? Managed consumer research, developed analysis and executed Music Marketing, Movie Marketing and Sport Marketing campaigns. Through the campaign execution, Heineken became the leading premium beer in Thailand with the innovative and trendy image ? Initiated the Music concept magazine and regular music expertise column for Heineken Music Marketing project with composed Heineken songs CD distribution for insertion and promotion ? Partnered with client in developing both on/off premises promotion plan and executed premiums and communication and decoration materials
- 4. Pattraradanai Inpongnuwat 4 Account Manager & Account Executive Tourism Authority of Thailand (International & Domestic), American Standard Sanitary Ware, Scandinavian Airline System, Bank of Asia ? Developed strategy and communication campaign and partnered with TAT Offices and advertising agencies worldwide; United Kingdom, USA, Germany, France, Italy, Australia, Japan, United Arab Emirate, Hong Kong, Malaysia, Singapore, Indochina, and India in developing marketing plan and executing ground activity templates and media planning ? Developed annual concept and launch new products of Thailand tourism destination to the international market at the World Travel Mart Trade Show in London Results Advertising March 1998 ¨C February 1999 (An Ogilvy & Mather Company) Account Executive Sw issair, Cooler Club, Giffarine, CrystalDrinking Water, Hero Trunk Liner Products Group, Tivoli Wafer, FB Battery Prakit & FCB Company Limited Jan 1996 ¨C February 1998 Account Executive Nestle Bear Brand Fresh & Fruity Drinking Yogurt, Nestle Bear Brand UHT Milk, Nestle Bear Brand Sw eet and Condensed Milk The Appalachian Peace and September 1993 ¨C June 1994 Justice Network: Athens Ohio Officer